The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Whopper Neutrality Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Digital & Online / Social Media & Viral Marketing - Single
No need to fly – around the world in Germany Agency: Ogilvy / Germany Client: German Rail Category: Digital & Online / Social Media & Viral Marketing - Single
#DefyTheName Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Digital & Online / Social Media & Viral Marketing - Single
The All-In Promo Agency: DAVID / Buenos Aires Client: NEWSAN /Noblex Category: Digital & Online / Social Media & Viral Marketing - Single
Dogs for Dogs Agency: CLM BBDO / Boulogne-Billancourt Client: Pedigree Category: Digital & Online / Social Media & Viral Marketing - Single
The Uncensored Playlist Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Client: Reporters without Borders Category: Digital & Online / Social Media & Viral Marketing - Single
ILX Total Control Agency: MullenLowe U.S. / Los Angeles + Active Theory / Venice + Bullitt / Los Angeles Client: Acura Category: Craft / Use of Digital Technology
Ricky Brasil Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo Client: Forbes Brasil Category: Craft / Use of Digital Technology
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Craft / Use of Digital Technology
Billboards Beyond Borders Agency: Akestam Holst / Stockholm Client: Reporters Without Borders Category: Craft / Use of Digital Technology
Greetings from the Blockchain Agency: Havas / New York + TD Ameritrade / Jersey City Client: TD Ameritrade Category: Craft / Use of Digital Technology
One for Two Agency: BBDO / New York + JHFProductions + WorldWarSeven Client: Mars Chocolate North America - Snickers Category: Digital & Online / Banners & Pop-ups
Billboards Beyond Borders Agency: Akestam Holst / Stockholm Client: Reporters Without Borders Category: Digital & Online / Banners & Pop-ups
Adoptify Agency: SERVICEPLAN Group / Munich Client: Tierschutzverein München e.V. Category: Digital & Online / Banners & Pop-ups
Buffer Rage Agency: Happiness / an FCB alliance / Brussels Client: VOO Category: Digital & Online / Banners & Pop-ups
#FARMLANDxSUPREME Lookbook Agency: Doner / Southfield Client: Farmland Category: Digital & Online / Social Media & Viral Marketing - Campaign
THE DONALD BOOK CLUB Agency: Dieste, Inc. / Dallas + The Wild Detectives / Dallas Client: The Wild Detectives Category: Digital & Online / Social Media & Viral Marketing - Campaign
My life as a NPC Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris Client: Ubisoft Category: Digital & Online / Social Media & Viral Marketing - Campaign
110 years of Striding Man Agency: CP+B / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo Client: Diageo - Johnnie Walker Category: Craft / Art Direction
31 Bullets Agency: Ogilvy / Chicago Client: The Chicago Sun-Times Category: Craft / Art Direction
BIHOR COUTURE Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST Client: BEAU MONDE Category: Non-traditional & Guerrilla Marketing
Black Supermarket Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Non-traditional & Guerrilla Marketing
Souvenirs de Paris Agency: Centre Pompidou / Paris + Marcel / Paris Client: Centre Pompidou Category: Non-traditional & Guerrilla Marketing
Toughest Bag Agency: FCB / Chicago + Lord + Thomas / Chicago + Glad / Oakland Client: Clorox/Glad Category: Non-traditional & Guerrilla Marketing
This Coke is a Fanta Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Non-traditional & Guerrilla Marketing
The Tiniest Listing Agency: Ogilvy / Chicago Client: Cook County Hospital Category: Non-traditional & Guerrilla Marketing
Evita, Equality Bill Agency: HOY / Buenos Aires Client: DDL&Co Category: Non-traditional & Guerrilla Marketing
Museum of Romanticism Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Non-traditional & Guerrilla Marketing
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Non-traditional & Guerrilla Marketing
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Non-traditional & Guerrilla Marketing
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Non-traditional & Guerrilla Marketing
Billboards Beyond Borders Agency: Akestam Holst / Stockholm Client: Reporters Without Borders Category: Non-traditional & Guerrilla Marketing
Greetings from the Blockchain Agency: Havas / New York + TD Ameritrade / Jersey City Client: TD Ameritrade Category: Non-traditional & Guerrilla Marketing
Bordeaux 2050 Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine Client: The Association of Journalists for the Environment Category: Non-traditional & Guerrilla Marketing
Distracted Goalkepper Agency: Tech and Soul / São Paulo + Uber / São Paulo Client: Uber Category: Non-traditional & Guerrilla Marketing
Westworld: The Maze Agency: 360i / New York + HBO / New York Client: HBO Category: Digital & Online / Use of Smart Devices
Naughty or Nice Bauble Agency: Myer / Melbourne + Clemenger BBDO / Melbourne Client: Myer Category: Digital & Online / Use of Smart Devices
Black Supermarket Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Integrated Campaign
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Integrated Campaign
Read More. Listen More. Agency: Droga5 / New York Client: The New York Times, UNESCO and other participating publications Category: Integrated Campaign
Souvenirs de Paris Agency: Centre Pompidou / Paris + Marcel / Paris Client: Centre Pompidou Category: Physical Items
This Coke is a Fanta Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Physical Items
Inequality Balls Agency: Africa / Sao Paulo Client: ESPN/espnW Category: Physical Items
HORNBACH "WERKSTÜCK Edition 001" Agency: HEIMAT, / Berlin + Markenfilm Crossing / Berlin + / HEIMAT, Berlin Client: HORNBACH Baumarkt AG Category: Physical Items
Pass The Bill Agency: Rethink / Toronto/Montreal/Vancouver Client: Leaf Forward Category: Physical Items
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Physical Items
savor saver Agency: Ogilvy Colombia / Bogotá + Plan 9 Media / Bogotá + Dmente Films / Quito + David Studio / Bogotá Client: MINISTERIO DE SALUD PUBLICA DE ECUADOR Category: Physical Items
My Crayon Project Agency: R/GA / Tokyo Client: Shiseido Category: Physical Items
Bordeaux 2050 Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine Client: The Association of Journalists for the Environment Category: Physical Items
The out of home project Agency: Prime Weber Shandwick / Stockholm Client: Clear Channel Category: Out of Home / Billboards & Transit

