The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Hope Agency: Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve Client: International Committee of the Red Cross Category: Craft - Sound Design / Single
Untold Stories Agency: Y&R / Prague Client: Post Bellum/ National History Archive Category: Craft - Sound Design / Single
The Wish Agency: CLM BBDO / Boulogne Billancourt + PROXIMITY / Boulogne Billancourt Client: Ubisoft Category: Craft - Sound Design / Single
Boys Don't Cry Agency: Bensimon Byrne / Toronto + Narrative / Toronto Client: White Ribbon Category: Craft - Sound Design / Single
Start Your Impossible: The Dual Heroes (Campaign) Agency: ADK / Singapore + Toyota Motor Asia Pacific / Singapore + Academy Films / London Client: Toyota Motor Asia Pacific Category: Craft - Editing / Campaign
We Rise Agency: BBDO / Toronto Client: Right To Play Category: Craft - Direction / Campaign
Unlock Agency: MPC / Los Angeles + Furlined / Los Angeles Client: Apple Category: Craft - Visual Effects / Single
Caleb Agency: BBDO / New York + Biscuit Client: AT&T Category: Craft - Visual Effects / Single
THE IDEA Agency: Wanda Productions / Saint-Denis + BETC / Paris + Mikros MPC Advertising / Paris Client: CANAL + Category: Craft - Visual Effects / Single
Spider Agency: Engine / London Client: CNR: Royal Navy and Royal Marines Category: Craft - Visual Effects / Single
Journey Ahead Agency: The Mill / New York + BBH / New York + MJZ / New York Client: PlayStation Category: Craft - Visual Effects / Single
This Could be You Agency: 180 Kingsday / Amsterdam + Smuggler / London + The Mill / London + Wave Studios / London Client: SIE Category: Craft - Visual Effects / Single
STARLINK Agency: Wanda / Saint-Denis + BBDO / Paris + Ubisoft / Paris + Framestore / Paris Client: UBISOFT Category: Craft - Visual Effects / Single
AT&T Cinema Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke Client: AT&T Category: Craft - Cinematography / Campaign
Fine Art Everyday Agency: Barbarian / New York + Cheil Worldwide / Seoul Client: Samsung HQ Category: Craft - Cinematography / Campaign
What Matters is Inside Agency: Passion Production / Paris + Buzzman / Paris + Delsey / Tremblay-en-France Client: Delsey Category: Craft - Animation / Single
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Craft - Animation / Single
Heart of a Lio Agency: TBWA\Chiat\Day / Los Angeles + OMD / Chicago + Gizmo / Los Angeles + Stimmung / Los Angeles Client: Gatorade Category: Craft - Animation / Single
There's a Rang-Tan in my Bedroom Agency: Passion Animation Studios / London + Mother / London Client: Greenpeace Category: Craft - Animation / Single
Dancing On Ice - Polar Bear & Squirrel Agency: FABLEfx / Stockholm + ITV Creative / London + HUSH / London Client: ITV Category: Craft - Animation / Single
Christmas doesn´t need much. Only Love. Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Craft - Animation / Single
AutoAds Agency: CHE Proximity / Australia Client: carsales.com.au Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
The Process Agency: Aviation Gin / New York + Escape Velocity / Los Angeles + Maximum Effort / Los Angeles Client: Aviation Gin Category: Craft - Writing / Single
