The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

HPE I.T. Monster Agency: The Mill / New York + Publicis / New York + Hewlett Packard Enterprise / San Jose Client: Hewlett Packard Enterprise Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
BLINK TEST Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM Client: Jimmy Nelson Foundation Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Craft / Use of Visuals
@SeeLikeMenna Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo Client: Toyota Motor Corporation Category: Craft / Use of Visuals
Deadpool 2 opening titles Agency: Method Studios / New York + 20th Century Fox / Los Angeles Client: 20th Century Fox Category: Craft - Title Sequences / Title Sequences
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Spaces & Immersive / Brand Installations
Black Supermarket Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Spaces & Immersive / Brand Installations
Uber Toys Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Spaces & Immersive / Brand Installations
One Book of Art Agency: VMLY&R / Dubai Client: Interreligious Council in Bosnia & Herzegovina Category: Promotional / Collateral / Promotional Items
The Fake News Stand Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Experiential / Brand Installations
DEISEL GO WITH THE FAKE Agency: Publicis Italy / Milan + Publicis / New York Client: Diesel Category: Experiential / Brand Installations
Corazon - Give Your Heart Agency: JohnXHannes / New York Client: Montefiore Category: Integrated Campaigns / Online
Black Friday Whopper Shopper Agency: Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover Client: Burger King Corporation Category: Websites / E-Commerce
Unboxing the Truth Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York Client: Thomson Reuters Corporation Category: Influencer Marketing / Single Channel
The Seven Worlds Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London Client: Hennessy Category: Craft - Cinematography / Single
The Baptism Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris Client: Ubisoft Category: Craft - Cinematography / Single
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Creative Use of Data / Real-Time
Uber Toys Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Experiential / Environmental / Outdoor Spaces
BlindMeters Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon Client: OVK / PEVR (Parents of Road Victims) Category: Typography / Dynamic / In Motion
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Out of Home / P.O.P. & In-Store
ReArranged Agency: Scholz & Friends / Berlin Client: Berlin Philharmonic Category: Promotional / Posters - Extended Series
One Art Agency: VMLY&R / Dubai Client: Interreligious Council of Bosnia & Herzegovina Category: Promotional / Posters - Extended Series
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Craft - Use of Music / Licensed / Adapted Music
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Editorial / Digital Publications
Uber Toys Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Craft / Art Direction
Reranking The Rich Agency: Forbes / New York + Mediahub / Boston Client: Nuveen Category: Creative Use of Data / Storytelling
Le Beck's: The legendary beer can Agency: SERVICEPLAN GERMANY / Munich Client: Beck's Category: Packaging / Specialty
Mountain Tea - Song Agency: Linshaobin design / Shantou Client: Guangzhou Song's club Category: Packaging / Specialty
Packages for a haute couture facial esthetic salon "EN" Agency: canaria inc. / Tokyo Client: LENOR JAPAN Co., Ltd. Category: Packaging / Specialty
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Data Visualization
Your 2018 Wrapped Agency: Spotify In-House / New York + Active Theory / Venice Client: Spotify Category: Creative Use of Data / Data Visualization
@SeeLikeMenna Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo Client: Toyota Motor Corporation Category: Social Channel
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Craft / Writing
Touching Masterpieces Agency: Geometry / Prague + NeuroDigital / Almeria Client: NeuroDigital Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
Sip Safe Agency: VMLY&R / Melbourne Client: Monash University Category: Direct Marketing
The Rape Tax Agency: Area 23, An FCB Health Network Company / New York + FCB Global / New York Client: National Organization for Victim Assistance (NOVA) Category: Direct Marketing
Accessibility Mat Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Use of Technology / Physical Product & Mobile Integration
The Fake News Stand Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Physical Items
Sip Safe Agency: VMLY&R / Melbourne Client: Monash University Category: Innovation in Health & Wellness
Blink To Speak Agency: TBWAIndia / Mumbai Client: NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation Category: Innovation in Health & Wellness
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Innovation in Health & Wellness
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Integrated Campaigns / Integrated Branding
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Innovation in Experiential
Welcome Home Agency: Final Cut / Los Angeles + TBWA\Media Arts Lab / Los Angeles + MJZ / Los Angeles Client: Apple Category: Craft - Editing / Single
Hope Agency: Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve Client: International Committee of the Red Cross Category: Craft - Editing / Single
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
We Rise Agency: BBDO / Toronto Client: Right To Play Category: Craft - Writing / Campaign
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Cultural Driver
A/R Jordan Agency: R/GA / Portland Client: Jordan Brand Category: Craft - Cross-Channel UX / UI / Digital / Physical
Whopper Neutrality Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Online Video / Online-only Video - Single