2019 Direct Marketing Merit Award

DAVID The Agency / Miami + Burger King / Miami

Burger King

Whopper Neutrality

Digital & Online / Social Media & Viral Marketing - Single

OS_DI19072M

2019 Direct Marketing Merit Award

Ogilvy / Germany

German Rail

No need to fly – around the world in Germany

Digital & Online / Social Media & Viral Marketing - Single

OS_DI19073M

2019 Direct Marketing Merit Award

BBDO / New York + OPositive + DiniVonMuefflingCommunications

Monica Lewinsky/ Anti-Bullying

#DefyTheName

Digital & Online / Social Media & Viral Marketing - Single

OS_DI19074M

2019 Direct Marketing Merit Award

DAVID / Buenos Aires

NEWSAN /Noblex

The All-In Promo

Digital & Online / Social Media & Viral Marketing - Single

OS_DI19075M

2019 Direct Marketing Merit Award

CLM BBDO / Boulogne-Billancourt

Pedigree

Dogs for Dogs

Digital & Online / Social Media & Viral Marketing - Single

OS_DI19076M

2019 Direct Marketing Merit Award

DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo

Reporters without Borders

The Uncensored Playlist

Digital & Online / Social Media & Viral Marketing - Single

OS_DI19077M

2019 Direct Marketing Merit Award

MullenLowe U.S. / Los Angeles + Active Theory / Venice + Bullitt / Los Angeles

Acura

ILX Total Control

Craft / Use of Digital Technology

OS_DI19105M

2019 Direct Marketing Merit Award

Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo

Forbes Brasil

Ricky Brasil

Craft / Use of Digital Technology

OS_DI19106M

2019 Direct Marketing Merit Award

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Craft / Use of Digital Technology

