The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change The Ref Category: Innovation in Public Relations
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client: Coca-Cola Category: Innovation in Public Relations
Big Bell
Agency: Edelman / London + Edelman / LA + UNIT9 / London
Client: Taco Bell Category: Innovation in Public Relations
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client: The Association of Journalists for the Environment Category: Innovation in Public Relations
Palessi
Agency: DCX Growth Accelerator / Brooklyn + DCX Cultural Production Studios / Brooklyn
Client: Payless ShoeSource Inc. Category: Reputation Management
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Integrated PR Campaign
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Integrated PR Campaign
Carling Black Label Soccer Song for Change
Agency: Ogilvy South Africa / Cape Town
Client: Ab-InBev Africa Category: Events & Experiential
Victory Fridge
Agency: 3PM Agency (Weber Shandwick in partnership with PMK-BNC) / New York
Client: ABInbev, Bud Light Category: Events & Experiential
Carnival: Ship for a Snap
Agency: Anomaly / New York
Client: Carnival Cruise Line Category: Events & Experiential
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review Category: Events & Experiential
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Category: Events & Experiential
The Unknown Face
Agency: FF / Paris + Historial de la Grande Guerre de / Péronne
Client: L'Historial de la Grande Guerre de Péronne Category: Events & Experiential
Sleeping Flags
Agency: Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin
Client: O.N.E. Category: Events & Experiential
Amazon Jurassic Box Experience
Agency: Tool / Santa Monica + Amazon Advertising / Santa Monica + Universal / Universal City
Client: Prime Video Category: Events & Experiential
Black Spots Campaign
Agency: X-Line Co., Ltd. (dentsu group) / Taipei
Client: Taiwan Star Telecom Co., Ltd. Category: Events & Experiential
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client: The Association of Journalists for the Environment Category: Events & Experiential
Distracted Goalkepper
Agency: Tech and Soul / São Paulo + Uber / São Paulo
Client: Uber Category: Events & Experiential
The Bridal Uniform
Agency: BBDO Pakistan / Lahore + Ali Xeeshan Theater Studio / Lahore
Client: UN Women Category: Events & Experiential
The Unbreakable Rainbow
Agency: 180heartbeats + JUNG v MATT / Warsaw
Client: Unilever - Ben&Jerry's Category: Events & Experiential
Uber Pro
Agency: Uber / San Francisco + &Co. / San Francisco
Client: Uber Category: Internal Communications
Victory Fridge
Agency: 3PM Agency (Weber Shandwick in partnership with PMK-BNC) / New York
Client: ABInbev, Bud Light Category: Current Event Response
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change The Ref Category: Current Event Response
#CoverTheProgress
Agency: Ketchum / New York + Discover Puerto Rico / San Juan
Client: Discover Puerto Rico Category: Current Event Response
The Land of Free Press
Agency: TBWA\ / Helsinki + Helsingin Sanomat / Helsinki
Client: Helsingin Sanomat Category: Current Event Response
Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client: Joburg Ballet Category: Current Event Response
The Most Vicious Cycle
Agency: McCann / New York
Client: March for Our Lives Category: Current Event Response
#SheDrives
Agency: TBWARAAD / Dubai U.A.E. + OMD / Dubai
Client: Nissan Saudi Arabia Category: Current Event Response
#CoverTheProgress
Agency: Ketchum / New York + Discover Puerto Rico / San Juan
Client: Discover Puerto Rico Category: Media Relations
The Land of Free Press
Agency: Helsingin Sanomat / Helsinki + TBWA\ / Helsinki
Client: Helsingin Sanomat Category: Media Relations
Big Mac 50th Anniversary
Agency: Golin / Chicago + McDonald's / Chicago + Moving Picture Company / Los Angeles
Client: McDonald's Category: Media Relations
Planet or Plastic
Agency: McCann / New York + National Geographic / New York
Client: National Geographic Category: Media Relations
Award:
2019 Public Relations Merit Award
Agency:
Area 23, An FCB Health Network Company / New York
Client:
Change The Ref
Title:
Posts Into Letters
Category:
Innovation in Public Relations
Annual ID:
OS_PR19081M
Award:
2019 Public Relations Merit Award
Agency:
DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Innovation in Public Relations
Annual ID:
OS_PR19082M
Award:
2019 Public Relations Merit Award
Agency:
Edelman / London + Edelman / LA + UNIT9 / London
Client:
Taco Bell
Title:
Big Bell
Category:
Innovation in Public Relations
Annual ID:
OS_PR19083M
Award:
2019 Public Relations Merit Award
Agency:
McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client:
The Association of Journalists for the Environment
Title:
Bordeaux 2050
Category:
Innovation in Public Relations
Annual ID:
OS_PR19084M
Award:
2019 Public Relations Merit Award
Agency:
DCX Growth Accelerator / Brooklyn + DCX Cultural Production Studios / Brooklyn
Client:
Payless ShoeSource Inc.
