The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

AT&T Cinema Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke Client: AT&T Category: Craft - Use of Music / Original Music
CappuChinos Agency: BBDO / New York + OPositive Client: Dunkin' Category: Craft - Use of Music / Original Music
First Christmas Agency: Jung von Matt/Donau / Vienna + Passion Animation Studios / London + Mcasso / London + UNIT / London Client: Erste Group Bank AG Category: Craft - Use of Music / Original Music
World's Most Honest Tourism Film Agency: Ogilvy & Mather / Bengaluru + Hungry Films / Mumbai Client: Madhya Pradesh Tourism Development Corporation Category: Craft - Use of Music / Original Music
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Craft - Use of Music / Original Music
The Worst Song in the World Agency: ROSAPARK / PARIS Client: Monoprix Category: Craft - Use of Music / Original Music
Live&Breathe Agency: TBWA / Pyrmont/Sydney + Goodoil Films / Sydney + Alt VFX / Sydney + Arc / Sydney Client: The Woolmark Company Category: Craft - Use of Music / Original Music
Boys Don't Cry Agency: Bensimon Byrne / Toronto + Narrative / Toronto Client: White Ribbon Category: Craft - Use of Music / Original Music
Lessons From My Neighborhood Agency: VMLY&R / Kansas City + Youth Ambassador / Kansas City + Station Film / Los Angeles Client: Youth Ambassadors Category: Craft - Use of Music / Original Music
What Matters is Inside Agency: Passion Paris Production / Paris + Buzzman / Paris + Delsey / Tremblay-en-France Client: Delsey Category: Craft - Animation / Single
Viva La Vulva Agency: AMV BBDO / London Client: Essity Category: Craft - Animation / Single
Heart of a Lio Agency: TBWA\Chiat\Day / Los Angeles + OMD / Chicago + Gizmo / Los Angeles + Stimmung / Los Angeles Client: Gatorade Category: Craft - Animation / Single
There's a Rang-Tan in my Bedroom Agency: Passion Animation Studios / London + Mother / London Client: Greenpeace Category: Craft - Animation / Single
Dancing On Ice - Polar Bear & Squirrel Agency: FABLEfx / Stockholm + ITV Creative / London + HUSH / London Client: ITV Category: Craft - Animation / Single
Christmas doesn´t need much. Only Love. Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Craft - Animation / Single
Unlock Agency: MPC / Los Angeles + Furlined / Los Angeles + Apple / Cupertino + Final Cut / Los Angeles Client: Apple Category: Craft - Visual Effects / Single
Caleb Agency: BBDO / New York + Biscuit Client: AT&T Category: Craft - Visual Effects / Single
THE IDEA Agency: Wanda Productions / Saint-Denis + BETC / Paris + Mikros MPC Advertising / Paris Client: CANAL + Category: Craft - Visual Effects / Single
Spider Agency: Engine / London Client: CNR: Royal Navy and Royal Marines Category: Craft - Visual Effects / Single
Journey Ahead Agency: The Mill / New York + BBH / New York + MJZ / New York + MPC / New York Client: PlayStation Category: Craft - Visual Effects / Single
This Could be You Agency: 180 Kingsday / Amsterdam + Smuggler / London + The Mill / London + Wave Studios / London Client: SIE Category: Craft - Visual Effects / Single
STARLINK Agency: Wanda / Saint-Denis + BBDO / Paris + Ubisoft / Paris + Framestore / Paris Client: UBISOFT Category: Craft - Visual Effects / Single
Unlock Agency: Apple / Cupertino + Furlined / Los Angeles + MPC / Los Angeles + Final Cut / Los Angeles Client: Apple Category: Craft - Direction / Single
