The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Digital Design
"9.58 seconds - the world's fastest annual report" Agency: Publicis Pixelpark / Erlangen/Hamburg Client: Puma SE Category: Branding / Corporate Communications
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Editorial / Digital Publications
Hermeto - Made of Music Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Editorial / Digital Publications
Never Stand Still Agency: Design Army / Washington, DC Client: Hong Kong Ballet Category: Craft / Photography
BLINK TEST Agency: J. Walter Thompson / India + J. Walter Thompson / Amsterdam Client: Jimmy Nelson Foundation Category: Craft / Photography
Black and Red Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Craft / Photography
Mohawk Quarterly 15: Materials Agency: Hybrid Design / San Francisco Client: Mohawk Category: Promotional / Booklets & Brochures
Mailchimp Brand Identity System Agency: COLLINS / San Francisco Client: Mailchimp Category: Branding / Rebranding
MOCA Agency: Leo Burnett / Toronto Client: Museum Of Contemporary Art Category: Branding / Rebranding
ReArranged Agency: Scholz & Friends / Berlin Client: Berlin Philharmonic Category: Promotional / Print Advertisements
Highlight the Remarkable Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf Client: STABILO International GmbH Category: Promotional / Print Advertisements
PRIDE JERSEY Agency: TBWA\HAKUHODO Inc. / Tokyo Client: AIG Category: Innovation in Design
Dot Mini. The First Smart Media Device for the Visually Impaired. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Innovation in Design
The Good Vibes Project Agency: Cheil Worldwide India / Gurugram Client: Sense International India Category: Innovation in Design
Accessibility Mat Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Innovation in Design
The Quiet Taxi Agency: Innocean Worldwide / Seoul + Hyundai Motor Group / Seoul + Walking in Mind / Seoul Client: Hyundai Motor Group Category: Innovation in Design
Costume change at the opera Agency: Happy F&B / Gothenburg + F&B Studios / Gothenburg Client: GöteborgsOperan Category: Branding / Logo
Münchner Philharmoniker "The logo behind the logo" Agency: Kolle Rebbe GmbH / Korefe / Hamburg Client: Münchner Philharmoniker Category: Branding / Logo
The Lost Typography of Bauhaus Agency: Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco Client: Adobe Category: Typography / Typeface Design
David Bowie Is Here Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Experiential / Environmental / Out of Home - Series
Le Beck's: The legendary beer can Agency: SERVICEPLAN GERMANY / Munich Client: Beck's Category: Promotional / Collateral Items
Accessibility Mat Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Promotional / Collateral Items
72POSTERS for school teams participating in the high school sumo tournament Agency: DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
David Bowie Is Here Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Craft / Art Direction
One Art Agency: VMLY&R / Dubai Client: Interreligious Council of Bosnia & Herzegovina Category: Craft / Art Direction
HOMME PLISSÉ ISSEY MIYAKE "Dancing Life" Agency: GOO CHOKI PAR / Tokyo Client: ISSEY MIYAKE INC. Category: Craft / Art Direction
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Moving Image / Single
Survivor Stories | Terry Agency: Deutsch / Los Angeles + The 'me too.' movement / New York + WE ARE ROYALE / Los Angeles Client: The 'me too.' movement Category: Moving Image / Single
Le Beck's: The legendary beer can Agency: SERVICEPLAN GERMANY / Munich Client: Beck's Category: Packaging / Specialty
Mountain Tea - Song Agency: Linshaobin design / Shantou Client: Guangzhou Song's club Category: Packaging / Specialty
Packages for a haute couture facial esthetic salon "EN" Agency: canaria inc. / Tokyo Client: LENOR JAPAN Co., Ltd. Category: Packaging / Specialty
Pride Shield Agency: Rethink / Toronto/Montreal/Vancouver + Morrison Films / Montreal + 1One Production / Montreal Client: Fondation Émergence Category: Branding / Brand Installations
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Branding / Brand Installations
David Bowie Is Here Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Branding / Brand Installations
#ShaveToRemember Agency: Ogilvy South Africa / Johannesburg Client: Philips & The Nelson Mandela Foundation Category: Branding / Brand Installations
Share Your Gifts Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Craft / Animation
Viva La Vulva Agency: AMVBBDO / London + Soundtree Music / London Client: Essity Category: Craft / Animation
Christmas doesn´t need much. Only Love. Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Craft / Animation
Squarespace Brand Redesign Agency: Squarespace / New York + DIA / New York Client: Squarespace Category: Typography / Dynamic / In Motion
BlindMeters Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon Client: OVK / PEVR (Parents of Road Victims) Category: Typography / Dynamic / In Motion
Your 2018 Wrapped Agency: Spotify In-House / New York + Active Theory / Venice Client: Spotify Category: Digital Design
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Digital Design
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Experiential / Environmental / Out of Home - Single
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Experiential / Environmental / Out of Home - Single
Uber Toys Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Experiential / Environmental / Outdoor Spaces
Game of GO Agency: Wieden+Kennedy / Portland + MediaMonks / Hilversum Client: Nike Category: Experiential / Environmental / Outdoor Spaces
ASPIRATION & PERSPIRATION Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards Selection Council Category: Promotional / Posters - Series
Never Stand Still Agency: Design Army / Washington, DC Client: Hong Kong Ballet Category: Promotional / Posters - Series
Black and Red Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Promotional / Posters - Series

