The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Unsilenced
Agency: BETC / Paris
Client: La parole aux sourds Category: Craft - Use of Music / Original Music
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Music Videos
Repicturing Homeless
Agency: Havas Germany / Düsseldorf
Client: Getty Images Deutschland / fiftyfifty (magazine from homeless people) Category: Reputation Management
Never Stand Still
Agency: Design Army / Washington, DC
Client: Hong Kong Ballet Category: Craft / Art Direction
The All Nighters
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Craft / Art Direction
Share for Good
Agency: DAVID The Agency / Miami + AB-Inbev / New York
Client: ABInbev – Estrella Jalisco Category: Influencer Marketing / Single Channel
Let Me Talk
Agency: Iris / London + Sweetshop / London
Client: SANE Category: Influencer Marketing / Single Channel
The Remarkable Journey of the All-New BMW X5
Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + m ss ng p eces / New York + Elevel / San Francisco
Client: BMW of North America Category: Events & Competitions
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Events & Competitions
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation Category: Television & VOD / Long Form - Single
Bohemian Rhapsody
Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London
Client: John Lewis & Partners / Waitrose & Partners Category: Television & VOD / Long Form - Single
The Endless Ad
Agency: Wieden+Kennedy / São Paulo
Client: Old Spice Category: Television & VOD / Long Form - Single
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Brand Voice
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client: Coca-Cola Category: Brand Voice
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Creative Use of Data / Data Visualization
Great Shows Stay With You
Agency: Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London
Client: Amazon Prime Video Category: Craft - Writing / Campaign
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Creative Use of Data / Targeting
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Social Engagement / Community Building
Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice
Client: Spotify Category: Craft - Web UX / UI / Interface Design
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client: Coca-Cola Category: Cultural Driver
The Unbreakable Rainbow
Agency: 180heartbeats + JUNG v MATT / Warsaw
Client: Unilever - Ben&Jerry's Category: Cultural Driver
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft / Animation
Viva La Vulva
Agency: AMV BBDO / London + Soundtree Music / London
Client: Essity Category: Craft / Animation
Christmas doesn´t need much. Only Love.
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY Category: Craft / Animation
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York
Client: Adidas Category: Branding / Branded Item
HORNBACH "WERKSTÜCK Edition 001"
Agency: HEIMAT / Berlin + Markenfilm Crossing / Berlin
Client: HORNBACH Baumarkt AG Category: Branding / Branded Item
TagWords
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser Category: Creative Use of Data / Storytelling
Last Germ: Day 3 - Raise A Family
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Single
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Craft / Art Direction
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Digital & Online / Social Media & Viral Marketing - Campaign
Bohemian Rhapsody
Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London
Client: John Lewis & Partners / Waitrose & Partners Category: Online Films & Video / Long Form - Single
FRIENDSHIT
Agency: GREYnJ UNITED / Bangkok
Client: KASIKORNBANK PUBLIC COMPANY LIMITED Category: Online Films & Video / Long Form - Single
Return to Chapman's Peak
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz Category: Online Films & Video / Long Form - Single
One Art
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Craft / Art Direction
HOMME PLISSÉ ISSEY MIYAKE "Dancing Life"
Agency: GOO CHOKI PAR / Tokyo
Client: ISSEY MIYAKE INC. Category: Craft / Art Direction
BIHOR COUTURE
Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST
Client: BEAU MONDE Category: Integrated Campaign
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Integrated Campaign
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client: Ministry of Technology & Communication of Colombia Category: Innovation in Direct Marketing
Unlock the Drop - ComplexCon
Agency: Jam3 / Toronto
Client: adidas Originals Category: Craft - Cross-Channel UX / UI / Digital / Physical
The Like New Campaign
Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles
Client: BMW of North America Category: Under 100K Budget
Hope
Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid
Client: International Committee of the Red Cross Category: Under 100K Budget
The Anti-Bullying Bullying Videos
Agency: Leo Burnett Malaysia / Kuala Lumpur
Client: Voice of The Children Category: Under 100K Budget