The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Media Relations

Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives Category: Community Building


Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Brand Voice


Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Integrated PR Campaign


Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Media Relations


DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Media Relations


Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives Category: Current Event Response


Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Events & Experiential


Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives Category: Events & Experiential


DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Reputation Management


Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Reputation Management


We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client: Gillette (P&G) Category: Brand Voice


The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Brand Voice


Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Integrated PR Campaign


Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Integrated PR Campaign


Kraft Now Pay Later
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Category: Current Event Response


The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Events & Experiential


Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Events & Experiential


Repicturing Homeless
Agency: Havas Germany / Düsseldorf
Client: Getty Images Deutschland / fiftyfifty (magazine from homeless people) Category: Reputation Management


#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Community Building


The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Brand Voice


This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client: Coca-Cola Category: Brand Voice


Corona Oceans Week
Agency: Wieden+Kennedy / Amsterdam + MPC / Amsterdam
Client: AB InBev Category: Integrated PR Campaign


PRIDE JERSEY
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: AIG Category: Innovation in Public Relations


Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Innovation in Public Relations


Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Innovation in Public Relations


Point of View
Agency: BBDO / New York + MJZ + DinivonMuefflingCommunications
Client: Sandy Hook Promise Category: Media Relations


Shitty Paper – Made from hate
Agency: Philipp und Keuntje / Hamburg + Goldeimer / Hamburg
Client: Goldeimer gemeinnützige GmbH Category: Events & Experiential


Kraft Now Pay Later
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Category: Events & Experiential


The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Events & Experiential


Palessi
Agency: DCX Growth Accelerator / Brooklyn + DCX Cultural Production Studios / Brooklyn
Client: Payless ShoeSource Inc. Category: Reputation Management


Stand by You
Agency: DAVID The Agency / Miami + AB-Inbev / New York
Client: ABInbev – Budweiser Category: Community Building


Paving for Pizza
Agency: Domino's Pizza / Ann Arbor
Client: Domino's Pizza Category: Community Building


Proud Dads
Agency: Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Screen Scene / Dublin
Client: Dublin Bus Category: Community Building


THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Community Building


Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Category: Community Building


Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Community Building


The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders Category: Community Building


Stand by You
Agency: DAVID The Agency / Miami + AB-Inbev / New York
Client: ABInbev – Budweiser Category: Brand Voice


DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Brand Voice


Hope
Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid
Client: International Committee of the Red Cross Category: Brand Voice


Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Category: Brand Voice


Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Brand Voice


#rightmyname
Agency: M&C Saatchi Abel / Cape Town + Nando's South Africa / Johannesburg
Client: Nando's South Africa Category: Brand Voice


Award:
2019 Public Relations Best of Discipline Pencil
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Media Relations
Annual ID:
OS_PR19001G

Award:
2019 Public Relations Gold Pencil
Agency:
McCann / New York + March For Our Lives / Florida
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Community Building
Annual ID:
OS_PR19012G

Award:
2019 Public Relations Gold Pencil
Agency:
Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Brand Voice
Annual ID:
OS_PR19014G

Award:
2019 Public Relations Gold Pencil
Agency:
Droga5 / New York
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Integrated PR Campaign
Annual ID:
OS_PR19026G

Award:
2019 Public Relations Gold Pencil
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Media Relations
Annual ID:
OS_PR19001G

Award:
2019 Public Relations Gold Pencil
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Media Relations
Annual ID:
OS_PR19002G

Award:
2019 Public Relations Gold Pencil
Agency:
McCann / New York + March For Our Lives / Florida
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Current Event Response
Annual ID:
OS_PR19024G

Award:
2019 Public Relations Gold Pencil
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Events & Experiential
Annual ID:
OS_PR19004G

Award:
2019 Public Relations Gold Pencil
Agency:
McCann / New York + March For Our Lives / Florida
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Events & Experiential
Annual ID:
OS_PR19005G

Award:
2019 Public Relations Silver Pencil
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Reputation Management
Annual ID:
OS_PR19020S

Award:
2019 Public Relations Silver Pencil
Agency:
Carrefour / Massy + Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Reputation Management
Annual ID:
OS_PR19021S

Award:
2019 Public Relations Silver Pencil
Agency:
GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client:
Gillette (P&G)
Title:
We Believe
Category:
Brand Voice
Annual ID:
OS_PR19015S

Award:
2019 Public Relations Silver Pencil
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Brand Voice
Annual ID:
OS_PR19016S

Award:
2019 Public Relations Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Integrated PR Campaign
Annual ID:
OS_PR19027S

Award:
2019 Public Relations Silver Pencil
Agency:
McCann / New York
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Integrated PR Campaign
Annual ID:
OS_PR19028S

Award:
2019 Public Relations Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz
Title:
Kraft Now Pay Later
Category:
Current Event Response
Annual ID:
OS_PR19025S

Award:
2019 Public Relations Silver Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Events & Experiential
Annual ID:
OS_PR19006S

Award:
2019 Public Relations Silver Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Events & Experiential
Annual ID:
OS_PR19007S

Award:
2019 Public Relations Bronze Pencil
Agency:
Havas Germany / Düsseldorf
Client:
Getty Images Deutschland / fiftyfifty (magazine from homeless people)
Title:
Repicturing Homeless
Category:
Reputation Management
Annual ID:
OS_PR19022B

