The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Lost Typography of Bauhaus
Agency: Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco
Client: Adobe Category: Typography / Typeface Design
Never Stand Still
Agency: Design Army / Washington, DC
Client: Hong Kong Ballet Category: Craft / Photography
BLINK TEST
Agency: J. Walter Thompson / India + J. Walter Thompson / Amsterdam
Client: Jimmy Nelson Foundation Category: Craft / Photography
Black and Red
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD. Category: Craft / Photography
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York
Client: Adidas Category: Branding / Branded Item
HORNBACH "WERKSTÜCK Edition 001"
Agency: HEIMAT, / Berlin + Markenfilm Crossing / Berlin + / HEIMAT, Berlin
Client: HORNBACH Baumarkt AG Category: Branding / Branded Item
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Experiential / Environmental / Outdoor Spaces
Game of GO
Agency: Wieden+Kennedy / Portland + MediaMonks / Hilversum
Client: Nike Category: Experiential / Environmental / Outdoor Spaces
Dunkin'
Agency: Jones Knowles Ritchie / New York
Client: Dunkin' Brands Category: Branding / Identity System
Visual identity based on historical eye charts
Agency: ANTI / Norway
Client: Optiker-K Category: Branding / Identity System
72POSTERS for school teams participating in the high school sumo tournament
Agency: DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo
Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Craft / Art Direction
One Art
Agency: VMLY&R / Dubai
Client: Interreligious Council of Bosnia & Herzegovina Category: Craft / Art Direction
HOMME PLISSÉ ISSEY MIYAKE "Dancing Life"
Agency: GOO CHOKI PAR / Tokyo
Client: ISSEY MIYAKE INC. Category: Craft / Art Direction
YangYangLa
Agency: Lingyun creative packaging design Co.,Ltd. / ShenZhen
Client: Jianshui Honghui aquaculture industry Co.,Ltd. Category: Packaging / Mass-market
Le Beck's: The legendary beer can
Agency: SERVICEPLAN GERMANY / Munich
Client: Beck's Category: Packaging / Specialty
Mountain Tea - Song
Agency: Linshaobin design / Shantou
Client: Guangzhou Song's club Category: Packaging / Specialty
Packages for a haute couture facial esthetic salon "EN"
Agency: canaria inc. / Tokyo
Client: LENOR JAPAN Co., Ltd. Category: Packaging / Specialty
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic Category: Promotional / Posters - Extended Series
One Art
Agency: VMLY&R / Dubai
Client: Interreligious Council of Bosnia & Herzegovina Category: Promotional / Posters - Extended Series
"9.58 seconds - the world's fastest annual report"
Agency: Publicis Pixelpark / Erlangen/Hamburg
Client: Puma SE Category: Branding / Corporate Communications
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Experiential / Environmental / Out of Home - Series
Insta Novels
Agency: Mother / New York
Client: The New York Public Library Category: Editorial / Digital Publications
Hermeto - Made of Music
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser Category: Editorial / Digital Publications
The origin of life
Agency: SHA inc. / TOKYO
Client: BioClub Tokyo Category: Craft / Printing & Paper Craft
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Agency: DENTSU INC. / Tokyo
Client: TOPPAN PRINTING CO., LTD. Category: Craft / Printing & Paper Craft
L’Heptaméron des Gourmets – The World’s Most Exclusive Cook Book
Agency: Bedow / Stockholm
Client: Nunchi Category: Craft / Printing & Paper Craft
ASPIRATION & PERSPIRATION
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards Selection Council Category: Promotional / Posters - Series
Never Stand Still
Agency: Design Army / Washington, DC
Client: Hong Kong Ballet Category: Promotional / Posters - Series
Black and Red
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD. Category: Promotional / Posters - Series
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Agency: DENTSU INC. / Tokyo
Client: TOPPAN PRINTING CO., LTD. Category: Promotional / Posters - Series
YouFab Global Creative Awards 2018
Agency: SHA inc. / TOKYO
Client: Loftwork inc. Category: Promotional / Posters - Series
Frottage
Agency: TBWA Santiago Mangada Puno / Makati City
Client: The Red Whistle/UNAIDS Category: Promotional / Posters - Series
Mailchimp Brand Identity System
Agency: COLLINS / San Francisco
Client: Mailchimp Category: Branding / Rebranding
MOCA
Agency: Leo Burnett / Toronto
Client: Museum Of Contemporary Art Category: Branding / Rebranding
Le Beck's: The legendary beer can
Agency: SERVICEPLAN GERMANY / Munich
Client: Beck's Category: Promotional / Collateral Items
Accessibility Mat
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company Category: Promotional / Collateral Items
Dot Mini. The First Smart Media Device for the Visually Impaired.