OS_DI19107M

2019 Direct Marketing Merit Award

Akestam Holst / Stockholm

Reporters Without Borders

Billboards Beyond Borders

Craft / Use of Digital Technology

OS_DI19108M

2019 Direct Marketing Merit Award

Havas / New York + TD Ameritrade / Jersey City

TD Ameritrade

Greetings from the Blockchain

Craft / Use of Digital Technology

OS_DI19109M

2019 Direct Marketing Merit Award

BBDO / New York + JHFProductions + WorldWarSeven

Mars Chocolate North America - Snickers

One for Two

Digital & Online / Banners & Pop-ups

OS_DI19068M

2019 Direct Marketing Merit Award

Akestam Holst / Stockholm

Reporters Without Borders

Billboards Beyond Borders

Digital & Online / Banners & Pop-ups

OS_DI19069M

2019 Direct Marketing Merit Award

SERVICEPLAN Group / Munich

Tierschutzverein München e.V.

Adoptify

Digital & Online / Banners & Pop-ups

OS_DI19070M

2019 Direct Marketing Merit Award

Happiness / an FCB alliance / Brussels

VOO

Buffer Rage

Digital & Online / Banners & Pop-ups

OS_DI19071M

2019 Direct Marketing Merit Award

Doner / Southfield

Farmland

#FARMLANDxSUPREME Lookbook

Digital & Online / Social Media & Viral Marketing - Campaign

OS_DI19078M

2019 Direct Marketing Merit Award

Dieste, Inc. / Dallas + The Wild Detectives / Dallas

The Wild Detectives

THE DONALD BOOK CLUB

Digital & Online / Social Media & Viral Marketing - Campaign

OS_DI19079M

2019 Direct Marketing Merit Award

DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris

Ubisoft

My life as a NPC

Digital & Online / Social Media & Viral Marketing - Campaign

OS_DI19080M

2019 Direct Marketing Merit Award

CP+B / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo

Diageo - Johnnie Walker

110 years of Striding Man

Craft / Art Direction

OS_DI19101M

2019 Direct Marketing Merit Award

Ogilvy / Chicago

The Chicago Sun-Times

31 Bullets

Craft / Art Direction

OS_DI19102M

2019 Direct Marketing Merit Award

MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST

BEAU MONDE

BIHOR COUTURE

Non-traditional & Guerrilla Marketing

OS_DI19083M

2019 Direct Marketing Merit Award

Carrefour / Massy + Marcel / Paris

Carrefour

Black Supermarket

Non-traditional & Guerrilla Marketing

OS_DI19084M

2019 Direct Marketing Merit Award

Centre Pompidou / Paris + Marcel / Paris

Centre Pompidou

Souvenirs de Paris

Non-traditional & Guerrilla Marketing

OS_DI19085M

2019 Direct Marketing Merit Award

FCB / Chicago + Lord + Thomas / Chicago + Glad / Oakland

Clorox/Glad

Toughest Bag

Non-traditional & Guerrilla Marketing

OS_DI19086M

2019 Direct Marketing Merit Award

DAVID / São Paulo + Coca-Cola / Rio de Janeiro

Coca-Cola

This Coke is a Fanta

Non-traditional & Guerrilla Marketing

OS_DI19087M

2019 Direct Marketing Merit Award

Ogilvy / Chicago

Cook County Hospital

The Tiniest Listing

Non-traditional & Guerrilla Marketing

OS_DI19088M

2019 Direct Marketing Merit Award

HOY / Buenos Aires

DDL&Co

Evita, Equality Bill

Non-traditional & Guerrilla Marketing

OS_DI19089M

2019 Direct Marketing Merit Award

McCann / Madrid + Ikea / Madrid

Ikea

Museum of Romanticism

Non-traditional & Guerrilla Marketing

OS_DI19090M

2019 Direct Marketing Merit Award

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Non-traditional & Guerrilla Marketing

