The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
Public Relations
- All
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Green Pencil
- Health, Wellness & Pharma
- Integrated
- Intellectual Property
- Interactive & Online
- Mobile
- Moving Image Craft
- Penta Pencil
- Print & Outdoor
- Public Relations
- Radio & Audio
- Social Influencer Marketing
- Social Media
Award
Agency
Client
Title
Category
Annual ID

Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Media Relations


Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives Category: Current Event Response


DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Media Relations


Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Integrated PR Campaign


Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives Category: Community Building


Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Events & Experiential


Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives Category: Events & Experiential


Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Brand Voice


Kraft Now Pay Later
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Category: Current Event Response


DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Reputation Management


Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Reputation Management


Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Integrated PR Campaign


Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Integrated PR Campaign


The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Events & Experiential


Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Events & Experiential


We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client: Gillette (P&G) Category: Brand Voice


The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Brand Voice


Repicturing Homeless
Agency: Havas Germany / Düsseldorf
Client: Getty Images Deutschland / fiftyfifty (magazine from homeless people) Category: Reputation Management


PRIDE JERSEY
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: AIG Category: Innovation in Public Relations


Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Innovation in Public Relations


Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Innovation in Public Relations


Point of View
Agency: BBDO / New York + MJZ + DinivonMuefflingCommunications
Client: Sandy Hook Promise Category: Media Relations


Corona Oceans Week
Agency: Wieden+Kennedy / Amsterdam + MPC / Amsterdam
Client: AB InBev Category: Integrated PR Campaign


#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Community Building


Shitty Paper – Made from hate
Agency: Philipp und Keuntje / Hamburg + Goldeimer / Hamburg
Client: Goldeimer gemeinnützige GmbH Category: Events & Experiential


Kraft Now Pay Later
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Category: Events & Experiential


The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Events & Experiential


The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Brand Voice


This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client: Coca-Cola Category: Brand Voice


Victory Fridge
Agency: 3PM Agency (Weber Shandwick in partnership with PMK-BNC) / New York
Client: ABInbev, Bud Light Category: Current Event Response


Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change The Ref Category: Current Event Response


#CoverTheProgress
Agency: Ketchum / New York + Discover Puerto Rico / San Juan
Client: Discover Puerto Rico Category: Current Event Response


The Land of Free Press
Agency: TBWA\ / Helsinki + Helsingin Sanomat / Helsinki
Client: Helsingin Sanomat Category: Current Event Response


Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client: Joburg Ballet Category: Current Event Response


The Most Vicious Cycle
Agency: McCann / New York
Client: March for Our Lives Category: Current Event Response


#SheDrives
Agency: TBWARAAD / Dubai U.A.E. + OMD / Dubai
Client: Nissan Saudi Arabia Category: Current Event Response


Palessi
Agency: DCX Growth Accelerator / Brooklyn + DCX Cultural Production Studios / Brooklyn
Client: Payless ShoeSource Inc. Category: Reputation Management


Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change The Ref Category: Innovation in Public Relations


This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client: Coca-Cola Category: Innovation in Public Relations


Big Bell
Agency: Edelman / London + Edelman / LA + UNIT9 / London
Client: Taco Bell Category: Innovation in Public Relations


Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client: The Association of Journalists for the Environment Category: Innovation in Public Relations


Uber Pro
Agency: Uber / San Francisco + &Co. / San Francisco
Client: Uber Category: Internal Communications


#CoverTheProgress
Agency: Ketchum / New York + Discover Puerto Rico / San Juan
Client: Discover Puerto Rico Category: Media Relations


The Land of Free Press
Agency: Helsingin Sanomat / Helsinki + TBWA\ / Helsinki
Client: Helsingin Sanomat Category: Media Relations


Big Mac 50th Anniversary
Agency: Golin / Chicago + McDonald's / Chicago + Moving Picture Company / Los Angeles
Client: McDonald's Category: Media Relations


Planet or Plastic
Agency: McCann / New York + National Geographic / New York
Client: National Geographic Category: Media Relations


Award:
2019 Public Relations Gold Pencil
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Media Relations
Annual ID:
OS_PR19001G

Award:
2019 Public Relations Gold Pencil
Agency:
McCann / New York + March For Our Lives / Florida
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Current Event Response
Annual ID:
OS_PR19024G

Award:
2019 Public Relations Gold Pencil
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Media Relations
Annual ID:
OS_PR19002G

