The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Palessi Agency: DCX Growth Accelerator / Brooklyn + DCX Cultural Production Studios / Brooklyn Client: Payless ShoeSource Inc. Category: Reputation Management
Uber Pro Agency: Uber / San Francisco + &Co. / San Francisco Client: Uber Category: Internal Communications
IHOb Agency: Droga5 / New York Client: IHOP Category: Integrated PR Campaign
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Integrated PR Campaign
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Integrated PR Campaign
Posts Into Letters Agency: Area 23, An FCB Health Network Company / New York Client: Change The Ref Category: Innovation in Public Relations
This Coke is a Fanta Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Innovation in Public Relations
Big Bell Agency: Edelman / London + Edelman / LA + UNIT9 / London Client: Taco Bell Category: Innovation in Public Relations
Bordeaux 2050 Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine Client: The Association of Journalists for the Environment Category: Innovation in Public Relations
Stand by You Agency: DAVID The Agency / Miami + AB-Inbev / New York Client: ABInbev – Budweiser Category: Community Building
Paving for Pizza Agency: Domino's Pizza / Ann Arbor Client: Domino's Pizza Category: Community Building
Proud Dads Agency: Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Screenscene / Dublin Client: Dublin Bus Category: Community Building
THE VOICE OF VOICES Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Community Building
Project Free Period Agency: DDB Mudra Group / Mumbai Client: Johnson & Johnson Category: Community Building
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Community Building
Dogs for Dogs Agency: CLM BBDO / Boulogne-Billancourt Client: Pedigree Category: Community Building
The Uncensored Playlist Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Client: Reporters without Borders Category: Community Building
Humanity Test Agency: J. Walter Thompson / London Client: UN Women Category: Community Building
#CoverTheProgress Agency: Ketchum / New York + Discover Puerto Rico / San Juan Client: Discover Puerto Rico Category: Media Relations
The Land of Free Press Agency: Helsingin Sanomat / Helsinki + TBWA\ / Helsinki Client: Helsingin Sanomat Category: Media Relations
Big Mac 50th Anniversary Agency: Golin / Chicago + McDonald's / Chicago Client: McDonald's Category: Media Relations
Planet or Plastic Agency: McCann / New York + National Geographic / New York Client: National Geographic Category: Media Relations
Carling Black Label Soccer Song for Change Agency: Ogilvy South Africa / Cape Town Client: Ab-InBev Africa Category: Events & Experiential
Victory Fridge Agency: 3PM Agency (Weber Shandwick in partnership with PMK-BNC) / New York Client: ABInbev, Bud Light Category: Events & Experiential
Carnival: Ship for a Snap Agency: Anomaly / New York Client: Carnival Cruise Line Category: Events & Experiential
The Fake News Stand Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Events & Experiential
Hungry Puffs Agency: The Brand Agency / Perth Client: Foodbank WA Category: Events & Experiential
Project Free Period Agency: DDB Mudra Group / Mumbai Client: Johnson & Johnson Category: Events & Experiential
The Unknown Face Agency: FF / Paris + Historial de la Grande Guerre de / Péronne Client: L'Historial de la Grande Guerre de Péronne Category: Events & Experiential
Sleeping Flags Agency: Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin Client: O.N.E. Category: Events & Experiential
Amazon Jurassic Box Experience Agency: Tool / Santa Monica + Amazon Advertising / Santa Monica + Universal / Universal City Client: Prime Video Category: Events & Experiential
Black Spots Campaign Agency: X-Line Co., Ltd. (dentsu group) / Taipei Client: Taiwan Star Telecom Co., Ltd. Category: Events & Experiential
Bordeaux 2050 Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine Client: The Association of Journalists for the Environment Category: Events & Experiential
Distracted Goalkepper Agency: Tech and Soul / São Paulo + Uber / São Paulo Client: Uber Category: Events & Experiential
The Bridal Uniform Agency: BBDO Pakistan / Lahore + Ali Xeeshan Theater Studio / Lahore Client: UN Women Category: Events & Experiential
The Unbreakable Rainbow Agency: 180heartbeats + JUNG v MATT / Warsaw Client: Unilever - Ben&Jerry's Category: Events & Experiential
Victory Fridge Agency: 3PM Agency (Weber Shandwick in partnership with PMK-BNC) / New York Client: ABInbev, Bud Light Category: Current Event Response
Hamberders Agency: MullenLowe / Boston Client: Burger King Category: Current Event Response
Posts Into Letters Agency: Area 23, An FCB Health Network Company / New York Client: Change The Ref Category: Current Event Response
#CoverTheProgress Agency: Ketchum / New York + Discover Puerto Rico / San Juan Client: Discover Puerto Rico Category: Current Event Response
The Land of Free Press Agency: TBWA\ / Helsinki + Helsingin Sanomat / Helsinki Client: Helsingin Sanomat Category: Current Event Response
Breaking Ballet Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg Client: Joburg Ballet Category: Current Event Response
The Most Vicious Cycle Agency: McCann / New York Client: March for Our Lives Category: Current Event Response
#SheDrives Agency: TBWARAAD / Dubai U.A.E. + OMD / Dubai Client: Nissan Saudi Arabia Category: Current Event Response
Stand by You Agency: DAVID The Agency / Miami + AB-Inbev / New York Client: ABInbev – Budweiser Category: Brand Voice
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Brand Voice
Hope Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Brand Voice
Project Free Period Agency: DDB Mudra Group / Mumbai Client: Johnson & Johnson Category: Brand Voice
Kraft Now Pay Later Agency: Leo Burnett / Chicago Client: Kraft Heinz Category: Brand Voice
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Brand Voice