Title:
Palessi
Category:
Reputation Management
Annual ID:
OS_PR19069M
Award:
2019 Public Relations Merit Award
Agency:
Droga5 / New York
Client:
IHOP
Title:
IHOb
Category:
Integrated PR Campaign
Annual ID:
OS_PR19078M
Award:
2019 Public Relations Merit Award
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Integrated PR Campaign
Annual ID:
OS_PR19079M
Award:
2019 Public Relations Merit Award
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Integrated PR Campaign
Annual ID:
OS_PR19080M
Award:
2019 Public Relations Merit Award
Agency:
Ogilvy South Africa / Cape Town
Client:
Ab-InBev Africa
Title:
Carling Black Label Soccer Song for Change
Category:
Events & Experiential
Annual ID:
OS_PR19037M
Award:
2019 Public Relations Merit Award
Agency:
3PM Agency (Weber Shandwick in partnership with PMK-BNC) / New York
Client:
ABInbev, Bud Light
Title:
Victory Fridge
Category:
Events & Experiential
Annual ID:
OS_PR19038M
Award:
2019 Public Relations Merit Award
Agency:
Anomaly / New York
Client:
Carnival Cruise Line
Title:
Carnival: Ship for a Snap
Category:
Events & Experiential
Annual ID:
OS_PR19039M
Award:
2019 Public Relations Merit Award
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Events & Experiential
Annual ID:
OS_PR19040M
Award:
2019 Public Relations Merit Award
Agency:
The Brand Agency / Perth
Client:
Foodbank WA
Title:
Hungry Puffs
Category:
Events & Experiential
Annual ID:
OS_PR19041M
Award:
2019 Public Relations Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
Johnson & Johnson
Title:
Project Free Period
Category:
Events & Experiential
Annual ID:
OS_PR19042M
Award:
2019 Public Relations Merit Award
Agency:
FF / Paris + Historial de la Grande Guerre de / Péronne
Client:
L'Historial de la Grande Guerre de Péronne
Title:
The Unknown Face
Category:
Events & Experiential
Annual ID:
OS_PR19043M
Award:
2019 Public Relations Merit Award
Agency:
Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Raygun / Dublin
Client:
O.N.E.
Title:
Sleeping Flags
Category:
Events & Experiential
Annual ID:
OS_PR19044M
Award:
2019 Public Relations Merit Award
Agency:
Tool / Santa Monica + Amazon Advertising / Santa Monica + Universal / Universal City
Client:
Prime Video
Title:
Amazon Jurassic Box Experience
Category:
Events & Experiential
Annual ID:
OS_PR19045M
Award:
2019 Public Relations Merit Award
Agency:
X-Line Co., Ltd. (dentsu group) / Taipei
Client:
Taiwan Star Telecom Co., Ltd.
