The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice
Client: Spotify Category: Digital Design
ASPIRATION & PERSPIRATION
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards Selection Council Category: Promotional / Posters - Series
Never Stand Still
Agency: Design Army / Washington, DC
Client: Hong Kong Ballet Category: Promotional / Posters - Series
Black and Red
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD. Category: Promotional / Posters - Series
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Agency: DENTSU INC. / Tokyo
Client: TOPPAN PRINTING CO., LTD. Category: Promotional / Posters - Series
YouFab Global Creative Awards 2018
Agency: SHA inc. / TOKYO
Client: Loftwork inc. Category: Promotional / Posters - Series
Frottage
Agency: TBWA Santiago Mangada Puno / Makati City
Client: The Red Whistle/UNAIDS Category: Promotional / Posters - Series
YouFab Global Creative Awards 2018
Agency: SHA inc. / TOKYO
Client: Loftwork inc. Category: Typography / Static
Squarespace Brand Redesign
Agency: Squarespace / New York + DIA / New York
Client: Squarespace Category: Typography / Dynamic / In Motion
BlindMeters
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client: OVK / PEVR (Parents of Road Victims) Category: Typography / Dynamic / In Motion
72POSTERS for school teams participating in the high school sumo tournament
Agency: DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo
Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Craft / Art Direction
One Art
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Craft / Art Direction
HOMME PLISSÉ ISSEY MIYAKE "Dancing Life"
Agency: GOO CHOKI PAR / Tokyo
Client: ISSEY MIYAKE INC. Category: Craft / Art Direction
Never Stand Still
Agency: Design Army / Washington, DC
Client: Hong Kong Ballet Category: Craft / Photography
BLINK TEST
Agency: J. Walter Thompson / India + J. Walter Thompson / Amsterdam
Client: Jimmy Nelson Foundation Category: Craft / Photography
Black and Red
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD. Category: Craft / Photography
Pride Shield
Agency: Rethink / Toronto/Montreal/Vancouver + Morrison Films / Montreal + 1One Production / Montreal
Client: Fondation Émergence Category: Branding / Brand Installations
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Branding / Brand Installations
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Branding / Brand Installations
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg
Client: Philips & The Nelson Mandela Foundation Category: Branding / Brand Installations
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft / Animation
Viva La Vulva
Agency: AMVBBDO / London + Soundtree Music / London
Client: Essity Category: Craft / Animation
Christmas doesn´t need much. Only Love.
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY Category: Craft / Animation
Mohawk Quarterly 15: Materials
Agency: Hybrid Design / San Francisco
Client: Mohawk Category: Promotional / Booklets & Brochures
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Experiential / Environmental / Outdoor Spaces
Game of GO
Agency: Wieden+Kennedy / Portland + MediaMonks / Hilversum
Client: Nike Category: Experiential / Environmental / Outdoor Spaces
YangYangLa
Agency: Lingyun creative packaging design Co.,Ltd. / ShenZhen
Client: Jianshui Honghui aquaculture industry Co.,Ltd. Category: Packaging / Mass-market
"Stan Smith: Some People Think I'm A Shoe!"
