The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Unfinished Stories Agency: TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark Client: Travelers Category: Craft - Animation / Campaign
Unlock Agency: Apple / Cupertino + Furlined / Los Angeles Client: Apple Category: Craft - Direction / Single
A Little Company Agency: Apple / Cupertino + Furlined / Los Angeles Client: Apple Category: Craft - Direction / Single
The Shot Agency: BBDO / New York + BiscuitFilmworksandRevolver/WillO'Rourke Client: AT&T Category: Craft - Direction / Single
Surprise Agency: BBDO / New York + SomeSuchXAnonymous Client: AT&T Category: Craft - Direction / Single
Runways Agency: Wieden+Kennedy / New York Client: Delta Air Lines Category: Craft - Direction / Single
Unstoppable Agency: Jung von Matt/Donau / Vienna Client: Erste Bank und Sparkasse Category: Craft - Direction / Single
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Craft - Direction / Single
Major Agency: RadicalMedia / New York City + Droga5 / New York Client: Hennessy Category: Craft - Direction / Single
Nurses Change Everything Agency: MJZ / Los Angeles + BBDO / New York Client: Johnson & Johnson Category: Craft - Direction / Single
FRIENDSHIT Agency: GREYnJ UNITED / Bangkok Client: KASIKORNBANK PUBLIC COMPANY LIMITED Category: Craft - Direction / Single
The New Normal Agency: Mekanism / San Francisco + MedMen / Los Angeles + MJZ / Los Angeles Client: MedMen Category: Craft - Direction / Single
Reverse Agency: Matter Unlimited / New York + Whitelist / Los Angeles Client: Merck For Mothers Category: Craft - Direction / Single
Soldier Agency: BBDO / Toronto Client: Right To Play Category: Craft - Direction / Single
Point of View Agency: BBDO / New York + MJZ Client: Sandy Hook Promise Category: Craft - Direction / Single
If Love Hurts Agency: Pete Giblin / London + Somesuch / London Client: White Ribbon Category: Craft - Direction / Single
Unlock Agency: MPC / Los Angeles + Furlined / Los Angeles Client: Apple Category: Craft - Visual Effects / Single
Caleb Agency: BBDO / New York + Biscuit Client: AT&T Category: Craft - Visual Effects / Single
THE IDEA Agency: Wanda Productions / Saint-Denis + BETC / Paris + Mikros MPC Advertising / Paris Client: CANAL + Category: Craft - Visual Effects / Single
Spider Agency: Engine / London Client: CNR: Royal Navy and Royal Marines Category: Craft - Visual Effects / Single
Journey Ahead Agency: The Mill / New York + BBH / New York + MJZ / New York Client: PlayStation Category: Craft - Visual Effects / Single
This Could be You Agency: 180 Kingsday / Amsterdam + Smuggler / London + The Mill / London + Wave Studios / London Client: SIE Category: Craft - Visual Effects / Single
STARLINK Agency: Wanda / Saint-Denis + BBDO / Paris + Ubisoft / Paris + Framestore / Paris Client: UBISOFT Category: Craft - Visual Effects / Single
The Unsilenced Samba Agency: AlmapBBDO / São Paulo Client: AB-Inbev Category: Craft - Use of Music / Licensed / Adapted Music
A Little Company Agency: Apple / Cupertino + Furlined / Los Angeles + Method / Los Angeles + Walker / Los Angeles Client: Apple Category: Craft - Use of Music / Licensed / Adapted Music
Mama Said Knock You Out Agency: Droga5 / New York Client: Chase Category: Craft - Use of Music / Licensed / Adapted Music