Award:
2019 Public Relations Gold Pencil
Agency:
Droga5 / New York
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Integrated PR Campaign
Annual ID:
OS_PR19026G

Award:
2019 Public Relations Gold Pencil
Agency:
McCann / New York + March For Our Lives / Florida
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Community Building
Annual ID:
OS_PR19012G

Award:
2019 Public Relations Gold Pencil
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Events & Experiential
Annual ID:
OS_PR19004G

Award:
2019 Public Relations Gold Pencil
Agency:
McCann / New York + March For Our Lives / Florida
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Events & Experiential
Annual ID:
OS_PR19005G

Award:
2019 Public Relations Gold Pencil
Agency:
Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Brand Voice
Annual ID:
OS_PR19014G

Award:
2019 Public Relations Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz
Title:
Kraft Now Pay Later
Category:
Current Event Response
Annual ID:
OS_PR19025S

Award:
2019 Public Relations Silver Pencil
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Reputation Management
Annual ID:
OS_PR19020S

Award:
2019 Public Relations Silver Pencil
Agency:
Carrefour / Massy + Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Reputation Management
Annual ID:
OS_PR19021S

Award:
2019 Public Relations Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Integrated PR Campaign
Annual ID:
OS_PR19027S

Award:
2019 Public Relations Silver Pencil
Agency:
McCann / New York
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Integrated PR Campaign
Annual ID:
OS_PR19028S

Award:
2019 Public Relations Silver Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Events & Experiential
Annual ID:
OS_PR19006S

Award:
2019 Public Relations Silver Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Events & Experiential
Annual ID:
OS_PR19007S

Award:
2019 Public Relations Silver Pencil
Agency:
GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client:
Gillette (P&G)
Title:
We Believe
Category:
Brand Voice
Annual ID:
OS_PR19015S

Award:
2019 Public Relations Silver Pencil
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Brand Voice
Annual ID:
OS_PR19016S

Award:
2019 Public Relations Bronze Pencil
Agency:
Havas Germany / Düsseldorf
Client:
Getty Images Deutschland / fiftyfifty (magazine from homeless people)
Title:
Repicturing Homeless
Category:
Reputation Management
Annual ID:
OS_PR19022B

Award:
2019 Public Relations Bronze Pencil
Agency:
Edelman / New York
Client:
WNBA
Title:
Take a Seat, Take a Stand
Category:
Reputation Management
Annual ID:
OS_PR19023B

Award:
2019 Public Relations Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
AIG
Title:
PRIDE JERSEY
Category:
Innovation in Public Relations
Annual ID:
OS_PR19030B

Award:
2019 Public Relations Bronze Pencil
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Innovation in Public Relations
Annual ID:
OS_PR19031B

Award:
2019 Public Relations Bronze Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Innovation in Public Relations
Annual ID:
OS_PR19032B

Award:
2019 Public Relations Bronze Pencil
Agency:
BBDO / New York + MJZ + DinivonMuefflingCommunications
Client:
Sandy Hook Promise
Title:
Point of View
Category:
Media Relations
Annual ID:
OS_PR19003B

Award:
2019 Public Relations Bronze Pencil
Agency:
Wieden+Kennedy / Amsterdam + MPC / Amsterdam
Client:
AB InBev
Title:
Corona Oceans Week
Category:
Integrated PR Campaign
Annual ID:
OS_PR19029B

Award:
2019 Public Relations Bronze Pencil
Agency:
BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Community Building
Annual ID:
OS_PR19013B

Award:
2019 Public Relations Bronze Pencil
Agency:
Philipp und Keuntje / Hamburg + Goldeimer / Hamburg
Client:
Goldeimer gemeinnützige GmbH
Title:
Shitty Paper – Made from hate
Category:
Events & Experiential
Annual ID:
OS_PR19008B

Award:
2019 Public Relations Bronze Pencil
Agency:
Droga5 / New York
Client:
IHOP
Title:
IHOb
Category:
Events & Experiential
Annual ID:
OS_PR19009B

Award:
2019 Public Relations Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz
Title:
Kraft Now Pay Later
Category:
Events & Experiential
Annual ID:
OS_PR19010B

Award:
2019 Public Relations Bronze Pencil
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Events & Experiential
Annual ID:
OS_PR19011B

Award:
2019 Public Relations Bronze Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Brand Voice
Annual ID:
OS_PR19017B