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation Category: Innovation in Design
The Good Vibes Project
Agency: Cheil Worldwide India / Gurugram
Client: Sense International India Category: Innovation in Design
Accessibility Mat
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company Category: Innovation in Design
The Quiet Taxi
Agency: Innocean Worldwide / Seoul + Hyundai Motor Group / Seoul + Walking in Mind / Seoul
Client: Hyundai Motor Group Category: Innovation in Design
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Data Visualization / Static or Dynamic
DustSee
Agency: Cheil Worldwide / Seoul + IM FINE / Seoul + Someday Spring / Seoul
Client: Seoul Metropolitan Government / Hope Bridge Category: Data Visualization / Static or Dynamic
Outrider Bomb Blast
Agency: Bluecadet / Philadelphia
Client: Outrider Foundation Category: Data Visualization / Static or Dynamic
Costume change at the opera
Agency: Happy F&B / Gothenburg + F&B Studios / Gothenburg
Client: GöteborgsOperan Category: Branding / Logo
Münchner Philharmoniker "The logo behind the logo"
Agency: Kolle Rebbe GmbH / Korefe / Hamburg
Client: Münchner Philharmoniker Category: Branding / Logo
Award:
2019 Design Gold Pencil
Agency:
Mother / New York
Client:
The New York Public Library
Title:
Insta Novels
Category:
Digital Design
Annual ID:
OS_DE19001G
Award:
2019 Design Silver Pencil
Agency:
Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco
Client:
Adobe
Title:
The Lost Typography of Bauhaus
Category:
Typography / Typeface Design
Annual ID:
OS_DE19022S
Award:
2019 Design Gold Pencil
Agency:
Design Army / Washington, DC
Client:
Hong Kong Ballet
Title:
Never Stand Still
Category:
Craft / Photography
Annual ID:
OS_DE19064G
Award:
2019 Design Gold Pencil
Agency:
J. Walter Thompson / India + J. Walter Thompson / Amsterdam
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Craft / Photography
Annual ID:
OS_DE19065G
Award:
2019 Design Gold Pencil
Agency:
SHISEIDO CO., LTD. / Tokyo
Client:
SHISEIDO CO., LTD.
Title:
Black and Red
Category:
Craft / Photography
Annual ID:
OS_DE19066G
Award:
2019 Design Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
TD
Title:
Poster Bank
Category:
Branding / Branded Item
Annual ID:
OS_DE19004S
Award:
2019 Design Bronze Pencil
Agency:
TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Branding / Branded Item
Annual ID:
OS_DE19005B
Award:
2019 Design Bronze Pencil
Agency:
HEIMAT, / Berlin + Markenfilm Crossing / Berlin + / HEIMAT, Berlin
Client:
HORNBACH Baumarkt AG
Title:
HORNBACH "WERKSTÜCK Edition 001"
Category:
Branding / Branded Item
Annual ID:
OS_DE19006B
Award:
2019 Design Silver Pencil
Agency:
DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client:
Uber
Title:
Uber Toys
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE19054S
Award:
2019 Design Bronze Pencil
Agency:
Wieden+Kennedy / Portland + MediaMonks / Hilversum
Client:
Nike
Title:
Game of GO
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE19055B
Award:
2019 Design Silver Pencil
Agency:
Jones Knowles Ritchie / New York
Client:
Dunkin' Brands
Title:
Dunkin'
Category:
Branding / Identity System
Annual ID:
OS_DE19007S
Award:
2019 Design Silver Pencil
Agency:
ANTI / Norway
Client:
Optiker-K
Title:
Visual identity based on historical eye charts
Category:
Branding / Identity System
Annual ID:
OS_DE19008S
Award:
2019 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo
Client:
THE HOKKOKU SHIMBUN
Title:
72POSTERS for school teams participating in the high school sumo tournament
Category:
Craft / Art Direction
Annual ID:
OS_DE19059G
Award:
2019 Design Silver Pencil
Agency:
Spotify In-House / New York + UM Worldwide / New York
Client:
Spotify
Title:
David Bowie Is Here
Category:
Craft / Art Direction
Annual ID:
OS_DE19060S
Award:
2019 Design Bronze Pencil
Agency:
VMLY&R / Dubai
Client:
Interreligious Council of Bosnia & Herzegovina
Title:
One Art
Category:
Craft / Art Direction
Annual ID:
OS_DE19061B
Award:
2019 Design Bronze Pencil
Agency:
GOO CHOKI PAR / Tokyo
Client:
ISSEY MIYAKE INC.