2019 Public Relations Merit Award

DCX Growth Accelerator / Brooklyn + DCX Cultural Production Studios / Brooklyn

Payless ShoeSource Inc.

Palessi

Reputation Management

OS_PR19069M

2019 Public Relations Merit Award

Uber / San Francisco + &Co. / San Francisco

Uber

Uber Pro

Internal Communications

OS_PR19060M

2019 Public Relations Merit Award

Droga5 / New York

IHOP

IHOb

Integrated PR Campaign

OS_PR19078M

2019 Public Relations Merit Award

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Integrated PR Campaign

OS_PR19079M

2019 Public Relations Merit Award

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Integrated PR Campaign

OS_PR19080M

2019 Public Relations Merit Award

Area 23, An FCB Health Network Company / New York

Change The Ref

Posts Into Letters

Innovation in Public Relations

OS_PR19081M

2019 Public Relations Merit Award

DAVID / São Paulo + Coca-Cola / Rio de Janeiro

Coca-Cola

This Coke is a Fanta

Innovation in Public Relations

OS_PR19082M

2019 Public Relations Merit Award

Edelman / London + Edelman / LA + UNIT9 / London

Taco Bell

Big Bell

Innovation in Public Relations

OS_PR19083M

2019 Public Relations Merit Award

McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine

The Association of Journalists for the Environment

Bordeaux 2050

Innovation in Public Relations

OS_PR19084M

2019 Public Relations Merit Award

DAVID The Agency / Miami + AB-Inbev / New York

ABInbev – Budweiser

Stand by You

Community Building

OS_PR19051M

2019 Public Relations Merit Award

Domino's Pizza / Ann Arbor

Domino's Pizza

Paving for Pizza

Community Building

OS_PR19052M

2019 Public Relations Merit Award

Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Screenscene / Dublin

Dublin Bus

Proud Dads

Community Building

OS_PR19053M

2019 Public Relations Merit Award

MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan

FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo

THE VOICE OF VOICES

Community Building

OS_PR19054M

2019 Public Relations Merit Award

DDB Mudra Group / Mumbai

Johnson & Johnson

Project Free Period

Community Building

OS_PR19055M

2019 Public Relations Merit Award

McCann / New York

MGM Resorts International

Universal Love Songs

Community Building

OS_PR19056M

2019 Public Relations Merit Award

CLM BBDO / Boulogne-Billancourt

Pedigree

Dogs for Dogs

Community Building

OS_PR19057M

2019 Public Relations Merit Award

DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo

Reporters without Borders

The Uncensored Playlist

Community Building

OS_PR19058M

2019 Public Relations Merit Award

J. Walter Thompson / London

UN Women

Humanity Test

Community Building

OS_PR19059M

2019 Public Relations Merit Award

Ketchum / New York + Discover Puerto Rico / San Juan

Discover Puerto Rico

#CoverTheProgress

Media Relations

OS_PR19033M

2019 Public Relations Merit Award

Helsingin Sanomat / Helsinki + TBWA\ / Helsinki

Helsingin Sanomat

The Land of Free Press

Media Relations

OS_PR19034M

2019 Public Relations Merit Award

Golin / Chicago + McDonald's / Chicago

McDonald's

Big Mac 50th Anniversary

Media Relations

OS_PR19035M

2019 Public Relations Merit Award

McCann / New York + National Geographic / New York

National Geographic

Planet or Plastic

Media Relations

OS_PR19036M

2019 Public Relations Merit Award

Ogilvy South Africa / Cape Town

Ab-InBev Africa

Carling Black Label Soccer Song for Change

Events & Experiential

OS_PR19037M

2019 Public Relations Merit Award

3PM Agency (Weber Shandwick in partnership with PMK-BNC) / New York

ABInbev, Bud Light

Victory Fridge

Events & Experiential

OS_PR19038M

2019 Public Relations Merit Award

Anomaly / New York

Carnival Cruise Line

Carnival: Ship for a Snap

Events & Experiential

OS_PR19039M

2019 Public Relations Merit Award

