The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
TAKUMI: A 60,000 hour story on the survival of human craft
Agency: The&Partnership / London
Client: Lexus International Category: Feature Length / Narrative & Documentary
Lotus Square Art Center
Agency: Shenzhen DaE Interior Design Co.,Ltd / Shenzhen City
Client: Ke Merchants Association Category: Experiential / Environmental / Outdoor Spaces
Garden of Goodness
Agency: Ogilvy New Zealand / Parnell, Auckland + Geometry Global / Parnell, Auckland
Client: Sanitarium Category: Experiential / Environmental / Outdoor Spaces
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Cinema Advertising
AT&T Cinema
Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke
Client: AT&T Category: Cinema Advertising
The all-new GLE, In the long run
Agency: Daimler AG / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin
Client: Daimler AG Category: Cinema Advertising
The Seven Worlds
Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client: Hennessy Category: Cinema Advertising
22 again
Agency: BBDO ESPAÑA / CONTRAPUNTO BBDO / MADRID + LOBO KANE / MADRID + THE LOBBY / MADRID + CP WORKS / MADRID
Client: LOTERIAS Y APUESTAS DEL ESTADO Category: Cinema Advertising
Return to Chapman's Peak
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz Category: Cinema Advertising
Vuka
Agency: Joe Public (Pty) Ltd / Johannesburg + SAB - Be The Mentor / Johannesburg + Egg Films / Johannesburg
Client: SAB - Be The Mentor Category: Cinema Advertising
Three - Phones Are Good
Agency: Wieden+Kennedy / London + Friend / London
Client: Wieden+Kennedy London Category: Cinema Advertising
What Matters is Inside
Agency: Passion Paris Production / Paris + Buzzman / Paris + Delsey / Tremblay-en-France
Client: Delsey Category: Craft - Animation / Single
Heart of a Lio
Agency: TBWA\Chiat\Day / Los Angeles + OMD / Chicago + Gizmo / Los Angeles + Stimmung / Los Angeles
Client: Gatorade Category: Craft - Animation / Single
There's a Rang-Tan in my Bedroom
Agency: Passion Animation Studios / London + Mother / London
Client: Greenpeace Category: Craft - Animation / Single
Dancing On Ice - Polar Bear & Squirrel
Agency: FABLEfx / Stockholm + ITV Creative / London + HUSH / London
Client: ITV Category: Craft - Animation / Single
Christmas doesn´t need much. Only Love.
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY Category: Craft - Animation / Single
Stand by You
Agency: DAVID The Agency / Miami + AB-Inbev / New York
Client: ABInbev – Budweiser Category: Brand Voice
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Brand Voice
Hope
Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid
Client: International Committee of the Red Cross Category: Brand Voice
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Category: Brand Voice
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Brand Voice
#rightmyname
Agency: M&C Saatchi Abel / Cape Town + Nando's South Africa / Johannesburg
Client: Nando's South Africa Category: Brand Voice
Planet or Plastic
Agency: McCann / New York + National Geographic / New York
Client: National Geographic Category: Brand Voice
Unfinished Stories
Agency: TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark
Client: Travelers Category: Online Films & Video / Long Form - Campaign
Scary Clown Night
Agency: LOLA MullenLowe / Madrid + Burger King / Miami + Only 925 / Madrid + F16 Producciones / Madrid
Client: Burger King Category: Creative Effectiveness / Multi-Country or Global
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic Category: Craft / Art Direction
Hot & Spicy
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Craft / Art Direction
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Craft / Art Direction
David Bowie Is Here
Agency: Spotify In-House / New York
Client: Spotify Category: Craft / Art Direction
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client: STABILO International GmbH Category: Craft / Art Direction
