The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

AutoAds Agency: CHE Proximity / Australia Client: carsales.com.au Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
The Unsilenced Samba Agency: AlmapBBDO / São Paulo Client: AB-Inbev Category: Craft - Use of Music / Licensed / Adapted Music
A Little Company Agency: Apple / Cupertino + Furlined / Los Angeles + Method / Los Angeles + Walker / Los Angeles Client: Apple Category: Craft - Use of Music / Licensed / Adapted Music
Mama Said Knock You Out Agency: Droga5 / New York Client: Chase Category: Craft - Use of Music / Licensed / Adapted Music
We Agency: M&C Saatchi / London + Rogue Films / London + Electric Theatre Collective / London + 750mph / London Client: Coca-Cola Category: Craft - Use of Music / Licensed / Adapted Music
Diesel Ha(u)te Couture Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam Client: Diesel Category: Craft - Use of Music / Licensed / Adapted Music
Get Ready Agency: Dollar Shave Club / Los Angeles + MJZ / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles Client: Dollar Shave Club Category: Craft - Use of Music / Licensed / Adapted Music
Unstoppable Agency: Jung von Matt/Donau / Vienna Client: Erste Bank und Sparkasse Category: Craft - Use of Music / Licensed / Adapted Music
Google Pixel 3: Top Shot Agency: Google Creative Lab / New York + Custom Family / New York Client: Google Category: Craft - Use of Music / Licensed / Adapted Music
Use Your Vote Agency: FCB West / San Francisco Client: Levi Strauss & Co Category: Craft - Use of Music / Licensed / Adapted Music
The Chase Agency: BBDO / New York + MJZ Client: Macy's Category: Craft - Use of Music / Licensed / Adapted Music
Bodybuilder Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore Client: Ogilvy & Mather Singapore Category: Craft - Use of Music / Licensed / Adapted Music
Christmas doesn´t need much. Only Love. Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Craft - Use of Music / Licensed / Adapted Music
Horror Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Craft - Use of Music / Licensed / Adapted Music
The Baptism Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris Client: Ubisoft Category: Craft - Use of Music / Licensed / Adapted Music
We Rise Agency: BBDO / Toronto Client: Right To Play Category: Craft - Direction / Campaign
AT&T Cinema Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke Client: AT&T Category: Craft - Cinematography / Campaign
Fine Art Everyday Agency: Barbarian / New York + Cheil Worldwide / Seoul Client: Samsung HQ Category: Craft - Cinematography / Campaign
Better You Agency: Apple / Cupertino + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + The Mill / Los Angeles Client: Apple Category: Craft - Editing / Single
Hokey Pokey Agency: Exile Edit / LA + Apple / Cupertino + MJZ / Los Angeles Client: Apple Category: Craft - Editing / Single
Unlock Agency: Final Cut / Los Angeles + Furlined / Los Angeles + Apple / Cupertino + MPC / Los Angeles Client: Apple Category: Craft - Editing / Single
Getting Ready Agency: Final Cut / Los Angeles + Dollar Shave Club / Los Angeles + Dollar Shave Club / Los Angeles + MJZ / Los Angeles Client: Dollar Shave Club Category: Craft - Editing / Single
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft - Editing / Single
To Give More Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm + Elkjøp / Stockholm Client: Elkjøp Category: Craft - Cinematography / Single
Major Agency: Droga5 / New York Client: Hennessy Category: Craft - Cinematography / Single
BLINK TEST Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM Client: Jimmy Nelson Foundation Category: Craft - Cinematography / Single
Nurses Save Lives Agency: BBDO / New York + MJZ Client: Johnson & Johnson Category: Craft - Cinematography / Single
Space Station Agency: BBDO / New York + EpochFilms Client: Macy's Category: Craft - Cinematography / Single
Just Do It: Caster Semenya Agency: Park Pictures LLC / New York Client: Nike Category: Craft - Cinematography / Single
Soldier Agency: BBDO / Toronto Client: Right To Play Category: Craft - Cinematography / Single
The Sermon Agency: DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London Client: Ubisoft Category: Craft - Cinematography / Single
Hope Agency: Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve Client: International Committee of the Red Cross Category: Craft - Sound Design / Single
Untold Stories Agency: Y&R / Prague Client: Post Bellum/ National History Archive Category: Craft - Sound Design / Single
The Wish Agency: CLM BBDO / Boulogne Billancourt + PROXIMITY / Boulogne Billancourt Client: Ubisoft Category: Craft - Sound Design / Single
Boys Don't Cry Agency: Bensimon Byrne / Toronto + Narrative / Toronto Client: White Ribbon Category: Craft - Sound Design / Single
TEDx Sydney: Humankind Agency: Substance / Sydney Client: TEDx Sydney Category: Craft - Title Sequences / Title Sequences
AT&T Cinema Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke Client: AT&T Category: Craft - Use of Music / Original Music
CappuChinos Agency: BBDO / New York + OPositive Client: Dunkin' Category: Craft - Use of Music / Original Music
First Christmas Agency: Jung von Matt/Donau / Vienna Client: Erste Group Bank AG Category: Craft - Use of Music / Original Music
World's Most Honest Tourism Film Agency: Ogilvy & Mather / Bengaluru + Hungry Films / Mumbai Client: Madhya Pradesh Tourism Development Corporation Category: Craft - Use of Music / Original Music
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Craft - Use of Music / Original Music
The Worst Song in the World Agency: ROSAPARK / PARIS Client: Monoprix Category: Craft - Use of Music / Original Music
Live&Breathe Agency: TBWA / Pyrmont/Sydney + Goodoil Films / Sydney + Alt VFX / Sydney + Arc / Sydney Client: The Woolmark Company Category: Craft - Use of Music / Original Music
Boys Don't Cry Agency: Bensimon Byrne / Toronto + Narrative / Toronto Client: White Ribbon Category: Craft - Use of Music / Original Music
Lessons From My Neighborhood Agency: VMLY&R / Kansas City + Youth Ambassador / Kansas City + Station Film / Los Angeles Client: Youth Ambassadors Category: Craft - Use of Music / Original Music
Unlock Agency: MPC / Los Angeles + Furlined / Los Angeles Client: Apple Category: Craft - Visual Effects / Single
Caleb Agency: BBDO / New York + Biscuit Client: AT&T Category: Craft - Visual Effects / Single
THE IDEA Agency: Wanda Productions / Saint-Denis + BETC / Paris + Mikros MPC Advertising / Paris Client: CANAL + Category: Craft - Visual Effects / Single
Spider Agency: Engine / London Client: CNR: Royal Navy and Royal Marines Category: Craft - Visual Effects / Single
Journey Ahead Agency: The Mill / New York + BBH / New York + MJZ / New York Client: PlayStation Category: Craft - Visual Effects / Single

