The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
Social Influencer Marketing
- All
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Green Pencil
- Health, Wellness & Pharma
- Integrated
- Intellectual Property
- Interactive & Online
- Mobile
- Moving Image Craft
- Penta Pencil
- Print & Outdoor
- Public Relations
- Radio & Audio
- Social Influencer Marketing
- Social Media
Category
-
Category
Select Category
- Select Category
- Influencer Marketing
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19001G_10.jpg)
#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London
Client: The Cybersmile Foundation Category: Influencer Marketing / Single Channel
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19001G_10.jpg)
#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London
Client: The Cybersmile Foundation Category: Influencer Marketing / Single Channel
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19005G_16.jpg)
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Influencer Marketing / Multi-Channel
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19002S_10.jpg)
Unboxing the Truth
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York
Client: Thomson Reuters Corporation Category: Influencer Marketing / Single Channel
![](/images/userfiles/images/awards/os-silver-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19006S_11.jpg)
Diesel Ha(u)te Couture
Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client: Diesel Category: Influencer Marketing / Multi-Channel
![](/images/userfiles/images/awards/os-silver-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19007S_11.jpg)
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Influencer Marketing / Multi-Channel
![](/images/userfiles/images/awards/os-silver-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19008S_11.jpg)
Their story is my story
Agency: FF / Paris + Urgence Homophobie / Paris
Client: Urgence Homophobie Category: Influencer Marketing / Multi-Channel
![](/images/userfiles/images/awards/os-silver-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19003B_10.jpg)
Share for Good
Agency: DAVID The Agency / Miami + AB-Inbev / New York
Client: ABInbev – Estrella Jalisco Category: Influencer Marketing / Single Channel
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19004B_10.jpg)
Let Me Talk
Agency: Iris / London + Sweetshop / London
Client: SANE Category: Influencer Marketing / Single Channel
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19009B_10.jpg)
I Touch Myself Project X Serena
Agency: J Walter Thompson / Sydney + Berlei / Sydney
Client: Berlei Category: Influencer Marketing / Multi-Channel
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19010M_10.jpg)
Live Moves
Agency: BBDO / New York + BBDO Studios / New York
Client: Bacardi Category: Influencer Marketing / Single Channel
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19011M_10.jpg)
@SeeLikeMenna
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client: Toyota Motor Corporation Category: Influencer Marketing / Single Channel
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19019M_10.jpg)
@SeeLikeMenna
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client: Toyota Motor Corporation Category: Influencer Marketing / Episodic
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19012M_12.jpg)
Al Umobuwah: Putting "Mum" into "Parenthood"
Agency: FP7 McCann / Dubai
Client: Babyshop Category: Influencer Marketing / Multi-Channel
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19013M_11.jpg)
52 Mayors of Danzhai
Agency: Ogilvy / Beijing
Client: DALIAN WANDA GROUP CO.,LTD Category: Influencer Marketing / Multi-Channel
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19014M_10.jpg)
Trolli Sour Brite Sneaks Campaign
Agency: Periscope / Minneapolis
Client: Ferrara Candy Company Category: Influencer Marketing / Multi-Channel
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19015M_10.jpg)
Loud against Nazis "#unfollowme. The hashtag against hate."
