The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Media Relations
PRIDE JERSEY
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: AIG Category: Innovation in Public Relations
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Innovation in Public Relations
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Innovation in Public Relations
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Events & Experiential
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives Category: Events & Experiential
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Events & Experiential
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Events & Experiential
Shitty Paper – Made from hate
Agency: Philipp und Keuntje / Hamburg + Goldeimer / Hamburg
Client: Goldeimer gemeinnützige GmbH Category: Events & Experiential
Kraft Now Pay Later
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Category: Events & Experiential
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Events & Experiential
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Media Relations
Point of View
Agency: BBDO / New York + MJZ + DinivonMuefflingCommunications
Client: Sandy Hook Promise Category: Media Relations
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Reputation Management
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Reputation Management
Repicturing Homeless
Agency: Havas Germany / Düsseldorf
Client: Getty Images Deutschland / fiftyfifty (magazine from homeless people) Category: Reputation Management
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Brand Voice
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client: Gillette (P&G) Category: Brand Voice
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Brand Voice
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Brand Voice
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client: Coca-Cola Category: Brand Voice
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Integrated PR Campaign
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Integrated PR Campaign
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Integrated PR Campaign
Corona Oceans Week
Agency: Wieden+Kennedy / Amsterdam + MPC / Amsterdam
Client: AB InBev Category: Integrated PR Campaign
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives Category: Current Event Response
Kraft Now Pay Later
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Category: Current Event Response
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives Category: Community Building
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Community Building
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change The Ref Category: Innovation in Public Relations
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client: Coca-Cola Category: Innovation in Public Relations
Big Bell
Agency: Edelman / London + Edelman / LA + UNIT9 / London
Client: Taco Bell Category: Innovation in Public Relations
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client: The Association of Journalists for the Environment Category: Innovation in Public Relations
Carling Black Label Soccer Song for Change
Agency: Ogilvy South Africa / Cape Town
Client: Ab-InBev Africa Category: Events & Experiential
Victory Fridge
Agency: 3PM Agency (Weber Shandwick in partnership with PMK-BNC) / New York
Client: ABInbev, Bud Light Category: Events & Experiential
Carnival: Ship for a Snap
Agency: Anomaly / New York
Client: Carnival Cruise Line Category: Events & Experiential
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review Category: Events & Experiential
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Category: Events & Experiential
The Unknown Face
Agency: FF / Paris + Historial de la Grande Guerre de / Péronne
Client: L'Historial de la Grande Guerre de Péronne Category: Events & Experiential
Sleeping Flags
Agency: Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin
Client: O.N.E. Category: Events & Experiential
Amazon Jurassic Box Experience
Agency: Tool / Santa Monica + Amazon Advertising / Santa Monica + Universal / Universal City
Client: Prime Video Category: Events & Experiential
Black Spots Campaign
Agency: X-Line Co., Ltd. (dentsu group) / Taipei
Client: Taiwan Star Telecom Co., Ltd. Category: Events & Experiential
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client: The Association of Journalists for the Environment Category: Events & Experiential
Distracted Goalkepper
Agency: Tech and Soul / São Paulo + Uber / São Paulo
Client: Uber Category: Events & Experiential
