The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

Chocolate World Agency: Vetor Zero / Lobo / São Paulo + Wieden+Kennedy / São Paulo + Evil Twin / São Paulo Client: Lacta Category: Craft - Animation / Campaign
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Innovation in Radio & Audio
The Tiniest Listing Agency: Ogilvy / Chicago Client: Cook County Hospital Category: Digital / Web & Mobile
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Craft - Visual & Audio Craft / Music
Posts Into Letters Agency: Area 23, An FCB Health Network Company / New York Client: Change The Ref Category: Innovation in Social Media
Uber Toys Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Craft / Art Direction
Safety Hub Agency: CHE Proximity / Australia + IAG / Sydney Client: IAG Category: Creative Use of Data / Targeting
Mailchimp Brand Identity System Agency: COLLINS / San Francisco Client: Mailchimp Category: Branding / Rebranding
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Feature Length / Narrative & Documentary
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Events & Competitions
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Events & Competitions
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Integrated Campaign
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Events & Experiential
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Events & Experiential
Black Supermarket Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Creative Effectiveness
Lyric Newspaper Series Agency: Ogilvy / Chicago Client: Lyric Opera Category: Publishing / Newspaper - Campaign
McDelivery Agency: TBWA\Paris / Boulogne-Billancourt Client: McDonald's Category: Publishing / Newspaper - Campaign
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Social Engagement / Community Building
Dunkin' Agency: Jones Knowles Ritchie / New York Client: Dunkin' Brands Category: Branding / Identity System
Visual identity based on historical eye charts Agency: ANTI / Norway Client: Optiker-K Category: Branding / Identity System
Stories to Inhale Agency: NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba Client: Clin Kids Category: Physical Product
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Editorial / Digital Publications
Bordeaux 2050 Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine Client: The Association of Journalists for the Environment Category: Innovation in Branded Entertainment
Poster Bank Agency: Leo Burnett / Toronto Client: TD Category: Promotional / Posters - Single
#UNIGNORABLE Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Print / Health & Wellness
Painted by Paint Agency: Taproot Dentsu / Mumbai Client: Dulux Paints Category: Craft / Art Direction
Black and Red Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Craft / Art Direction
Make Something Wonderful Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Television & VOD / Long Form - Single
Hope Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Television & VOD / Long Form - Single
Nike JDI Dream Crazier Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Television & VOD / Long Form - Single
Kraft Now Pay Later Agency: Leo Burnett / Chicago Client: Kraft Heinz Category: Current Event Response
#MyGameMyName Agency: Africa / Sao Paulo Client: Telefonica's Vivo/WWT Category: User-Generated Content
@SeeLikeMenna Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo Client: Toyota Motor Corporation Category: Social Channel
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Craft - Use of Music / Licensed / Adapted Music
Last Germ: Day 8 - Birthday Party Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Broadcast / Single
Fresh Prints Agency: McCann / Spain + Aldi / Barcelona Client: Aldi Category: Innovation in Print & Outdoor
The Boy & The Piano Agency: Academy Films / London + adam&eveDDB / London Client: John Lewis & Partners Category: Craft - Direction / Single
The Baptism Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris Client: Ubisoft Category: Craft - Direction / Single
A/R Jordan Agency: R/GA / Portland Client: Jordan Brand Category: Craft - Cross-Channel UX / UI / Digital / Physical
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression— Agency: DENTSU INC. / Tokyo Client: TOPPAN PRINTING CO., LTD. Category: Promotional / Posters - Series
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Craft / Writing - Campaign
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Out-of-Home / Experiential & Installations - Single
DEISEL GO WITH THE FAKE Agency: Publicis Italy / Milan + Publicis / New York Client: Diesel Category: Out-of-Home / Experiential & Installations - Single
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Out-of-Home / Experiential & Installations - Single
THE DEALS Agency: Buzzman / 75010, Paris Client: BURGER KING FRANCE Category: Under 100K Budget
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Out-of-Home / P.O.P. & In-Store - Single
Mutual Observation and Learning Agency: T-Change Design Studio / Nanjing Client: Nanjing Graphic Designer Alliance Category: Editorial / Books
The 9th National Book Design Art Exhibition Excellent Works Collection Agency: Han Qing Tang Design / Nanjing Client: Nanjing Press Category: Editorial / Books
The Good Vibes Project Agency: Cheil Worldwide India / Gurugram Client: Sense International India Category: Innovation in Design