Ahmend Agency: BBDO / New York + RadicalMedia Client: Mars Chocolate North America / Snickers Category: Craft - Writing / Single
The New Normal Agency: Mekanism / San Francisco + MedMen / Los Angeles + MJZ / Los Angeles Client: MedMen Category: Craft - Writing / Single
Famous Fingers Agency: McCann Canada / Toronto Client: Prostate Cancer Canada Category: Craft - Writing / Single
Soldier Agency: BBDO / Toronto Client: Right To Play Category: Craft - Writing / Single
NYTimes: Meek Mill: Prisoners Need A New Set Of Rights Agency: Roc Nation / New York + VaynerMedia / New York Client: Roc Nation Category: Craft - Writing / Single
Make It Agency: Squarespace / New York Client: Squarespace Category: Craft - Writing / Single
U.S. Air Force Gold Star Families Agency: GSD&M / Austin Client: United States Air Force Category: Craft - Writing / Single
To Give More Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm + Elkjøp / Stockholm Client: Elkjøp Category: Craft - Cinematography / Single
Major Agency: Droga5 / New York Client: Hennessy Category: Craft - Cinematography / Single
BLINK TEST Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM Client: Jimmy Nelson Foundation Category: Craft - Cinematography / Single
Nurses Save Lives Agency: BBDO / New York + MJZ Client: Johnson & Johnson Category: Craft - Cinematography / Single
Space Station Agency: BBDO / New York + EpochFilms Client: Macy's Category: Craft - Cinematography / Single
Just Do It: Caster Semenya Agency: Park Pictures LLC / New York Client: Nike Category: Craft - Cinematography / Single
Soldier Agency: BBDO / Toronto Client: Right To Play Category: Craft - Cinematography / Single
The Sermon Agency: DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London Client: Ubisoft Category: Craft - Cinematography / Single
TEDx Sydney: Humankind Agency: Substance / Sydney Client: TEDx Sydney Category: Craft - Title Sequences / Title Sequences
Better You Agency: Apple / Cupertino + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + The Mill / Los Angeles Client: Apple Category: Craft - Editing / Single
Hokey Pokey Agency: Exile Edit / LA + Apple / Cupertino + MJZ / Los Angeles Client: Apple Category: Craft - Editing / Single
Unlock Agency: Final Cut / Los Angeles + Furlined / Los Angeles + Apple / Cupertino + MPC / Los Angeles Client: Apple Category: Craft - Editing / Single
Getting Ready Agency: Final Cut / Los Angeles + Dollar Shave Club / Los Angeles + Dollar Shave Club / Los Angeles + MJZ / Los Angeles Client: Dollar Shave Club Category: Craft - Editing / Single
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft - Editing / Single
Unlock Agency: Apple / Cupertino + Furlined / Los Angeles Client: Apple Category: Craft - Direction / Single
A Little Company Agency: Apple / Cupertino + Furlined / Los Angeles Client: Apple Category: Craft - Direction / Single
The Shot Agency: BBDO / New York + BiscuitFilmworksandRevolver/WillO'Rourke Client: AT&T Category: Craft - Direction / Single
Surprise Agency: BBDO / New York + SomeSuchXAnonymous Client: AT&T Category: Craft - Direction / Single
Runways Agency: Wieden+Kennedy / New York Client: Delta Air Lines Category: Craft - Direction / Single
Unstoppable Agency: Jung von Matt/Donau / Vienna Client: Erste Bank und Sparkasse Category: Craft - Direction / Single

