The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
AutoAds
Agency: CHE Proximity / Australia
Client: carsales.com.au Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
The Unsilenced Samba
Agency: AlmapBBDO / São Paulo
Client: AB-Inbev Category: Craft - Use of Music / Licensed / Adapted Music
A Little Company
Agency: Apple / Cupertino + Furlined / Los Angeles
Client: Apple Category: Craft - Use of Music / Licensed / Adapted Music
Mama Said Knock You Out
Agency: Droga5 / New York
Client: Chase Category: Craft - Use of Music / Licensed / Adapted Music
We
Agency: M&C Saatchi / London + Rogue Films / London + Electric Theatre Collective / London + 750mph / London
Client: Coca-Cola Category: Craft - Use of Music / Licensed / Adapted Music
Diesel Ha(u)te Couture
Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client: Diesel Category: Craft - Use of Music / Licensed / Adapted Music
Get Ready
Agency: Dollar Shave Club / Los Angeles + MJZ / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles
Client: Dollar Shave Club Category: Craft - Use of Music / Licensed / Adapted Music
Unstoppable
Agency: Jung von Matt/Donau / Vienna
Client: Erste Bank und Sparkasse Category: Craft - Use of Music / Licensed / Adapted Music
Google Pixel 3: Top Shot
Agency: Google Creative Lab / New York + Custom Family / New York
Client: Google Category: Craft - Use of Music / Licensed / Adapted Music
Use Your Vote
Agency: FCB West / San Francisco
Client: Levi Strauss & Co Category: Craft - Use of Music / Licensed / Adapted Music
The Chase
Agency: BBDO / New York + MJZ
Client: Macy's Category: Craft - Use of Music / Licensed / Adapted Music
Bodybuilder
Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore
Client: Ogilvy & Mather Singapore Category: Craft - Use of Music / Licensed / Adapted Music
Christmas doesn´t need much. Only Love.
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY Category: Craft - Use of Music / Licensed / Adapted Music
Horror
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Craft - Use of Music / Licensed / Adapted Music
The Baptism
Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client: Ubisoft Category: Craft - Use of Music / Licensed / Adapted Music
Unfinished Stories
Agency: TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark
Client: Travelers Category: Craft - Animation / Campaign
Start Your Impossible: The Dual Heroes (Campaign)
Agency: ADK / Singapore + Toyota Motor Asia Pacific / Singapore + Academy Films / London
Client: Toyota Motor Asia Pacific Category: Craft - Editing / Campaign
Better You
Agency: Apple / Cupertino + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + The Mill / Los Angeles
Client: Apple Category: Craft - Editing / Single
Hokey Pokey
Agency: Exile Edit / LA + Apple / Cupertino + MJZ / Los Angeles
Client: Apple Category: Craft - Editing / Single
Unlock
Agency: Final Cut / Los Angeles + Furlined / Los Angeles + Apple / Cupertino + MPC / Los Angeles
Client: Apple Category: Craft - Editing / Single
Get Ready
Agency: Final Cut / Los Angeles + Dollar Shave Club / Los Angeles + MJZ / Los Angeles + The Mill / Los Angeles
Client: Dollar Shave Club Category: Craft - Editing / Single
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Craft - Editing / Single
The Process
Agency: Aviation Gin / New York + Escape Velocity / Los Angeles + Maximum Effort / Los Angeles
Client: Aviation Gin Category: Craft - Writing / Single
Ahmend
Agency: BBDO / New York + RadicalMedia
Client: Mars Chocolate North America / Snickers Category: Craft - Writing / Single
The New Normal
Agency: Mekanism / San Francisco + MedMen / Los Angeles + MJZ / Los Angeles
Client: MedMen Category: Craft - Writing / Single
Famous Fingers
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Craft - Writing / Single
NYTimes: Meek Mill: Prisoners Need A New Set Of Rights
Agency: Roc Nation / New York + VaynerMedia / New York
Client: Roc Nation Category: Craft - Writing / Single
U.S. Air Force Gold Star Families
Agency: GSD&M / Austin
Client: United States Air Force Category: Craft - Writing / Single
Hope
Agency: Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve
Client: International Committee of the Red Cross Category: Craft - Sound Design / Single
Untold Stories
Agency: Y&R / Prague
Client: Post Bellum/ National History Archive Category: Craft - Sound Design / Single
The Wish
Agency: CLM BBDO / Boulogne Billancourt + PROXIMITY / Boulogne Billancourt
Client: Ubisoft Category: Craft - Sound Design / Single
Boys Don't Cry
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: White Ribbon Category: Craft - Sound Design / Single
AT&T Cinema
Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke
Client: AT&T Category: Craft - Use of Music / Original Music
CappuChinos
Agency: BBDO / New York + OPositive
Client: Dunkin' Category: Craft - Use of Music / Original Music
First Christmas
Agency: Jung von Matt/Donau / Vienna + Passion Animation Studios / London + Mcasso / London + UNIT / London
Client: Erste Group Bank AG Category: Craft - Use of Music / Original Music
World's Most Honest Tourism Film
Agency: Ogilvy & Mather / Bengaluru + Hungry Films / Mumbai
Client: Madhya Pradesh Tourism Development Corporation Category: Craft - Use of Music / Original Music
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Craft - Use of Music / Original Music
The Worst Song in the World
Agency: ROSAPARK / PARIS
Client: Monoprix Category: Craft - Use of Music / Original Music
Live&Breathe
Agency: TBWA / Pyrmont/Sydney + Goodoil Films / Sydney + Alt VFX / Sydney + Arc / Sydney
Client: The Woolmark Company Category: Craft - Use of Music / Original Music
Boys Don't Cry
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: White Ribbon Category: Craft - Use of Music / Original Music
Lessons From My Neighborhood
Agency: VMLY&R / Kansas City + Youth Ambassador / Kansas City + Station Film / Los Angeles
Client: Youth Ambassadors Category: Craft - Use of Music / Original Music
TEDx Sydney: Humankind
Agency: Substance / Sydney
Client: TEDx Sydney Category: Craft - Title Sequences / Title Sequences
To Give More
Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm + Elkjøp / Stockholm
Client: Elkjøp Category: Craft - Cinematography / Single
Major
Agency: Droga5 / New York + RadicalMedia / New York
Client: Hennessy Category: Craft - Cinematography / Single
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation Category: Craft - Cinematography / Single
Nurses Save Lives
Agency: BBDO / New York + MJZ
Client: Johnson & Johnson Category: Craft - Cinematography / Single
Space Station
Agency: BBDO / New York + EpochFilms
Client: Macy's Category: Craft - Cinematography / Single