The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

BLINK TEST Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM Client: Jimmy Nelson Foundation Category: Moving Image / Series
Survivor Stories Agency: Deutsch / Los Angeles + The 'me too.' movement / New York Client: The 'me too.' movement Category: Moving Image / Series
Enlightenment Agency: ANTI / Norway Client: DEICHMAN Category: Branding / Identity System
Dieline Agency: Jones Knowles Ritchie / New York Client: Dieline Category: Branding / Identity System
discovering hands - The Blind see more. Agency: Grey Germany / KW43 BRANDDESIGN / Duesseldorf Client: discovering hands Category: Branding / Identity System
Lugano Region Territorial Branding Agency: Caselli Strategic Design / Mendrisio Client: Ente Turistico del Luganese Category: Branding / Identity System
Fear and Fantasy Festival Agency: TBWA\ / Istanbul Client: Fear and Fantasy Festival Category: Branding / Identity System
Fragment Experience Agency: Sid Lee / Montreal + Fragment Experience / Matane Client: Fragment Experience Category: Branding / Identity System
Branding for a haute couture facial esthetic salon "EN" Agency: canaria inc. / Tokyo Client: LENOR JAPAN Co., Ltd. Category: Branding / Identity System
2018 LIANZHOU FOTO Agency: another design / Guangzhou Client: LIANZHOU FOTO Organizing Committee Category: Branding / Identity System
Mailchimp Brand Identity System Agency: COLLINS / San Francisco Client: Mailchimp Category: Branding / Identity System
Maison Mère visual Identity Agency: Sid Lee / Montreal + Maison Mère / Baie St-Paul Client: Maison Mère Category: Branding / Identity System
Nike By You Brand Identity System Agency: Gretel / New York + Nike / Beaverton, OR Client: Nike Category: Branding / Identity System
Africa's Travel Indaba Agency: FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg Client: South African Tourism Category: Branding / Identity System
A simple line, a simple sport Agency: PEN.Inc. / Tokyo Client: The FACTORY Climbing Gym Category: Branding / Identity System
Tian Shui's Branding Design Agency: Y.STUDIO / Shenzhen Client: Tian Shui Category: Branding / Identity System
EartH Visual Identity Agency: 72andSunny / Amsterdam + Village Underground / London Client: Village Underground Category: Branding / Identity System
Sex and Drugs Poster Agency: Ogilvy / Chicago Client: Lyric Opera Category: Promotional / Posters - Single
Coal Drops Yard Agency: Droga5 / London Client: Argent Category: Promotional / Print Advertisements
Only for aesthetic eyes Agency: DENTSU INC. / Tokyo Client: good mornings Co., Ltd Category: Craft / Printing & Paper Craft
Fleeting Beauty Agency: KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo Client: KOKUYO Co.,Ltd. Category: Craft / Printing & Paper Craft
Pass The Bill Agency: Rethink / Toronto/Montreal/Vancouver Client: Leaf Forward Category: Craft / Printing & Paper Craft
YouFab Global Creative Awards 2018 Agency: SHA inc. / TOKYO Client: Loftwork inc.  Category: Craft / Printing & Paper Craft
Unravelling#InRealLife Agency: Ogilvy / Hong Kong Client: The Samaritans Category: Craft / Printing & Paper Craft
#BodyCantWait Agency: Herezie Group / Paris Client: HANDICAP INTERNATIONAL Category: Experiential / Environmental / Out of Home - Series
The Shortcut Billboards Agency: SERVICEPLAN GERMANY / Munich Client: MINI Category: Experiential / Environmental / Out of Home - Series
Real Posters Agency: R/GA / New York Client: Samsung Category: Experiential / Environmental / Out of Home - Series
BBC Two Rebrand Agency: Superunion / London + BBC Creative / London Client: BBC Two Category: Craft / Animation
SCA – The force of the forest Agency: Bold (NoA) / Stockholm Client: SCA Category: Craft / Animation
Bundesverband "Das frühgeborene Kind" "Early Type" Agency: Kolle Rebbe GmbH / Hamburg Client: Bundesverband "Das frühgeborene Kind" e.V. Category: Typography / Dynamic / In Motion
Toxic Toby Agency: McCann / London + Craft/McCann / London Client: BreezoMeter / British Lung Foundation / World Health Organization Category: Data Visualization / Static or Dynamic
Twitter Aurora Agency: Twitter / San Francisco, CA + The Office for Creative Research / Brooklyn, NY Client: Twitter, Inc. Category: Data Visualization / Static or Dynamic
Peekaboo Mask Agency: Cheil Worldwide / Seoul + Museum Film / Seoul + Tiffany Film / Seoul Client: Seoul Metropolitan Government Category: Experiential / Environmental / Out of Home - Single
Grandpa's Private Tea Agency: SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD / Shenzhen Client: Guiding Tea Co., Ltd Category: Packaging / Specialty
"Greatness Since 1998" : Roger Federer 20 years pro career charity edition Agency: SID LEE / PARIS Client: Moët & Chandon Category: Packaging / Specialty
Blood Surrogates Agency: Sid Lee / Toronto Client: Egale Canada Category: Moving Image / Single
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Moving Image / Single
GO!! NEW. Agency: McCANN / Tokyo + TYO inc. TYO drive / Tokyo + AC-bu / Tokyo Client: Mondelez Japan Category: Moving Image / Single
Kungfu Water Agency: The Nine X Insight Group / Shanghai Client: Vatti / Trinity Healthy Dishwasher Category: Moving Image / Single
LINK THE WORLD, LIKE A WORD. Agency: DENTSU INC. / Tokyo Client: TOYOTA L&F Category: Typography / Static
Share Your Gifts Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Craft / Art Direction
Coal Drops Yard Agency: Droga5 / London Client: Argent Category: Craft / Art Direction
MATURITY Agency: OUWN inc. / Tokyo Client: BAR A TO Z Category: Craft / Art Direction
ReArranged Agency: Scholz & Friends / Berlin Client: Berlin Philharmonic Category: Craft / Art Direction
The Fake News Stand Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Craft / Art Direction
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Craft / Art Direction
Google Helpfulness Agency: Google Brand Studio / San Francisco Client: Google Category: Craft / Art Direction
SINCE 1995 Agency: DENTSU INC. / Tokyo Client: KOBE SHIMBUN Category: Craft / Art Direction
Fleeting Beauty Agency: KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo Client: KOKUYO Co.,Ltd. Category: Craft / Art Direction
Tick Tock Agency: VMLY&R / New York + Lonley Whale / New York + Point Break Foundation / New York Client: Lonely Whale / Point Break Foundation Category: Craft / Art Direction