Genocide
Agency: Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok
Client: Staedtler (Thailand) Limited Category: Craft / Art Direction
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Digital / Use of Technology
Imaginary Friend Society AR
Agency: Tool / Santa Monica + Pediatric Brain Tumor Foundation / Los Angeles + RPA / Los Angeles + Storefront Music / New York
Client: Pediatric Brain Tumor Foundation Category: Digital / Use of Technology
Bixby Voice Forever
Agency: CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul
Client: Samsung Electronics Category: Digital / Use of Technology
Live Moves
Agency: BBDO / New York + BBDO Studios / New York
Client: Bacardi Category: Influencer Marketing / Single Channel
@SeeLikeMenna
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client: Toyota Motor Corporation Category: Influencer Marketing / Single Channel
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change the Ref Category: Craft / Printing / Production
The out of home project
Agency: Prime Weber Shandwick / Stockholm
Client: Clear Channel Category: Creative Use of Data / Targeting
Search Responsibly
Agency: Alma DDB / Miami
Client: Free Radicals Category: Creative Use of Data / Targeting
Real-Time Exception Spotting
Agency: VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica
Client: New Balance Category: Creative Use of Data / Targeting
Backfire
Agency: Rethink
Client: States United Against Gun Violence Category: Creative Use of Data / Targeting
Verizon What You Missed
Agency: R/GA / New York
Client: Verizon Wireless Category: Creative Use of Data / Targeting
Stand by You
Agency: DAVID The Agency / Miami + AB-Inbev / New York
Client: ABInbev – Budweiser Category: Community Building
Paving for Pizza
Agency: Domino's Pizza / Ann Arbor
Client: Domino's Pizza Category: Community Building
Proud Dads
Agency: Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Screen Scene / Dublin
Client: Dublin Bus Category: Community Building
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Community Building
Award:
2019 Branded Entertainment Merit Award
Agency:
The&Partnership / London
Client:
Lexus International
Title:
TAKUMI: A 60,000 hour story on the survival of human craft
Category:
Feature Length / Narrative & Documentary
Annual ID:
OS_BE19065M
Award:
2019 Design Merit Award
Agency:
Shenzhen DaE Interior Design Co.,Ltd / Shenzhen City
Client:
Ke Merchants Association
Title:
Lotus Square Art Center
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE19183M
Award:
2019 Design Merit Award
Agency:
Ogilvy New Zealand / Parnell, Auckland + Geometry Global / Parnell, Auckland
Client:
Sanitarium
Title:
Garden of Goodness
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE19184M
Award:
2019 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Share Your Gifts
Category:
Cinema Advertising
Annual ID:
OS_FI19102M
Award:
2019 Film Merit Award
Agency:
BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke
Client:
AT&T
Title:
AT&T Cinema
Category:
Cinema Advertising
Annual ID:
OS_FI19103M
Award:
2019 Film Merit Award
Agency:
Daimler AG / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin
Client:
Daimler AG
Title:
The all-new GLE, In the long run
Category:
Cinema Advertising
Annual ID:
OS_FI19104M
Award:
2019 Film Merit Award
Agency:
DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client:
Hennessy
Title:
The Seven Worlds
Category:
Cinema Advertising
Annual ID:
OS_FI19105M
Award:
2019 Film Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Lion
Title:
The Dance
Category:
Cinema Advertising
Annual ID:
OS_FI19106M
Award:
2019 Film Merit Award
Agency:
BBDO ESPAÑA / CONTRAPUNTO BBDO / MADRID + LOBO KANE / MADRID + THE LOBBY / MADRID + CP WORKS / MADRID
Client:
LOTERIAS Y APUESTAS DEL ESTADO
Title:
22 again
Category:
Cinema Advertising
Annual ID:
OS_FI19107M
Award:
2019 Film Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
Mercedes-Benz
Title:
Return to Chapman's Peak