Agency: HEIMAT / Berlin + achtung! / Hamburg + Bleech GmbH / Berlin + Pizza Pizza Design Services GmbH / Berlin
Client: Laut gegen Nazis Category: Influencer Marketing / Multi-Channel
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19016M_11.jpg)
The 85-Year-Old Regret
Agency: Energy BBDO / Chicago
Client: Mars Inc. Category: Influencer Marketing / Multi-Channel
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19017M_12.jpg)
Samsung x Fortnite: The Galaxy Skin
Agency: R/GA / New York
Client: Samsung Global Category: Influencer Marketing / Multi-Channel
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19018M_15.jpg)
State of Decay 2: Apocalypse Diaries
Agency: 215 McCann / San Francisco
Client: Xbox Category: Influencer Marketing / Multi-Channel
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19001G_10.jpg)
Award:
2019 Social Influencer Marketing Best of Discipline Pencil
Agency:
The Cybersmile Foundation / London + adam&eveDDB / London
Client:
The Cybersmile Foundation
Title:
#TrollingIsUgly
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI19001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19001G_10.jpg)
Award:
2019 Social Influencer Marketing Gold Pencil
Agency:
The Cybersmile Foundation / London + adam&eveDDB / London
Client:
The Cybersmile Foundation
Title:
#TrollingIsUgly
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI19001G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19005G_16.jpg)
Award:
2019 Social Influencer Marketing Gold Pencil
Agency:
Droga5 / New York
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19005G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19002S_10.jpg)
Award:
2019 Social Influencer Marketing Silver Pencil
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York
Client:
Thomson Reuters Corporation
Title:
Unboxing the Truth
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI19002S
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19006S_11.jpg)
Award:
2019 Social Influencer Marketing Silver Pencil
Agency:
Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client:
Diesel
Title:
Diesel Ha(u)te Couture
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19006S
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19007S_11.jpg)
Award:
2019 Social Influencer Marketing Silver Pencil
Agency:
BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19007S
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19008S_11.jpg)
Award:
2019 Social Influencer Marketing Silver Pencil
Agency:
FF / Paris + Urgence Homophobie / Paris
Client:
Urgence Homophobie
Title:
Their story is my story
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19008S
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19003B_10.jpg)
Award:
2019 Social Influencer Marketing Bronze Pencil
Agency:
DAVID The Agency / Miami + AB-Inbev / New York
Client:
ABInbev – Estrella Jalisco
Title:
Share for Good
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI19003B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19004B_10.jpg)
Award:
2019 Social Influencer Marketing Bronze Pencil
Agency:
Iris / London + Sweetshop / London
Client:
SANE
Title:
Let Me Talk
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI19004B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19009B_10.jpg)
Award:
2019 Social Influencer Marketing Bronze Pencil
Agency:
J Walter Thompson / Sydney + Berlei / Sydney
Client:
Berlei
Title:
I Touch Myself Project X Serena
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19009B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19010M_10.jpg)
Award:
2019 Social Influencer Marketing Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Bacardi
Title:
Live Moves
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI19010M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19011M_10.jpg)
Award:
2019 Social Influencer Marketing Merit Award
Agency:
Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client:
Toyota Motor Corporation
Title:
@SeeLikeMenna
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI19011M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19019M_10.jpg)
Award:
2019 Social Influencer Marketing Merit Award
Agency:
Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client:
Toyota Motor Corporation
Title:
@SeeLikeMenna
Category:
Influencer Marketing / Episodic
Annual ID:
OS_SI19019M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19012M_12.jpg)
Award:
2019 Social Influencer Marketing Merit Award
Agency:
FP7 McCann / Dubai
Client:
Babyshop
Title:
Al Umobuwah: Putting "Mum" into "Parenthood"
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19012M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19013M_11.jpg)
Award:
2019 Social Influencer Marketing Merit Award
Agency:
Ogilvy / Beijing
Client:
DALIAN WANDA GROUP CO.,LTD
Title:
52 Mayors of Danzhai
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19013M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19014M_10.jpg)
Award:
2019 Social Influencer Marketing Merit Award
Agency:
Periscope / Minneapolis
Client:
Ferrara Candy Company
Title:
Trolli Sour Brite Sneaks Campaign
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19014M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19015M_10.jpg)
Award:
2019 Social Influencer Marketing Merit Award
Agency:
HEIMAT / Berlin + achtung! / Hamburg + Bleech GmbH / Berlin + Pizza Pizza Design Services GmbH / Berlin
Client:
Laut gegen Nazis
Title:
Loud against Nazis "#unfollowme. The hashtag against hate."
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19015M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19016M_11.jpg)
Award:
2019 Social Influencer Marketing Merit Award
Agency:
Energy BBDO / Chicago
Client:
Mars Inc.
Title:
The 85-Year-Old Regret
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19016M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19017M_12.jpg)
Award:
2019 Social Influencer Marketing Merit Award
Agency:
R/GA / New York
Client:
Samsung Global
Title:
Samsung x Fortnite: The Galaxy Skin
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI19017M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2019/thumbs/OS_SI19018M_15.jpg)