The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Media Relations
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Reputation Management
Black Supermarket Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Reputation Management
Repicturing Homeless Agency: Havas Germany / Düsseldorf Client: Getty Images Deutschland / fiftyfifty (magazine from homeless people) Category: Reputation Management
Take a Seat, Take a Stand Agency: Edelman / New York Client: WNBA Category: Reputation Management
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Events & Experiential
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Events & Experiential
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Events & Experiential
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Events & Experiential
Shitty Paper – Made from hate Agency: Philipp und Keuntje / Hamburg + Goldeimer / Hamburg Client: Goldeimer gemeinnützige GmbH Category: Events & Experiential
IHOb Agency: Droga5 / New York Client: IHOP Category: Events & Experiential
Kraft Now Pay Later Agency: Leo Burnett / Chicago Client: Kraft Heinz Category: Events & Experiential
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Events & Experiential
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Community Building
#DefyTheName Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Community Building
PRIDE JERSEY Agency: TBWA\HAKUHODO Inc. / Tokyo Client: AIG Category: Innovation in Public Relations
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Innovation in Public Relations
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Innovation in Public Relations
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Media Relations
Point of View Agency: BBDO / New York + MJZ + DinivonMuefflingCommunications Client: Sandy Hook Promise Category: Media Relations
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Brand Voice
We Believe Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Brand Voice
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Brand Voice
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Brand Voice
This Coke is a Fanta Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Brand Voice
Save our Species Agency: BETC / Paris Client: Lacoste Category: Brand Voice
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Integrated PR Campaign
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Integrated PR Campaign
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Integrated PR Campaign
Corona Oceans Week Agency: Wieden+Kennedy / Amsterdam Client: AB InBev Category: Integrated PR Campaign
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Current Event Response
Kraft Now Pay Later Agency: Leo Burnett / Chicago Client: Kraft Heinz Category: Current Event Response
Uber Pro Agency: Uber / San Francisco + &Co. / San Francisco Client: Uber Category: Internal Communications
Palessi Agency: DCX Growth Accelerator / Brooklyn + DCX Cultural Production Studios / Brooklyn Client: Payless ShoeSource Inc. Category: Reputation Management
Carling Black Label Soccer Song for Change Agency: Ogilvy South Africa / Cape Town Client: Ab-InBev Africa Category: Events & Experiential
Victory Fridge Agency: 3PM Agency (Weber Shandwick in partnership with PMK-BNC) / New York Client: ABInbev, Bud Light Category: Events & Experiential
Carnival: Ship for a Snap Agency: Anomaly / New York Client: Carnival Cruise Line Category: Events & Experiential
The Fake News Stand Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Events & Experiential
Hungry Puffs Agency: The Brand Agency / Perth Client: Foodbank WA Category: Events & Experiential
Project Free Period Agency: DDB Mudra Group / Mumbai Client: Johnson & Johnson Category: Events & Experiential
The Unknown Face Agency: FF / Paris + Historial de la Grande Guerre de / Péronne Client: L'Historial de la Grande Guerre de Péronne Category: Events & Experiential
Sleeping Flags Agency: Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin Client: O.N.E. Category: Events & Experiential
Amazon Jurassic Box Experience Agency: Tool / Santa Monica + Amazon Advertising / Santa Monica + Universal / Universal City Client: Prime Video Category: Events & Experiential
Black Spots Campaign Agency: X-Line Co., Ltd. (dentsu group) / Taipei Client: Taiwan Star Telecom Co., Ltd. Category: Events & Experiential
Bordeaux 2050 Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine Client: The Association of Journalists for the Environment Category: Events & Experiential
Distracted Goalkepper Agency: Tech and Soul / São Paulo + Uber / São Paulo Client: Uber Category: Events & Experiential
The Bridal Uniform Agency: BBDO Pakistan / Lahore + Ali Xeeshan Theater Studio / Lahore Client: UN Women Category: Events & Experiential
The Unbreakable Rainbow Agency: 180heartbeats + JUNG v MATT / Warsaw Client: Unilever - Ben&Jerry's Category: Events & Experiential
Stand by You Agency: DAVID The Agency / Miami + AB-Inbev / New York Client: ABInbev – Budweiser Category: Community Building
Paving for Pizza Agency: Domino's Pizza / Ann Arbor Client: Domino's Pizza Category: Community Building