Title:
HOMME PLISSÉ ISSEY MIYAKE "Dancing Life"
Category:
Craft / Art Direction
Annual ID:
OS_DE19062B
Award:
2019 Design Bronze Pencil
Agency:
Lingyun creative packaging design Co.,Ltd. / ShenZhen
Client:
Jianshui Honghui aquaculture industry Co.,Ltd.
Title:
YangYangLa
Category:
Packaging / Mass-market
Annual ID:
OS_DE19041B
Award:
2019 Design Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Beck's
Title:
Le Beck's: The legendary beer can
Category:
Packaging / Specialty
Annual ID:
OS_DE19042S
Award:
2019 Design Silver Pencil
Agency:
Linshaobin design / Shantou
Client:
Guangzhou Song's club
Title:
Mountain Tea - Song
Category:
Packaging / Specialty
Annual ID:
OS_DE19043S
Award:
2019 Design Silver Pencil
Agency:
canaria inc. / Tokyo
Client:
LENOR JAPAN Co., Ltd.
Title:
Packages for a haute couture facial esthetic salon "EN"
Category:
Packaging / Specialty
Annual ID:
OS_DE19044S
Award:
2019 Design Silver Pencil
Agency:
Scholz & Friends / Berlin
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Promotional / Posters - Extended Series
Annual ID:
OS_DE19034S
Award:
2019 Design Silver Pencil
Agency:
VMLY&R / Dubai
Client:
Interreligious Council of Bosnia & Herzegovina
Title:
One Art
Category:
Promotional / Posters - Extended Series
Annual ID:
OS_DE19035S
Award:
2019 Design Silver Pencil
Agency:
Publicis Pixelpark / Erlangen/Hamburg
Client:
Puma SE
Title:
"9.58 seconds - the world's fastest annual report"
Category:
Branding / Corporate Communications
Annual ID:
OS_DE19011S
Award:
2019 Design Gold Pencil
Agency:
Spotify In-House / New York + UM Worldwide / New York
Client:
Spotify
Title:
David Bowie Is Here
Category:
Experiential / Environmental / Out of Home - Series
Annual ID:
OS_DE19052G
Award:
2019 Design Silver Pencil
Agency:
Mother / New York
Client:
The New York Public Library
Title:
Insta Novels
Category:
Editorial / Digital Publications
Annual ID:
OS_DE19020S
Award:
2019 Design Bronze Pencil
Agency:
Africa / Sao Paulo
Client:
AB Inbev/Budweiser
Title:
Hermeto - Made of Music
Category:
Editorial / Digital Publications
Annual ID:
OS_DE19021B
Award:
2019 Design Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
TD
Title:
Poster Bank
Category:
Promotional / Posters - Single
Annual ID:
OS_DE19027S
Award:
2019 Design Gold Pencil
Agency:
SHA inc. / TOKYO
Client:
BioClub Tokyo
Title:
The origin of life
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE19070G
Award:
2019 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
TOPPAN PRINTING CO., LTD.