Category:
Cinema Advertising
Annual ID:
OS_FI19108M
Award:
2019 Film Merit Award
Agency:
Joe Public (Pty) Ltd / Johannesburg + SAB - Be The Mentor / Johannesburg + Egg Films / Johannesburg
Client:
SAB - Be The Mentor
Title:
Vuka
Category:
Cinema Advertising
Annual ID:
OS_FI19109M
Award:
2019 Film Merit Award
Agency:
Wieden+Kennedy / London + Friend / London
Client:
Wieden+Kennedy London
Title:
Three - Phones Are Good
Category:
Cinema Advertising
Annual ID:
OS_FI19110M
Award:
2019 Moving Image Craft Merit Award
Agency:
Passion Paris Production / Paris + Buzzman / Paris + Delsey / Tremblay-en-France
Client:
Delsey
Title:
What Matters is Inside
Category:
Craft - Animation / Single
Annual ID:
OS_MI19093M
Award:
2019 Moving Image Craft Merit Award
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Craft - Animation / Single
Annual ID:
OS_MI19094M
Award:
2019 Moving Image Craft Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles + OMD / Chicago + Gizmo / Los Angeles + Stimmung / Los Angeles
Client:
Gatorade
Title:
Heart of a Lio
Category:
Craft - Animation / Single
Annual ID:
OS_MI19095M
Award:
2019 Moving Image Craft Merit Award
Agency:
Passion Animation Studios / London + Mother / London
Client:
Greenpeace
Title:
There's a Rang-Tan in my Bedroom
Category:
Craft - Animation / Single
Annual ID:
OS_MI19096M
Award:
2019 Moving Image Craft Merit Award
Agency:
FABLEfx / Stockholm + ITV Creative / London + HUSH / London
Client:
ITV
Title:
Dancing On Ice - Polar Bear & Squirrel
Category:
Craft - Animation / Single
Annual ID:
OS_MI19097M
Award:
2019 Moving Image Craft Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
Christmas doesn´t need much. Only Love.
Category:
Craft - Animation / Single
Annual ID:
OS_MI19098M
Award:
2019 Public Relations Merit Award
Agency:
DAVID The Agency / Miami + AB-Inbev / New York
Client:
ABInbev – Budweiser
Title:
Stand by You
Category:
Brand Voice
Annual ID:
OS_PR19061M
Award:
2019 Public Relations Merit Award
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Brand Voice
Annual ID:
OS_PR19062M
Award:
2019 Public Relations Merit Award
Agency:
Sra Rushmore SA / Madrid + Blur Films / Madrid
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Brand Voice
Annual ID:
OS_PR19063M
Award:
2019 Public Relations Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
Johnson & Johnson
Title:
Project Free Period
Category:
Brand Voice
Annual ID:
OS_PR19064M
Award:
2019 Public Relations Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz
Title:
Kraft Now Pay Later
Category:
Brand Voice
Annual ID:
OS_PR19065M
Award:
2019 Public Relations Merit Award
Agency:
McCann / New York
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Brand Voice
Annual ID:
OS_PR19066M
Award:
2019 Public Relations Merit Award
Agency:
M&C Saatchi Abel / Cape Town + Nando's South Africa / Johannesburg
Client:
Nando's South Africa
Title:
#rightmyname
Category:
Brand Voice
Annual ID:
OS_PR19067M
Award:
2019 Public Relations Merit Award
Agency:
McCann / New York + National Geographic / New York
Client:
National Geographic
Title:
Planet or Plastic
Category:
Brand Voice
Annual ID:
OS_PR19068M
Award:
2019 Film Merit Award
Agency:
TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark
Client:
Travelers
Title:
Unfinished Stories
Category:
Online Films & Video / Long Form - Campaign
Annual ID:
OS_FI19099M
Award:
2019 Creative Effectiveness Merit Award
Agency:
LOLA MullenLowe / Madrid + Burger King / Miami + Only 925 / Madrid + F16 Producciones / Madrid
Client:
Burger King
Title:
Scary Clown Night
Category:
Creative Effectiveness / Multi-Country or Global
Annual ID:
OS_CE19031M
Award:
2019 Print & Outdoor Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Craft / Art Direction
Annual ID:
OS_PO19130M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Birdland (Hong Kong) Ltd
Title:
Hot & Spicy
Category:
Craft / Art Direction
Annual ID:
OS_PO19131M
Award:
2019 Print & Outdoor Merit Award
Agency:
Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: WORLD LEADERS
Category:
Craft / Art Direction
Annual ID:
OS_PO19132M
Award:
2019 Print & Outdoor Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
David Bowie Is Here
Category:
Craft / Art Direction
Annual ID:
OS_PO19133M
Award:
2019 Print & Outdoor Merit Award
Agency:
DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client:
STABILO International GmbH
Title:
Highlight the Remarkable
Category:
Craft / Art Direction
Annual ID:
OS_PO19134M
Award:
2019 Print & Outdoor Merit Award
Agency:
Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok
Client:
Staedtler (Thailand) Limited
Title:
Genocide
Category:
Craft / Art Direction
Annual ID:
OS_PO19135M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client:
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Title:
THE VOICE OF VOICES
Category:
Digital / Use of Technology
Annual ID:
OS_HW19064M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Tool / Santa Monica + Pediatric Brain Tumor Foundation / Los Angeles + RPA / Los Angeles + Storefront Music / New York
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friend Society AR
Category:
Digital / Use of Technology
Annual ID:
OS_HW19065M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul
Client:
Samsung Electronics
Title:
Bixby Voice Forever
Category:
Digital / Use of Technology
Annual ID:
OS_HW19066M
Award:
2019 Social Influencer Marketing Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Bacardi
Title:
Live Moves
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI19010M
Award:
2019 Social Influencer Marketing Merit Award
Agency:
Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client:
Toyota Motor Corporation
Title:
@SeeLikeMenna
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI19011M
Award:
2019 Direct Marketing Merit Award
Agency:
Area 23, An FCB Health Network Company / New York
Client:
Change the Ref
Title:
Posts Into Letters
Category:
Craft / Printing / Production
Annual ID:
OS_DI19103M
Award:
2019 Direct Marketing Merit Award
Agency:
Rethink
Client:
Leaf Forward
Title:
Pass The Bill
Category:
Craft / Printing / Production
Annual ID:
OS_DI19104M
Award:
2019 Creative Use of Data Merit Award
Agency:
Prime Weber Shandwick / Stockholm
Client:
Clear Channel
Title:
The out of home project
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU19018M
Award:
2019 Creative Use of Data Merit Award
Agency:
Alma DDB / Miami
Client:
Free Radicals
Title:
Search Responsibly
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU19019M
Award:
2019 Creative Use of Data Merit Award
Agency:
VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica
Client:
New Balance
Title:
Real-Time Exception Spotting
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU19020M
Award:
2019 Creative Use of Data Merit Award
Agency:
Rethink
Client:
States United Against Gun Violence
Title:
Backfire
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU19021M
Award:
2019 Creative Use of Data Merit Award
Agency:
R/GA / New York
Client:
Verizon Wireless
Title:
Verizon What You Missed
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU19022M
Award:
2019 Public Relations Merit Award
Agency:
DAVID The Agency / Miami + AB-Inbev / New York
Client:
ABInbev – Budweiser
Title:
Stand by You
Category:
Community Building
Annual ID:
OS_PR19051M
Award:
2019 Public Relations Merit Award
Agency:
Domino's Pizza / Ann Arbor
Client:
Domino's Pizza
Title:
Paving for Pizza
Category:
Community Building
Annual ID:
OS_PR19052M
Award:
2019 Public Relations Merit Award
Agency:
Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Screen Scene / Dublin
Client:
Dublin Bus
Title:
Proud Dads
Category:
Community Building
Annual ID:
OS_PR19053M
Award:
2019 Public Relations Merit Award
Agency:
MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client:
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Title:
THE VOICE OF VOICES
Category:
Community Building
Annual ID:
OS_PR19054M