2019 Moving Image Craft Merit Award

CHE Proximity / Australia

carsales.com.au

AutoAds

Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft

OS_MI19135M

2019 Moving Image Craft Merit Award

AlmapBBDO / São Paulo

AB-Inbev

The Unsilenced Samba

Craft - Use of Music / Licensed / Adapted Music

OS_MI19121M

2019 Moving Image Craft Merit Award

Apple / Cupertino + Furlined / Los Angeles + Method / Los Angeles + Walker / Los Angeles

Apple

A Little Company

Craft - Use of Music / Licensed / Adapted Music

OS_MI19122M

2019 Moving Image Craft Merit Award

Droga5 / New York

Chase

Mama Said Knock You Out

Craft - Use of Music / Licensed / Adapted Music

OS_MI19123M

2019 Moving Image Craft Merit Award

M&C Saatchi / London + Rogue Films / London + Electric Theatre Collective / London + 750mph / London

Coca-Cola

We

Craft - Use of Music / Licensed / Adapted Music

OS_MI19124M

2019 Moving Image Craft Merit Award

Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam

Diesel

Diesel Ha(u)te Couture

Craft - Use of Music / Licensed / Adapted Music

OS_MI19125M

2019 Moving Image Craft Merit Award

Dollar Shave Club / Los Angeles + MJZ / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles

Dollar Shave Club

Get Ready

Craft - Use of Music / Licensed / Adapted Music

OS_MI19126M

2019 Moving Image Craft Merit Award

Jung von Matt/Donau / Vienna

Erste Bank und Sparkasse

Unstoppable

Craft - Use of Music / Licensed / Adapted Music

OS_MI19127M

2019 Moving Image Craft Merit Award

Google Creative Lab / New York + Custom Family / New York

Google

Google Pixel 3: Top Shot

Craft - Use of Music / Licensed / Adapted Music

OS_MI19128M

2019 Moving Image Craft Merit Award

FCB West / San Francisco

Levi Strauss & Co

Use Your Vote

Craft - Use of Music / Licensed / Adapted Music

OS_MI19129M

2019 Moving Image Craft Merit Award

BBDO / New York + MJZ

Macy's

The Chase

Craft - Use of Music / Licensed / Adapted Music

OS_MI19130M

2019 Moving Image Craft Merit Award

Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore

Ogilvy & Mather Singapore

Bodybuilder

Craft - Use of Music / Licensed / Adapted Music

OS_MI19131M

2019 Moving Image Craft Merit Award

SERVICEPLAN GERMANY / Munich

PENNY

Christmas doesn´t need much. Only Love.

Craft - Use of Music / Licensed / Adapted Music

OS_MI19132M

2019 Moving Image Craft Merit Award

Spotify In-House / New York + UM Worldwide / New York

Spotify

Horror

Craft - Use of Music / Licensed / Adapted Music

OS_MI19133M

2019 Moving Image Craft Merit Award

DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris

Ubisoft

The Baptism

Craft - Use of Music / Licensed / Adapted Music

OS_MI19134M

2019 Moving Image Craft Merit Award

BBDO / Toronto

Right To Play

We Rise

Craft - Direction / Campaign

OS_MI19068M

2019 Moving Image Craft Merit Award

BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke

AT&T

AT&T Cinema

Craft - Cinematography / Campaign

OS_MI19091M

2019 Moving Image Craft Merit Award

Barbarian / New York + Cheil Worldwide / Seoul

Samsung HQ

Fine Art Everyday

Craft - Cinematography / Campaign

OS_MI19092M

2019 Moving Image Craft Merit Award

Apple / Cupertino + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + The Mill / Los Angeles

Apple

Better You

Craft - Editing / Single

OS_MI19077M

2019 Moving Image Craft Merit Award

Exile Edit / LA + Apple / Cupertino + MJZ / Los Angeles

Apple

Hokey Pokey

Craft - Editing / Single

OS_MI19078M

2019 Moving Image Craft Merit Award

Final Cut / Los Angeles + Furlined / Los Angeles + Apple / Cupertino + MPC / Los Angeles

Apple

Unlock

Craft - Editing / Single

OS_MI19079M

2019 Moving Image Craft Merit Award

Final Cut / Los Angeles + Dollar Shave Club / Los Angeles + Dollar Shave Club / Los Angeles + MJZ / Los Angeles

