The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Unfinished Stories
Agency: TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark
Client: Travelers Category: Craft - Animation / Campaign
The Unsilenced Samba
Agency: AlmapBBDO / São Paulo
Client: AB-Inbev Category: Craft - Use of Music / Licensed / Adapted Music
A Little Company
Agency: Apple / Cupertino + Furlined / Los Angeles
Client: Apple Category: Craft - Use of Music / Licensed / Adapted Music
Mama Said Knock You Out
Agency: Droga5 / New York
Client: Chase Category: Craft - Use of Music / Licensed / Adapted Music
We
Agency: M&C Saatchi / London + Rogue Films / London + Electric Theatre Collective / London + 750mph / London
Client: Coca-Cola Category: Craft - Use of Music / Licensed / Adapted Music
Diesel Ha(u)te Couture
Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client: Diesel Category: Craft - Use of Music / Licensed / Adapted Music
Get Ready
Agency: Dollar Shave Club / Los Angeles + MJZ / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles
Client: Dollar Shave Club Category: Craft - Use of Music / Licensed / Adapted Music
Unstoppable
Agency: Jung von Matt/Donau / Vienna
Client: Erste Bank und Sparkasse Category: Craft - Use of Music / Licensed / Adapted Music
Google Pixel 3: Top Shot
Agency: Google Creative Lab / New York + Custom Family / New York
Client: Google Category: Craft - Use of Music / Licensed / Adapted Music
Use Your Vote
Agency: FCB West / San Francisco
Client: Levi Strauss & Co Category: Craft - Use of Music / Licensed / Adapted Music
The Chase
Agency: BBDO / New York + MJZ
Client: Macy's Category: Craft - Use of Music / Licensed / Adapted Music
Bodybuilder
Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore
Client: Ogilvy & Mather Singapore Category: Craft - Use of Music / Licensed / Adapted Music
Christmas doesn´t need much. Only Love.
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY Category: Craft - Use of Music / Licensed / Adapted Music
Horror
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Craft - Use of Music / Licensed / Adapted Music
The Baptism
Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client: Ubisoft Category: Craft - Use of Music / Licensed / Adapted Music
AT&T Cinema
Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke
Client: AT&T Category: Craft - Cinematography / Campaign
Fine Art Everyday
Agency: Barbarian / New York + Cheil Worldwide / Seoul
Client: Samsung HQ Category: Craft - Cinematography / Campaign
Hope
Agency: Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve
Client: International Committee of the Red Cross Category: Craft - Sound Design / Single
Untold Stories
Agency: Y&R / Prague
Client: Post Bellum/ National History Archive Category: Craft - Sound Design / Single
The Wish
Agency: CLM BBDO / Boulogne Billancourt + PROXIMITY / Boulogne Billancourt
Client: Ubisoft Category: Craft - Sound Design / Single
Boys Don't Cry
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: White Ribbon Category: Craft - Sound Design / Single
Better You
Agency: Apple / Cupertino + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + The Mill / Los Angeles
Client: Apple Category: Craft - Editing / Single
Hokey Pokey
Agency: Exile Edit / LA + Apple / Cupertino + MJZ / Los Angeles
Client: Apple Category: Craft - Editing / Single
Unlock
Agency: Final Cut / Los Angeles + Furlined / Los Angeles + Apple / Cupertino + MPC / Los Angeles
Client: Apple Category: Craft - Editing / Single
Get Ready
Agency: Final Cut / Los Angeles + Dollar Shave Club / Los Angeles + MJZ / Los Angeles + The Mill / Los Angeles
Client: Dollar Shave Club Category: Craft - Editing / Single
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Craft - Editing / Single
Unlock
Agency: MPC / Los Angeles + Furlined / Los Angeles + Apple / Cupertino + Final Cut / Los Angeles
Client: Apple Category: Craft - Visual Effects / Single
THE IDEA
Agency: Wanda Productions / Saint-Denis + BETC / Paris + Mikros MPC Advertising / Paris
Client: CANAL + Category: Craft - Visual Effects / Single
Spider
Agency: Engine / London
Client: CNR: Royal Navy and Royal Marines Category: Craft - Visual Effects / Single
Journey Ahead
Agency: The Mill / New York + BBH / New York + MJZ / New York + MPC / New York
Client: PlayStation Category: Craft - Visual Effects / Single
This Could be You
Agency: 180 Kingsday / Amsterdam + Smuggler / London + The Mill / London + Wave Studios / London
Client: SIE Category: Craft - Visual Effects / Single
STARLINK
Agency: Wanda / Saint-Denis + BBDO / Paris + Ubisoft / Paris + Framestore / Paris
Client: UBISOFT Category: Craft - Visual Effects / Single
AutoAds
Agency: CHE Proximity / Australia
Client: carsales.com.au Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Start Your Impossible: The Dual Heroes (Campaign)
Agency: ADK / Singapore + Toyota Motor Asia Pacific / Singapore + Academy Films / London
Client: Toyota Motor Asia Pacific Category: Craft - Editing / Campaign
Unlock
Agency: Apple / Cupertino + Furlined / Los Angeles + MPC / Los Angeles + Final Cut / Los Angeles
Client: Apple Category: Craft - Direction / Single
A Little Company
Agency: Apple / Cupertino + Furlined / Los Angeles
Client: Apple Category: Craft - Direction / Single
The Shot
Agency: BBDO / New York + BiscuitFilmworksandRevolver/WillO'Rourke
Client: AT&T Category: Craft - Direction / Single
Surprise
Agency: BBDO / New York + SomeSuchXAnonymous
Client: AT&T Category: Craft - Direction / Single
Runways
Agency: Wieden+Kennedy / New York
Client: Delta Air Lines Category: Craft - Direction / Single
Unstoppable
Agency: Jung von Matt/Donau / Vienna
Client: Erste Bank und Sparkasse Category: Craft - Direction / Single
Major
Agency: RadicalMedia / New York City + Droga5 / New York
Client: Hennessy Category: Craft - Direction / Single
Nurses Change Everything
Agency: MJZ / Los Angeles + BBDO / New York
Client: Johnson & Johnson Category: Craft - Direction / Single
FRIENDSHIT
Agency: GREYnJ UNITED / Bangkok
Client: KASIKORNBANK PUBLIC COMPANY LIMITED Category: Craft - Direction / Single
The New Normal
Agency: Mekanism / San Francisco + MedMen / Los Angeles + MJZ / Los Angeles
Client: MedMen Category: Craft - Direction / Single
Reverse
Agency: Matter Unlimited / New York + Whitelist / Los Angeles
Client: Merck For Mothers Category: Craft - Direction / Single
Point of View
Agency: BBDO / New York + MJZ
Client: Sandy Hook Promise Category: Craft - Direction / Single