2019 Public Relations Gold Pencil

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Media Relations

OS_PR19001G

2019 Public Relations Silver Pencil

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Reputation Management

OS_PR19020S

2019 Public Relations Silver Pencil

Carrefour / Massy + Marcel / Paris

Carrefour

Black Supermarket

Reputation Management

OS_PR19021S

2019 Public Relations Bronze Pencil

Havas Germany / Düsseldorf

Getty Images Deutschland / fiftyfifty (magazine from homeless people)

Repicturing Homeless

Reputation Management

OS_PR19022B

2019 Public Relations Bronze Pencil

Edelman / New York

WNBA

Take a Seat, Take a Stand

Reputation Management

OS_PR19023B

2019 Public Relations Gold Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Events & Experiential

OS_PR19004G

2019 Public Relations Gold Pencil

McCann / New York + March For Our Lives / Florida

March for Our Lives

Price On Our Lives

Events & Experiential

OS_PR19005G

2019 Public Relations Silver Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Events & Experiential

OS_PR19006S

2019 Public Relations Silver Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Events & Experiential

OS_PR19007S

2019 Public Relations Bronze Pencil

Philipp und Keuntje / Hamburg + Goldeimer / Hamburg

Goldeimer gemeinnützige GmbH

Shitty Paper – Made from hate

Events & Experiential

OS_PR19008B

2019 Public Relations Bronze Pencil

Droga5 / New York

IHOP

IHOb

Events & Experiential

OS_PR19009B

2019 Public Relations Bronze Pencil

Leo Burnett / Chicago

Kraft Heinz

Kraft Now Pay Later

Events & Experiential

OS_PR19010B

2019 Public Relations Bronze Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Events & Experiential

OS_PR19011B

2019 Public Relations Gold Pencil

McCann / New York + March For Our Lives / Florida

March for Our Lives

Price On Our Lives

Community Building

OS_PR19012G

2019 Public Relations Bronze Pencil

BBDO / New York + OPositive + DiniVonMuefflingCommunications

Monica Lewinsky/ Anti-Bullying

#DefyTheName

Community Building

OS_PR19013B

2019 Public Relations Bronze Pencil

TBWA\HAKUHODO Inc. / Tokyo

AIG

PRIDE JERSEY

Innovation in Public Relations

OS_PR19030B

2019 Public Relations Bronze Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Innovation in Public Relations

OS_PR19031B

2019 Public Relations Bronze Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Innovation in Public Relations

OS_PR19032B

2019 Public Relations Gold Pencil

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Media Relations

OS_PR19002G

2019 Public Relations Bronze Pencil

BBDO / New York + MJZ + DinivonMuefflingCommunications

Sandy Hook Promise

Point of View

Media Relations

OS_PR19003B

2019 Public Relations Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Brand Voice

OS_PR19014G

2019 Public Relations Silver Pencil

GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York

Gillette (P&G)