2019 Design Gold Pencil

Mother / New York

The New York Public Library

Insta Novels

Digital Design

OS_DE19001G

2019 Design Silver Pencil

Publicis Pixelpark / Erlangen/Hamburg

Puma SE

"9.58 seconds - the world's fastest annual report"

Branding / Corporate Communications

OS_DE19011S

2019 Design Silver Pencil

Mother / New York

The New York Public Library

Insta Novels

Editorial / Digital Publications

OS_DE19020S

2019 Design Bronze Pencil

Africa / Sao Paulo

AB Inbev/Budweiser

Hermeto - Made of Music

Editorial / Digital Publications

OS_DE19021B

2019 Design Gold Pencil

Design Army / Washington, DC

Hong Kong Ballet

Never Stand Still

Craft / Photography

OS_DE19064G

2019 Design Gold Pencil

J. Walter Thompson / India + J. Walter Thompson / Amsterdam

Jimmy Nelson Foundation

BLINK TEST

Craft / Photography

OS_DE19065G

2019 Design Gold Pencil

SHISEIDO CO., LTD. / Tokyo

SHISEIDO CO., LTD.

Black and Red

Craft / Photography

OS_DE19066G

2019 Design Silver Pencil

Hybrid Design / San Francisco

Mohawk

Mohawk Quarterly 15: Materials

Promotional / Booklets & Brochures

OS_DE19038S

2019 Design Silver Pencil

COLLINS / San Francisco

Mailchimp

Mailchimp Brand Identity System

Branding / Rebranding

OS_DE19009S

2019 Design Bronze Pencil

Leo Burnett / Toronto

Museum Of Contemporary Art

MOCA

Branding / Rebranding

OS_DE19010B

2019 Design Bronze Pencil

Scholz & Friends / Berlin

Berlin Philharmonic

ReArranged

Promotional / Print Advertisements

OS_DE19036B

2019 Design Bronze Pencil

DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf

STABILO International GmbH

Highlight the Remarkable

Promotional / Print Advertisements

OS_DE19037B

2019 Design Gold Pencil

TBWA\HAKUHODO Inc. / Tokyo

AIG

PRIDE JERSEY

Innovation in Design

OS_DE19073G

2019 Design Gold Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Mini. The First Smart Media Device for the Visually Impaired.

Innovation in Design

OS_DE19074G

2019 Design Silver Pencil

Cheil Worldwide India / Gurugram

Sense International India

The Good Vibes Project

Innovation in Design

OS_DE19075S

2019 Design Bronze Pencil

GTB Brasil / São Paulo

Ford Motor Company

Accessibility Mat

Innovation in Design

OS_DE19076B

2019 Design Bronze Pencil

Innocean Worldwide / Seoul + Hyundai Motor Group / Seoul + Walking in Mind / Seoul

Hyundai Motor Group

The Quiet Taxi

Innovation in Design

OS_DE19077B

2019 Design Silver Pencil

Happy F&B / Gothenburg + F&B Studios / Gothenburg

GöteborgsOperan

Costume change at the opera

Branding / Logo

OS_DE19002S

2019 Design Silver Pencil

Kolle Rebbe GmbH / Korefe / Hamburg

Münchner Philharmoniker

Münchner Philharmoniker "The logo behind the logo"