2019 Moving Image Craft Silver Pencil

Vetor Zero / Lobo / São Paulo + Wieden+Kennedy / São Paulo + Evil Twin / São Paulo

Lacta

Chocolate World

Craft - Animation / Campaign

OS_MI19033S

2019 Radio & Audio Silver Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Innovation in Radio & Audio

OS_RA19020S

2019 Health, Wellness & Pharma Silver Pencil

Ogilvy / Chicago

Cook County Hospital

The Tiniest Listing

Digital / Web & Mobile

OS_HW19012S

2019 Digital Craft Silver Pencil

AMVBBDO / London

Essity

Viva La Vulva

Craft - Visual & Audio Craft / Music

OS_DC19014S

2019 Social Media Silver Pencil

Area 23, An FCB Health Network Company / New York

Change The Ref

Posts Into Letters

Innovation in Social Media

OS_SM19032S

2019 Experiential & Immersive Silver Pencil

DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris

Uber

Uber Toys

Craft / Art Direction

OS_EX19019S

2019 Creative Use of Data Silver Pencil

CHE Proximity / Australia + IAG / Sydney

IAG

Safety Hub

Creative Use of Data / Targeting

OS_CU19006S

2019 Design Silver Pencil

COLLINS / San Francisco

Mailchimp

Mailchimp Brand Identity System

Branding / Rebranding

OS_DE19009S

2019 Branded Entertainment Silver Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Feature Length / Narrative & Documentary

OS_BE19019S

2019 Experiential & Immersive Silver Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Adidas

Billie Jean King Your Shoes

Events & Competitions

OS_EX19004S

2019 Experiential & Immersive Silver Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Events & Competitions

OS_EX19005S

2019 Direct Marketing Silver Pencil

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Integrated Campaign

OS_DI19027S

2019 Interactive & Online Silver Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Websites

OS_IN19003S

2019 Public Relations Silver Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Events & Experiential

OS_PR19006S

2019 Public Relations Silver Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Events & Experiential

OS_PR19007S

2019 Creative Effectiveness Silver Pencil

Carrefour / Massy + Marcel / Paris

Carrefour

Black Supermarket

Creative Effectiveness

OS_CE19004S

2019 Print & Outdoor Silver Pencil

Ogilvy / Chicago

Lyric Opera

Lyric Newspaper Series

Publishing / Newspaper - Campaign

OS_PO19007S

2019 Print & Outdoor Silver Pencil

TBWA\Paris / Boulogne-Billancourt

McDonald's

McDelivery

Publishing / Newspaper - Campaign

OS_PO19008S

2019 Social Media Silver Pencil

McCann / New York

MGM Resorts International

Universal Love Songs

Social Engagement / Community Building

OS_SM19019S

2019 Design Silver Pencil

Jones Knowles Ritchie / New York

Dunkin' Brands

Dunkin'

Branding / Identity System

OS_DE19007S

2019 Design Silver Pencil

ANTI / Norway

Optiker-K

Visual identity based on historical eye charts

Branding / Identity System

OS_DE19008S

2019 Intellectual Property Silver Pencil

NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba

Clin Kids

Stories to Inhale

Physical Product

OS_IP19003S

2019 Design Silver Pencil

Mother / New York

The New York Public Library

Insta Novels

Editorial / Digital Publications

OS_DE19020S

2019 Branded Entertainment Silver Pencil

McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine

The Association of Journalists for the Environment

Bordeaux 2050

Innovation in Branded Entertainment

OS_BE19045S

2019 Design Silver Pencil

Leo Burnett / Toronto

TD

Poster Bank

Promotional / Posters - Single

OS_DE19027S

2019 Health, Wellness & Pharma Silver Pencil

TAXI / Toronto + United Way / Toronto

United Way

#UNIGNORABLE

Print / Health & Wellness

OS_HW19016S

2019 Print & Outdoor Silver Pencil

Taproot Dentsu / Mumbai

Dulux Paints

Painted by Paint

Craft / Art Direction

OS_PO19043S

2019 Print & Outdoor Silver Pencil

SHISEIDO CO., LTD. / Tokyo

SHISEIDO CO., LTD.

