The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
The Truth Is Worth It: Fearlessness
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Craft - Sound Design / Single
Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client: Joburg Ballet Category: Short Form Video / Campaign / Series / Episodic
The Earnbassadors
Agency: CHE Proximity / Australia + FINCH / Melbourne
Client: Velocity Frequent Flyer Category: Social Engagement / User-Generated Content
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Craft - Visual & Audio Craft / Music
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Integrated Campaign
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Integrated Campaign
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Social Engagement / Stunts & Activations
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Use of Technology
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Integrated PR Campaign
#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London
Client: The Cybersmile Foundation Category: Influencer Marketing / Single Channel
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Television & VOD / Varying Length Campaign
Dot Mini. The First Smart Media Device for the Visually Impaired.
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation Category: Integrated Digital & Physical Product
First Steps Newspaper Series
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Campaign
TagWords
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser Category: Innovation in Print & Outdoor
The Truth Is Worth It
Agency: Final Cut / New York + Droga5 / New York + Furlined / Los Angeles + Significant Others / New York
Client: The New York Times Category: Craft - Editing / Campaign
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Public Relations
The Tiniest Listing
Agency: Ogilvy / Chicago
Client: Cook County Hospital Category: Public Relations
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Craft - Direction / Single
Hope
Agency: Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve
Client: International Committee of the Red Cross Category: Craft - Direction / Single
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives Category: Community Building
Westworld: The Maze
Agency: 360i / New York
Client: HBO Category: Craft - Visual & Audio Craft / Sound
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Social Post / Single
Dot Mini. The First Smart Media Device for the Visually Impaired.
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation Category: Products
Blink To Speak
Agency: TBWAIndia / Mumbai
Client: NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation Category: Products
The Boy & The Piano
Agency: John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London
Client: John Lewis & Partners Category: Cinema Advertising
We are all equal. And no one is more equal than anyone else.
Agency: thjnk Zürich AG / Zurich
Client: Pro Infirmis Category: Cinema Advertising
Greetings from the Blockchain
Agency: Havas / New York + TD Ameritrade / Jersey City
Client: TD Ameritrade Category: Online Advertising / Native Ads
adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
ASPIRATION & PERSPIRATION
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards Selection Council Category: Promotional / Posters - Series
Never Stand Still
Agency: Design Army / Washington, DC
Client: Hong Kong Ballet Category: Promotional / Posters - Series
Black and Red
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD. Category: Promotional / Posters - Series
McDelivery
Agency: TBWA\Paris / Boulogne-Billancourt
Client: McDonald's Category: Craft / Photography
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Influencer Marketing / Multi-Channel
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Long Form Video / Single
Bohemian Rhapsody
Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London
Client: John Lewis & Partners / Waitrose & Partners Category: Long Form Video / Single
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client: Forbes Brasil Category: Creative Use of Data / Storytelling
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Creative Use of Data / Storytelling
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Data Visualization / Static or Dynamic
DEISEL GO WITH THE FAKE
Agency: Publicis Italy / Milan + Publicis / New York
Client: Diesel Category: Spaces & Immersive / Brand Installations
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Spaces & Immersive / Brand Installations
The Truth Is Worth It
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Craft - Direction / Campaign
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Experiential / Environmental / Out of Home - Series
TagWords
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser Category: Innovation in Direct Marketing
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Custom Content
The Truth Is Worth It: Rigor