Branding / Logo

OS_DE19003S

2019 Design Silver Pencil

Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco

Adobe

The Lost Typography of Bauhaus

Typography / Typeface Design

OS_DE19022S

2019 Design Gold Pencil

Spotify In-House / New York + UM Worldwide / New York

Spotify

David Bowie Is Here

Experiential / Environmental / Out of Home - Series

OS_DE19052G

2019 Design Silver Pencil

SERVICEPLAN GERMANY / Munich

Beck's

Le Beck's: The legendary beer can

Promotional / Collateral Items

OS_DE19039S

2019 Design Bronze Pencil

GTB Brasil / São Paulo

Ford Motor Company

Accessibility Mat

Promotional / Collateral Items

OS_DE19040B

2019 Design Gold Pencil

DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo

THE HOKKOKU SHIMBUN

72POSTERS for school teams participating in the high school sumo tournament

Craft / Art Direction

OS_DE19059G

2019 Design Silver Pencil

Spotify In-House / New York + UM Worldwide / New York

Spotify

David Bowie Is Here

Craft / Art Direction

OS_DE19060S

2019 Design Bronze Pencil

VMLY&R / Dubai

Interreligious Council of Bosnia & Herzegovina

One Art

Craft / Art Direction

OS_DE19061B

2019 Design Bronze Pencil

GOO CHOKI PAR / Tokyo

ISSEY MIYAKE INC.

HOMME PLISSÉ ISSEY MIYAKE "Dancing Life"

Craft / Art Direction

OS_DE19062B

2019 Design Silver Pencil

AMVBBDO / London

Essity

Viva La Vulva

Moving Image / Single

OS_DE19056S

2019 Design Bronze Pencil

Deutsch / Los Angeles + The 'me too.' movement / New York + WE ARE ROYALE / Los Angeles

The 'me too.' movement

Survivor Stories | Terry

Moving Image / Single

OS_DE19057B

2019 Design Silver Pencil

SERVICEPLAN GERMANY / Munich

Beck's

Le Beck's: The legendary beer can

Packaging / Specialty

OS_DE19042S

2019 Design Silver Pencil

Linshaobin design / Shantou

Guangzhou Song's club

Mountain Tea - Song

Packaging / Specialty

OS_DE19043S

2019 Design Silver Pencil

canaria inc. / Tokyo

LENOR JAPAN Co., Ltd.

Packages for a haute couture facial esthetic salon "EN"

Packaging / Specialty

OS_DE19044S

2019 Design Gold Pencil

Rethink / Toronto/Montreal/Vancouver + Morrison Films / Montreal + 1One Production / Montreal

Fondation Émergence

Pride Shield

Branding / Brand Installations

OS_DE19012G

2019 Design Gold Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Branding / Brand Installations

OS_DE19013G

2019 Design Silver Pencil

Spotify In-House / New York + UM Worldwide / New York

Spotify

David Bowie Is Here

Branding / Brand Installations

OS_DE19014S

2019 Design Bronze Pencil

Ogilvy South Africa / Johannesburg

Philips & The Nelson Mandela Foundation

#ShaveToRemember

Branding / Brand Installations

OS_DE19015B

2019 Design Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Share Your Gifts

Craft / Animation

OS_DE19067B

2019 Design Bronze Pencil

AMVBBDO / London + Soundtree Music / London

Essity

Viva La Vulva

Craft / Animation

OS_DE19068B

2019 Design Bronze Pencil

SERVICEPLAN GERMANY / Munich

PENNY

Christmas doesn´t need much. Only Love.

Craft / Animation

OS_DE19069B

2019 Design Gold Pencil

Squarespace / New York + DIA / New York

Squarespace

Squarespace Brand Redesign

Typography / Dynamic / In Motion

OS_DE19025G

2019 Design Silver Pencil

Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon

OVK / PEVR (Parents of Road Victims)

BlindMeters

Typography / Dynamic / In Motion

OS_DE19026S

2019 Design Gold Pencil

Spotify In-House / New York + Active Theory / Venice

Spotify

Your 2018 Wrapped

Digital Design

OS_DE19048G

2019 Design Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Digital Design

OS_DE19049B

2019 Design Gold Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Experiential / Environmental / Out of Home - Single

OS_DE19050G

2019 Design Gold Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Experiential / Environmental / Out of Home - Single

OS_DE19051G

2019 Design Silver Pencil

DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris

Uber

Uber Toys

Experiential / Environmental / Outdoor Spaces

OS_DE19054S

2019 Design Bronze Pencil

Wieden+Kennedy / Portland + MediaMonks / Hilversum

Nike

Game of GO

Experiential / Environmental / Outdoor Spaces

OS_DE19055B

2019 Design Gold Pencil

DENTSU INC. / Tokyo

Dentsu Advertising Awards Selection Council

ASPIRATION & PERSPIRATION

Promotional / Posters - Series

OS_DE19028G

2019 Design Gold Pencil

Design Army / Washington, DC

Hong Kong Ballet

Never Stand Still

Promotional / Posters - Series

OS_DE19029G

2019 Design Gold Pencil

SHISEIDO CO., LTD. / Tokyo

SHISEIDO CO., LTD.

Black and Red

Promotional / Posters - Series

OS_DE19030G

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