We Agency: M&C Saatchi / London + Rogue Films / London + Electric Theatre Collective / London + 750mph / London Client: Coca-Cola Category: Craft - Use of Music / Licensed / Adapted Music
Diesel Ha(u)te Couture Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam Client: Diesel Category: Craft - Use of Music / Licensed / Adapted Music
Get Ready Agency: Dollar Shave Club / Los Angeles + MJZ / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles Client: Dollar Shave Club Category: Craft - Use of Music / Licensed / Adapted Music
Unstoppable Agency: Jung von Matt/Donau / Vienna Client: Erste Bank und Sparkasse Category: Craft - Use of Music / Licensed / Adapted Music
Google Pixel 3: Top Shot Agency: Google Creative Lab / New York + Custom Family / New York Client: Google Category: Craft - Use of Music / Licensed / Adapted Music
Use Your Vote Agency: FCB West / San Francisco Client: Levi Strauss & Co Category: Craft - Use of Music / Licensed / Adapted Music
The Chase Agency: BBDO / New York + MJZ Client: Macy's Category: Craft - Use of Music / Licensed / Adapted Music
Bodybuilder Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore Client: Ogilvy & Mather Singapore Category: Craft - Use of Music / Licensed / Adapted Music
Christmas doesn´t need much. Only Love. Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Craft - Use of Music / Licensed / Adapted Music
Horror Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Craft - Use of Music / Licensed / Adapted Music
The Baptism Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris Client: Ubisoft Category: Craft - Use of Music / Licensed / Adapted Music
AutoAds Agency: CHE Proximity / Australia Client: carsales.com.au Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
What Matters is Inside Agency: Passion Production / Paris + Buzzman / Paris + Delsey / Tremblay-en-France Client: Delsey Category: Craft - Animation / Single
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Craft - Animation / Single
Heart of a Lio Agency: TBWA\Chiat\Day / Los Angeles + OMD / Chicago + Gizmo / Los Angeles + Stimmung / Los Angeles Client: Gatorade Category: Craft - Animation / Single
There's a Rang-Tan in my Bedroom Agency: Passion Animation Studios / London + Mother / London Client: Greenpeace Category: Craft - Animation / Single
Dancing On Ice - Polar Bear & Squirrel Agency: FABLEfx / Stockholm + ITV Creative / London + HUSH / London Client: ITV Category: Craft - Animation / Single
Christmas doesn´t need much. Only Love. Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Craft - Animation / Single
Hope Agency: Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve Client: International Committee of the Red Cross Category: Craft - Sound Design / Single
Untold Stories Agency: Y&R / Prague Client: Post Bellum/ National History Archive Category: Craft - Sound Design / Single
The Wish Agency: CLM BBDO / Boulogne Billancourt + PROXIMITY / Boulogne Billancourt Client: Ubisoft Category: Craft - Sound Design / Single
Boys Don't Cry Agency: Bensimon Byrne / Toronto + Narrative / Toronto Client: White Ribbon Category: Craft - Sound Design / Single
To Give More Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm + Elkjøp / Stockholm Client: Elkjøp Category: Craft - Cinematography / Single
Major Agency: Droga5 / New York Client: Hennessy Category: Craft - Cinematography / Single

