The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Integrated Campaigns / Integrated Branding
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time
#TrollingIsUgly Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Influencer Marketing / Single Channel
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Live Events
Hope Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Craft - Writing / Single
The Truth Is Worth It Agency: Droga5 / New York + Furlined / Los Angeles Client: The New York Times Category: Online Films & Video / Varying Length Campaign
Westworld: The Maze Agency: 360i / New York Client: HBO Category: Craft - Visual & Audio Craft / Sound
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Media Relations
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York Client: Adidas Category: Physical Items
My Line Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Use of Technology
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Social Engagement / Community Building
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Use of Technology
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Digital Design
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Digital Product
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Branded Content
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Out-of-Home / Billboards & Transit - Single
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Creative Effectiveness / Single Country or Region
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Innovation in Radio & Audio
Welcome Home Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles Client: Apple Category: Craft - Direction / Single
Hope Agency: Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve Client: International Committee of the Red Cross Category: Craft - Direction / Single
The Boy & The Piano Agency: Academy Films / London + adam&eveDDB / London + MPC / London Client: John Lewis & Partners Category: Craft - Direction / Single
The Baptism Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris Client: Ubisoft Category: Craft - Direction / Single
Sbu 2.0 Agency: Romance Films / Cape Town + Joe Public (Pty) Ltd / Johannesburg Client: Chicken Licken Category: Craft - Direction / Single
Get Ready Agency: MJZ / Los Angeles + Dollar Shave Club / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles Client: Dollar Shave Club Category: Craft - Direction / Single
The Seven Worlds Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London Client: Hennessy Category: Craft - Direction / Single
Anthem Agency: BBDO / Toronto Client: Right To Play Category: Craft - Direction / Single
Boys Don't Cry Agency: Bensimon Byrne / Toronto + Narrative / Toronto Client: White Ribbon Category: Craft - Direction / Single
Ricky Brasil Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo Client: Forbes Brasil Category: Creative Use of Data / Data Visualization
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Data Visualization
Your 2018 Wrapped Agency: Spotify In-House / New York + Active Theory / Venice Client: Spotify Category: Creative Use of Data / Data Visualization
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Creative Use of Data / Data Visualization
Never Stand Still Agency: Design Army / Washington, DC Client: Hong Kong Ballet Category: Craft / Photography
BLINK TEST Agency: J. Walter Thompson / India + J. Walter Thompson / Amsterdam Client: Jimmy Nelson Foundation Category: Craft / Photography
Black and Red Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Craft / Photography
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Out-of-Home / Experiential & Installations - Single
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Out-of-Home / Experiential & Installations - Single
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Out-of-Home / Experiential & Installations - Single
DEISEL GO WITH THE FAKE Agency: Publicis Italy / Milan + Publicis / New York Client: Diesel Category: Out-of-Home / Experiential & Installations - Single
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Out-of-Home / Experiential & Installations - Single
Paint flow Agency: Taproot Dentsu / Mumbai Client: Dulux Paints Category: Out-of-Home / Experiential & Installations - Single
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Brand Voice
We Believe Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Brand Voice
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Brand Voice
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Brand Voice
This Coke is a Fanta Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Brand Voice
Save our Species Agency: BETC / Paris Client: Lacoste Category: Brand Voice
#UNIGNORABLE Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Craft / Art Direction
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Out-of-Home / P.O.P. & In-Store - Campaign
Here to Create Change Agency: TBWA\Chiat\Day / New York + DMB Media / London Client: Adidas Category: Out-of-Home / P.O.P. & In-Store - Campaign

2019 Integrated Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Integrated Campaigns / Integrated Branding

OS_IG19001G

2019 Creative Use of Data Gold Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Creative Use of Data / Real-Time

OS_CU19001G

2019 Social Influencer Marketing Gold Pencil

The Cybersmile Foundation / London + adam&eveDDB / London

The Cybersmile Foundation

#TrollingIsUgly

Influencer Marketing / Single Channel

OS_SI19001G

2019 Branded Entertainment Gold Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential / Live Events

OS_BE19001G

2019 Moving Image Craft Gold Pencil

Sra Rushmore SA / Madrid + Blur Films / Madrid

International Committee of the Red Cross

Hope

Craft - Writing / Single

OS_MI19001G

2019 Film Gold Pencil

Droga5 / New York + Furlined / Los Angeles

The New York Times

The Truth Is Worth It

Online Films & Video / Varying Length Campaign

OS_FI19001G

2019 Digital Craft Gold Pencil

360i / New York

HBO

Westworld: The Maze

Craft - Visual & Audio Craft / Sound

OS_DC19001G

2019 Public Relations Gold Pencil

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Media Relations

OS_PR19001G

2019 Direct Marketing Gold Pencil

TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York

Adidas

Billie Jean King Your Shoes

Physical Items

OS_DI19001G

2019 Mobile Gold Pencil

MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Ministry of Technology & Communication of Colombia

My Line

Use of Technology

OS_MO19001G

2019 Social Media Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Social Engagement / Community Building

OS_SM19001G

2019 Experiential & Immersive Gold Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Use of Technology

OS_EX19001G

2019 Design Gold Pencil

Mother / New York

The New York Public Library

Insta Novels

Digital Design

OS_DE19001G

2019 Intellectual Property Gold Pencil

FCB Inferno / London

Huawei

Story Sign

Digital Product

OS_IP19001G

2019 Health, Wellness & Pharma Gold Pencil

AMVBBDO / London

Essity

Viva La Vulva

Branded Content

OS_HW19001G

2019 Interactive & Online Gold Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_IN19001G

2019 Print & Outdoor Gold Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike Just Do It 'Dream Crazy'

Out-of-Home / Billboards & Transit - Single

OS_PO19001G

2019 Creative Effectiveness Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Creative Effectiveness / Single Country or Region