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Columbia Journalism Review

The Fake News Stand

Events & Experiential

OS_PR19040M

2019 Public Relations Merit Award

The Brand Agency / Perth

Foodbank WA

Hungry Puffs

Events & Experiential

OS_PR19041M

2019 Public Relations Merit Award

DDB Mudra Group / Mumbai

Johnson & Johnson

Project Free Period

Events & Experiential

OS_PR19042M

2019 Public Relations Merit Award

FF / Paris + Historial de la Grande Guerre de / Péronne

L'Historial de la Grande Guerre de Péronne

The Unknown Face

Events & Experiential

OS_PR19043M

2019 Public Relations Merit Award

Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin

O.N.E.

Sleeping Flags

Events & Experiential

OS_PR19044M

2019 Public Relations Merit Award

Tool / Santa Monica + Amazon Advertising / Santa Monica + Universal / Universal City

Prime Video

Amazon Jurassic Box Experience

Events & Experiential

OS_PR19045M

2019 Public Relations Merit Award

X-Line Co., Ltd. (dentsu group) / Taipei

Taiwan Star Telecom Co., Ltd.

Black Spots Campaign

Events & Experiential

OS_PR19046M

2019 Public Relations Merit Award

McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine

The Association of Journalists for the Environment

Bordeaux 2050

Events & Experiential

OS_PR19047M

2019 Public Relations Merit Award

Tech and Soul / São Paulo + Uber / São Paulo

Uber

Distracted Goalkepper

Events & Experiential

OS_PR19048M

2019 Public Relations Merit Award

BBDO Pakistan / Lahore + Ali Xeeshan Theater Studio / Lahore

UN Women

The Bridal Uniform

Events & Experiential

OS_PR19049M

2019 Public Relations Merit Award

180heartbeats + JUNG v MATT / Warsaw

Unilever - Ben&Jerry's

The Unbreakable Rainbow

Events & Experiential

OS_PR19050M

2019 Public Relations Merit Award

3PM Agency (Weber Shandwick in partnership with PMK-BNC) / New York

ABInbev, Bud Light

Victory Fridge

Current Event Response

OS_PR19070M

2019 Public Relations Merit Award

MullenLowe / Boston

Burger King

Hamberders

Current Event Response

OS_PR19071M

2019 Public Relations Merit Award

Area 23, An FCB Health Network Company / New York

Change The Ref

Posts Into Letters

Current Event Response

OS_PR19072M

2019 Public Relations Merit Award

Ketchum / New York + Discover Puerto Rico / San Juan

Discover Puerto Rico

#CoverTheProgress

Current Event Response

OS_PR19073M

2019 Public Relations Merit Award

TBWA\ / Helsinki + Helsingin Sanomat / Helsinki

Helsingin Sanomat

The Land of Free Press

Current Event Response

OS_PR19074M

2019 Public Relations Merit Award

TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg

Joburg Ballet

Breaking Ballet

Current Event Response

OS_PR19075M

2019 Public Relations Merit Award

McCann / New York

March for Our Lives

The Most Vicious Cycle

Current Event Response

OS_PR19076M

2019 Public Relations Merit Award

TBWARAAD / Dubai U.A.E. + OMD / Dubai

Nissan Saudi Arabia

#SheDrives

Current Event Response

OS_PR19077M

2019 Public Relations Merit Award

DAVID The Agency / Miami + AB-Inbev / New York

ABInbev – Budweiser

Stand by You

Brand Voice

OS_PR19061M

2019 Public Relations Merit Award

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Brand Voice

OS_PR19062M

2019 Public Relations Merit Award

Sra Rushmore SA / Madrid + Blur Films / Madrid

International Committee of the Red Cross

Hope

Brand Voice

OS_PR19063M

2019 Public Relations Merit Award

DDB Mudra Group / Mumbai

Johnson & Johnson

Project Free Period

Brand Voice

OS_PR19064M

2019 Public Relations Merit Award

Leo Burnett / Chicago

Kraft Heinz

Kraft Now Pay Later

Brand Voice

OS_PR19065M

2019 Public Relations Merit Award

McCann / New York

MGM Resorts International

Universal Love Songs

Brand Voice

OS_PR19066M

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