The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Genocide Agency: Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok Client: Staedtler (Thailand) Limited Category: Craft / Illustration
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Innovation in Interactive
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Innovation in Interactive
Accessibility Mat Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Innovation in Design
The Quiet Taxi Agency: INNOCEAN / Seoul + Hyundai Motor Group / Seoul + Walking in Mind / Seoul Client: Hyundai Motor Group Category: Innovation in Design
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Digital Design
Bohemian Rhapsody Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London Client: John Lewis & Partners / Waitrose & Partners Category: Online Films & Video / Long Form - Single
FRIENDSHIT Agency: GREYnJ UNITED / Bangkok Client: KASIKORNBANK PUBLIC COMPANY LIMITED Category: Online Films & Video / Long Form - Single
Return to Chapman's Peak Agency: Net#work BBDO / Johannesburg Client: Mercedes-Benz Category: Online Films & Video / Long Form - Single
FCK Agency: Mother / London + Blue449 / London + Freuds / London Client: KFC Category: Creative Effectiveness
Gracie AI Agency: BBDO / Atlanta Client: Street Grace Category: Creative Effectiveness
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Creative Effectiveness
Hermeto - Made of Music Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Editorial / Digital Publications
Oat the Goat Agency: FCB New Zealand / Auckland + Assembly / Auckland Client: Ministry of Education NZ Category: Online Video / Interactive Video
The Land of Free Press Agency: Helsingin Sanomat / Helsinki + TBWA\ / Helsinki Client: Helsingin Sanomat Category: Out of Home / Billboards & Transit
Narcos The Censor’s Cut Agency: J.WALTER THOMPSON / BANGKOK + DENTSU X PTE LTD. / BANGKOK + THIS IS IT CO., LTD. / BANGKOK + Cinesound Co., Ltd. / BANGKOK Client: Netflix Category: Out of Home / Billboards & Transit
Stop Traffick Agency: BBDO / Atlanta Client: Street Grace Category: Out of Home / Billboards & Transit
Gracie AI Agency: BBDO / Atlanta Client: Street Grace Category: Use of Technology
Never Stand Still Agency: Design Army / Washington, DC Client: Hong Kong Ballet Category: Craft / Art Direction
The All Nighters Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok Client: McDonald's Category: Craft / Art Direction
Overexplain Agency: BBDO / New York + RadicalMedia Client: Mars Chocolate North America - Snickers Almond Category: Mobile-First Video / Over 15 Seconds
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Custom Content
The Like New Campaign Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles Client: BMW of North America Category: Under 100K Budget
Hope Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Under 100K Budget
The Anti-Bullying Bullying Videos Agency: Leo Burnett Malaysia / Kuala Lumpur Client: Voice of The Children Category: Under 100K Budget
The Face of Distracted Driving Agency: BBDO / New York + Biscuit Client: AT&T Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
The little duck Agency: BETC / Paris Client: Disneyland Paris Category: Craft - Animation / Single
The Day Women Left The Set Agency: Pagés BBDO / Santo Domingo Client: La Sirena Category: Livestream
The Unsilenced Samba Agency: AlmapBBDO / São Paulo Client: AB-Inbev Category: Audio
Westworld: The Maze Agency: 360i / New York + HBO / New York Client: HBO Category: Audio
The Uncensored Playlist Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Client: Reporters without Borders Category: Audio
Pass The Bill Agency: Rethink Client: Leaf Forward Category: Physical Product
Repicturing Homeless Agency: Havas Germany / Düsseldorf Client: Getty Images Deutschland / fiftyfifty (magazine from homeless people) Category: Reputation Management
Take a Seat, Take a Stand Agency: Edelman / New York Client: WNBA Category: Reputation Management
Nike JDI Dream Crazier Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Short Form Video / Single
Hit Song Agency: Alma DDB / Miami + Vapor Post / Miami + Animal Music / Miami Client: Tobacco Free Florida Category: Craft / Use of Music
Dogs for Dogs Agency: CLM BBDO / Boulogne-Billancourt Client: Pedigree Category: Social Channel
Corona Oceans Week Agency: Wieden+Kennedy / Amsterdam + MPC / Amsterdam Client: AB InBev Category: Integrated PR Campaign
BLINK TEST Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM Client: Jimmy Nelson Foundation Category: Online Films & Video / Varying Length Campaign
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Online Films & Video / Varying Length Campaign
L’Heptaméron des Gourmets – The World’s Most Exclusive Cook Book Agency: Bedow / Stockholm Client: Nunchi Category: Craft / Printing & Paper Craft
Your 2018 Wrapped Agency: Spotify In-House / New York + Active Theory / Venice Client: Spotify Category: Craft - Web UX / UI / Interface Design
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Craft - Mobile UX / UI / User Experience
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Creative Use of Data / Data Visualization
Museum of Romanticism Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Experiential / Live Events
The Seven Worlds Agency: MPC / London + DDB / Paris + RSA Films / London + 75 / Paris Client: Hennessy Category: Craft - Visual Effects / Single
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Utility / E-Commerce
A/R Jordan Agency: R/GA / Portland Client: Jordan Brand Category: Utility / E-Commerce
We Believe Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Social Post / Single
Share Your Gifts Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles Client: Apple Category: Music Videos

