The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Soldier Agency: BBDO / Toronto Client: Right To Play Category: Craft - Writing / Single
NYTimes: Meek Mill: Prisoners Need A New Set Of Rights Agency: Roc Nation / New York + VaynerMedia / New York Client: Roc Nation Category: Craft - Writing / Single
Make It Agency: Squarespace / New York Client: Squarespace Category: Craft - Writing / Single
U.S. Air Force Gold Star Families Agency: GSD&M / Austin Client: United States Air Force Category: Craft - Writing / Single
AT&T Cinema Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke Client: AT&T Category: Craft - Cinematography / Campaign
Fine Art Everyday Agency: Barbarian / New York + Cheil Worldwide / Seoul Client: Samsung HQ Category: Craft - Cinematography / Campaign
Unlock Agency: MPC / Los Angeles + Furlined / Los Angeles Client: Apple Category: Craft - Visual Effects / Single
Caleb Agency: BBDO / New York + Biscuit Client: AT&T Category: Craft - Visual Effects / Single
THE IDEA Agency: Wanda Productions / Saint-Denis + BETC / Paris + Mikros MPC Advertising / Paris Client: CANAL + Category: Craft - Visual Effects / Single
Spider Agency: Engine / London Client: CNR: Royal Navy and Royal Marines Category: Craft - Visual Effects / Single
Journey Ahead Agency: The Mill / New York + BBH / New York + MJZ / New York Client: PlayStation Category: Craft - Visual Effects / Single
This Could be You Agency: 180 Kingsday / Amsterdam + Smuggler / London + The Mill / London + Wave Studios / London Client: SIE Category: Craft - Visual Effects / Single
STARLINK Agency: Wanda / Saint-Denis + BBDO / Paris + Ubisoft / Paris + Framestore / Paris Client: UBISOFT Category: Craft - Visual Effects / Single
Unfinished Stories Agency: TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark Client: Travelers Category: Craft - Animation / Campaign
Unlock Agency: Apple / Cupertino + Furlined / Los Angeles Client: Apple Category: Craft - Direction / Single
A Little Company Agency: Apple / Cupertino + Furlined / Los Angeles Client: Apple Category: Craft - Direction / Single
The Shot Agency: BBDO / New York + BiscuitFilmworksandRevolver/WillO'Rourke Client: AT&T Category: Craft - Direction / Single
Surprise Agency: BBDO / New York + SomeSuchXAnonymous Client: AT&T Category: Craft - Direction / Single
Runways Agency: Wieden+Kennedy / New York Client: Delta Air Lines Category: Craft - Direction / Single
Unstoppable Agency: Jung von Matt/Donau / Vienna Client: Erste Bank und Sparkasse Category: Craft - Direction / Single
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Craft - Direction / Single
Major Agency: RadicalMedia / New York City + Droga5 / New York Client: Hennessy Category: Craft - Direction / Single
Nurses Change Everything Agency: MJZ / Los Angeles + BBDO / New York Client: Johnson & Johnson Category: Craft - Direction / Single
FRIENDSHIT Agency: GREYnJ UNITED / Bangkok Client: KASIKORNBANK PUBLIC COMPANY LIMITED Category: Craft - Direction / Single
The New Normal Agency: Mekanism / San Francisco + MedMen / Los Angeles + MJZ / Los Angeles Client: MedMen Category: Craft - Direction / Single
Reverse Agency: Matter Unlimited / New York + Whitelist / Los Angeles Client: Merck For Mothers Category: Craft - Direction / Single
Soldier Agency: BBDO / Toronto Client: Right To Play Category: Craft - Direction / Single
Point of View Agency: BBDO / New York + MJZ Client: Sandy Hook Promise Category: Craft - Direction / Single
If Love Hurts Agency: Pete Giblin / London + Somesuch / London Client: White Ribbon Category: Craft - Direction / Single
What Matters is Inside Agency: Passion Production / Paris + Buzzman / Paris + Delsey / Tremblay-en-France Client: Delsey Category: Craft - Animation / Single
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Craft - Animation / Single
Heart of a Lio Agency: TBWA\Chiat\Day / Los Angeles + OMD / Chicago + Gizmo / Los Angeles + Stimmung / Los Angeles Client: Gatorade Category: Craft - Animation / Single
There's a Rang-Tan in my Bedroom Agency: Passion Animation Studios / London + Mother / London Client: Greenpeace Category: Craft - Animation / Single
Dancing On Ice - Polar Bear & Squirrel Agency: FABLEfx / Stockholm + ITV Creative / London + HUSH / London Client: ITV Category: Craft - Animation / Single
Christmas doesn´t need much. Only Love. Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Craft - Animation / Single