Title:
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE19071G
Award:
2019 Design Bronze Pencil
Agency:
Bedow / Stockholm
Client:
Nunchi
Title:
L’Heptaméron des Gourmets – The World’s Most Exclusive Cook Book
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE19072B
Award:
2019 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Dentsu Advertising Awards Selection Council
Title:
ASPIRATION & PERSPIRATION
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19028G
Award:
2019 Design Gold Pencil
Agency:
Design Army / Washington, DC
Client:
Hong Kong Ballet
Title:
Never Stand Still
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19029G
Award:
2019 Design Gold Pencil
Agency:
SHISEIDO CO., LTD. / Tokyo
Client:
SHISEIDO CO., LTD.
Title:
Black and Red
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19030G
Award:
2019 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
TOPPAN PRINTING CO., LTD.
Title:
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19031S
Award:
2019 Design Bronze Pencil
Agency:
SHA inc. / TOKYO
Client:
Loftwork inc.
Title:
YouFab Global Creative Awards 2018
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19032B
Award:
2019 Design Bronze Pencil
Agency:
TBWA Santiago Mangada Puno / Makati City
Client:
The Red Whistle/UNAIDS
Title:
Frottage
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19033B
Award:
2019 Design Silver Pencil
Agency:
COLLINS / San Francisco
Client:
Mailchimp
Title:
Mailchimp Brand Identity System
Category:
Branding / Rebranding
Annual ID:
OS_DE19009S
Award:
2019 Design Bronze Pencil
Agency:
Leo Burnett / Toronto
Client:
Museum Of Contemporary Art
Title:
MOCA
Category:
Branding / Rebranding
Annual ID:
OS_DE19010B
Award:
2019 Design Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Beck's
Title:
Le Beck's: The legendary beer can
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19039S
Award:
2019 Design Bronze Pencil
Agency:
GTB Brasil / São Paulo
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Promotional / Collateral Items
Annual ID:
OS_DE19040B
Award:
2019 Design Gold Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
AIG
Title:
PRIDE JERSEY
Category:
Innovation in Design
Annual ID:
OS_DE19073G
Award:
2019 Design Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Dot Incorporation
Title:
Dot Mini. The First Smart Media Device for the Visually Impaired.
Category:
Innovation in Design
Annual ID:
OS_DE19074G
Award:
2019 Design Silver Pencil
Agency:
Cheil Worldwide India / Gurugram
Client:
Sense International India
Title:
The Good Vibes Project
Category:
Innovation in Design
Annual ID:
OS_DE19075S
Award:
2019 Design Bronze Pencil
Agency:
GTB Brasil / São Paulo
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Innovation in Design
Annual ID:
OS_DE19076B
Award:
2019 Design Bronze Pencil
Agency:
Innocean Worldwide / Seoul + Hyundai Motor Group / Seoul + Walking in Mind / Seoul
Client:
Hyundai Motor Group
Title:
The Quiet Taxi
Category:
Innovation in Design
Annual ID:
OS_DE19077B
Award:
2019 Design Gold Pencil
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE19045G
Award:
2019 Design Silver Pencil
Agency:
Cheil Worldwide / Seoul + IM FINE / Seoul + Someday Spring / Seoul
Client:
Seoul Metropolitan Government / Hope Bridge
Title:
DustSee
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE19046S
Award:
2019 Design Bronze Pencil
Agency:
Bluecadet / Philadelphia
Client:
Outrider Foundation
Title:
Outrider Bomb Blast
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE19047B
Award:
2019 Design Silver Pencil
Agency:
Happy F&B / Gothenburg + F&B Studios / Gothenburg
Client:
GöteborgsOperan
Title:
Costume change at the opera
Category:
Branding / Logo
Annual ID:
OS_DE19002S
Award:
2019 Design Silver Pencil
Agency:
Kolle Rebbe GmbH / Korefe / Hamburg
Client:
Münchner Philharmoniker
Title:
Münchner Philharmoniker "The logo behind the logo"
Category:
Branding / Logo
Annual ID:
OS_DE19003S
