The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

AT&T Cinema Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke Client: AT&T Category: Craft - Use of Music / Original Music
CappuChinos Agency: BBDO / New York + OPositive Client: Dunkin' Category: Craft - Use of Music / Original Music
First Christmas Agency: Jung von Matt/Donau / Vienna + Passion Animation Studios / London + Mcasso / London + UNIT / London Client: Erste Group Bank AG Category: Craft - Use of Music / Original Music
World's Most Honest Tourism Film Agency: Ogilvy & Mather / Bengaluru + Hungry Films / Mumbai Client: Madhya Pradesh Tourism Development Corporation Category: Craft - Use of Music / Original Music
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Craft - Use of Music / Original Music
The Worst Song in the World Agency: ROSAPARK / PARIS Client: Monoprix Category: Craft - Use of Music / Original Music
Live&Breathe Agency: TBWA / Pyrmont/Sydney + Goodoil Films / Sydney + Alt VFX / Sydney + Arc / Sydney Client: The Woolmark Company Category: Craft - Use of Music / Original Music
Boys Don't Cry Agency: Bensimon Byrne / Toronto + Narrative / Toronto Client: White Ribbon Category: Craft - Use of Music / Original Music
Lessons From My Neighborhood Agency: VMLY&R / Kansas City + Youth Ambassador / Kansas City + Station Film / Los Angeles Client: Youth Ambassadors Category: Craft - Use of Music / Original Music
American Express Jersey Assurance Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York Client: American Express Category: Out of Home / P.O.P. & In-Store
For Sale Ale Agency: DUKE / Cape Town Client: DUKE Category: Out of Home / P.O.P. & In-Store
Bluesman Agency: AKQA / Sao Paulo + Coala Festival / Sao Paulo + Stink Films / Sao Paulo Client: Baco Exu do Blues Category: Music Videos
Viva La Vulva Agency: AMV BBDO / London Client: Essity Category: Music Videos
Right on Tracks Agency: 72andSunny / New York + General Mills, Inc. (Cheerios) / Minneapolis + Nexus Studios / London + Factory Studios / London Client: General Mills, Inc. (Cheerios) Category: Music Videos
The Most Vicious Cycle Agency: McCann / New York Client: March for Our Lives Category: Music Videos
Dead Boys Agency: Park Pictures LLC / New York Client: Sam Fender Category: Music Videos
The Evolving Music Video starring Ella Mai Agency: TBWA\Chiat\Day / Los Angeles + Tool of North America / Los Angeles Client: The Recording Academy Category: Music Videos
Jack White - Corporation Agency: Third Man Records / Nashville + PRETTYBIRD / Culver City Client: Third Man Records Category: Music Videos
REACTLAND Agency: Wieden+Kennedy / Shanghai Client: Nike Greater China Category: Gaming / Physical Games
Peekaboo Mask Agency: Cheil Worldwide / Seoul + Museum Film / Seoul + Tiffany Film / Seoul Client: Seoul Metropolitan Government Category: Experiential / Environmental / Out of Home - Single
Sex and Drugs Poster Agency: Ogilvy / Chicago Client: Lyric Opera Category: Promotional / Posters - Single
Palessi Agency: DCX Growth Accelerator / Brooklyn + DCX Cultural Production Studios / Brooklyn Client: Payless ShoeSource Inc. Category: Reputation Management
Perfect Fit Agency: BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf Client: Daimler AG / smart Category: Online Films & Video / Short Form - Single