Agency: adidas / Portland + Johannes Leonardo / New York
Client: adidas Category: Editorial / Books
Mutual Observation and Learning
Agency: T-Change Design Studio / Nanjing
Client: Nanjing Graphic Designer Alliance Category: Editorial / Books
The 9th National Book Design Art Exhibition Excellent Works Collection
Agency: Han Qing Tang Design / Nanjing
Client: Nanjing Press Category: Editorial / Books
Yu-ichi Inoue/Shiko Munakata/Kazuo Yagi
Agency: Minmin qu & qian jiang / Nanjing
Client: commercial press Category: Editorial / Books
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic Category: Promotional / Print Advertisements
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client: STABILO International GmbH Category: Promotional / Print Advertisements
"9.58 seconds - the world's fastest annual report"
Agency: Publicis Pixelpark / Erlangen/Hamburg
Client: Puma SE Category: Branding / Corporate Communications
Dunkin'
Agency: Jones Knowles Ritchie / New York
Client: Dunkin' Brands Category: Branding / Identity System
Visual identity based on historical eye charts
Agency: ANTI / Norway
Client: Optiker-K Category: Branding / Identity System
Le Beck's: The legendary beer can
Agency: SERVICEPLAN GERMANY / Munich
Client: Beck's Category: Promotional / Collateral Items
Accessibility Mat
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company Category: Promotional / Collateral Items
House of Innovation Shanghai 001 Center Court Digital Interactive Experience
Agency: Studio NOWHERE / Shanghai + Nike | Greater China / Shanghai
Client: Nike Greater China Category: Experiential / Environmental / Indoor Spaces
Le Beck's: The legendary beer can
Agency: SERVICEPLAN GERMANY / Munich
Client: Beck's Category: Packaging / Specialty
Mountain Tea - Song
Agency: Linshaobin design / Shantou
Client: Guangzhou Song's club Category: Packaging / Specialty
Packages for a haute couture facial esthetic salon "EN"
Agency: canaria inc. / Tokyo
Client: LENOR JAPAN Co., Ltd. Category: Packaging / Specialty
The Lost Typography of Bauhaus
Agency: Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco
Client: Adobe Category: Typography / Typeface Design
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic Category: Promotional / Posters - Extended Series
One Art
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Promotional / Posters - Extended Series
Award:
2019 Design Gold Pencil
Agency:
Mother / New York
Client:
The New York Public Library
Title:
Insta Novels
Category:
Digital Design
Annual ID:
OS_DE19001G
Award:
2019 Design Gold Pencil
Agency:
Spotify In-House / New York + Active Theory / Venice
Client:
Spotify
Title:
Your 2018 Wrapped
Category:
Digital Design
Annual ID:
OS_DE19048G
Award:
2019 Design Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Digital Design
Annual ID:
OS_DE19049B
Award:
2019 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Dentsu Advertising Awards Selection Council
Title:
ASPIRATION & PERSPIRATION
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19028G
Award:
2019 Design Gold Pencil
Agency:
Design Army / Washington, DC
Client:
Hong Kong Ballet
Title:
Never Stand Still
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19029G
Award:
2019 Design Gold Pencil
Agency:
SHISEIDO CO., LTD. / Tokyo
Client:
SHISEIDO CO., LTD.
Title:
Black and Red
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19030G
Award:
2019 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
TOPPAN PRINTING CO., LTD.
Title:
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19031S
Award:
2019 Design Bronze Pencil
Agency:
SHA inc. / TOKYO
Client:
Loftwork inc.
Title:
YouFab Global Creative Awards 2018
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19032B
Award:
2019 Design Bronze Pencil
Agency:
TBWA Santiago Mangada Puno / Makati City
Client:
The Red Whistle/UNAIDS
Title:
Frottage
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19033B
Award:
2019 Design Gold Pencil
Agency:
SHA inc. / TOKYO
Client:
BioClub Tokyo
Title:
The origin of life
Category:
Typography / Static
Annual ID:
OS_DE19023G
Award:
2019 Design Silver Pencil
Agency:
SHA inc. / TOKYO
Client:
Loftwork inc.
Title:
YouFab Global Creative Awards 2018
Category:
Typography / Static
Annual ID:
OS_DE19024S
Award:
2019 Design Gold Pencil
Agency:
Squarespace / New York + DIA / New York
Client:
Squarespace
Title:
Squarespace Brand Redesign
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE19025G
Award:
2019 Design Silver Pencil
Agency:
Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client:
OVK / PEVR (Parents of Road Victims)
Title:
BlindMeters
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE19026S
Award:
2019 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo
Client:
THE HOKKOKU SHIMBUN
Title:
72POSTERS for school teams participating in the high school sumo tournament
Category:
Craft / Art Direction
Annual ID:
OS_DE19059G
Award:
2019 Design Silver Pencil
Agency:
Spotify In-House / New York + UM Worldwide / New York
Client:
Spotify
Title:
David Bowie Is Here
Category:
Craft / Art Direction
Annual ID:
OS_DE19060S
Award:
2019 Design Bronze Pencil
Agency:
VMLY&R / Dubai
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Art
Category:
Craft / Art Direction
Annual ID:
OS_DE19061B
Award:
2019 Design Bronze Pencil
Agency:
GOO CHOKI PAR / Tokyo
Client:
ISSEY MIYAKE INC.