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Television & VOD / Short Form - Single
Award:
2019 Moving Image Craft Gold Pencil
Agency:
Droga5 / New York + Furlined / Los Angeles
Client:
The New York Times
Title:
The Truth Is Worth It: Fearlessness
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI19037G
Award:
2019 Branded Entertainment Gold Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client:
Joburg Ballet
Title:
Breaking Ballet
Category:
Short Form Video / Campaign / Series / Episodic
Annual ID:
OS_BE19006G
Award:
2019 Interactive & Online Gold Pencil
Agency:
VIRTUE / Copenhagen
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Innovation in Interactive
Annual ID:
OS_IN19024G
Award:
2019 Social Media Gold Pencil
Agency:
CHE Proximity / Australia + FINCH / Melbourne
Client:
Velocity Frequent Flyer
Title:
The Earnbassadors
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM19014G
Award:
2019 Digital Craft Gold Pencil
Agency:
McCann / New York
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Craft - Visual & Audio Craft / Music
Annual ID:
OS_DC19013G
Award:
2019 Integrated Gold Pencil
Agency:
Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Integrated Campaign
Annual ID:
OS_IG19001G
Award:
2019 Integrated Gold Pencil
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Integrated Campaign
Annual ID:
OS_IG19002G
Award:
2019 Social Media Gold Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Social Engagement / Stunts & Activations
Annual ID:
OS_SM19021G
Award:
2019 Experiential & Immersive Gold Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Use of Technology
Annual ID:
OS_EX19001G
Award:
2019 Experiential & Immersive Gold Pencil
Agency:
MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client:
Ministry of Technology & Communication of Colombia
Title:
My Line
Category:
Use of Technology
Annual ID:
OS_EX19017G
Award:
2019 Public Relations Gold Pencil
Agency:
Droga5 / New York
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Integrated PR Campaign
Annual ID:
OS_PR19026G
Award:
2019 Social Influencer Marketing Gold Pencil
Agency:
The Cybersmile Foundation / London + adam&eveDDB / London
Client:
The Cybersmile Foundation
Title:
#TrollingIsUgly
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI19001G
Award:
2019 Film Gold Pencil
Agency:
Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Television & VOD / Varying Length Campaign
Annual ID:
OS_FI19013G
Award:
2019 Intellectual Property Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Dot Incorporation
Title:
Dot Mini. The First Smart Media Device for the Visually Impaired.
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP19007G
Award:
2019 Print & Outdoor Gold Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps Newspaper Series
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO19006G
Award:
2019 Moving Image Craft Gold Pencil
Agency:
BBDO / Toronto
Client:
Right To Play
Title:
Anthem
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI19024G
Award:
2019 Print & Outdoor Gold Pencil
Agency:
Africa / Sao Paulo
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Innovation in Print & Outdoor
Annual ID:
OS_PO19057G
Award:
2019 Moving Image Craft Gold Pencil
Agency:
Final Cut / New York + Droga5 / New York + Furlined / Los Angeles + Significant Others / New York
Client:
The New York Times
Title:
The Truth Is Worth It
Category:
Craft - Editing / Campaign
Annual ID:
OS_MI19023G
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Branded Content
Annual ID:
OS_HW19001G
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Public Relations
Annual ID:
OS_HW19020G
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
Ogilvy / Chicago
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Public Relations
Annual ID:
OS_HW19021G
Award:
2019 Moving Image Craft Gold Pencil
Agency:
BBDO / Toronto
Client:
Right To Play
Title:
We Rise
Category:
Craft - Cinematography / Campaign
Annual ID:
OS_MI19029G
Award:
2019 Moving Image Craft Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Welcome Home
Category:
Craft - Direction / Single
Annual ID:
OS_MI19002G
Award:
2019 Moving Image Craft Gold Pencil
Agency:
Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Craft - Direction / Single
Annual ID:
OS_MI19003G
Award:
2019 Public Relations Gold Pencil
Agency:
McCann / New York + March For Our Lives / Florida
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Community Building
Annual ID:
OS_PR19012G
Award:
2019 Digital Craft Gold Pencil
Agency:
360i / New York
Client:
HBO
Title:
Westworld: The Maze
Category:
Craft - Visual & Audio Craft / Sound
Annual ID:
OS_DC19001G
Award:
2019 Social Media Gold Pencil
Agency:
Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Social Post / Single
Annual ID:
OS_SM19006G
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Dot Incorporation
Title:
Dot Mini. The First Smart Media Device for the Visually Impaired.