2019 Moving Image Craft Silver Pencil

The Mill / New York + Publicis / New York + Hewlett Packard Enterprise / San Jose

Hewlett Packard Enterprise

HPE I.T. Monster

Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft

OS_MI19050S

2019 Moving Image Craft Silver Pencil

J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM

Jimmy Nelson Foundation

BLINK TEST

Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft

OS_MI19051S

2019 Social Media Silver Pencil

AMVBBDO / London

Essity

Viva La Vulva

Craft / Use of Visuals

OS_SM19028S

2019 Social Media Silver Pencil

Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo

Toyota Motor Corporation

@SeeLikeMenna

Craft / Use of Visuals

OS_SM19029S

2019 Moving Image Craft Silver Pencil

Method Studios / New York + 20th Century Fox / Los Angeles

20th Century Fox

Deadpool 2 opening titles

Craft - Title Sequences / Title Sequences

OS_MI19034S

2019 Experiential & Immersive Silver Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Spaces & Immersive / Brand Installations

OS_EX19010S

2019 Experiential & Immersive Silver Pencil

Carrefour / Massy + Marcel / Paris

Carrefour

Black Supermarket

Spaces & Immersive / Brand Installations

OS_EX19011S

2019 Experiential & Immersive Silver Pencil

DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris

Uber

Uber Toys

Spaces & Immersive / Brand Installations

OS_EX19012S

2019 Print & Outdoor Silver Pencil

VMLY&R / Dubai

Interreligious Council in Bosnia & Herzegovina

One Book of Art

Promotional / Collateral / Promotional Items

OS_PO19023S

2019 Branded Entertainment Silver Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Columbia Journalism Review

The Fake News Stand

Experiential / Brand Installations

OS_BE19033S

2019 Branded Entertainment Silver Pencil

Publicis Italy / Milan + Publicis / New York

Diesel

DEISEL GO WITH THE FAKE

Experiential / Brand Installations

OS_BE19034S

2019 Integrated Silver Pencil

JohnXHannes / New York

Montefiore

Corazon - Give Your Heart

Integrated Campaigns / Online

OS_IG19009S

2019 Interactive & Online Silver Pencil

Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover

Burger King Corporation

Black Friday Whopper Shopper

Websites / E-Commerce

OS_IN19005S

2019 Social Influencer Marketing Silver Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York

Thomson Reuters Corporation

Unboxing the Truth

Influencer Marketing / Single Channel

OS_SI19002S

2019 Moving Image Craft Silver Pencil

DDB / Paris + RSA Films / London + 75 / Paris + MPC / London

Hennessy

The Seven Worlds

Craft - Cinematography / Single

OS_MI19025S

2019 Moving Image Craft Silver Pencil

DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris

Ubisoft

The Baptism

Craft - Cinematography / Single

OS_MI19026S

2019 Creative Use of Data Silver Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Creative Use of Data / Real-Time

OS_CU19013S

2019 Design Silver Pencil

DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris

Uber

Uber Toys

Experiential / Environmental / Outdoor Spaces

OS_DE19054S

2019 Design Silver Pencil

Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon

OVK / PEVR (Parents of Road Victims)