2019 Moving Image Craft Merit Award

Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve

International Committee of the Red Cross

Hope

Craft - Sound Design / Single

OS_MI19108M

2019 Moving Image Craft Merit Award

Y&R / Prague

Post Bellum/ National History Archive

Untold Stories

Craft - Sound Design / Single

OS_MI19109M

2019 Moving Image Craft Merit Award

CLM BBDO / Boulogne Billancourt + PROXIMITY / Boulogne Billancourt

Ubisoft

The Wish

Craft - Sound Design / Single

OS_MI19110M

2019 Moving Image Craft Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto

White Ribbon

Boys Don't Cry

Craft - Sound Design / Single

OS_MI19111M

2019 Moving Image Craft Merit Award

ADK / Singapore + Toyota Motor Asia Pacific / Singapore + Academy Films / London

Toyota Motor Asia Pacific

Start Your Impossible: The Dual Heroes (Campaign)

Craft - Editing / Campaign

OS_MI19082M

2019 Moving Image Craft Merit Award

BBDO / Toronto

Right To Play

We Rise

Craft - Direction / Campaign

OS_MI19068M

2019 Moving Image Craft Merit Award

MPC / Los Angeles + Furlined / Los Angeles

Apple

Unlock

Craft - Visual Effects / Single

OS_MI19101M

2019 Moving Image Craft Merit Award

BBDO / New York + Biscuit

AT&T

Caleb

Craft - Visual Effects / Single

OS_MI19102M

2019 Moving Image Craft Merit Award

Wanda Productions / Saint-Denis + BETC / Paris + Mikros MPC Advertising / Paris

CANAL +

THE IDEA

Craft - Visual Effects / Single

OS_MI19103M

2019 Moving Image Craft Merit Award

Engine / London

CNR: Royal Navy and Royal Marines

Spider

Craft - Visual Effects / Single

OS_MI19104M

2019 Moving Image Craft Merit Award

The Mill / New York + BBH / New York + MJZ / New York

PlayStation

Journey Ahead

Craft - Visual Effects / Single

OS_MI19105M

2019 Moving Image Craft Merit Award

180 Kingsday / Amsterdam + Smuggler / London + The Mill / London + Wave Studios / London

SIE

This Could be You

Craft - Visual Effects / Single

OS_MI19106M

2019 Moving Image Craft Merit Award

Wanda / Saint-Denis + BBDO / Paris + Ubisoft / Paris + Framestore / Paris

UBISOFT

STARLINK

Craft - Visual Effects / Single

OS_MI19107M

2019 Moving Image Craft Merit Award

BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke

AT&T

AT&T Cinema

Craft - Cinematography / Campaign

OS_MI19091M

2019 Moving Image Craft Merit Award

Barbarian / New York + Cheil Worldwide / Seoul

Samsung HQ

Fine Art Everyday

Craft - Cinematography / Campaign

OS_MI19092M

2019 Moving Image Craft Merit Award

Passion Production / Paris + Buzzman / Paris + Delsey / Tremblay-en-France

Delsey

What Matters is Inside

Craft - Animation / Single

OS_MI19093M

2019 Moving Image Craft Merit Award

AMVBBDO / London

Essity

Viva La Vulva

Craft - Animation / Single

OS_MI19094M

2019 Moving Image Craft Merit Award

TBWA\Chiat\Day / Los Angeles + OMD / Chicago + Gizmo / Los Angeles + Stimmung / Los Angeles

Gatorade

Heart of a Lio

Craft - Animation / Single

OS_MI19095M

2019 Moving Image Craft Merit Award

Passion Animation Studios / London + Mother / London

Greenpeace

There's a Rang-Tan in my Bedroom

Craft - Animation / Single

OS_MI19096M

2019 Moving Image Craft Merit Award

FABLEfx / Stockholm + ITV Creative / London + HUSH / London

ITV

Dancing On Ice - Polar Bear & Squirrel

Craft - Animation / Single

OS_MI19097M

2019 Moving Image Craft Merit Award

SERVICEPLAN GERMANY / Munich

PENNY

Christmas doesn´t need much. Only Love.

Craft - Animation / Single

OS_MI19098M

2019 Moving Image Craft Merit Award

CHE Proximity / Australia

carsales.com.au

AutoAds

Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft

OS_MI19135M

2019 Moving Image Craft Merit Award

Aviation Gin / New York + Escape Velocity / Los Angeles + Maximum Effort / Los Angeles