The Bridal Uniform
Agency: BBDO Pakistan / Lahore + Ali Xeeshan Theater Studio / Lahore
Client: UN Women Category: Events & Experiential
The Unbreakable Rainbow
Agency: 180heartbeats + JUNG v MATT / Warsaw
Client: Unilever - Ben&Jerry's Category: Events & Experiential
Award:
2019 Public Relations Gold Pencil
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Media Relations
Annual ID:
OS_PR19001G
Award:
2019 Public Relations Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
AIG
Title:
PRIDE JERSEY
Category:
Innovation in Public Relations
Annual ID:
OS_PR19030B
Award:
2019 Public Relations Bronze Pencil
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Innovation in Public Relations
Annual ID:
OS_PR19031B
Award:
2019 Public Relations Bronze Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Innovation in Public Relations
Annual ID:
OS_PR19032B
Award:
2019 Public Relations Gold Pencil
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Events & Experiential
Annual ID:
OS_PR19004G
Award:
2019 Public Relations Gold Pencil
Agency:
McCann / New York + March For Our Lives / Florida
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Events & Experiential
Annual ID:
OS_PR19005G
Award:
2019 Public Relations Silver Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Events & Experiential
Annual ID:
OS_PR19006S
Award:
2019 Public Relations Silver Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Events & Experiential
Annual ID:
OS_PR19007S
Award:
2019 Public Relations Bronze Pencil
Agency:
Philipp und Keuntje / Hamburg + Goldeimer / Hamburg
Client:
Goldeimer gemeinnützige GmbH
Title:
Shitty Paper – Made from hate
Category:
Events & Experiential
Annual ID:
OS_PR19008B
Award:
2019 Public Relations Bronze Pencil
Agency:
Droga5 / New York
Client:
IHOP
Title:
IHOb
Category:
Events & Experiential
Annual ID:
OS_PR19009B
Award:
2019 Public Relations Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz
Title:
Kraft Now Pay Later
Category:
Events & Experiential
Annual ID:
OS_PR19010B
Award:
2019 Public Relations Bronze Pencil
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Events & Experiential
Annual ID:
OS_PR19011B
Award:
2019 Public Relations Gold Pencil
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Media Relations
Annual ID:
OS_PR19002G
Award:
2019 Public Relations Bronze Pencil
Agency:
BBDO / New York + MJZ + DinivonMuefflingCommunications
Client:
Sandy Hook Promise
Title:
Point of View
Category:
Media Relations
Annual ID:
OS_PR19003B
Award:
2019 Public Relations Silver Pencil
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Reputation Management
Annual ID:
OS_PR19020S
Award:
2019 Public Relations Silver Pencil
Agency:
Carrefour / Massy + Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Reputation Management
Annual ID:
OS_PR19021S
Award:
2019 Public Relations Bronze Pencil
Agency:
Havas Germany / Düsseldorf
Client:
Getty Images Deutschland / fiftyfifty (magazine from homeless people)
Title:
Repicturing Homeless
Category:
Reputation Management
Annual ID:
OS_PR19022B
Award:
2019 Public Relations Bronze Pencil
Agency:
Edelman / New York
Client:
WNBA
Title:
Take a Seat, Take a Stand
Category:
Reputation Management
Annual ID:
OS_PR19023B
Award:
2019 Public Relations Gold Pencil
Agency:
Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Brand Voice
Annual ID:
OS_PR19014G
Award:
2019 Public Relations Silver Pencil
Agency:
GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client:
Gillette (P&G)
Title:
We Believe
Category:
Brand Voice
Annual ID:
OS_PR19015S
Award:
2019 Public Relations Silver Pencil
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Brand Voice
Annual ID:
OS_PR19016S
Award:
2019 Public Relations Bronze Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Brand Voice
Annual ID:
OS_PR19017B
Award:
2019 Public Relations Bronze Pencil
Agency:
DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Brand Voice
Annual ID:
OS_PR19018B
Award:
2019 Public Relations Bronze Pencil
Agency:
BETC / Paris
Client:
Lacoste
Title:
Save our Species
Category:
Brand Voice
Annual ID:
OS_PR19019B
Award:
2019 Public Relations Gold Pencil
Agency:
Droga5 / New York
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Integrated PR Campaign
Annual ID:
OS_PR19026G
Award:
2019 Public Relations Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Integrated PR Campaign
Annual ID:
OS_PR19027S
Award:
2019 Public Relations Silver Pencil
Agency:
McCann / New York
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Integrated PR Campaign
Annual ID:
OS_PR19028S
