The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Digital & Online / Social Media & Viral Marketing - Campaign
#UNIGNORABLE Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Craft / Art Direction
American Express Jersey Assurance Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York Client: American Express Category: Non-traditional & Guerrilla Marketing
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Non-traditional & Guerrilla Marketing
Paving for Pizza Agency: Domino's Pizza / Ann Arbor Client: Domino's Pizza Category: Non-traditional & Guerrilla Marketing
Save our Species Agency: BETC / Paris Client: Lacoste Category: Non-traditional & Guerrilla Marketing
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Craft / Writing
My Crayon Project Agency: R/GA / Tokyo Client: Shiseido Category: Craft / Data-Driven Personalization
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Craft / Data-Driven Personalization
BIHOR COUTURE Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST Client: BEAU MONDE Category: Integrated Campaign
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Integrated Campaign
The Land of Free Press Agency: Helsingin Sanomat / Helsinki + TBWA\ / Helsinki Client: Helsingin Sanomat Category: Out of Home / Billboards & Transit
Narcos The Censor’s Cut Agency: J.WALTER THOMPSON / BANGKOK + DENTSU X PTE LTD. / BANGKOK + THIS IS IT CO., LTD. / BANGKOK + Cinesound Co., Ltd. / BANGKOK Client: Netflix Category: Out of Home / Billboards & Transit
Stop Traffick Agency: BBDO / Atlanta Client: Street Grace Category: Out of Home / Billboards & Transit
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Digital & Online / Websites & Mobile
The Tiniest Listing Agency: Ogilvy / Chicago Client: Cook County Hospital Category: Digital & Online / Websites & Mobile
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Digital & Online / Websites & Mobile
Corruption Detector Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Digital & Online / Websites & Mobile
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Brand Installations
My Line Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Innovation in Direct Marketing
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Experiential / Live Events

2019 Direct Marketing Bronze Pencil

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Digital & Online / Social Media & Viral Marketing - Campaign

OS_DI19020B

2019 Direct Marketing Bronze Pencil

TAXI / Toronto + United Way / Toronto

United Way

#UNIGNORABLE

Craft / Art Direction

OS_DI19030B

2019 Direct Marketing Bronze Pencil

Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York

American Express

American Express Jersey Assurance

Non-traditional & Guerrilla Marketing

OS_DI19023B

2019 Direct Marketing Bronze Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Non-traditional & Guerrilla Marketing

OS_DI19024B

2019 Direct Marketing Bronze Pencil

Domino's Pizza / Ann Arbor

Domino's Pizza

Paving for Pizza

Non-traditional & Guerrilla Marketing

OS_DI19025B

2019 Direct Marketing Bronze Pencil

BETC / Paris

Lacoste

Save our Species

Non-traditional & Guerrilla Marketing

OS_DI19026B

2019 Direct Marketing Bronze Pencil

Africa / Sao Paulo

AB Inbev/Budweiser

TagWords

Craft / Writing

OS_DI19032B

2019 Direct Marketing Bronze Pencil

R/GA / Tokyo

Shiseido

My Crayon Project

Craft / Data-Driven Personalization

OS_DI19036B

2019 Direct Marketing Bronze Pencil

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Craft / Data-Driven Personalization

OS_DI19037B

2019 Direct Marketing Bronze Pencil

MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST

BEAU MONDE

BIHOR COUTURE

Integrated Campaign

OS_DI19028B

2019 Direct Marketing Bronze Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Integrated Campaign

OS_DI19029B

2019 Direct Marketing Bronze Pencil

Helsingin Sanomat / Helsinki + TBWA\ / Helsinki

Helsingin Sanomat

The Land of Free Press

Out of Home / Billboards & Transit

OS_DI19006B

2019 Direct Marketing Bronze Pencil

J.WALTER THOMPSON / BANGKOK + DENTSU X PTE LTD. / BANGKOK + THIS IS IT CO., LTD. / BANGKOK + Cinesound Co., Ltd. / BANGKOK

Netflix

Narcos The Censor’s Cut

Out of Home / Billboards & Transit

OS_DI19007B

2019 Direct Marketing Bronze Pencil

BBDO / Atlanta

Street Grace

Stop Traffick

Out of Home / Billboards & Transit

OS_DI19008B

2019 Direct Marketing Bronze Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Digital & Online / Websites & Mobile

OS_DI19015B

2019 Direct Marketing Bronze Pencil

Ogilvy / Chicago

Cook County Hospital

The Tiniest Listing

Digital & Online / Websites & Mobile

OS_DI19016B

2019 Direct Marketing Bronze Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Digital & Online / Websites & Mobile

OS_DI19017B

2019 Direct Marketing Bronze Pencil

Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM

Reclame Aqui

Corruption Detector

Digital & Online / Websites & Mobile

OS_DI19018B

2019 Direct Marketing Bronze Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential / Brand Installations

OS_DI19010B

2019 Direct Marketing Bronze Pencil

MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Ministry of Technology & Communication of Colombia

My Line

Innovation in Direct Marketing

OS_DI19040B

2019 Direct Marketing Bronze Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Experiential / Live Events

OS_DI19014B

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