A Little Company Agency: Apple / Cupertino + Furlined / Los Angeles Client: Apple Category: Craft - Direction / Single
The Shot Agency: BBDO / New York + BiscuitFilmworksandRevolver/WillO'Rourke Client: AT&T Category: Craft - Direction / Single
Surprise Agency: BBDO / New York + SomeSuchXAnonymous Client: AT&T Category: Craft - Direction / Single
Runways Agency: Wieden+Kennedy / New York Client: Delta Air Lines Category: Craft - Direction / Single
Unstoppable Agency: Jung von Matt/Donau / Vienna Client: Erste Bank und Sparkasse Category: Craft - Direction / Single
Viva La Vulva Agency: AMV BBDO / London Client: Essity Category: Craft - Direction / Single
Major Agency: RadicalMedia / New York City + Droga5 / New York Client: Hennessy Category: Craft - Direction / Single
Nurses Change Everything Agency: MJZ / Los Angeles + BBDO / New York Client: Johnson & Johnson Category: Craft - Direction / Single
FRIENDSHIT Agency: GREYnJ UNITED / Bangkok Client: KASIKORNBANK PUBLIC COMPANY LIMITED Category: Craft - Direction / Single
The New Normal Agency: Mekanism / San Francisco + MedMen / Los Angeles + MJZ / Los Angeles Client: MedMen Category: Craft - Direction / Single
Reverse Agency: Matter Unlimited / New York + Whitelist / Los Angeles Client: Merck For Mothers Category: Craft - Direction / Single
Soldier Agency: BBDO / Toronto Client: Right To Play Category: Craft - Direction / Single
Point of View Agency: BBDO / New York + MJZ Client: Sandy Hook Promise Category: Craft - Direction / Single
If Love Hurts Agency: Pete Giblin / London + Somesuch / London Client: White Ribbon Category: Craft - Direction / Single
Better You Agency: Apple / Cupertino + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + The Mill / Los Angeles Client: Apple Category: Craft - Editing / Single
Hokey Pokey Agency: Exile Edit / LA + Apple / Cupertino + MJZ / Los Angeles Client: Apple Category: Craft - Editing / Single
Unlock Agency: Final Cut / Los Angeles + Furlined / Los Angeles + Apple / Cupertino + MPC / Los Angeles Client: Apple Category: Craft - Editing / Single
Get Ready Agency: Final Cut / Los Angeles + Dollar Shave Club / Los Angeles + MJZ / Los Angeles + The Mill / Los Angeles Client: Dollar Shave Club Category: Craft - Editing / Single
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft - Editing / Single
Hope Agency: Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve Client: International Committee of the Red Cross Category: Craft - Sound Design / Single
Untold Stories Agency: Y&R / Prague Client: Post Bellum/ National History Archive Category: Craft - Sound Design / Single
The Wish Agency: CLM BBDO / Boulogne Billancourt + PROXIMITY / Boulogne Billancourt Client: Ubisoft Category: Craft - Sound Design / Single
Boys Don't Cry Agency: Bensimon Byrne / Toronto + Narrative / Toronto Client: White Ribbon Category: Craft - Sound Design / Single
Unfinished Stories Agency: TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark Client: Travelers Category: Craft - Animation / Campaign
The Unsilenced Samba Agency: AlmapBBDO / São Paulo Client: AB-Inbev Category: Craft - Use of Music / Licensed / Adapted Music
A Little Company Agency: Apple / Cupertino + Furlined / Los Angeles Client: Apple Category: Craft - Use of Music / Licensed / Adapted Music
Mama Said Knock You Out Agency: Droga5 / New York Client: Chase Category: Craft - Use of Music / Licensed / Adapted Music