Award:
2019 Public Relations Bronze Pencil
Agency:
Wieden+Kennedy / Amsterdam + MPC / Amsterdam
Client:
AB InBev
Title:
Corona Oceans Week
Category:
Integrated PR Campaign
Annual ID:
OS_PR19029B
Award:
2019 Public Relations Gold Pencil
Agency:
McCann / New York + March For Our Lives / Florida
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Current Event Response
Annual ID:
OS_PR19024G
Award:
2019 Public Relations Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz
Title:
Kraft Now Pay Later
Category:
Current Event Response
Annual ID:
OS_PR19025S
Award:
2019 Public Relations Gold Pencil
Agency:
McCann / New York + March For Our Lives / Florida
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Community Building
Annual ID:
OS_PR19012G
Award:
2019 Public Relations Bronze Pencil
Agency:
BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Community Building
Annual ID:
OS_PR19013B
Award:
2019 Public Relations Merit Award
Agency:
Area 23, An FCB Health Network Company / New York
Client:
Change The Ref
Title:
Posts Into Letters
Category:
Innovation in Public Relations
Annual ID:
OS_PR19081M
Award:
2019 Public Relations Merit Award
Agency:
DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Innovation in Public Relations
Annual ID:
OS_PR19082M
Award:
2019 Public Relations Merit Award
Agency:
Edelman / London + Edelman / LA + UNIT9 / London
Client:
Taco Bell
Title:
Big Bell
Category:
Innovation in Public Relations
Annual ID:
OS_PR19083M
Award:
2019 Public Relations Merit Award
Agency:
McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client:
The Association of Journalists for the Environment
Title:
Bordeaux 2050
Category:
Innovation in Public Relations
Annual ID:
OS_PR19084M
Award:
2019 Public Relations Merit Award
Agency:
Ogilvy South Africa / Cape Town
Client:
Ab-InBev Africa
Title:
Carling Black Label Soccer Song for Change
Category:
Events & Experiential
Annual ID:
OS_PR19037M
Award:
2019 Public Relations Merit Award
Agency:
3PM Agency (Weber Shandwick in partnership with PMK-BNC) / New York
Client:
ABInbev, Bud Light
Title:
Victory Fridge
Category:
Events & Experiential
Annual ID:
OS_PR19038M
Award:
2019 Public Relations Merit Award
Agency:
Anomaly / New York
Client:
Carnival Cruise Line
Title:
Carnival: Ship for a Snap
Category:
Events & Experiential
Annual ID:
OS_PR19039M
Award:
2019 Public Relations Merit Award
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Events & Experiential
Annual ID:
OS_PR19040M
Award:
2019 Public Relations Merit Award
Agency:
The Brand Agency / Perth
Client:
Foodbank WA
Title:
Hungry Puffs
Category:
Events & Experiential
Annual ID:
OS_PR19041M
Award:
2019 Public Relations Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
Johnson & Johnson
Title:
Project Free Period
Category:
Events & Experiential
Annual ID:
OS_PR19042M
Award:
2019 Public Relations Merit Award
Agency:
FF / Paris + Historial de la Grande Guerre de / Péronne
Client:
L'Historial de la Grande Guerre de Péronne
Title:
The Unknown Face
Category:
Events & Experiential
Annual ID:
OS_PR19043M
Award:
2019 Public Relations Merit Award
Agency:
Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin
Client:
O.N.E.
Title:
Sleeping Flags
Category:
Events & Experiential
Annual ID:
OS_PR19044M
Award:
2019 Public Relations Merit Award
Agency:
Tool / Santa Monica + Amazon Advertising / Santa Monica + Universal / Universal City
Client:
Prime Video
Title:
Amazon Jurassic Box Experience
Category:
Events & Experiential
Annual ID:
OS_PR19045M
Award:
2019 Public Relations Merit Award
Agency:
X-Line Co., Ltd. (dentsu group) / Taipei
Client:
Taiwan Star Telecom Co., Ltd.
Title:
Black Spots Campaign
Category:
Events & Experiential
Annual ID:
OS_PR19046M
Award:
2019 Public Relations Merit Award
Agency:
McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client:
The Association of Journalists for the Environment
Title:
Bordeaux 2050
Category:
Events & Experiential
Annual ID:
OS_PR19047M
Award:
2019 Public Relations Merit Award
Agency:
Tech and Soul / São Paulo + Uber / São Paulo
Client:
Uber
Title:
Distracted Goalkepper
Category:
Events & Experiential
Annual ID:
OS_PR19048M
Award:
2019 Public Relations Merit Award
Agency:
BBDO Pakistan / Lahore + Ali Xeeshan Theater Studio / Lahore
Client:
UN Women
Title:
The Bridal Uniform
Category:
Events & Experiential
Annual ID:
OS_PR19049M
Award:
2019 Public Relations Merit Award
Agency:
180heartbeats + JUNG v MATT / Warsaw
Client:
Unilever - Ben&Jerry's
Title:
The Unbreakable Rainbow
Category:
Events & Experiential
Annual ID:
OS_PR19050M
