The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Sick Bag Song
Agency: Tenmilliontimes Design / Nanjing
Client: Beijing United Publishing Co.,Ltd. Category: Editorial / Books
One Book of Art
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Editorial / Books
Old Trades of Jiangsu
Agency: Phoenix Education Publishing,Ltd / Nanjing + Artron Art Printing Co., Ltd. / Shanghai
Client: Phoenix Education Publishing,Ltd Category: Editorial / Books
Strings Attached
Agency: Happy F&B / Gothenburg
Client: The Torsten and Wanja Söderberg Prize / The Röhsska Museum Category: Editorial / Books
Lotus Square Art Center
Agency: Shenzhen DaE Interior Design Co.,Ltd / Shenzhen City
Client: Ke Merchants Association Category: Experiential / Environmental / Outdoor Spaces
Garden of Goodness
Agency: Ogilvy New Zealand / Parnell, Auckland + Geometry Global / Parnell, Auckland
Client: Sanitarium Category: Experiential / Environmental / Outdoor Spaces
Peekaboo Mask
Agency: Cheil Worldwide / Seoul + Museum Film / Seoul + Tiffany Film / Seoul
Client: Seoul Metropolitan Government Category: Experiential / Environmental / Out of Home - Single
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review Category: Promotional / Booklets & Brochures
HORNBACH "WERKSTÜCK Edition 001"
Agency: HEIMAT / Berlin + Markenfilm Crossing / Berlin
Client: HORNBACH Baumarkt AG Category: Promotional / Booklets & Brochures
Mohawk Quarterly Issue 14: Lead & Serve
Agency: Hybrid Design / San Francisco
Client: Mohawk Category: Promotional / Booklets & Brochures
Blink To Speak
Agency: TBWAIndia / Mumbai
Client: NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation Category: Promotional / Booklets & Brochures
Art As Witness: Political Graphics 2016-18 Exhibition Catalog
Agency: Visual Arts Press, Ltd. / New York + School of Visual Arts / New York
Client: School of Visual Arts Category: Promotional / Booklets & Brochures
Stop The Water While Using Me! "Washazine"
Agency: Kolle Rebbe GmbH / Korefe / Hamburg
Client: Stop The Water While Using Me! Category: Promotional / Booklets & Brochures
Superfine Defined
Agency: Toby Ng Design / Hong Kong
Client: Tai Tak Takeo Fine Paper Category: Promotional / Booklets & Brochures
Fillmore Book
Agency: Commonwealth // McCann / Detroit
Client: The Fillmore Category: Promotional / Booklets & Brochures
Healing Jungle
Agency: INNOCEAN / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul
Client: Hyundai Marine & Fire Insurance Category: Experiential / Environmental / Indoor Spaces
Noc Coffee Company
Agency: Superunion / Hong Kong
Client: Noc Coffee Company Category: Experiential / Environmental / Indoor Spaces
The Marvelous Mrs. Maisel Carnegie Deli Pop-Up
Agency: Tool / Santa Monica + Prime Video / Santa Monica
Client: Prime Video Category: Experiential / Environmental / Indoor Spaces
Stradivarius: Timeless Journey
Agency: DENTSU INC. / Tokyo + Qosmo, Inc. / Tokyo
Client: TOKYO STRADIVARIUS FESTIVAL 2018 Committee / Nippon Violin Co.,Ltd Category: Experiential / Environmental / Indoor Spaces
The Shortcut Billboards
Agency: SERVICEPLAN GERMANY / Munich
Client: MINI Category: Experiential / Environmental / Wayfinding
The Google Assistant Ride
Agency: Google / San Francisco + Sparks / Philadelphia + Deep Local / Pittsburgh + Nexus Studios / Los Angeles
Client: Google Category: Branding / Brand Installations
Healing Jungle
Agency: INNOCEAN / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul
Client: Hyundai Marine & Fire Insurance Category: Branding / Brand Installations
MINI EXTRAODDINARY
Agency: Kinetic / Singapore
Client: MINI ASIA Category: Branding / Brand Installations
Noc Coffee Company
Agency: Superunion / Hong Kong
Client: Noc Coffee Company Category: Branding / Brand Installations
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft / Art Direction
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic Category: Craft / Art Direction
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review Category: Craft / Art Direction
Google Helpfulness
Agency: Google Brand Studio / San Francisco
Client: Google Category: Craft / Art Direction
Fleeting Beauty
Agency: KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo
Client: KOKUYO Co.,Ltd. Category: Craft / Art Direction
Tick Tock
Agency: VMLY&R / New York + Lonley Whale / New York + Point Break Foundation / New York
Client: Lonely Whale / Point Break Foundation Category: Craft / Art Direction
The Most Vicious Cycle
Agency: McCann / New York
Client: March for Our Lives Category: Craft / Art Direction
1228 | The Ten Fires - Kazuya Yoshii: Blu-ray Box Set
Agency: DENTSU INC. / Tokyo + plug / Tokyo
Client: NIPPON COLUMBIA CO.,LTD. Category: Craft / Art Direction
Unboxing the Truth, Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York
Client: Thomson Reuters Corporation Category: Craft / Art Direction
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Agency: DENTSU INC. / Tokyo
Client: TOPPAN PRINTING CO., LTD. Category: Craft / Art Direction
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Craft / Art Direction
Here to Create Change
Agency: TBWA\Chiat\Day / New York + DMB Media / London
Client: Adidas Category: Promotional / Posters - Series
The origin of life
Agency: SHA inc. / TOKYO
Client: BioClub Tokyo Category: Promotional / Posters - Series
Exhibition of Anselm Kiefer
Agency: NON FORM / Beijing
Client: Central Academy of Fine Art, China Category: Promotional / Posters - Series
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Promotional / Posters - Series
Promotional Poster Series
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Promotional / Posters - Series
The Flowers in Masterpieces
Agency: Creative Power Unit / Tokyo
Client: Shiga Art School Category: Promotional / Posters - Series
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client: STABILO International GmbH Category: Promotional / Posters - Series