The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Corazon - Give Your Heart
Agency: JohnXHannes / New York
Client: Montefiore Category: Feature Length / Narrative & Documentary
The Boy & The Piano
Agency: John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London
Client: John Lewis & Partners Category: Cinema Advertising
We are all equal. And no one is more equal than anyone else.
Agency: thjnk Zürich AG / Zurich
Client: Pro Infirmis Category: Cinema Advertising
First Christmas
Agency: Passion Animation Studios / London + Jung von Matt/Donau / Vienna + Mcasso / London + UNIT / London
Client: Erste Group Bank AG Category: Craft - Animation / Single
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Brand Voice
One Art
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Craft / Art Direction
72POSTERS for school teams participating in the high school sumo tournament
Agency: DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo
Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
Dot Mini. The First Smart Media Device for the Visually Impaired.
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation Category: Digital / Use of Technology
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association Category: Digital / Use of Technology
#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London
Client: The Cybersmile Foundation Category: Influencer Marketing / Single Channel
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives Category: Community Building
First Steps Newspaper Series
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Campaign
The Return of Colonel Sanders 2018
Agency: Wieden+Kennedy / Portland
Client: KFC Category: Integrated Campaign / Online
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Integrated Campaign / Online
No need to fly – around the world in Germany
Agency: Ogilvy / Germany
Client: German Rail Category: Use of Technology
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Social Engagement / Community Building
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client: Gillette (P&G) Category: Social Engagement / Community Building
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives Category: Social Engagement / Community Building
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Long Form Video / Single
Bohemian Rhapsody
Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London
Client: John Lewis & Partners / Waitrose & Partners Category: Long Form Video / Single
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives Category: Promotional / Collateral / Promotional Items
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Promotional / Collateral / Promotional Items
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft - Visual & Audio Craft / Animation
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity Category: Craft - Visual & Audio Craft / Animation
Oat the Goat
Agency: Assembly / Auckland + FCB New Zealand / Auckland
Client: Ministry of Education Category: Craft - Visual & Audio Craft / Animation
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Television & VOD / Long Form - Campaign
Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice
Client: Spotify Category: Digital Design
TagWords
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser Category: Innovation in Direct Marketing
A/R Jordan
Agency: R/GA / Portland
Client: Jordan Brand Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Influencer Marketing / Multi-Channel
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client: Forbes Brasil Category: Creative Use of Data / Storytelling
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Creative Use of Data / Storytelling
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Creative Effectiveness
Fearless Girl
Agency: McCann / New York
Client: State Street Global Advisors Category: Creative Effectiveness
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Out-of-Home / Billboards & Transit - Single
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Promotional / Collateral / Posters - Single
Insta Novels
Agency: Mother / New York
Client: The New York Public Library Category: Craft / Use of Visuals
Greetings from the Blockchain
Agency: Havas / New York + TD Ameritrade / Jersey City
Client: TD Ameritrade Category: Online Advertising / Native Ads
Hope
Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid
Client: International Committee of the Red Cross Category: Craft - Writing / Single
The Truth Is Worth It
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Craft - Direction / Campaign
The Earnbassadors
Agency: CHE Proximity / Australia + FINCH / Melbourne
Client: Velocity Frequent Flyer Category: Social Engagement / User-Generated Content
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association Category: Innovation in Radio & Audio
Welcome Home
Agency: MJZ / Los Angeles + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
The Boy & The Piano
Agency: John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London
Client: John Lewis & Partners Category: Online Films & Video / Long Form - Single
The Truth Is Worth It: Perseverance
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Online Films & Video / Long Form - Single
The Truth Is Worth It: Resolve
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Online Films & Video / Long Form - Single
Award:
2019 Branded Entertainment Gold Pencil
Agency:
JohnXHannes / New York
Client:
Montefiore
Title:
Corazon - Give Your Heart
Category:
Feature Length / Narrative & Documentary
Annual ID:
OS_BE19018G
Award:
2019 Film Gold Pencil
Agency:
John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London
Client:
John Lewis & Partners
Title:
The Boy & The Piano
Category:
Cinema Advertising
Annual ID:
OS_FI19031G
Award:
2019 Film Gold Pencil
Agency:
thjnk Zürich AG / Zurich
Client:
Pro Infirmis
Title:
We are all equal. And no one is more equal than anyone else.