Heated Seats Agency: DDB / Chicago + Fiat Chrysler Automobiles / Detroit + DDB North America / New York Client: Fiat Chrysler Automobiles Category: Online Films & Video / Short Form - Single
Boxes Agency: Arnold Worldwide / Boston Client: Monster.com Category: Online Films & Video / Short Form - Single
Cherry Picker Agency: Arnold Worldwide / Boston Client: Monster.com Category: Online Films & Video / Short Form - Single
Ugly in the 90s Agency: ROSAPARK / PARIS Client: Skoda France Category: Online Films & Video / Short Form - Single
Metalheads Agency: Grabarz & Partner / Hamburg + Volkswagen AG / Wolfsburg + CZAR Film GmbH / Hamburg + Bacon X / Copenhagen Client: Volkswagen AG Category: Online Films & Video / Short Form - Single
ReArranged Agency: Scholz & Friends / Berlin Client: Berlin Philharmonic Category: Craft / Art Direction
Hot & Spicy Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Craft / Art Direction
BLOCK OUT THE CHAOS: WORLD LEADERS Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok Client: JBL (iTect Ltd) Category: Craft / Art Direction
David Bowie Is Here Agency: Spotify In-House / New York Client: Spotify Category: Craft / Art Direction
Highlight the Remarkable Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf Client: STABILO International GmbH Category: Craft / Art Direction
Genocide Agency: Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok Client: Staedtler (Thailand) Limited Category: Craft / Art Direction
Live Moves Agency: BBDO / New York + BBDO Studios / New York Client: Bacardi Category: Influencer Marketing / Single Channel
@SeeLikeMenna Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo Client: Toyota Motor Corporation Category: Influencer Marketing / Single Channel
Mailchimp Customer Experience Agency: R/GA / New York Client: Mailchimp Category: Craft - Mobile UX / UI / Interface Design
Shanghai Never Done Shop Agency: AKQA SHANGHAI / Shanghai + HYDRA DESIGN GROUP / Manila + MILLIPEDE / Sydney Client: Nike Greater China Category: Craft - Mobile UX / UI / Interface Design
Project Free Period Agency: DDB Mudra Group / Mumbai Client: Johnson & Johnson Category: Experiential / Immersive / Events
Good Morning Peyton Agency: CDM / New York + Link9 / New York Client: National Organization of Rare Disorders Category: Experiential / Immersive / Events
The Monthly Agency: john st. / Toronto Client: Shoppers Drug Mart Category: Experiential / Immersive / Events
TXT 2 HLP Agency: Area 23, An FCB Health Network Company / New York Client: NY Presbyterian Hospital Category: Utility
Corruption Detector Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Utility
Unlock the Drop - ComplexCon Agency: Jam3 / Toronto Client: adidas Originals Category: Events & Competitions
Sandwiches for Life Agency: Fallon / Minneapolis Client: Arby's Category: Events & Competitions
The Healing House Agency: Bensimon Byrne / Toronto + Narrative / Toronto Client: Casey House Category: Events & Competitions
Souvenirs de Paris Agency: Centre Pompidou / Paris + Marcel / Paris Client: Centre Pompidou Category: Events & Competitions
LG B&Binge Agency: FCB / New York + Allied Experiential / New York + LG Electronics / New Jersey Client: LG Electronics Category: Events & Competitions
Tour de Femmes Agency: Leo Burnett / London + Fallon / London Client: Skoda Category: Events & Competitions
Stop Traffick Agency: BBDO / Atlanta Client: Street Grace Category: Events & Competitions