OS_DI19091M

2019 Direct Marketing Merit Award

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Non-traditional & Guerrilla Marketing

OS_DI19092M

2019 Direct Marketing Merit Award

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Non-traditional & Guerrilla Marketing

OS_DI19093M

2019 Direct Marketing Merit Award

Akestam Holst / Stockholm

Reporters Without Borders

Billboards Beyond Borders

Non-traditional & Guerrilla Marketing

OS_DI19094M

2019 Direct Marketing Merit Award

Havas / New York + TD Ameritrade / Jersey City

TD Ameritrade

Greetings from the Blockchain

Non-traditional & Guerrilla Marketing

OS_DI19095M

2019 Direct Marketing Merit Award

McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine

The Association of Journalists for the Environment

Bordeaux 2050

Non-traditional & Guerrilla Marketing

OS_DI19096M

2019 Direct Marketing Merit Award

Tech and Soul / São Paulo + Uber / São Paulo

Uber

Distracted Goalkepper

Non-traditional & Guerrilla Marketing

OS_DI19097M

2019 Direct Marketing Merit Award

360i / New York + HBO / New York

HBO

Westworld: The Maze

Digital & Online / Use of Smart Devices

OS_DI19081M

2019 Direct Marketing Merit Award

Myer / Melbourne + Clemenger BBDO / Melbourne

Myer

Naughty or Nice Bauble

Digital & Online / Use of Smart Devices

OS_DI19082M

2019 Direct Marketing Merit Award

Carrefour / Massy + Marcel / Paris

Carrefour

Black Supermarket

Integrated Campaign

OS_DI19098M

2019 Direct Marketing Merit Award

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Integrated Campaign

OS_DI19099M

2019 Direct Marketing Merit Award

Droga5 / New York

The New York Times, UNESCO and other participating publications

Read More. Listen More.

Integrated Campaign

OS_DI19100M

2019 Direct Marketing Merit Award

Centre Pompidou / Paris + Marcel / Paris

Centre Pompidou

Souvenirs de Paris

Physical Items

OS_DI19041M

2019 Direct Marketing Merit Award

DAVID / São Paulo + Coca-Cola / Rio de Janeiro

Coca-Cola

This Coke is a Fanta

Physical Items

OS_DI19042M

2019 Direct Marketing Merit Award

Africa / Sao Paulo

ESPN/espnW

Inequality Balls

Physical Items

OS_DI19043M

2019 Direct Marketing Merit Award

HEIMAT, / Berlin + Markenfilm Crossing / Berlin + / HEIMAT, Berlin

HORNBACH Baumarkt AG

HORNBACH "WERKSTÜCK Edition 001"

Physical Items

OS_DI19044M

2019 Direct Marketing Merit Award

Rethink / Toronto/Montreal/Vancouver

Leaf Forward

Pass The Bill

Physical Items

OS_DI19045M

2019 Direct Marketing Merit Award

McCann / New York

MGM Resorts International

Universal Love Songs

Physical Items

OS_DI19046M

2019 Direct Marketing Merit Award

Ogilvy Colombia / Bogotá + Plan 9 Media / Bogotá + Dmente Films / Quito + David Studio / Bogotá

MINISTERIO DE SALUD PUBLICA DE ECUADOR

savor saver

Physical Items

OS_DI19047M

2019 Direct Marketing Merit Award

R/GA / Tokyo

Shiseido

My Crayon Project

Physical Items

OS_DI19048M

2019 Direct Marketing Merit Award

McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine

The Association of Journalists for the Environment

Bordeaux 2050

Physical Items

OS_DI19049M

2019 Direct Marketing Merit Award

Prime Weber Shandwick / Stockholm

Clear Channel

The out of home project

Out of Home / Billboards & Transit

OS_DI19052M

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