2019 Print & Outdoor Bronze Pencil

Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok

Staedtler (Thailand) Limited

Genocide

Craft / Illustration

OS_PO19052B

2019 Interactive & Online Bronze Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Innovation in Interactive

OS_IN19026B

2019 Interactive & Online Bronze Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Innovation in Interactive

OS_IN19027B

2019 Design Bronze Pencil

GTB Brasil / São Paulo

Ford Motor Company

Accessibility Mat

Innovation in Design

OS_DE19076B

2019 Design Bronze Pencil

INNOCEAN / Seoul + Hyundai Motor Group / Seoul + Walking in Mind / Seoul

Hyundai Motor Group

The Quiet Taxi

Innovation in Design

OS_DE19077B

2019 Design Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Digital Design

OS_DE19049B

2019 Film Bronze Pencil

John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London

John Lewis & Partners / Waitrose & Partners

Bohemian Rhapsody

Online Films & Video / Long Form - Single

OS_FI19026B

2019 Film Bronze Pencil

GREYnJ UNITED / Bangkok

KASIKORNBANK PUBLIC COMPANY LIMITED

FRIENDSHIT

Online Films & Video / Long Form - Single

OS_FI19027B

2019 Film Bronze Pencil

Net#work BBDO / Johannesburg

Mercedes-Benz

Return to Chapman's Peak

Online Films & Video / Long Form - Single

OS_FI19028B

2019 Creative Effectiveness Bronze Pencil

Mother / London + Blue449 / London + Freuds / London

KFC

FCK

Creative Effectiveness

OS_CE19005B

2019 Creative Effectiveness Bronze Pencil

BBDO / Atlanta

Street Grace

Gracie AI

Creative Effectiveness

OS_CE19006B

2019 Creative Effectiveness Bronze Pencil

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Creative Effectiveness

OS_CE19007B

2019 Design Bronze Pencil

Africa / Sao Paulo

AB Inbev/Budweiser

Hermeto - Made of Music

Editorial / Digital Publications

OS_DE19021B

2019 Interactive & Online Bronze Pencil

FCB New Zealand / Auckland + Assembly / Auckland

Ministry of Education NZ

Oat the Goat

Online Video / Interactive Video

OS_IN19010B

2019 Direct Marketing Bronze Pencil

Helsingin Sanomat / Helsinki + TBWA\ / Helsinki

Helsingin Sanomat

The Land of Free Press

Out of Home / Billboards & Transit

OS_DI19006B

2019 Direct Marketing Bronze Pencil

J.WALTER THOMPSON / BANGKOK + DENTSU X PTE LTD. / BANGKOK + THIS IS IT CO., LTD. / BANGKOK + Cinesound Co., Ltd. / BANGKOK