BlindMeters

Typography / Dynamic / In Motion

OS_DE19026S

2019 Direct Marketing Silver Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Out of Home / P.O.P. & In-Store

OS_DI19005S

2019 Design Silver Pencil

Scholz & Friends / Berlin

Berlin Philharmonic

ReArranged

Promotional / Posters - Extended Series

OS_DE19034S

2019 Design Silver Pencil

VMLY&R / Dubai

Interreligious Council of Bosnia & Herzegovina

One Art

Promotional / Posters - Extended Series

OS_DE19035S

2019 Moving Image Craft Silver Pencil

AMVBBDO / London

Essity

Viva La Vulva

Craft - Use of Music / Licensed / Adapted Music

OS_MI19047S

2019 Design Silver Pencil

Mother / New York

The New York Public Library

Insta Novels

Editorial / Digital Publications

OS_DE19020S

2019 Experiential & Immersive Silver Pencil

DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris

Uber

Uber Toys

Craft / Art Direction

OS_EX19019S

2019 Creative Use of Data Silver Pencil

Forbes / New York + Mediahub / Boston

Nuveen

Reranking The Rich

Creative Use of Data / Storytelling

OS_CU19010S

2019 Design Silver Pencil

SERVICEPLAN GERMANY / Munich

Beck's

Le Beck's: The legendary beer can

Packaging / Specialty

OS_DE19042S

2019 Design Silver Pencil

Linshaobin design / Shantou

Guangzhou Song's club

Mountain Tea - Song

Packaging / Specialty

OS_DE19043S

2019 Design Silver Pencil

canaria inc. / Tokyo

LENOR JAPAN Co., Ltd.

Packages for a haute couture facial esthetic salon "EN"

Packaging / Specialty

OS_DE19044S

2019 Creative Use of Data Silver Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Creative Use of Data / Data Visualization

OS_CU19003S

2019 Creative Use of Data Silver Pencil

Spotify In-House / New York + Active Theory / Venice

Spotify

Your 2018 Wrapped

Creative Use of Data / Data Visualization

OS_CU19004S

2019 Social Media Silver Pencil

Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo

Toyota Motor Corporation

@SeeLikeMenna

Social Channel

OS_SM19004S

2019 Print & Outdoor Silver Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Craft / Writing

OS_PO19048S

2019 Digital Craft Silver Pencil

Geometry / Prague + NeuroDigital / Almeria

NeuroDigital

Touching Masterpieces

Craft - Innovation in Digital Craft / Innovation in Digital Craft

OS_DC19017S

2019 Health, Wellness & Pharma Silver Pencil

VMLY&R / Melbourne

Monash University

Sip Safe

Direct Marketing

OS_HW19007S

2019 Health, Wellness & Pharma Silver Pencil

Area 23, An FCB Health Network Company / New York + FCB Global / New York

National Organization for Victim Assistance (NOVA)

The Rape Tax

Direct Marketing

OS_HW19008S

2019 Mobile Silver Pencil

GTB Brasil / São Paulo

Ford Motor Company

Accessibility Mat

Use of Technology / Physical Product & Mobile Integration

OS_MO19016S

2019 Direct Marketing Silver Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Columbia Journalism Review

The Fake News Stand

Physical Items

OS_DI19004S

2019 Health, Wellness & Pharma Silver Pencil

VMLY&R / Melbourne

Monash University

Sip Safe

Innovation in Health & Wellness

OS_HW19026S

2019 Health, Wellness & Pharma Silver Pencil

TBWAIndia / Mumbai

NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation

Blink To Speak

Innovation in Health & Wellness

OS_HW19027S

2019 Health, Wellness & Pharma Silver Pencil

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Innovation in Health & Wellness

OS_HW19028S

2019 Integrated Silver Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Integrated Campaigns / Integrated Branding

OS_IG19003S

2019 Experiential & Immersive Silver Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Innovation in Experiential

OS_EX19022S

2019 Moving Image Craft Silver Pencil

Final Cut / Los Angeles + TBWA\Media Arts Lab / Los Angeles + MJZ / Los Angeles

Apple

Welcome Home

Craft - Editing / Single

OS_MI19019S

2019 Moving Image Craft Silver Pencil

Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve

International Committee of the Red Cross

Hope

Craft - Editing / Single

OS_MI19020S

2019 Mobile Silver Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_MO19015S

2019 Moving Image Craft Silver Pencil

BBDO / Toronto

Right To Play

We Rise

Craft - Writing / Campaign

OS_MI19017S

2019 Cultural Driver Silver Pencil

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Cultural Driver

OS_CD19002S

2019 Digital Craft Silver Pencil

R/GA / Portland

Jordan Brand

A/R Jordan

Craft - Cross-Channel UX / UI / Digital / Physical

OS_DC19008S

2019 Interactive & Online Silver Pencil

DAVID The Agency / Miami + Burger King / Miami

Burger King

Whopper Neutrality

Online Video / Online-only Video - Single

OS_IN19012S

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