2019 Moving Image Craft Merit Award

BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke

AT&T

AT&T Cinema

Craft - Use of Music / Original Music

OS_MI19112M

2019 Moving Image Craft Merit Award

BBDO / New York + OPositive

Dunkin'

CappuChinos

Craft - Use of Music / Original Music

OS_MI19113M

2019 Moving Image Craft Merit Award

Jung von Matt/Donau / Vienna + Passion Animation Studios / London + Mcasso / London + UNIT / London

Erste Group Bank AG

First Christmas

Craft - Use of Music / Original Music

OS_MI19114M

2019 Moving Image Craft Merit Award

Ogilvy & Mather / Bengaluru + Hungry Films / Mumbai

Madhya Pradesh Tourism Development Corporation

World's Most Honest Tourism Film

Craft - Use of Music / Original Music

OS_MI19115M

2019 Moving Image Craft Merit Award

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Craft - Use of Music / Original Music

OS_MI19116M

2019 Moving Image Craft Merit Award

ROSAPARK / PARIS

Monoprix

The Worst Song in the World

Craft - Use of Music / Original Music

OS_MI19117M

2019 Moving Image Craft Merit Award

TBWA / Pyrmont/Sydney + Goodoil Films / Sydney + Alt VFX / Sydney + Arc / Sydney

The Woolmark Company

Live&Breathe

Craft - Use of Music / Original Music

OS_MI19118M

2019 Moving Image Craft Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto

White Ribbon

Boys Don't Cry

Craft - Use of Music / Original Music

OS_MI19119M

2019 Moving Image Craft Merit Award

VMLY&R / Kansas City + Youth Ambassador / Kansas City + Station Film / Los Angeles

Youth Ambassadors

Lessons From My Neighborhood

Craft - Use of Music / Original Music

OS_MI19120M

2019 Direct Marketing Merit Award

Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York

American Express

American Express Jersey Assurance

Out of Home / P.O.P. & In-Store

OS_DI19050M

2019 Direct Marketing Merit Award

DUKE / Cape Town

DUKE

For Sale Ale

Out of Home / P.O.P. & In-Store

OS_DI19051M

2019 Branded Entertainment Merit Award

AKQA / Sao Paulo + Coala Festival / Sao Paulo + Stink Films / Sao Paulo

Baco Exu do Blues

Bluesman

Music Videos

OS_BE19068M

2019 Branded Entertainment Merit Award

AMV BBDO / London

Essity

Viva La Vulva

Music Videos

OS_BE19069M

2019 Branded Entertainment Merit Award

72andSunny / New York + General Mills, Inc. (Cheerios) / Minneapolis + Nexus Studios / London + Factory Studios / London

General Mills, Inc. (Cheerios)

Right on Tracks

Music Videos

OS_BE19070M

2019 Branded Entertainment Merit Award

McCann / New York

March for Our Lives

The Most Vicious Cycle

Music Videos

OS_BE19071M

2019 Branded Entertainment Merit Award

Park Pictures LLC / New York

Sam Fender

Dead Boys

Music Videos

OS_BE19072M

2019 Branded Entertainment Merit Award

TBWA\Chiat\Day / Los Angeles + Tool of North America / Los Angeles

The Recording Academy

The Evolving Music Video starring Ella Mai

Music Videos

OS_BE19073M

2019 Branded Entertainment Merit Award

Third Man Records / Nashville + PRETTYBIRD / Culver City

Third Man Records

Jack White - Corporation

Music Videos

OS_BE19074M

2019 Branded Entertainment Merit Award

Wieden+Kennedy / Shanghai

Nike Greater China

REACTLAND

Gaming / Physical Games

OS_BE19078M

2019 Design Merit Award

Cheil Worldwide / Seoul + Museum Film / Seoul + Tiffany Film / Seoul

Seoul Metropolitan Government

Peekaboo Mask

Experiential / Environmental / Out of Home - Single

OS_DE19175M

2019 Design Merit Award

Ogilvy / Chicago

Lyric Opera

Sex and Drugs Poster

Promotional / Posters - Single

OS_DE19123M

2019 Public Relations Merit Award

DCX Growth Accelerator / Brooklyn + DCX Cultural Production Studios / Brooklyn

Payless ShoeSource Inc.

Palessi

Reputation Management

OS_PR19069M

2019 Film Merit Award

BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf

Daimler AG / smart

Perfect Fit

Online Films & Video / Short Form - Single

OS_FI19062M

2019 Film Merit Award

DDB / Chicago + Fiat Chrysler Automobiles / Detroit + DDB North America / New York

Fiat Chrysler Automobiles

Heated Seats

Online Films & Video / Short Form - Single

OS_FI19063M

2019 Film Merit Award

Arnold Worldwide / Boston

Monster.com

Boxes

Online Films & Video / Short Form - Single

OS_FI19064M

2019 Film Merit Award

Arnold Worldwide / Boston

Monster.com

Cherry Picker

Online Films & Video / Short Form - Single

OS_FI19065M

2019 Film Merit Award

ROSAPARK / PARIS

Skoda France

Ugly in the 90s

Online Films & Video / Short Form - Single

OS_FI19066M

2019 Film Merit Award

Grabarz & Partner / Hamburg + Volkswagen AG / Wolfsburg + CZAR Film GmbH / Hamburg + Bacon X / Copenhagen