Title:
Black Spots Campaign
Category:
Events & Experiential
Annual ID:
OS_PR19046M
Award:
2019 Public Relations Merit Award
Agency:
McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client:
The Association of Journalists for the Environment
Title:
Bordeaux 2050
Category:
Events & Experiential
Annual ID:
OS_PR19047M
Award:
2019 Public Relations Merit Award
Agency:
Tech and Soul / São Paulo + Uber / São Paulo
Client:
Uber
Title:
Distracted Goalkepper
Category:
Events & Experiential
Annual ID:
OS_PR19048M
Award:
2019 Public Relations Merit Award
Agency:
BBDO Pakistan / Lahore + Ali Xeeshan Theater Studio / Lahore
Client:
UN Women
Title:
The Bridal Uniform
Category:
Events & Experiential
Annual ID:
OS_PR19049M
Award:
2019 Public Relations Merit Award
Agency:
180heartbeats + JUNG v MATT / Warsaw
Client:
Unilever - Ben&Jerry's
Title:
The Unbreakable Rainbow
Category:
Events & Experiential
Annual ID:
OS_PR19050M
Award:
2019 Public Relations Merit Award
Agency:
Uber / San Francisco + &Co. / San Francisco
Client:
Uber
Title:
Uber Pro
Category:
Internal Communications
Annual ID:
OS_PR19060M
Award:
2019 Public Relations Merit Award
Agency:
3PM Agency (Weber Shandwick in partnership with PMK-BNC) / New York
Client:
ABInbev, Bud Light
Title:
Victory Fridge
Category:
Current Event Response
Annual ID:
OS_PR19070M
Award:
2019 Public Relations Merit Award
Agency:
MullenLowe / Boston
Client:
Burger King
Title:
Hamberders
Category:
Current Event Response
Annual ID:
OS_PR19071M
Award:
2019 Public Relations Merit Award
Agency:
Area 23, An FCB Health Network Company / New York
Client:
Change The Ref
Title:
Posts Into Letters
Category:
Current Event Response
Annual ID:
OS_PR19072M
Award:
2019 Public Relations Merit Award
Agency:
Ketchum / New York + Discover Puerto Rico / San Juan
Client:
Discover Puerto Rico
Title:
#CoverTheProgress
Category:
Current Event Response
Annual ID:
OS_PR19073M
Award:
2019 Public Relations Merit Award
Agency:
TBWA\ / Helsinki + Helsingin Sanomat / Helsinki
Client:
Helsingin Sanomat
Title:
The Land of Free Press
Category:
Current Event Response
Annual ID:
OS_PR19074M
Award:
2019 Public Relations Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client:
Joburg Ballet
Title:
Breaking Ballet
Category:
Current Event Response
Annual ID:
OS_PR19075M
Award:
2019 Public Relations Merit Award
Agency:
McCann / New York
Client:
March for Our Lives
Title:
The Most Vicious Cycle
Category:
Current Event Response
Annual ID:
OS_PR19076M
Award:
2019 Public Relations Merit Award
Agency:
TBWARAAD / Dubai U.A.E. + OMD / Dubai
Client:
Nissan Saudi Arabia
Title:
#SheDrives
Category:
Current Event Response
Annual ID:
OS_PR19077M
Award:
2019 Public Relations Merit Award
Agency:
Ketchum / New York + Discover Puerto Rico / San Juan
Client:
Discover Puerto Rico
Title:
#CoverTheProgress
Category:
Media Relations
Annual ID:
OS_PR19033M
Award:
2019 Public Relations Merit Award
Agency:
Helsingin Sanomat / Helsinki + TBWA\ / Helsinki
Client:
Helsingin Sanomat
Title:
The Land of Free Press
Category:
Media Relations
Annual ID:
OS_PR19034M
Award:
2019 Public Relations Merit Award
Agency:
Golin / Chicago + McDonald's / Chicago + Moving Picture Company / Los Angeles
Client:
McDonald's
Title:
Big Mac 50th Anniversary
Category:
Media Relations
Annual ID:
OS_PR19035M