2019 Design Merit Award

J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM

Jimmy Nelson Foundation

BLINK TEST

Moving Image / Series

OS_DE19190M

2019 Design Merit Award

Deutsch / Los Angeles + The 'me too.' movement / New York

The 'me too.' movement

Survivor Stories

Moving Image / Series

OS_DE19191M

2019 Design Merit Award

ANTI / Norway

DEICHMAN

Enlightenment

Branding / Identity System

OS_DE19086M

2019 Design Merit Award

Jones Knowles Ritchie / New York

Dieline

Dieline

Branding / Identity System

OS_DE19087M

2019 Design Merit Award

Grey Germany / KW43 BRANDDESIGN / Duesseldorf

discovering hands

discovering hands - The Blind see more.

Branding / Identity System

OS_DE19088M

2019 Design Merit Award

Caselli Strategic Design / Mendrisio

Ente Turistico del Luganese

Lugano Region Territorial Branding

Branding / Identity System

OS_DE19089M

2019 Design Merit Award

TBWA\ / Istanbul

Fear and Fantasy Festival

Fear and Fantasy Festival

Branding / Identity System

OS_DE19090M

2019 Design Merit Award

Sid Lee / Montreal + Fragment Experience / Matane

Fragment Experience

Fragment Experience

Branding / Identity System

OS_DE19091M

2019 Design Merit Award

canaria inc. / Tokyo

LENOR JAPAN Co., Ltd.

Branding for a haute couture facial esthetic salon "EN"

Branding / Identity System

OS_DE19092M

2019 Design Merit Award

another design / Guangzhou

LIANZHOU FOTO Organizing Committee

2018 LIANZHOU FOTO

Branding / Identity System

OS_DE19093M

2019 Design Merit Award

COLLINS / San Francisco

Mailchimp

Mailchimp Brand Identity System

Branding / Identity System

OS_DE19094M

2019 Design Merit Award

Sid Lee / Montreal + Maison Mère / Baie St-Paul

Maison Mère

Maison Mère visual Identity

Branding / Identity System

OS_DE19095M

2019 Design Merit Award

Gretel / New York + Nike / Beaverton, OR

Nike

Nike By You Brand Identity System

Branding / Identity System

OS_DE19096M

2019 Design Merit Award

FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg

South African Tourism

Africa's Travel Indaba

Branding / Identity System

OS_DE19097M

2019 Design Merit Award

PEN.Inc. / Tokyo

The FACTORY Climbing Gym

A simple line, a simple sport

Branding / Identity System

OS_DE19098M

2019 Design Merit Award

Y.STUDIO / Shenzhen

Tian Shui

Tian Shui's Branding Design

Branding / Identity System

OS_DE19099M

2019 Design Merit Award

72andSunny / Amsterdam + Village Underground / London

Village Underground

EartH Visual Identity

Branding / Identity System

OS_DE19100M

2019 Design Merit Award

Ogilvy / Chicago

Lyric Opera

Sex and Drugs Poster

Promotional / Posters - Single

OS_DE19123M

2019 Design Merit Award

Droga5 / London

Argent

Coal Drops Yard

Promotional / Print Advertisements

OS_DE19137M

2019 Design Merit Award

DENTSU INC. / Tokyo

good mornings Co., Ltd

Only for aesthetic eyes

Craft / Printing & Paper Craft

OS_DE19218M

2019 Design Merit Award

KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo

KOKUYO Co.,Ltd.