Aviation Gin

The Process

Craft - Writing / Single

OS_MI19069M

2019 Moving Image Craft Merit Award

BBDO / New York + RadicalMedia

Mars Chocolate North America / Snickers

Ahmend

Craft - Writing / Single

OS_MI19070M

2019 Moving Image Craft Merit Award

Mekanism / San Francisco + MedMen / Los Angeles + MJZ / Los Angeles

MedMen

The New Normal

Craft - Writing / Single

OS_MI19071M

2019 Moving Image Craft Merit Award

McCann Canada / Toronto

Prostate Cancer Canada

Famous Fingers

Craft - Writing / Single

OS_MI19072M

2019 Moving Image Craft Merit Award

BBDO / Toronto

Right To Play

Soldier

Craft - Writing / Single

OS_MI19073M

2019 Moving Image Craft Merit Award

Roc Nation / New York + VaynerMedia / New York

Roc Nation

NYTimes: Meek Mill: Prisoners Need A New Set Of Rights

Craft - Writing / Single

OS_MI19074M

2019 Moving Image Craft Merit Award

Squarespace / New York

Squarespace

Make It

Craft - Writing / Single

OS_MI19075M

2019 Moving Image Craft Merit Award

GSD&M / Austin

United States Air Force

U.S. Air Force Gold Star Families

Craft - Writing / Single

OS_MI19076M

2019 Moving Image Craft Merit Award

NORD DDB / Stockholm + DDB House Agency / Stockholm + Elkjøp / Stockholm

Elkjøp

To Give More

Craft - Cinematography / Single

OS_MI19083M

2019 Moving Image Craft Merit Award

Droga5 / New York

Hennessy

Major

Craft - Cinematography / Single

OS_MI19084M

2019 Moving Image Craft Merit Award

J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM

Jimmy Nelson Foundation

BLINK TEST

Craft - Cinematography / Single

OS_MI19085M

2019 Moving Image Craft Merit Award

BBDO / New York + MJZ

Johnson & Johnson

Nurses Save Lives

Craft - Cinematography / Single

OS_MI19086M

2019 Moving Image Craft Merit Award

BBDO / New York + EpochFilms

Macy's

Space Station

Craft - Cinematography / Single

OS_MI19087M

2019 Moving Image Craft Merit Award

Park Pictures LLC / New York

Nike

Just Do It: Caster Semenya

Craft - Cinematography / Single

OS_MI19088M

2019 Moving Image Craft Merit Award

BBDO / Toronto

Right To Play

Soldier

Craft - Cinematography / Single

OS_MI19089M

2019 Moving Image Craft Merit Award

DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London

Ubisoft

The Sermon

Craft - Cinematography / Single

OS_MI19090M

2019 Moving Image Craft Merit Award

Substance / Sydney

TEDx Sydney

TEDx Sydney: Humankind

Craft - Title Sequences / Title Sequences

OS_MI19100M

2019 Moving Image Craft Merit Award

Apple / Cupertino + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + The Mill / Los Angeles

Apple

Better You

Craft - Editing / Single

OS_MI19077M

2019 Moving Image Craft Merit Award

Exile Edit / LA + Apple / Cupertino + MJZ / Los Angeles

Apple

Hokey Pokey

Craft - Editing / Single

OS_MI19078M

2019 Moving Image Craft Merit Award

Final Cut / Los Angeles + Furlined / Los Angeles + Apple / Cupertino + MPC / Los Angeles

Apple

Unlock

Craft - Editing / Single

OS_MI19079M

2019 Moving Image Craft Merit Award

Final Cut / Los Angeles + Dollar Shave Club / Los Angeles + Dollar Shave Club / Los Angeles + MJZ / Los Angeles

Dollar Shave Club

Getting Ready

Craft - Editing / Single

OS_MI19080M

2019 Moving Image Craft Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Craft - Editing / Single

OS_MI19081M

2019 Moving Image Craft Merit Award

Apple / Cupertino + Furlined / Los Angeles

Apple

Unlock

Craft - Direction / Single

OS_MI19053M

2019 Moving Image Craft Merit Award

Apple / Cupertino + Furlined / Los Angeles

Apple

A Little Company

Craft - Direction / Single

OS_MI19054M

2019 Moving Image Craft Merit Award

BBDO / New York + BiscuitFilmworksandRevolver/WillO'Rourke

AT&T

The Shot

Craft - Direction / Single

OS_MI19055M

2019 Moving Image Craft Merit Award

BBDO / New York + SomeSuchXAnonymous

AT&T

Surprise

Craft - Direction / Single

OS_MI19056M

2019 Moving Image Craft Merit Award

Wieden+Kennedy / New York

Delta Air Lines

Runways

Craft - Direction / Single

OS_MI19057M

2019 Moving Image Craft Merit Award

Jung von Matt/Donau / Vienna

Erste Bank und Sparkasse

Unstoppable

Craft - Direction / Single

OS_MI19058M

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