Award:
2019 Public Relations Bronze Pencil
Agency:
Edelman / New York
Client:
WNBA
Title:
Take a Seat, Take a Stand
Category:
Reputation Management
Annual ID:
OS_PR19023B

Award:
2019 Public Relations Bronze Pencil
Agency:
BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Community Building
Annual ID:
OS_PR19013B

Award:
2019 Public Relations Bronze Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Brand Voice
Annual ID:
OS_PR19017B

Award:
2019 Public Relations Bronze Pencil
Agency:
DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Brand Voice
Annual ID:
OS_PR19018B

Award:
2019 Public Relations Bronze Pencil
Agency:
BETC / Paris
Client:
Lacoste
Title:
Save our Species
Category:
Brand Voice
Annual ID:
OS_PR19019B

Award:
2019 Public Relations Bronze Pencil
Agency:
Wieden+Kennedy / Amsterdam + MPC / Amsterdam
Client:
AB InBev
Title:
Corona Oceans Week
Category:
Integrated PR Campaign
Annual ID:
OS_PR19029B

Award:
2019 Public Relations Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
AIG
Title:
PRIDE JERSEY
Category:
Innovation in Public Relations
Annual ID:
OS_PR19030B

Award:
2019 Public Relations Bronze Pencil
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Innovation in Public Relations
Annual ID:
OS_PR19031B

Award:
2019 Public Relations Bronze Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Innovation in Public Relations
Annual ID:
OS_PR19032B

Award:
2019 Public Relations Bronze Pencil
Agency:
BBDO / New York + MJZ + DinivonMuefflingCommunications
Client:
Sandy Hook Promise
Title:
Point of View
Category:
Media Relations
Annual ID:
OS_PR19003B

Award:
2019 Public Relations Bronze Pencil
Agency:
Philipp und Keuntje / Hamburg + Goldeimer / Hamburg
Client:
Goldeimer gemeinnützige GmbH
Title:
Shitty Paper – Made from hate
Category:
Events & Experiential
Annual ID:
OS_PR19008B

Award:
2019 Public Relations Bronze Pencil
Agency:
Droga5 / New York
Client:
IHOP
Title:
IHOb
Category:
Events & Experiential
Annual ID:
OS_PR19009B

Award:
2019 Public Relations Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz
Title:
Kraft Now Pay Later
Category:
Events & Experiential
Annual ID:
OS_PR19010B

Award:
2019 Public Relations Bronze Pencil
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Events & Experiential
Annual ID:
OS_PR19011B

Award:
2019 Public Relations Merit Award
Agency:
DCX Growth Accelerator / Brooklyn + DCX Cultural Production Studios / Brooklyn
Client:
Payless ShoeSource Inc.
Title:
Palessi
Category:
Reputation Management
Annual ID:
OS_PR19069M

Award:
2019 Public Relations Merit Award
Agency:
DAVID The Agency / Miami + AB-Inbev / New York
Client:
ABInbev – Budweiser
Title:
Stand by You
Category:
Community Building
Annual ID:
OS_PR19051M

Award:
2019 Public Relations Merit Award
Agency:
Domino's Pizza / Ann Arbor
Client:
Domino's Pizza
Title:
Paving for Pizza
Category:
Community Building
Annual ID:
OS_PR19052M

Award:
2019 Public Relations Merit Award
Agency:
Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Screen Scene / Dublin
Client:
Dublin Bus
Title:
Proud Dads
Category:
Community Building
Annual ID:
OS_PR19053M

Award:
2019 Public Relations Merit Award
Agency:
MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client:
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Title:
THE VOICE OF VOICES
Category:
Community Building
Annual ID:
OS_PR19054M

Award:
2019 Public Relations Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
Johnson & Johnson
Title:
Project Free Period
Category:
Community Building
Annual ID:
OS_PR19055M

Award:
2019 Public Relations Merit Award
Agency:
McCann / New York
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Community Building
Annual ID:
OS_PR19056M

Award:
2019 Public Relations Merit Award
Agency:
CLM BBDO / Boulogne-Billancourt
Client:
Pedigree
Title:
Dogs for Dogs
Category:
Community Building
Annual ID:
OS_PR19057M

Award:
2019 Public Relations Merit Award
Agency:
DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Community Building
Annual ID:
OS_PR19058M

Award:
2019 Public Relations Merit Award
Agency:
J. Walter Thompson / London
Client:
UN Women
Title:
Humanity Test
Category:
Community Building
Annual ID:
OS_PR19059M

Award:
2019 Public Relations Merit Award
Agency:
DAVID The Agency / Miami + AB-Inbev / New York
Client:
ABInbev – Budweiser
Title:
Stand by You
Category:
Brand Voice
Annual ID:
OS_PR19061M

Award:
2019 Public Relations Merit Award
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Brand Voice
Annual ID:
OS_PR19062M

Award:
2019 Public Relations Merit Award
Agency:
Sra Rushmore SA / Madrid + Blur Films / Madrid
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Brand Voice
Annual ID:
OS_PR19063M

Award:
2019 Public Relations Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
Johnson & Johnson
Title:
Project Free Period
Category:
Brand Voice
Annual ID:
OS_PR19064M

Award:
2019 Public Relations Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz
Title:
Kraft Now Pay Later
Category:
Brand Voice
Annual ID:
OS_PR19065M

Award:
2019 Public Relations Merit Award
Agency:
McCann / New York
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Brand Voice
Annual ID:
OS_PR19066M