Title:
HOMME PLISSÉ ISSEY MIYAKE "Dancing Life"
Category:
Craft / Art Direction
Annual ID:
OS_DE19062B
Award:
2019 Design Gold Pencil
Agency:
Design Army / Washington, DC
Client:
Hong Kong Ballet
Title:
Never Stand Still
Category:
Craft / Photography
Annual ID:
OS_DE19064G
Award:
2019 Design Gold Pencil
Agency:
J. Walter Thompson / India + J. Walter Thompson / Amsterdam
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Craft / Photography
Annual ID:
OS_DE19065G
Award:
2019 Design Gold Pencil
Agency:
SHISEIDO CO., LTD. / Tokyo
Client:
SHISEIDO CO., LTD.
Title:
Black and Red
Category:
Craft / Photography
Annual ID:
OS_DE19066G
Award:
2019 Design Gold Pencil
Agency:
Rethink / Toronto/Montreal/Vancouver + Morrison Films / Montreal + 1One Production / Montreal
Client:
Fondation Émergence
Title:
Pride Shield
Category:
Branding / Brand Installations
Annual ID:
OS_DE19012G
Award:
2019 Design Gold Pencil
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Branding / Brand Installations
Annual ID:
OS_DE19013G
Award:
2019 Design Silver Pencil
Agency:
Spotify In-House / New York + UM Worldwide / New York
Client:
Spotify
Title:
David Bowie Is Here
Category:
Branding / Brand Installations
Annual ID:
OS_DE19014S
Award:
2019 Design Bronze Pencil
Agency:
Ogilvy South Africa / Johannesburg
Client:
Philips & The Nelson Mandela Foundation
Title:
#ShaveToRemember
Category:
Branding / Brand Installations
Annual ID:
OS_DE19015B
Award:
2019 Design Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Share Your Gifts
Category:
Craft / Animation
Annual ID:
OS_DE19067B
Award:
2019 Design Bronze Pencil
Agency:
AMVBBDO / London + Soundtree Music / London
Client:
Essity
Title:
Viva La Vulva
Category:
Craft / Animation
Annual ID:
OS_DE19068B
Award:
2019 Design Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
Christmas doesn´t need much. Only Love.
Category:
Craft / Animation
Annual ID:
OS_DE19069B
Award:
2019 Design Silver Pencil
Agency:
Hybrid Design / San Francisco
Client:
Mohawk
Title:
Mohawk Quarterly 15: Materials
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19038S
Award:
2019 Design Silver Pencil
Agency:
DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client:
Uber
Title:
Uber Toys
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE19054S
Award:
2019 Design Bronze Pencil
Agency:
Wieden+Kennedy / Portland + MediaMonks / Hilversum
Client:
Nike
Title:
Game of GO
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE19055B
Award:
2019 Design Bronze Pencil
Agency:
Lingyun creative packaging design Co.,Ltd. / ShenZhen
Client:
Jianshui Honghui aquaculture industry Co.,Ltd.
Title:
YangYangLa
Category:
Packaging / Mass-market
Annual ID:
OS_DE19041B
Award:
2019 Design Gold Pencil
Agency:
adidas / Portland + Johannes Leonardo / New York
Client:
adidas
Title:
"Stan Smith: Some People Think I'm A Shoe!"