Black and Red

Craft / Art Direction

OS_PO19044S

2019 Film Silver Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Make Something Wonderful

Television & VOD / Long Form - Single

OS_FI19005S

2019 Film Silver Pencil

Sra Rushmore SA / Madrid + Blur Films / Madrid

International Committee of the Red Cross

Hope

Television & VOD / Long Form - Single

OS_FI19006S

2019 Film Silver Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike JDI Dream Crazier

Television & VOD / Long Form - Single

OS_FI19007S

2019 Public Relations Silver Pencil

Leo Burnett / Chicago

Kraft Heinz

Kraft Now Pay Later

Current Event Response

OS_PR19025S

2019 Branded Entertainment Silver Pencil

Africa / Sao Paulo

Telefonica's Vivo/WWT

#MyGameMyName

User-Generated Content

OS_BE19041S

2019 Social Media Silver Pencil

Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo

Toyota Motor Corporation

@SeeLikeMenna

Social Channel

OS_SM19004S

2019 Moving Image Craft Silver Pencil

AMVBBDO / London

Essity

Viva La Vulva

Craft - Use of Music / Licensed / Adapted Music

OS_MI19047S

2019 Radio & Audio Silver Pencil

Ogilvy / Chicago

SC Johnson - Lysoform

Last Germ: Day 8 - Birthday Party

Broadcast / Single

OS_RA19002S

2019 Print & Outdoor Silver Pencil

McCann / Spain + Aldi / Barcelona

Aldi

Fresh Prints

Innovation in Print & Outdoor

OS_PO19058S

2019 Moving Image Craft Silver Pencil

Academy Films / London + adam&eveDDB / London

John Lewis & Partners

The Boy & The Piano

Craft - Direction / Single

OS_MI19004S

2019 Moving Image Craft Silver Pencil

DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris

Ubisoft

The Baptism

Craft - Direction / Single

OS_MI19005S

2019 Digital Craft Silver Pencil

R/GA / Portland

Jordan Brand

A/R Jordan

Craft - Cross-Channel UX / UI / Digital / Physical

OS_DC19008S

2019 Design Silver Pencil

DENTSU INC. / Tokyo

TOPPAN PRINTING CO., LTD.

Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—

Promotional / Posters - Series

OS_DE19031S

2019 Radio & Audio Silver Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Craft / Writing - Campaign

OS_RA19017S

2019 Print & Outdoor Silver Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Out-of-Home / Experiential & Installations - Single

OS_PO19033S

2019 Print & Outdoor Silver Pencil

Publicis Italy / Milan + Publicis / New York

Diesel

DEISEL GO WITH THE FAKE

Out-of-Home / Experiential & Installations - Single

OS_PO19034S

2019 Print & Outdoor Silver Pencil

McCann / New York + March For Our Lives / Florida

March for Our Lives

Price On Our Lives

Out-of-Home / Experiential & Installations - Single

OS_PO19035S

2019 Film Silver Pencil

Buzzman / 75010, Paris

BURGER KING FRANCE

THE DEALS

Under 100K Budget

OS_FI19034S

2019 Print & Outdoor Silver Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Out-of-Home / P.O.P. & In-Store - Single

OS_PO19024S

2019 Design Silver Pencil

T-Change Design Studio / Nanjing

Nanjing Graphic Designer Alliance

Mutual Observation and Learning

Editorial / Books

OS_DE19017S

2019 Design Silver Pencil

Han Qing Tang Design / Nanjing

Nanjing Press

The 9th National Book Design Art Exhibition Excellent Works Collection

Editorial / Books

OS_DE19018S

2019 Design Silver Pencil

Cheil Worldwide India / Gurugram

Sense International India

The Good Vibes Project

Innovation in Design

OS_DE19075S

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