Netflix

Narcos The Censor’s Cut

Out of Home / Billboards & Transit

OS_DI19007B

2019 Direct Marketing Bronze Pencil

BBDO / Atlanta

Street Grace

Stop Traffick

Out of Home / Billboards & Transit

OS_DI19008B

2019 Mobile Bronze Pencil

BBDO / Atlanta

Street Grace

Gracie AI

Use of Technology

OS_MO19014B

2019 Print & Outdoor Bronze Pencil

Design Army / Washington, DC

Hong Kong Ballet

Never Stand Still

Craft / Art Direction

OS_PO19045B

2019 Print & Outdoor Bronze Pencil

TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok

McDonald's

The All Nighters

Craft / Art Direction

OS_PO19046B

2019 Mobile Bronze Pencil

BBDO / New York + RadicalMedia

Mars Chocolate North America - Snickers Almond

Overexplain

Mobile-First Video / Over 15 Seconds

OS_MO19011B

2019 Radio & Audio Bronze Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Custom Content

OS_RA19008B

2019 Film Bronze Pencil

Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles

BMW of North America

The Like New Campaign

Under 100K Budget

OS_FI19035B

2019 Film Bronze Pencil

Sra Rushmore SA / Madrid + Blur Films / Madrid

International Committee of the Red Cross

Hope

Under 100K Budget

OS_FI19036B

2019 Film Bronze Pencil

Leo Burnett Malaysia / Kuala Lumpur

Voice of The Children

The Anti-Bullying Bullying Videos

Under 100K Budget

OS_FI19037B

2019 Moving Image Craft Bronze Pencil

BBDO / New York + Biscuit

AT&T

The Face of Distracted Driving

Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft

OS_MI19052B

2019 Moving Image Craft Bronze Pencil

BETC / Paris

Disneyland Paris

The little duck

Craft - Animation / Single

OS_MI19032B

2019 Social Media Bronze Pencil

Pagés BBDO / Santo Domingo

La Sirena

The Day Women Left The Set

Livestream

OS_SM19013B

2019 Branded Entertainment Bronze Pencil

AlmapBBDO / São Paulo

AB-Inbev

The Unsilenced Samba

Audio

OS_BE19026B

2019 Branded Entertainment Bronze Pencil

360i / New York + HBO / New York

HBO

Westworld: The Maze

Audio

OS_BE19027B

2019 Branded Entertainment Bronze Pencil

DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo

Reporters without Borders

The Uncensored Playlist

Audio

OS_BE19028B

2019 Intellectual Property Bronze Pencil

Rethink

Leaf Forward

Pass The Bill

Physical Product

OS_IP19004B

2019 Public Relations Bronze Pencil

Havas Germany / Düsseldorf

Getty Images Deutschland / fiftyfifty (magazine from homeless people)

Repicturing Homeless

Reputation Management

OS_PR19022B

2019 Public Relations Bronze Pencil

Edelman / New York

WNBA

Take a Seat, Take a Stand

Reputation Management

OS_PR19023B

2019 Branded Entertainment Bronze Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike JDI Dream Crazier

Short Form Video / Single

OS_BE19005B

2019 Radio & Audio Bronze Pencil

Alma DDB / Miami + Vapor Post / Miami + Animal Music / Miami

Tobacco Free Florida

Hit Song

Craft / Use of Music

OS_RA19019B

2019 Social Media Bronze Pencil

CLM BBDO / Boulogne-Billancourt

Pedigree

Dogs for Dogs

Social Channel

OS_SM19005B

2019 Public Relations Bronze Pencil

Wieden+Kennedy / Amsterdam + MPC / Amsterdam

AB InBev

Corona Oceans Week

Integrated PR Campaign

OS_PR19029B

2019 Film Bronze Pencil

J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM

Jimmy Nelson Foundation

BLINK TEST

Online Films & Video / Varying Length Campaign

OS_FI19029B

2019 Film Bronze Pencil

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Online Films & Video / Varying Length Campaign

OS_FI19030B

2019 Design Bronze Pencil

Bedow / Stockholm

Nunchi

L’Heptaméron des Gourmets – The World’s Most Exclusive Cook Book

Craft / Printing & Paper Craft

OS_DE19072B

2019 Digital Craft Bronze Pencil

Spotify In-House / New York + Active Theory / Venice

Spotify

Your 2018 Wrapped

Craft - Web UX / UI / Interface Design

OS_DC19004B

2019 Digital Craft Bronze Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Craft - Mobile UX / UI / User Experience

OS_DC19005B

2019 Creative Use of Data Bronze Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Creative Use of Data / Data Visualization

OS_CU19005B

2019 Branded Entertainment Bronze Pencil

McCann / Madrid + Ikea / Madrid

Ikea

Museum of Romanticism

Experiential / Live Events

OS_BE19032B

2019 Moving Image Craft Bronze Pencil

MPC / London + DDB / Paris + RSA Films / London + 75 / Paris

Hennessy

The Seven Worlds

Craft - Visual Effects / Single

OS_MI19036B

2019 Mobile Bronze Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Utility / E-Commerce

OS_MO19007B

2019 Mobile Bronze Pencil

R/GA / Portland

Jordan Brand

A/R Jordan

Utility / E-Commerce

OS_MO19008B

2019 Social Media Bronze Pencil

GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York

Gillette (P&G)

We Believe

Social Post / Single

OS_SM19008B

2019 Branded Entertainment Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles

Apple

Share Your Gifts

Music Videos

OS_BE19023B

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