Category:
Editorial / Books
Annual ID:
OS_DE19016G
Award:
2019 Design Silver Pencil
Agency:
T-Change Design Studio / Nanjing
Client:
Nanjing Graphic Designer Alliance
Title:
Mutual Observation and Learning
Category:
Editorial / Books
Annual ID:
OS_DE19017S
Award:
2019 Design Silver Pencil
Agency:
Han Qing Tang Design / Nanjing
Client:
Nanjing Press
Title:
The 9th National Book Design Art Exhibition Excellent Works Collection
Category:
Editorial / Books
Annual ID:
OS_DE19018S
Award:
2019 Design Bronze Pencil
Agency:
Minmin qu & qian jiang / Nanjing
Client:
commercial press
Title:
Yu-ichi Inoue/Shiko Munakata/Kazuo Yagi
Category:
Editorial / Books
Annual ID:
OS_DE19019B
Award:
2019 Design Bronze Pencil
Agency:
Scholz & Friends / Berlin
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Promotional / Print Advertisements
Annual ID:
OS_DE19036B
Award:
2019 Design Bronze Pencil
Agency:
DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client:
STABILO International GmbH
Title:
Highlight the Remarkable
Category:
Promotional / Print Advertisements
Annual ID:
OS_DE19037B
Award:
2019 Design Silver Pencil
Agency:
Publicis Pixelpark / Erlangen/Hamburg
Client:
Puma SE
Title:
"9.58 seconds - the world's fastest annual report"
Category:
Branding / Corporate Communications
Annual ID:
OS_DE19011S
Award:
2019 Design Silver Pencil
Agency:
Jones Knowles Ritchie / New York
Client:
Dunkin' Brands
Title:
Dunkin'
Category:
Branding / Identity System
Annual ID:
OS_DE19007S
Award:
2019 Design Silver Pencil
Agency:
ANTI / Norway
Client:
Optiker-K
Title:
Visual identity based on historical eye charts
Category:
Branding / Identity System
Annual ID:
OS_DE19008S
Award:
2019 Design Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Beck's
Title:
Le Beck's: The legendary beer can
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19039S
Award:
2019 Design Bronze Pencil
Agency:
GTB Brasil / São Paulo
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19040B
Award:
2019 Design Silver Pencil
Agency:
Studio NOWHERE / Shanghai + Nike | Greater China / Shanghai
Client:
Nike Greater China
Title:
House of Innovation Shanghai 001 Center Court Digital Interactive Experience
Category:
Experiential / Environmental / Indoor Spaces
Annual ID:
OS_DE19053S
Award:
2019 Design Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Beck's
Title:
Le Beck's: The legendary beer can
Category:
Packaging / Specialty
Annual ID:
OS_DE19042S
Award:
2019 Design Silver Pencil
Agency:
Linshaobin design / Shantou
Client:
Guangzhou Song's club
Title:
Mountain Tea - Song
Category:
Packaging / Specialty
Annual ID:
OS_DE19043S
Award:
2019 Design Silver Pencil
Agency:
canaria inc. / Tokyo
Client:
LENOR JAPAN Co., Ltd.
Title:
Packages for a haute couture facial esthetic salon "EN"
Category:
Packaging / Specialty
Annual ID:
OS_DE19044S
Award:
2019 Design Silver Pencil
Agency:
Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco
Client:
Adobe
Title:
The Lost Typography of Bauhaus
Category:
Typography / Typeface Design
Annual ID:
OS_DE19022S
Award:
2019 Design Silver Pencil
Agency:
Scholz & Friends / Berlin
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Promotional / Posters - Extended Series
Annual ID:
OS_DE19034S
Award:
2019 Design Silver Pencil
Agency:
VMLY&R / Dubai
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Art
Category:
Promotional / Posters - Extended Series
Annual ID:
OS_DE19035S
Award:
2019 Design Gold Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
AIG
Title:
PRIDE JERSEY
Category:
Innovation in Design
Annual ID:
OS_DE19073G