Category:
Products
Annual ID:
OS_HW19004G
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
TBWAIndia / Mumbai
Client:
NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation
Title:
Blink To Speak
Category:
Products
Annual ID:
OS_HW19005G
Award:
2019 Film Gold Pencil
Agency:
John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London
Client:
John Lewis & Partners
Title:
The Boy & The Piano
Category:
Cinema Advertising
Annual ID:
OS_FI19031G
Award:
2019 Film Gold Pencil
Agency:
thjnk Zürich AG / Zurich
Client:
Pro Infirmis
Title:
We are all equal. And no one is more equal than anyone else.
Category:
Cinema Advertising
Annual ID:
OS_FI19032G
Award:
2019 Interactive & Online Gold Pencil
Agency:
Havas / New York + TD Ameritrade / Jersey City
Client:
TD Ameritrade
Title:
Greetings from the Blockchain
Category:
Online Advertising / Native Ads
Annual ID:
OS_IN19007G
Award:
2019 Branded Entertainment Gold Pencil
Agency:
VIRTUE / Copenhagen
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Annual ID:
OS_BE19039G
Award:
2019 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Dentsu Advertising Awards Selection Council
Title:
ASPIRATION & PERSPIRATION
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19028G
Award:
2019 Design Gold Pencil
Agency:
Design Army / Washington, DC
Client:
Hong Kong Ballet
Title:
Never Stand Still
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19029G
Award:
2019 Design Gold Pencil
Agency:
SHISEIDO CO., LTD. / Tokyo
Client:
SHISEIDO CO., LTD.
Title:
Black and Red
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19030G
Award:
2019 Print & Outdoor Gold Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
McDonald's
Title:
McDelivery
Category:
Craft / Photography
Annual ID:
OS_PO19053G
Award:
2019 Social Influencer Marketing Gold Pencil
Agency:
Droga5 / New York
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19005G
Award:
2019 Branded Entertainment Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Welcome Home
Category:
Long Form Video / Single
Annual ID:
OS_BE19010G
Award:
2019 Branded Entertainment Gold Pencil
Agency:
John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London
Client:
John Lewis & Partners / Waitrose & Partners
Title:
Bohemian Rhapsody
Category:
Long Form Video / Single
Annual ID:
OS_BE19011G
Award:
2019 Creative Use of Data Gold Pencil
Agency:
Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU19008G
Award:
2019 Creative Use of Data Gold Pencil
Agency:
PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU19009G
Award:
2019 Design Gold Pencil
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE19045G
Award:
2019 Experiential & Immersive Gold Pencil
Agency:
Publicis Italy / Milan + Publicis / New York
Client:
Diesel
Title:
DEISEL GO WITH THE FAKE
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19008G
Award:
2019 Experiential & Immersive Gold Pencil
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19009G
Award:
2019 Moving Image Craft Gold Pencil
Agency:
Droga5 / New York + Furlined / Los Angeles
Client:
The New York Times
Title:
The Truth Is Worth It
Category:
Craft - Direction / Campaign
Annual ID:
OS_MI19011G
Award:
2019 Design Gold Pencil
Agency:
Spotify In-House / New York + UM Worldwide / New York
Client:
Spotify
Title:
David Bowie Is Here
Category:
Experiential / Environmental / Out of Home - Series
Annual ID:
OS_DE19052G
Award:
2019 Direct Marketing Gold Pencil
Agency:
Africa / Sao Paulo
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI19038G
Award:
2019 Radio & Audio Gold Pencil
Agency:
McCann / New York
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Custom Content
Annual ID:
OS_RA19007G
Award:
2019 Film Gold Pencil
Agency:
Droga5 / New York + Furlined / Los Angeles
Client:
The New York Times
Title:
The Truth Is Worth It: Rigor
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI19002G