Category:
Cinema Advertising
Annual ID:
OS_FI19032G
Award:
2019 Moving Image Craft Gold Pencil
Agency:
Passion Animation Studios / London + Jung von Matt/Donau / Vienna + Mcasso / London + UNIT / London
Client:
Erste Group Bank AG
Title:
First Christmas
Category:
Craft - Animation / Single
Annual ID:
OS_MI19030G
Award:
2019 Public Relations Gold Pencil
Agency:
Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Brand Voice
Annual ID:
OS_PR19014G
Award:
2019 Print & Outdoor Gold Pencil
Agency:
VMLY&R / Dubai
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Art
Category:
Craft / Art Direction
Annual ID:
OS_PO19041G
Award:
2019 Print & Outdoor Gold Pencil
Agency:
DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo
Client:
THE HOKKOKU SHIMBUN
Title:
72POSTERS for school teams participating in the high school sumo tournament
Category:
Craft / Art Direction
Annual ID:
OS_PO19042G
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Dot Incorporation
Title:
Dot Mini. The First Smart Media Device for the Visually Impaired.
Category:
Digital / Use of Technology
Annual ID:
OS_HW19013G
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
BWM Dentsu / Sydney
Client:
The ALS Association
Title:
Project Revoice
Category:
Digital / Use of Technology
Annual ID:
OS_HW19014G
Award:
2019 Social Influencer Marketing Gold Pencil
Agency:
The Cybersmile Foundation / London + adam&eveDDB / London
Client:
The Cybersmile Foundation
Title:
#TrollingIsUgly
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI19001G
Award:
2019 Public Relations Gold Pencil
Agency:
McCann / New York + March For Our Lives / Florida
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Community Building
Annual ID:
OS_PR19012G
Award:
2019 Print & Outdoor Gold Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps Newspaper Series
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO19006G
Award:
2019 Integrated Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
KFC
Title:
The Return of Colonel Sanders 2018
Category:
Integrated Campaign / Online
Annual ID:
OS_IG19007G
Award:
2019 Integrated Gold Pencil
Agency:
Droga5 / New York
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Integrated Campaign / Online
Annual ID:
OS_IG19008G
Award:
2019 Intellectual Property Gold Pencil
Agency:
FCB Inferno / London
Client:
Huawei
Title:
Story Sign
Category:
Digital Product
Annual ID:
OS_IP19001G
Award:
2019 Branded Entertainment Gold Pencil
Agency:
Ogilvy / Germany
Client:
German Rail
Title:
No need to fly – around the world in Germany
Category:
Use of Technology
Annual ID:
OS_BE19037G
Award:
2019 Social Media Gold Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19001G
Award:
2019 Social Media Gold Pencil
Agency:
GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client:
Gillette (P&G)
Title:
We Believe
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19017G
Award:
2019 Social Media Gold Pencil
Agency:
McCann / New York + March For Our Lives / Florida
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Social Engagement / Community Building
Annual ID:
OS_SM19018G
Award:
2019 Branded Entertainment Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Welcome Home
Category:
Long Form Video / Single
Annual ID:
OS_BE19010G
Award:
2019 Branded Entertainment Gold Pencil
Agency:
John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London
Client:
John Lewis & Partners / Waitrose & Partners
Title:
Bohemian Rhapsody
Category:
Long Form Video / Single
Annual ID:
OS_BE19011G
Award:
2019 Print & Outdoor Gold Pencil
Agency:
McCann / New York + March For Our Lives / Florida
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Promotional / Collateral / Promotional Items
Annual ID:
OS_PO19021G
Award:
2019 Print & Outdoor Gold Pencil
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Promotional / Collateral / Promotional Items
Annual ID:
OS_PO19022G
Award:
2019 Digital Craft Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Share Your Gifts
Category:
Craft - Visual & Audio Craft / Animation
Annual ID:
OS_DC19010G
Award:
2019 Digital Craft Gold Pencil
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Craft - Visual & Audio Craft / Animation
Annual ID:
OS_DC19011G
Award:
2019 Digital Craft Gold Pencil
Agency:
Assembly / Auckland + FCB New Zealand / Auckland
Client:
Ministry of Education
Title:
Oat the Goat
Category:
Craft - Visual & Audio Craft / Animation
Annual ID:
OS_DC19012G
Award:
2019 Film Gold Pencil
Agency:
Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Television & VOD / Long Form - Campaign
Annual ID:
OS_FI19011G
Award:
2019 Design Gold Pencil
Agency:
Mother / New York
Client:
The New York Public Library
Title:
Insta Novels
Category:
Digital Design
Annual ID:
OS_DE19001G
Award:
2019 Design Gold Pencil
Agency:
Spotify In-House / New York + Active Theory / Venice
Client:
Spotify
Title:
Your 2018 Wrapped
Category:
Digital Design
Annual ID:
OS_DE19048G
Award:
2019 Direct Marketing Gold Pencil
Agency:
Africa / Sao Paulo
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI19038G
Award:
2019 Mobile Gold Pencil
Agency:
CHE Proximity / Australia + IAG / Sydney
Client:
IAG
Title:
Safety Hub
Category:
Applications
Annual ID:
OS_MO19002G
Award:
2019 Experiential & Immersive Gold Pencil
Agency:
R/GA / Portland
Client:
Jordan Brand
Title:
A/R Jordan
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Annual ID:
OS_EX19018G
Award:
2019 Social Influencer Marketing Gold Pencil
Agency:
Droga5 / New York
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19005G
Award:
2019 Creative Use of Data Gold Pencil
Agency:
Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU19008G
Award:
2019 Creative Use of Data Gold Pencil
Agency:
PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU19009G
Award:
2019 Creative Effectiveness Gold Pencil
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Creative Effectiveness
Annual ID:
OS_CE19002G
Award:
2019 Creative Effectiveness Gold Pencil
Agency:
McCann / New York
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Creative Effectiveness
Annual ID:
OS_CE19003G
Award:
2019 Print & Outdoor Gold Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Out-of-Home / Billboards & Transit - Single
Annual ID:
OS_PO19001G
Award:
2019 Print & Outdoor Gold Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO19015G
Award:
2019 Social Media Gold Pencil
Agency:
Mother / New York
Client:
The New York Public Library
Title:
Insta Novels
Category:
Craft / Use of Visuals
Annual ID:
OS_SM19027G
Award:
2019 Interactive & Online Gold Pencil
Agency:
Havas / New York + TD Ameritrade / Jersey City
Client:
TD Ameritrade
Title:
Greetings from the Blockchain
Category:
Online Advertising / Native Ads
Annual ID:
OS_IN19007G
Award:
2019 Moving Image Craft Gold Pencil
Agency:
Sra Rushmore SA / Madrid + Blur Films / Madrid
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Craft - Writing / Single
Annual ID:
OS_MI19001G
Award:
2019 Moving Image Craft Gold Pencil
Agency:
Droga5 / New York + Furlined / Los Angeles
Client:
The New York Times
Title:
The Truth Is Worth It
Category:
Craft - Direction / Campaign
Annual ID:
OS_MI19011G
Award:
2019 Social Media Gold Pencil
Agency:
CHE Proximity / Australia + FINCH / Melbourne
Client:
Velocity Frequent Flyer
Title:
The Earnbassadors
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM19014G
Award:
2019 Moving Image Craft Gold Pencil
Agency:
BBDO / Toronto
Client:
Right To Play
Title:
We Rise
Category:
Craft - Cinematography / Campaign
Annual ID:
OS_MI19029G
Award:
2019 Radio & Audio Gold Pencil
Agency:
BWM Dentsu / Sydney
Client:
The ALS Association
Title:
Project Revoice
Category:
Innovation in Radio & Audio
Annual ID:
OS_RA19001G
Award:
2019 Film Gold Pencil
Agency:
MJZ / Los Angeles + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client:
Apple
Title:
Welcome Home
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19017G
Award:
2019 Film Gold Pencil
Agency:
John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London
Client:
John Lewis & Partners
Title:
The Boy & The Piano
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19018G
Award:
2019 Film Gold Pencil
Agency:
Droga5 / New York + Furlined / Los Angeles
Client:
The New York Times
Title:
The Truth Is Worth It: Perseverance
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19019G
Award:
2019 Film Gold Pencil
Agency:
Droga5 / New York + Furlined / Los Angeles
Client:
The New York Times
Title:
The Truth Is Worth It: Resolve
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19020G