OS_CE19001G

2019 Radio & Audio Gold Pencil

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Innovation in Radio & Audio

OS_RA19001G

2019 Moving Image Craft Gold Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles

Apple

Welcome Home

Craft - Direction / Single

OS_MI19002G

2019 Moving Image Craft Gold Pencil

Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve

International Committee of the Red Cross

Hope

Craft - Direction / Single

OS_MI19003G

2019 Moving Image Craft Silver Pencil

Academy Films / London + adam&eveDDB / London + MPC / London

John Lewis & Partners

The Boy & The Piano

Craft - Direction / Single

OS_MI19004S

2019 Moving Image Craft Silver Pencil

DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris

Ubisoft

The Baptism

Craft - Direction / Single

OS_MI19005S

2019 Moving Image Craft Bronze Pencil

Romance Films / Cape Town + Joe Public (Pty) Ltd / Johannesburg

Chicken Licken

Sbu 2.0

Craft - Direction / Single

OS_MI19006B

2019 Moving Image Craft Bronze Pencil

MJZ / Los Angeles + Dollar Shave Club / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles

Dollar Shave Club

Get Ready

Craft - Direction / Single

OS_MI19007B

2019 Moving Image Craft Bronze Pencil

DDB / Paris + RSA Films / London + 75 / Paris + MPC / London

Hennessy

The Seven Worlds

Craft - Direction / Single

OS_MI19008B

2019 Moving Image Craft Bronze Pencil

BBDO / Toronto

Right To Play

Anthem

Craft - Direction / Single

OS_MI19009B

2019 Moving Image Craft Bronze Pencil

Bensimon Byrne / Toronto + Narrative / Toronto

White Ribbon

Boys Don't Cry

Craft - Direction / Single

OS_MI19010B

2019 Creative Use of Data Gold Pencil

Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo

Forbes Brasil

Ricky Brasil

Creative Use of Data / Data Visualization

OS_CU19002G

2019 Creative Use of Data Silver Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Creative Use of Data / Data Visualization

OS_CU19003S

2019 Creative Use of Data Silver Pencil

Spotify In-House / New York + Active Theory / Venice

Spotify

Your 2018 Wrapped

Creative Use of Data / Data Visualization

OS_CU19004S

2019 Creative Use of Data Bronze Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Creative Use of Data / Data Visualization

OS_CU19005B

2019 Design Gold Pencil

Design Army / Washington, DC

Hong Kong Ballet

Never Stand Still

Craft / Photography

OS_DE19064G

2019 Design Gold Pencil

J. Walter Thompson / India + J. Walter Thompson / Amsterdam

Jimmy Nelson Foundation

BLINK TEST

Craft / Photography

OS_DE19065G

2019 Design Gold Pencil

SHISEIDO CO., LTD. / Tokyo

SHISEIDO CO., LTD.

Black and Red

Craft / Photography

OS_DE19066G

2019 Print & Outdoor Gold Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Adidas

Billie Jean King Your Shoes

Out-of-Home / Experiential & Installations - Single

OS_PO19031G

2019 Print & Outdoor Gold Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Out-of-Home / Experiential & Installations - Single

OS_PO19032G

2019 Print & Outdoor Silver Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Out-of-Home / Experiential & Installations - Single

OS_PO19033S

2019 Print & Outdoor Silver Pencil

Publicis Italy / Milan + Publicis / New York

Diesel

DEISEL GO WITH THE FAKE

Out-of-Home / Experiential & Installations - Single

OS_PO19034S

2019 Print & Outdoor Silver Pencil

McCann / New York + March For Our Lives / Florida

March for Our Lives

Price On Our Lives

Out-of-Home / Experiential & Installations - Single

OS_PO19035S

2019 Print & Outdoor Bronze Pencil

Taproot Dentsu / Mumbai

Dulux Paints

Paint flow

Out-of-Home / Experiential & Installations - Single

OS_PO19036B

2019 Public Relations Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Brand Voice

OS_PR19014G

2019 Public Relations Silver Pencil

GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York

Gillette (P&G)

We Believe

Brand Voice

OS_PR19015S

2019 Public Relations Silver Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Brand Voice

OS_PR19016S

2019 Public Relations Bronze Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Brand Voice

OS_PR19017B

2019 Public Relations Bronze Pencil

DAVID / São Paulo + Coca-Cola / Rio de Janeiro

Coca-Cola

This Coke is a Fanta

Brand Voice

OS_PR19018B

2019 Public Relations Bronze Pencil

BETC / Paris

Lacoste

Save our Species

Brand Voice

OS_PR19019B

2019 Direct Marketing Bronze Pencil

TAXI / Toronto + United Way / Toronto

United Way

#UNIGNORABLE

Craft / Art Direction

OS_DI19030B

2019 Print & Outdoor Silver Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Out-of-Home / P.O.P. & In-Store - Campaign

OS_PO19025S

2019 Print & Outdoor Bronze Pencil

TBWA\Chiat\Day / New York + DMB Media / London

Adidas

Here to Create Change

Out-of-Home / P.O.P. & In-Store - Campaign

OS_PO19026B

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