2019 Moving Image Craft Merit Award

BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke

AT&T

AT&T Cinema

Craft - Use of Music / Original Music

OS_MI19112M

2019 Moving Image Craft Merit Award

BBDO / New York + OPositive

Dunkin'

CappuChinos

Craft - Use of Music / Original Music

OS_MI19113M

2019 Moving Image Craft Merit Award

Jung von Matt/Donau / Vienna + Passion Animation Studios / London + Mcasso / London + UNIT / London

Erste Group Bank AG

First Christmas

Craft - Use of Music / Original Music

OS_MI19114M

2019 Moving Image Craft Merit Award

Ogilvy & Mather / Bengaluru + Hungry Films / Mumbai

Madhya Pradesh Tourism Development Corporation

World's Most Honest Tourism Film

Craft - Use of Music / Original Music

OS_MI19115M

2019 Moving Image Craft Merit Award

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Craft - Use of Music / Original Music

OS_MI19116M

2019 Moving Image Craft Merit Award

ROSAPARK / PARIS

Monoprix

The Worst Song in the World

Craft - Use of Music / Original Music

OS_MI19117M

2019 Moving Image Craft Merit Award

TBWA / Pyrmont/Sydney + Goodoil Films / Sydney + Alt VFX / Sydney + Arc / Sydney

The Woolmark Company

Live&Breathe

Craft - Use of Music / Original Music

OS_MI19118M

2019 Moving Image Craft Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto

White Ribbon

Boys Don't Cry

Craft - Use of Music / Original Music

OS_MI19119M

2019 Moving Image Craft Merit Award

VMLY&R / Kansas City + Youth Ambassador / Kansas City + Station Film / Los Angeles

Youth Ambassadors

Lessons From My Neighborhood

Craft - Use of Music / Original Music

OS_MI19120M

2019 Moving Image Craft Merit Award

Passion Paris Production / Paris + Buzzman / Paris + Delsey / Tremblay-en-France

Delsey

What Matters is Inside

Craft - Animation / Single

OS_MI19093M

2019 Moving Image Craft Merit Award

AMV BBDO / London

Essity

Viva La Vulva

Craft - Animation / Single

OS_MI19094M

2019 Moving Image Craft Merit Award

TBWA\Chiat\Day / Los Angeles + OMD / Chicago + Gizmo / Los Angeles + Stimmung / Los Angeles

Gatorade

Heart of a Lio

Craft - Animation / Single

OS_MI19095M

2019 Moving Image Craft Merit Award

Passion Animation Studios / London + Mother / London

Greenpeace

There's a Rang-Tan in my Bedroom

Craft - Animation / Single

OS_MI19096M

2019 Moving Image Craft Merit Award

FABLEfx / Stockholm + ITV Creative / London + HUSH / London

ITV

Dancing On Ice - Polar Bear & Squirrel

Craft - Animation / Single

OS_MI19097M

2019 Moving Image Craft Merit Award

SERVICEPLAN GERMANY / Munich

PENNY

Christmas doesn´t need much. Only Love.

Craft - Animation / Single

OS_MI19098M

2019 Moving Image Craft Merit Award

MPC / Los Angeles + Furlined / Los Angeles + Apple / Cupertino + Final Cut / Los Angeles

Apple

Unlock

Craft - Visual Effects / Single

OS_MI19101M

2019 Moving Image Craft Merit Award

BBDO / New York + Biscuit

AT&T

Caleb

Craft - Visual Effects / Single

OS_MI19102M

2019 Moving Image Craft Merit Award

Wanda Productions / Saint-Denis + BETC / Paris + Mikros MPC Advertising / Paris

CANAL +

THE IDEA

Craft - Visual Effects / Single

OS_MI19103M

2019 Moving Image Craft Merit Award

Engine / London

CNR: Royal Navy and Royal Marines

Spider

Craft - Visual Effects / Single

OS_MI19104M

2019 Moving Image Craft Merit Award

The Mill / New York + BBH / New York + MJZ / New York + MPC / New York

PlayStation

Journey Ahead

Craft - Visual Effects / Single

OS_MI19105M

2019 Moving Image Craft Merit Award

180 Kingsday / Amsterdam + Smuggler / London + The Mill / London + Wave Studios / London

SIE

This Could be You

Craft - Visual Effects / Single

OS_MI19106M

2019 Moving Image Craft Merit Award

Wanda / Saint-Denis + BBDO / Paris + Ubisoft / Paris + Framestore / Paris

UBISOFT

STARLINK

Craft - Visual Effects / Single

OS_MI19107M

2019 Moving Image Craft Merit Award

Apple / Cupertino + Furlined / Los Angeles + MPC / Los Angeles + Final Cut / Los Angeles