We Believe

Brand Voice

OS_PR19015S

2019 Public Relations Silver Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Brand Voice

OS_PR19016S

2019 Public Relations Bronze Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Brand Voice

OS_PR19017B

2019 Public Relations Bronze Pencil

DAVID / São Paulo + Coca-Cola / Rio de Janeiro

Coca-Cola

This Coke is a Fanta

Brand Voice

OS_PR19018B

2019 Public Relations Bronze Pencil

BETC / Paris

Lacoste

Save our Species

Brand Voice

OS_PR19019B

2019 Public Relations Gold Pencil

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Integrated PR Campaign

OS_PR19026G

2019 Public Relations Silver Pencil

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Integrated PR Campaign

OS_PR19027S

2019 Public Relations Silver Pencil

McCann / New York

MGM Resorts International

Universal Love Songs

Integrated PR Campaign

OS_PR19028S

2019 Public Relations Bronze Pencil

Wieden+Kennedy / Amsterdam

AB InBev

Corona Oceans Week

Integrated PR Campaign

OS_PR19029B

2019 Public Relations Gold Pencil

McCann / New York + March For Our Lives / Florida

March for Our Lives

Price On Our Lives

Current Event Response

OS_PR19024G

2019 Public Relations Silver Pencil

Leo Burnett / Chicago

Kraft Heinz

Kraft Now Pay Later

Current Event Response

OS_PR19025S

2019 Public Relations Merit Award

Uber / San Francisco + &Co. / San Francisco

Uber

Uber Pro

Internal Communications

OS_PR19060M

2019 Public Relations Merit Award

DCX Growth Accelerator / Brooklyn + DCX Cultural Production Studios / Brooklyn

Payless ShoeSource Inc.

Palessi

Reputation Management

OS_PR19069M

2019 Public Relations Merit Award

Ogilvy South Africa / Cape Town

Ab-InBev Africa

Carling Black Label Soccer Song for Change

Events & Experiential

OS_PR19037M

2019 Public Relations Merit Award

3PM Agency (Weber Shandwick in partnership with PMK-BNC) / New York

ABInbev, Bud Light

Victory Fridge

Events & Experiential

OS_PR19038M

2019 Public Relations Merit Award

Anomaly / New York

Carnival Cruise Line

Carnival: Ship for a Snap

Events & Experiential

OS_PR19039M

2019 Public Relations Merit Award

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Columbia Journalism Review

The Fake News Stand

Events & Experiential

OS_PR19040M

2019 Public Relations Merit Award

The Brand Agency / Perth

Foodbank WA

Hungry Puffs

Events & Experiential

OS_PR19041M

2019 Public Relations Merit Award

DDB Mudra Group / Mumbai

Johnson & Johnson

Project Free Period

Events & Experiential

OS_PR19042M

2019 Public Relations Merit Award

FF / Paris + Historial de la Grande Guerre de / Péronne

L'Historial de la Grande Guerre de Péronne

The Unknown Face

Events & Experiential

OS_PR19043M

2019 Public Relations Merit Award

Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin

O.N.E.

Sleeping Flags

Events & Experiential

OS_PR19044M

2019 Public Relations Merit Award

Tool / Santa Monica + Amazon Advertising / Santa Monica + Universal / Universal City

Prime Video

Amazon Jurassic Box Experience

Events & Experiential

OS_PR19045M

2019 Public Relations Merit Award

X-Line Co., Ltd. (dentsu group) / Taipei

Taiwan Star Telecom Co., Ltd.

Black Spots Campaign

Events & Experiential

OS_PR19046M

2019 Public Relations Merit Award

McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine

The Association of Journalists for the Environment

Bordeaux 2050

Events & Experiential

OS_PR19047M

2019 Public Relations Merit Award

Tech and Soul / São Paulo + Uber / São Paulo

Uber

Distracted Goalkepper

Events & Experiential

OS_PR19048M

2019 Public Relations Merit Award

BBDO Pakistan / Lahore + Ali Xeeshan Theater Studio / Lahore

UN Women

The Bridal Uniform

Events & Experiential

OS_PR19049M

2019 Public Relations Merit Award

180heartbeats + JUNG v MATT / Warsaw

Unilever - Ben&Jerry's

The Unbreakable Rainbow

Events & Experiential

OS_PR19050M

2019 Public Relations Merit Award

DAVID The Agency / Miami + AB-Inbev / New York

ABInbev – Budweiser

Stand by You

Community Building

OS_PR19051M

2019 Public Relations Merit Award

Domino's Pizza / Ann Arbor

Domino's Pizza

Paving for Pizza

Community Building

OS_PR19052M

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