Award:
2019 Public Relations Bronze Pencil
Agency:
DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Brand Voice
Annual ID:
OS_PR19018B

Award:
2019 Public Relations Bronze Pencil
Agency:
BETC / Paris
Client:
Lacoste
Title:
Save our Species
Category:
Brand Voice
Annual ID:
OS_PR19019B

Award:
2019 Public Relations Merit Award
Agency:
3PM Agency (Weber Shandwick in partnership with PMK-BNC) / New York
Client:
ABInbev, Bud Light
Title:
Victory Fridge
Category:
Current Event Response
Annual ID:
OS_PR19070M

Award:
2019 Public Relations Merit Award
Agency:
MullenLowe / Boston
Client:
Burger King
Title:
Hamberders
Category:
Current Event Response
Annual ID:
OS_PR19071M

Award:
2019 Public Relations Merit Award
Agency:
Area 23, An FCB Health Network Company / New York
Client:
Change The Ref
Title:
Posts Into Letters
Category:
Current Event Response
Annual ID:
OS_PR19072M

Award:
2019 Public Relations Merit Award
Agency:
Ketchum / New York + Discover Puerto Rico / San Juan
Client:
Discover Puerto Rico
Title:
#CoverTheProgress
Category:
Current Event Response
Annual ID:
OS_PR19073M

Award:
2019 Public Relations Merit Award
Agency:
TBWA\ / Helsinki + Helsingin Sanomat / Helsinki
Client:
Helsingin Sanomat
Title:
The Land of Free Press
Category:
Current Event Response
Annual ID:
OS_PR19074M

Award:
2019 Public Relations Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client:
Joburg Ballet
Title:
Breaking Ballet
Category:
Current Event Response
Annual ID:
OS_PR19075M

Award:
2019 Public Relations Merit Award
Agency:
McCann / New York
Client:
March for Our Lives
Title:
The Most Vicious Cycle
Category:
Current Event Response
Annual ID:
OS_PR19076M

Award:
2019 Public Relations Merit Award
Agency:
TBWARAAD / Dubai U.A.E. + OMD / Dubai
Client:
Nissan Saudi Arabia
Title:
#SheDrives
Category:
Current Event Response
Annual ID:
OS_PR19077M

Award:
2019 Public Relations Merit Award
Agency:
DCX Growth Accelerator / Brooklyn + DCX Cultural Production Studios / Brooklyn
Client:
Payless ShoeSource Inc.
Title:
Palessi
Category:
Reputation Management
Annual ID:
OS_PR19069M

Award:
2019 Public Relations Merit Award
Agency:
Area 23, An FCB Health Network Company / New York
Client:
Change The Ref
Title:
Posts Into Letters
Category:
Innovation in Public Relations
Annual ID:
OS_PR19081M

Award:
2019 Public Relations Merit Award
Agency:
DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Innovation in Public Relations
Annual ID:
OS_PR19082M

Award:
2019 Public Relations Merit Award
Agency:
Edelman / London + Edelman / LA + UNIT9 / London
Client:
Taco Bell
Title:
Big Bell
Category:
Innovation in Public Relations
Annual ID:
OS_PR19083M

Award:
2019 Public Relations Merit Award
Agency:
McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client:
The Association of Journalists for the Environment
Title:
Bordeaux 2050
Category:
Innovation in Public Relations
Annual ID:
OS_PR19084M

Award:
2019 Public Relations Merit Award
Agency:
Uber / San Francisco + &Co. / San Francisco
Client:
Uber
Title:
Uber Pro
Category:
Internal Communications
Annual ID:
OS_PR19060M

Award:
2019 Public Relations Merit Award
Agency:
Ketchum / New York + Discover Puerto Rico / San Juan
Client:
Discover Puerto Rico
Title:
#CoverTheProgress
Category:
Media Relations
Annual ID:
OS_PR19033M

Award:
2019 Public Relations Merit Award
Agency:
Helsingin Sanomat / Helsinki + TBWA\ / Helsinki
Client:
Helsingin Sanomat
Title:
The Land of Free Press
Category:
Media Relations
Annual ID:
OS_PR19034M

Award:
2019 Public Relations Merit Award
Agency:
Golin / Chicago + McDonald's / Chicago + Moving Picture Company / Los Angeles
Client:
McDonald's
Title:
Big Mac 50th Anniversary
Category:
Media Relations
Annual ID:
OS_PR19035M