Apple

Unlock

Craft - Direction / Single

OS_MI19053M

2019 Moving Image Craft Merit Award

Apple / Cupertino + Furlined / Los Angeles

Apple

A Little Company

Craft - Direction / Single

OS_MI19054M

2019 Moving Image Craft Merit Award

BBDO / New York + BiscuitFilmworksandRevolver/WillO'Rourke

AT&T

The Shot

Craft - Direction / Single

OS_MI19055M

2019 Moving Image Craft Merit Award

BBDO / New York + SomeSuchXAnonymous

AT&T

Surprise

Craft - Direction / Single

OS_MI19056M

2019 Moving Image Craft Merit Award

Wieden+Kennedy / New York

Delta Air Lines

Runways

Craft - Direction / Single

OS_MI19057M

2019 Moving Image Craft Merit Award

Jung von Matt/Donau / Vienna

Erste Bank und Sparkasse

Unstoppable

Craft - Direction / Single

OS_MI19058M

2019 Moving Image Craft Merit Award

AMV BBDO / London

Essity

Viva La Vulva

Craft - Direction / Single

OS_MI19059M

2019 Moving Image Craft Merit Award

RadicalMedia / New York City + Droga5 / New York

Hennessy

Major

Craft - Direction / Single

OS_MI19060M

2019 Moving Image Craft Merit Award

MJZ / Los Angeles + BBDO / New York

Johnson & Johnson

Nurses Change Everything

Craft - Direction / Single

OS_MI19061M

2019 Moving Image Craft Merit Award

GREYnJ UNITED / Bangkok

KASIKORNBANK PUBLIC COMPANY LIMITED

FRIENDSHIT

Craft - Direction / Single

OS_MI19062M

2019 Moving Image Craft Merit Award

Mekanism / San Francisco + MedMen / Los Angeles + MJZ / Los Angeles

MedMen

The New Normal

Craft - Direction / Single

OS_MI19063M

2019 Moving Image Craft Merit Award

Matter Unlimited / New York + Whitelist / Los Angeles

Merck For Mothers

Reverse

Craft - Direction / Single

OS_MI19064M

2019 Moving Image Craft Merit Award

BBDO / Toronto

Right To Play

Soldier

Craft - Direction / Single

OS_MI19065M

2019 Moving Image Craft Merit Award

BBDO / New York + MJZ

Sandy Hook Promise

Point of View

Craft - Direction / Single

OS_MI19066M

2019 Moving Image Craft Merit Award

Pete Giblin / London + Somesuch / London

White Ribbon

If Love Hurts

Craft - Direction / Single

OS_MI19067M

2019 Moving Image Craft Merit Award

Apple / Cupertino + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + The Mill / Los Angeles

Apple

Better You

Craft - Editing / Single

OS_MI19077M

2019 Moving Image Craft Merit Award

Exile Edit / LA + Apple / Cupertino + MJZ / Los Angeles

Apple

Hokey Pokey

Craft - Editing / Single

OS_MI19078M

2019 Moving Image Craft Merit Award

Final Cut / Los Angeles + Furlined / Los Angeles + Apple / Cupertino + MPC / Los Angeles

Apple

Unlock

Craft - Editing / Single

OS_MI19079M

2019 Moving Image Craft Merit Award

Final Cut / Los Angeles + Dollar Shave Club / Los Angeles + MJZ / Los Angeles + The Mill / Los Angeles

Dollar Shave Club

Get Ready

Craft - Editing / Single

OS_MI19080M

2019 Moving Image Craft Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Craft - Editing / Single

OS_MI19081M

2019 Moving Image Craft Merit Award

Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve

International Committee of the Red Cross

Hope

Craft - Sound Design / Single

OS_MI19108M

2019 Moving Image Craft Merit Award

Y&R / Prague

Post Bellum/ National History Archive

Untold Stories

Craft - Sound Design / Single

OS_MI19109M

2019 Moving Image Craft Merit Award

CLM BBDO / Boulogne Billancourt + PROXIMITY / Boulogne Billancourt

Ubisoft

The Wish

Craft - Sound Design / Single

OS_MI19110M

2019 Moving Image Craft Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto

White Ribbon

Boys Don't Cry

Craft - Sound Design / Single

OS_MI19111M

2019 Moving Image Craft Merit Award

TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark

Travelers

Unfinished Stories

Craft - Animation / Campaign

OS_MI19099M

2019 Moving Image Craft Merit Award

AlmapBBDO / São Paulo

AB-Inbev

The Unsilenced Samba

Craft - Use of Music / Licensed / Adapted Music

OS_MI19121M

2019 Moving Image Craft Merit Award

Apple / Cupertino + Furlined / Los Angeles

Apple

A Little Company

Craft - Use of Music / Licensed / Adapted Music

OS_MI19122M

2019 Moving Image Craft Merit Award

Droga5 / New York

Chase

Mama Said Knock You Out

Craft - Use of Music / Licensed / Adapted Music

OS_MI19123M

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