Fleeting Beauty

Craft / Printing & Paper Craft

OS_DE19219M

2019 Design Merit Award

Rethink / Toronto/Montreal/Vancouver

Leaf Forward

Pass The Bill

Craft / Printing & Paper Craft

OS_DE19220M

2019 Design Merit Award

SHA inc. / TOKYO

Loftwork inc. 

YouFab Global Creative Awards 2018

Craft / Printing & Paper Craft

OS_DE19221M

2019 Design Merit Award

Ogilvy / Hong Kong

The Samaritans

Unravelling#InRealLife

Craft / Printing & Paper Craft

OS_DE19222M

2019 Design Merit Award

Herezie Group / Paris

HANDICAP INTERNATIONAL

#BodyCantWait

Experiential / Environmental / Out of Home - Series

OS_DE19176M

2019 Design Merit Award

SERVICEPLAN GERMANY / Munich

MINI

The Shortcut Billboards

Experiential / Environmental / Out of Home - Series

OS_DE19177M

2019 Design Merit Award

R/GA / New York

Samsung

Real Posters

Experiential / Environmental / Out of Home - Series

OS_DE19178M

2019 Design Merit Award

Superunion / London + BBC Creative / London

BBC Two

BBC Two Rebrand

Craft / Animation

OS_DE19216M

2019 Design Merit Award

Bold (NoA) / Stockholm

SCA

SCA – The force of the forest

Craft / Animation

OS_DE19217M

2019 Design Merit Award

Kolle Rebbe GmbH / Hamburg

Bundesverband "Das frühgeborene Kind" e.V.

Bundesverband "Das frühgeborene Kind" "Early Type"

Typography / Dynamic / In Motion

OS_DE19122M

2019 Design Merit Award

McCann / London + Craft/McCann / London

BreezoMeter / British Lung Foundation / World Health Organization

Toxic Toby

Data Visualization / Static or Dynamic

OS_DE19166M

2019 Design Merit Award

Twitter / San Francisco, CA + The Office for Creative Research / Brooklyn, NY

Twitter, Inc.

Twitter Aurora

Data Visualization / Static or Dynamic

OS_DE19167M

2019 Design Merit Award

Cheil Worldwide / Seoul + Museum Film / Seoul + Tiffany Film / Seoul

Seoul Metropolitan Government

Peekaboo Mask

Experiential / Environmental / Out of Home - Single

OS_DE19175M

2019 Design Merit Award

SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD / Shenzhen

Guiding Tea Co., Ltd

Grandpa's Private Tea

Packaging / Specialty

OS_DE19164M

2019 Design Merit Award

SID LEE / PARIS

Moët & Chandon

"Greatness Since 1998" : Roger Federer 20 years pro career charity edition

Packaging / Specialty

OS_DE19165M

2019 Design Merit Award

Sid Lee / Toronto

Egale Canada

Blood Surrogates

Moving Image / Single

OS_DE19186M

2019 Design Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Moving Image / Single

OS_DE19187M

2019 Design Merit Award

McCANN / Tokyo + TYO inc. TYO drive / Tokyo + AC-bu / Tokyo

Mondelez Japan

GO!! NEW.

Moving Image / Single

OS_DE19188M

2019 Design Merit Award

The Nine X Insight Group / Shanghai

Vatti / Trinity Healthy Dishwasher

Kungfu Water

Moving Image / Single

OS_DE19189M

2019 Design Merit Award

DENTSU INC. / Tokyo

TOYOTA L&F

LINK THE WORLD, LIKE A WORD.

Typography / Static

OS_DE19121M

2019 Design Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Share Your Gifts

Craft / Art Direction

OS_DE19192M

2019 Design Merit Award

Droga5 / London

Argent

Coal Drops Yard

Craft / Art Direction

OS_DE19193M

2019 Design Merit Award

OUWN inc. / Tokyo

BAR A TO Z

MATURITY

Craft / Art Direction

OS_DE19194M

2019 Design Merit Award

Scholz & Friends / Berlin

Berlin Philharmonic

ReArranged

Craft / Art Direction

OS_DE19195M

2019 Design Merit Award

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Columbia Journalism Review

The Fake News Stand

Craft / Art Direction

OS_DE19196M

2019 Design Merit Award

AMVBBDO / London

Essity

Viva La Vulva

Craft / Art Direction

OS_DE19197M

2019 Design Merit Award

Google Brand Studio / San Francisco

Google

Google Helpfulness

Craft / Art Direction

OS_DE19198M

2019 Design Merit Award

DENTSU INC. / Tokyo

KOBE SHIMBUN

SINCE 1995

Craft / Art Direction

OS_DE19199M

2019 Design Merit Award

KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo

KOKUYO Co.,Ltd.

Fleeting Beauty

Craft / Art Direction

OS_DE19200M

2019 Design Merit Award

VMLY&R / New York + Lonley Whale / New York + Point Break Foundation / New York

Lonely Whale / Point Break Foundation

Tick Tock

Craft / Art Direction

OS_DE19201M

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