Volkswagen AG

Metalheads

Online Films & Video / Short Form - Single

OS_FI19067M

2019 Print & Outdoor Merit Award

Scholz & Friends / Berlin

Berlin Philharmonic

ReArranged

Craft / Art Direction

OS_PO19130M

2019 Print & Outdoor Merit Award

Ogilvy / Hong Kong

Birdland (Hong Kong) Ltd

Hot & Spicy

Craft / Art Direction

OS_PO19131M

2019 Print & Outdoor Merit Award

Cheil Worldwide / Hong Kong + Illusion / Bangkok

JBL (iTect Ltd)

BLOCK OUT THE CHAOS: WORLD LEADERS

Craft / Art Direction

OS_PO19132M

2019 Print & Outdoor Merit Award

Spotify In-House / New York

Spotify

David Bowie Is Here

Craft / Art Direction

OS_PO19133M

2019 Print & Outdoor Merit Award

DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf

STABILO International GmbH

Highlight the Remarkable

Craft / Art Direction

OS_PO19134M

2019 Print & Outdoor Merit Award

Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok

Staedtler (Thailand) Limited

Genocide

Craft / Art Direction

OS_PO19135M

2019 Social Influencer Marketing Merit Award

BBDO / New York + BBDO Studios / New York

Bacardi

Live Moves

Influencer Marketing / Single Channel

OS_SI19010M

2019 Social Influencer Marketing Merit Award

Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo

Toyota Motor Corporation

@SeeLikeMenna

Influencer Marketing / Single Channel

OS_SI19011M

2019 Digital Craft Merit Award

R/GA / New York

Mailchimp

Mailchimp Customer Experience

Craft - Mobile UX / UI / Interface Design

OS_DC19027M

2019 Digital Craft Merit Award

AKQA SHANGHAI / Shanghai + HYDRA DESIGN GROUP / Manila + MILLIPEDE / Sydney

Nike Greater China

Shanghai Never Done Shop

Craft - Mobile UX / UI / Interface Design

OS_DC19028M

2019 Health, Wellness & Pharma Merit Award

DDB Mudra Group / Mumbai

Johnson & Johnson

Project Free Period

Experiential / Immersive / Events

OS_HW19037M

2019 Health, Wellness & Pharma Merit Award

CDM / New York + Link9 / New York

National Organization of Rare Disorders

Good Morning Peyton

Experiential / Immersive / Events

OS_HW19038M

2019 Health, Wellness & Pharma Merit Award

john st. / Toronto

Shoppers Drug Mart

The Monthly

Experiential / Immersive / Events

OS_HW19039M

2019 Mobile Merit Award

Area 23, An FCB Health Network Company / New York

NY Presbyterian Hospital

TXT 2 HLP

Utility

OS_MO19025M

2019 Mobile Merit Award

Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM

Reclame Aqui

Corruption Detector

Utility

OS_MO19026M

2019 Experiential & Immersive Merit Award

Jam3 / Toronto

adidas Originals

Unlock the Drop - ComplexCon

Events & Competitions

OS_EX19025M

2019 Experiential & Immersive Merit Award

Fallon / Minneapolis

Arby's

Sandwiches for Life

Events & Competitions

OS_EX19026M

2019 Experiential & Immersive Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto

Casey House

The Healing House

Events & Competitions

OS_EX19027M

2019 Experiential & Immersive Merit Award

Centre Pompidou / Paris + Marcel / Paris

Centre Pompidou

Souvenirs de Paris

Events & Competitions

OS_EX19028M

2019 Experiential & Immersive Merit Award

FCB / New York + Allied Experiential / New York + LG Electronics / New Jersey

LG Electronics

LG B&Binge

Events & Competitions

OS_EX19029M

2019 Experiential & Immersive Merit Award

Leo Burnett / London + Fallon / London

Skoda

Tour de Femmes

Events & Competitions

OS_EX19030M

2019 Experiential & Immersive Merit Award

BBDO / Atlanta

Street Grace

Stop Traffick

Events & Competitions

OS_EX19031M

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