2019 Moving Image Craft Merit Award

BBDO / Toronto

Right To Play

Soldier

Craft - Writing / Single

OS_MI19073M

2019 Moving Image Craft Merit Award

Roc Nation / New York + VaynerMedia / New York

Roc Nation

NYTimes: Meek Mill: Prisoners Need A New Set Of Rights

Craft - Writing / Single

OS_MI19074M

2019 Moving Image Craft Merit Award

Squarespace / New York

Squarespace

Make It

Craft - Writing / Single

OS_MI19075M

2019 Moving Image Craft Merit Award

GSD&M / Austin

United States Air Force

U.S. Air Force Gold Star Families

Craft - Writing / Single

OS_MI19076M

2019 Moving Image Craft Merit Award

BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke

AT&T

AT&T Cinema

Craft - Cinematography / Campaign

OS_MI19091M

2019 Moving Image Craft Merit Award

Barbarian / New York + Cheil Worldwide / Seoul

Samsung HQ

Fine Art Everyday

Craft - Cinematography / Campaign

OS_MI19092M

2019 Moving Image Craft Merit Award

MPC / Los Angeles + Furlined / Los Angeles

Apple

Unlock

Craft - Visual Effects / Single

OS_MI19101M

2019 Moving Image Craft Merit Award

BBDO / New York + Biscuit

AT&T

Caleb

Craft - Visual Effects / Single

OS_MI19102M

2019 Moving Image Craft Merit Award

Wanda Productions / Saint-Denis + BETC / Paris + Mikros MPC Advertising / Paris

CANAL +

THE IDEA

Craft - Visual Effects / Single

OS_MI19103M

2019 Moving Image Craft Merit Award

Engine / London

CNR: Royal Navy and Royal Marines

Spider

Craft - Visual Effects / Single

OS_MI19104M

2019 Moving Image Craft Merit Award

The Mill / New York + BBH / New York + MJZ / New York

PlayStation

Journey Ahead

Craft - Visual Effects / Single

OS_MI19105M

2019 Moving Image Craft Merit Award

180 Kingsday / Amsterdam + Smuggler / London + The Mill / London + Wave Studios / London

SIE

This Could be You

Craft - Visual Effects / Single

OS_MI19106M

2019 Moving Image Craft Merit Award

Wanda / Saint-Denis + BBDO / Paris + Ubisoft / Paris + Framestore / Paris

UBISOFT

STARLINK

Craft - Visual Effects / Single

OS_MI19107M

2019 Moving Image Craft Merit Award

TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark

Travelers

Unfinished Stories

Craft - Animation / Campaign

OS_MI19099M

2019 Moving Image Craft Merit Award

Apple / Cupertino + Furlined / Los Angeles

Apple

Unlock

Craft - Direction / Single

OS_MI19053M

2019 Moving Image Craft Merit Award

Apple / Cupertino + Furlined / Los Angeles

Apple

A Little Company

Craft - Direction / Single

OS_MI19054M

2019 Moving Image Craft Merit Award

BBDO / New York + BiscuitFilmworksandRevolver/WillO'Rourke

AT&T

The Shot

Craft - Direction / Single

OS_MI19055M

2019 Moving Image Craft Merit Award

BBDO / New York + SomeSuchXAnonymous

AT&T

Surprise

Craft - Direction / Single

OS_MI19056M

2019 Moving Image Craft Merit Award

Wieden+Kennedy / New York

Delta Air Lines

Runways

Craft - Direction / Single

OS_MI19057M

2019 Moving Image Craft Merit Award

Jung von Matt/Donau / Vienna

Erste Bank und Sparkasse

Unstoppable

Craft - Direction / Single

OS_MI19058M

2019 Moving Image Craft Merit Award

AMVBBDO / London

Essity

Viva La Vulva

Craft - Direction / Single

OS_MI19059M

2019 Moving Image Craft Merit Award

RadicalMedia / New York City + Droga5 / New York

Hennessy

Major

Craft - Direction / Single

OS_MI19060M

2019 Moving Image Craft Merit Award

MJZ / Los Angeles + BBDO / New York

Johnson & Johnson

Nurses Change Everything

Craft - Direction / Single

OS_MI19061M

2019 Moving Image Craft Merit Award

GREYnJ UNITED / Bangkok

KASIKORNBANK PUBLIC COMPANY LIMITED

FRIENDSHIT

Craft - Direction / Single

OS_MI19062M

2019 Moving Image Craft Merit Award

Mekanism / San Francisco + MedMen / Los Angeles + MJZ / Los Angeles

MedMen

The New Normal

Craft - Direction / Single

OS_MI19063M

2019 Moving Image Craft Merit Award

Matter Unlimited / New York + Whitelist / Los Angeles

Merck For Mothers

Reverse

Craft - Direction / Single

OS_MI19064M

2019 Moving Image Craft Merit Award

BBDO / Toronto

Right To Play

Soldier

Craft - Direction / Single

OS_MI19065M

2019 Moving Image Craft Merit Award

BBDO / New York + MJZ

Sandy Hook Promise

Point of View

Craft - Direction / Single

OS_MI19066M

2019 Moving Image Craft Merit Award

Pete Giblin / London + Somesuch / London

White Ribbon

If Love Hurts

Craft - Direction / Single

OS_MI19067M

2019 Moving Image Craft Merit Award

Passion Production / Paris + Buzzman / Paris + Delsey / Tremblay-en-France

Delsey

What Matters is Inside

Craft - Animation / Single

OS_MI19093M

2019 Moving Image Craft Merit Award

AMVBBDO / London

Essity

Viva La Vulva

Craft - Animation / Single

OS_MI19094M

2019 Moving Image Craft Merit Award

TBWA\Chiat\Day / Los Angeles + OMD / Chicago + Gizmo / Los Angeles + Stimmung / Los Angeles

Gatorade

Heart of a Lio

Craft - Animation / Single

OS_MI19095M

2019 Moving Image Craft Merit Award

Passion Animation Studios / London + Mother / London

Greenpeace

There's a Rang-Tan in my Bedroom

Craft - Animation / Single

OS_MI19096M

2019 Moving Image Craft Merit Award

FABLEfx / Stockholm + ITV Creative / London + HUSH / London

ITV

Dancing On Ice - Polar Bear & Squirrel

Craft - Animation / Single

OS_MI19097M

2019 Moving Image Craft Merit Award

SERVICEPLAN GERMANY / Munich

PENNY

Christmas doesn´t need much. Only Love.

Craft - Animation / Single

OS_MI19098M

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