Dollar Shave Club

Getting Ready

Craft - Editing / Single

OS_MI19080M

2019 Moving Image Craft Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Craft - Editing / Single

OS_MI19081M

2019 Moving Image Craft Merit Award

NORD DDB / Stockholm + DDB House Agency / Stockholm + Elkjøp / Stockholm

Elkjøp

To Give More

Craft - Cinematography / Single

OS_MI19083M

2019 Moving Image Craft Merit Award

Droga5 / New York

Hennessy

Major

Craft - Cinematography / Single

OS_MI19084M

2019 Moving Image Craft Merit Award

J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM

Jimmy Nelson Foundation

BLINK TEST

Craft - Cinematography / Single

OS_MI19085M

2019 Moving Image Craft Merit Award

BBDO / New York + MJZ

Johnson & Johnson

Nurses Save Lives

Craft - Cinematography / Single

OS_MI19086M

2019 Moving Image Craft Merit Award

BBDO / New York + EpochFilms

Macy's

Space Station

Craft - Cinematography / Single

OS_MI19087M

2019 Moving Image Craft Merit Award

Park Pictures LLC / New York

Nike

Just Do It: Caster Semenya

Craft - Cinematography / Single

OS_MI19088M

2019 Moving Image Craft Merit Award

BBDO / Toronto

Right To Play

Soldier

Craft - Cinematography / Single

OS_MI19089M

2019 Moving Image Craft Merit Award

DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London

Ubisoft

The Sermon

Craft - Cinematography / Single

OS_MI19090M

2019 Moving Image Craft Merit Award

Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve

International Committee of the Red Cross

Hope

Craft - Sound Design / Single

OS_MI19108M

2019 Moving Image Craft Merit Award

Y&R / Prague

Post Bellum/ National History Archive

Untold Stories

Craft - Sound Design / Single

OS_MI19109M

2019 Moving Image Craft Merit Award

CLM BBDO / Boulogne Billancourt + PROXIMITY / Boulogne Billancourt

Ubisoft

The Wish

Craft - Sound Design / Single

OS_MI19110M

2019 Moving Image Craft Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto

White Ribbon

Boys Don't Cry

Craft - Sound Design / Single

OS_MI19111M

2019 Moving Image Craft Merit Award

Substance / Sydney

TEDx Sydney

TEDx Sydney: Humankind

Craft - Title Sequences / Title Sequences

OS_MI19100M

2019 Moving Image Craft Merit Award

BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke

AT&T

AT&T Cinema

Craft - Use of Music / Original Music

OS_MI19112M

2019 Moving Image Craft Merit Award

BBDO / New York + OPositive

Dunkin'

CappuChinos

Craft - Use of Music / Original Music

OS_MI19113M

2019 Moving Image Craft Merit Award

Jung von Matt/Donau / Vienna

Erste Group Bank AG

First Christmas

Craft - Use of Music / Original Music

OS_MI19114M

2019 Moving Image Craft Merit Award

Ogilvy & Mather / Bengaluru + Hungry Films / Mumbai

Madhya Pradesh Tourism Development Corporation

World's Most Honest Tourism Film

Craft - Use of Music / Original Music

OS_MI19115M

2019 Moving Image Craft Merit Award

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Craft - Use of Music / Original Music

OS_MI19116M

2019 Moving Image Craft Merit Award

ROSAPARK / PARIS

Monoprix

The Worst Song in the World

Craft - Use of Music / Original Music

OS_MI19117M

2019 Moving Image Craft Merit Award

TBWA / Pyrmont/Sydney + Goodoil Films / Sydney + Alt VFX / Sydney + Arc / Sydney

The Woolmark Company

Live&Breathe

Craft - Use of Music / Original Music

OS_MI19118M

2019 Moving Image Craft Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto

White Ribbon

Boys Don't Cry

Craft - Use of Music / Original Music

OS_MI19119M

2019 Moving Image Craft Merit Award

VMLY&R / Kansas City + Youth Ambassador / Kansas City + Station Film / Los Angeles

Youth Ambassadors

Lessons From My Neighborhood

Craft - Use of Music / Original Music

OS_MI19120M

2019 Moving Image Craft Merit Award

MPC / Los Angeles + Furlined / Los Angeles

Apple

Unlock

Craft - Visual Effects / Single

OS_MI19101M

2019 Moving Image Craft Merit Award

BBDO / New York + Biscuit

AT&T

Caleb

Craft - Visual Effects / Single

OS_MI19102M

2019 Moving Image Craft Merit Award

Wanda Productions / Saint-Denis + BETC / Paris + Mikros MPC Advertising / Paris

CANAL +

THE IDEA

Craft - Visual Effects / Single

OS_MI19103M

2019 Moving Image Craft Merit Award

Engine / London

CNR: Royal Navy and Royal Marines

Spider

Craft - Visual Effects / Single

OS_MI19104M

2019 Moving Image Craft Merit Award

The Mill / New York + BBH / New York + MJZ / New York

PlayStation

Journey Ahead

Craft - Visual Effects / Single

OS_MI19105M

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