2019 Moving Image Craft Merit Award

TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark

Travelers

Unfinished Stories

Craft - Animation / Campaign

OS_MI19099M

2019 Moving Image Craft Merit Award

Apple / Cupertino + Furlined / Los Angeles

Apple

Unlock

Craft - Direction / Single

OS_MI19053M

2019 Moving Image Craft Merit Award

Apple / Cupertino + Furlined / Los Angeles

Apple

A Little Company

Craft - Direction / Single

OS_MI19054M

2019 Moving Image Craft Merit Award

BBDO / New York + BiscuitFilmworksandRevolver/WillO'Rourke

AT&T

The Shot

Craft - Direction / Single

OS_MI19055M

2019 Moving Image Craft Merit Award

BBDO / New York + SomeSuchXAnonymous

AT&T

Surprise

Craft - Direction / Single

OS_MI19056M

2019 Moving Image Craft Merit Award

Wieden+Kennedy / New York

Delta Air Lines

Runways

Craft - Direction / Single

OS_MI19057M

2019 Moving Image Craft Merit Award

Jung von Matt/Donau / Vienna

Erste Bank und Sparkasse

Unstoppable

Craft - Direction / Single

OS_MI19058M

2019 Moving Image Craft Merit Award

AMVBBDO / London

Essity

Viva La Vulva

Craft - Direction / Single

OS_MI19059M

2019 Moving Image Craft Merit Award

RadicalMedia / New York City + Droga5 / New York

Hennessy

Major

Craft - Direction / Single

OS_MI19060M

2019 Moving Image Craft Merit Award

MJZ / Los Angeles + BBDO / New York

Johnson & Johnson

Nurses Change Everything

Craft - Direction / Single

OS_MI19061M

2019 Moving Image Craft Merit Award

GREYnJ UNITED / Bangkok

KASIKORNBANK PUBLIC COMPANY LIMITED

FRIENDSHIT

Craft - Direction / Single

OS_MI19062M

2019 Moving Image Craft Merit Award

Mekanism / San Francisco + MedMen / Los Angeles + MJZ / Los Angeles

MedMen

The New Normal

Craft - Direction / Single

OS_MI19063M

2019 Moving Image Craft Merit Award

Matter Unlimited / New York + Whitelist / Los Angeles

Merck For Mothers

Reverse

Craft - Direction / Single

OS_MI19064M

2019 Moving Image Craft Merit Award

BBDO / Toronto

Right To Play

Soldier

Craft - Direction / Single

OS_MI19065M

2019 Moving Image Craft Merit Award

BBDO / New York + MJZ

Sandy Hook Promise

Point of View

Craft - Direction / Single

OS_MI19066M

2019 Moving Image Craft Merit Award

Pete Giblin / London + Somesuch / London

White Ribbon

If Love Hurts

Craft - Direction / Single

OS_MI19067M

2019 Moving Image Craft Merit Award

MPC / Los Angeles + Furlined / Los Angeles

Apple

Unlock

Craft - Visual Effects / Single

OS_MI19101M

2019 Moving Image Craft Merit Award

BBDO / New York + Biscuit

AT&T

Caleb

Craft - Visual Effects / Single

OS_MI19102M

2019 Moving Image Craft Merit Award

Wanda Productions / Saint-Denis + BETC / Paris + Mikros MPC Advertising / Paris

CANAL +

THE IDEA

Craft - Visual Effects / Single

OS_MI19103M

2019 Moving Image Craft Merit Award

Engine / London

CNR: Royal Navy and Royal Marines

Spider

Craft - Visual Effects / Single

OS_MI19104M

2019 Moving Image Craft Merit Award

The Mill / New York + BBH / New York + MJZ / New York

PlayStation

Journey Ahead

Craft - Visual Effects / Single

OS_MI19105M

2019 Moving Image Craft Merit Award

180 Kingsday / Amsterdam + Smuggler / London + The Mill / London + Wave Studios / London

SIE

This Could be You

Craft - Visual Effects / Single

OS_MI19106M

2019 Moving Image Craft Merit Award

Wanda / Saint-Denis + BBDO / Paris + Ubisoft / Paris + Framestore / Paris

UBISOFT

STARLINK

Craft - Visual Effects / Single

OS_MI19107M

2019 Moving Image Craft Merit Award

AlmapBBDO / São Paulo

AB-Inbev

The Unsilenced Samba

Craft - Use of Music / Licensed / Adapted Music

OS_MI19121M

2019 Moving Image Craft Merit Award

Apple / Cupertino + Furlined / Los Angeles + Method / Los Angeles + Walker / Los Angeles

Apple

A Little Company

Craft - Use of Music / Licensed / Adapted Music

OS_MI19122M

2019 Moving Image Craft Merit Award

Droga5 / New York

Chase

Mama Said Knock You Out

Craft - Use of Music / Licensed / Adapted Music

OS_MI19123M

2019 Moving Image Craft Merit Award

M&C Saatchi / London + Rogue Films / London + Electric Theatre Collective / London + 750mph / London

Coca-Cola

We

Craft - Use of Music / Licensed / Adapted Music

OS_MI19124M

2019 Moving Image Craft Merit Award

Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam

Diesel

Diesel Ha(u)te Couture

Craft - Use of Music / Licensed / Adapted Music

OS_MI19125M

2019 Moving Image Craft Merit Award

Dollar Shave Club / Los Angeles + MJZ / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles

Dollar Shave Club

Get Ready

Craft - Use of Music / Licensed / Adapted Music

OS_MI19126M

2019 Moving Image Craft Merit Award

Jung von Matt/Donau / Vienna

Erste Bank und Sparkasse

Unstoppable

Craft - Use of Music / Licensed / Adapted Music

OS_MI19127M

2019 Moving Image Craft Merit Award

Google Creative Lab / New York + Custom Family / New York

Google

Google Pixel 3: Top Shot

Craft - Use of Music / Licensed / Adapted Music

OS_MI19128M

2019 Moving Image Craft Merit Award

FCB West / San Francisco

Levi Strauss & Co

Use Your Vote

Craft - Use of Music / Licensed / Adapted Music

OS_MI19129M

2019 Moving Image Craft Merit Award

BBDO / New York + MJZ

Macy's

The Chase

Craft - Use of Music / Licensed / Adapted Music

OS_MI19130M

2019 Moving Image Craft Merit Award

Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore

Ogilvy & Mather Singapore

Bodybuilder

Craft - Use of Music / Licensed / Adapted Music

OS_MI19131M

2019 Moving Image Craft Merit Award

SERVICEPLAN GERMANY / Munich

PENNY

Christmas doesn´t need much. Only Love.

Craft - Use of Music / Licensed / Adapted Music

OS_MI19132M

2019 Moving Image Craft Merit Award

Spotify In-House / New York + UM Worldwide / New York

Spotify

Horror

Craft - Use of Music / Licensed / Adapted Music

OS_MI19133M

2019 Moving Image Craft Merit Award

DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris

Ubisoft

The Baptism

Craft - Use of Music / Licensed / Adapted Music

OS_MI19134M

2019 Moving Image Craft Merit Award

CHE Proximity / Australia

carsales.com.au

AutoAds

Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft

OS_MI19135M

2019 Moving Image Craft Merit Award

Passion Production / Paris + Buzzman / Paris + Delsey / Tremblay-en-France

Delsey

What Matters is Inside

Craft - Animation / Single

OS_MI19093M

2019 Moving Image Craft Merit Award

AMVBBDO / London

Essity

Viva La Vulva

Craft - Animation / Single

OS_MI19094M

2019 Moving Image Craft Merit Award

TBWA\Chiat\Day / Los Angeles + OMD / Chicago + Gizmo / Los Angeles + Stimmung / Los Angeles

Gatorade

Heart of a Lio

Craft - Animation / Single

OS_MI19095M

2019 Moving Image Craft Merit Award

Passion Animation Studios / London + Mother / London

Greenpeace

There's a Rang-Tan in my Bedroom

Craft - Animation / Single

OS_MI19096M

2019 Moving Image Craft Merit Award

FABLEfx / Stockholm + ITV Creative / London + HUSH / London

ITV

Dancing On Ice - Polar Bear & Squirrel

Craft - Animation / Single

OS_MI19097M

2019 Moving Image Craft Merit Award

SERVICEPLAN GERMANY / Munich

PENNY

Christmas doesn´t need much. Only Love.

Craft - Animation / Single

OS_MI19098M

2019 Moving Image Craft Merit Award

Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve

International Committee of the Red Cross

Hope

Craft - Sound Design / Single

OS_MI19108M

2019 Moving Image Craft Merit Award

Y&R / Prague

Post Bellum/ National History Archive

Untold Stories

Craft - Sound Design / Single

OS_MI19109M

2019 Moving Image Craft Merit Award

CLM BBDO / Boulogne Billancourt + PROXIMITY / Boulogne Billancourt

Ubisoft

The Wish

Craft - Sound Design / Single

OS_MI19110M

2019 Moving Image Craft Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto

White Ribbon

Boys Don't Cry

Craft - Sound Design / Single

OS_MI19111M

2019 Moving Image Craft Merit Award

NORD DDB / Stockholm + DDB House Agency / Stockholm + Elkjøp / Stockholm

Elkjøp

To Give More

Craft - Cinematography / Single

OS_MI19083M

2019 Moving Image Craft Merit Award

Droga5 / New York

Hennessy

Major

Craft - Cinematography / Single

OS_MI19084M

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