The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
110 years of Striding Man
Agency: CP+B / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo
Client: Diageo - Johnnie Walker Category: Craft / Art Direction
One for Two
Agency: BBDO / New York + JHFProductions + WorldWarSeven
Client: Mars Chocolate North America - Snickers Category: Digital & Online / Banners & Pop-ups
Billboards Beyond Borders
Agency: Akestam Holst / Stockholm
Client: Reporters Without Borders Category: Digital & Online / Banners & Pop-ups
Adoptify
Agency: SERVICEPLAN Group / Munich
Client: Tierschutzverein München e.V. Category: Digital & Online / Banners & Pop-ups
Buffer Rage
Agency: Happiness / an FCB alliance / Brussels
Client: VOO Category: Digital & Online / Banners & Pop-ups
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Integrated Campaign
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Integrated Campaign
Read More. Listen More.
Agency: Droga5 / New York
Client: The New York Times, UNESCO and other participating publications Category: Integrated Campaign
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Digital & Online / Websites & Mobile
Watermarks for Water
Agency: FCB / Chicago + Cutters Studio / New York + Lord + Thomas / Chicago
Client: Getty Category: Digital & Online / Websites & Mobile
A/R Jordan
Agency: R/GA / Portland
Client: Jordan Brand Category: Digital & Online / Websites & Mobile
BlindMeters
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client: OVK / PEVR (Parents of Road Victims) Category: Digital & Online / Websites & Mobile
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client: American Express Category: Out of Home / P.O.P. & In-Store
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client: American Express Category: Innovation in Direct Marketing
Billboards Beyond Borders
Agency: Akestam Holst / Stockholm
Client: Reporters Without Borders Category: Innovation in Direct Marketing
Project Meddle
Agency: Project Meddle / Brooklyn
Client: Rock On Go Wild Category: Innovation in Direct Marketing
Greetings from the Blockchain
Agency: Havas / New York + TD Ameritrade / Jersey City
Client: TD Ameritrade Category: Innovation in Direct Marketing
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea Category: Experiential / Live Events
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives Category: Experiential / Live Events
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg
Client: Philips & The Nelson Mandela Foundation Category: Experiential / Live Events
DONATE:60
Agency: Barton F. Graf / New York + Droga5 / New York + Lippincott / New York + Potential Energy / New York
Client: Potential Energy Category: Experiential / Live Events
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Experiential / Live Events
#FARMLANDxSUPREME Lookbook
Agency: Doner / Southfield
Client: Farmland Category: Digital & Online / Social Media & Viral Marketing - Campaign
THE DONALD BOOK CLUB
Agency: Dieste, Inc. / Dallas + The Wild Detectives / Dallas
Client: The Wild Detectives Category: Digital & Online / Social Media & Viral Marketing - Campaign
My life as a NPC
Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris
Client: Ubisoft Category: Digital & Online / Social Media & Viral Marketing - Campaign
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Digital & Online / Social Media & Viral Marketing - Single
No need to fly – around the world in Germany
Agency: Ogilvy / Germany
Client: German Rail Category: Digital & Online / Social Media & Viral Marketing - Single
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Digital & Online / Social Media & Viral Marketing - Single
The All-In Promo
Agency: DAVID / Buenos Aires
Client: NEWSAN /Noblex Category: Digital & Online / Social Media & Viral Marketing - Single
Dogs for Dogs
Agency: CLM BBDO / Boulogne-Billancourt
Client: Pedigree Category: Digital & Online / Social Media & Viral Marketing - Single
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders Category: Digital & Online / Social Media & Viral Marketing - Single
The out of home project
Agency: Prime Weber Shandwick / Stockholm
Client: Clear Channel Category: Out of Home / Billboards & Transit
The Shortcut Billboards
Agency: SERVICEPLAN GERMANY / Munich
Client: MINI Category: Out of Home / Billboards & Transit
Images for Inclusion
Agency: VMLY&R / New York + Special Olympics / Washington, D.C.
Client: Special Olympics Category: Out of Home / Billboards & Transit
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Experiential / Brand Installations
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Experiential / Brand Installations
ILX Total Control
Agency: MullenLowe U.S. / Los Angeles + Active Theory / Venice + Bullitt / Los Angeles
Client: Acura Category: Craft / Use of Digital Technology
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client: Forbes Brasil Category: Craft / Use of Digital Technology
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Craft / Use of Digital Technology
Billboards Beyond Borders
Agency: Akestam Holst / Stockholm
Client: Reporters Without Borders Category: Craft / Use of Digital Technology
Greetings from the Blockchain
Agency: Havas / New York + TD Ameritrade / Jersey City
Client: TD Ameritrade Category: Craft / Use of Digital Technology
BIHOR COUTURE
Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST
Client: BEAU MONDE Category: Non-traditional & Guerrilla Marketing
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Non-traditional & Guerrilla Marketing
Souvenirs de Paris
Agency: Centre Pompidou / Paris + Marcel / Paris
Client: Centre Pompidou Category: Non-traditional & Guerrilla Marketing
Toughest Bag
Agency: FCB / Chicago + Lord + Thomas / Chicago + Glad / Oakland
Client: Clorox/Glad Category: Non-traditional & Guerrilla Marketing
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client: Coca-Cola Category: Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Agency:
CP+B / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo
Client:
Diageo - Johnnie Walker
Title:
110 years of Striding Man
Category:
Craft / Art Direction
Annual ID:
OS_DI19101M
Award:
2019 Direct Marketing Merit Award
Agency:
Ogilvy / Chicago
Client:
The Chicago Sun-Times
Title:
31 Bullets
Category:
Craft / Art Direction
Annual ID:
OS_DI19102M
Award:
2019 Direct Marketing Merit Award
Agency:
BBDO / New York + JHFProductions + WorldWarSeven
Client:
Mars Chocolate North America - Snickers
Title:
One for Two
Category:
Digital & Online / Banners & Pop-ups
Annual ID:
OS_DI19068M
Award:
2019 Direct Marketing Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Reporters Without Borders
Title:
Billboards Beyond Borders
Category:
Digital & Online / Banners & Pop-ups
Annual ID:
OS_DI19069M
Award:
2019 Direct Marketing Merit Award
Agency:
SERVICEPLAN Group / Munich
Client:
Tierschutzverein München e.V.
Title:
Adoptify
Category:
Digital & Online / Banners & Pop-ups
Annual ID:
OS_DI19070M
Award:
2019 Direct Marketing Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
VOO
Title:
Buffer Rage
Category:
Digital & Online / Banners & Pop-ups
Annual ID:
OS_DI19071M
Award:
2019 Direct Marketing Merit Award
Agency:
Carrefour / Massy + Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Integrated Campaign
Annual ID:
OS_DI19098M
Award:
2019 Direct Marketing Merit Award
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Integrated Campaign
Annual ID:
OS_DI19099M
Award:
2019 Direct Marketing Merit Award
Agency:
Droga5 / New York
Client:
The New York Times, UNESCO and other participating publications
Title:
Read More. Listen More.
Category:
Integrated Campaign
Annual ID:
OS_DI19100M
Award:
2019 Direct Marketing Merit Award
Agency:
MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client:
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Title:
THE VOICE OF VOICES
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI19064M
Award:
2019 Direct Marketing Merit Award
Agency:
FCB / Chicago + Cutters Studio / New York + Lord + Thomas / Chicago
Client:
Getty
Title:
Watermarks for Water
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI19065M
Award:
2019 Direct Marketing Merit Award
Agency:
R/GA / Portland
Client:
Jordan Brand
Title:
A/R Jordan
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI19066M
Award:
2019 Direct Marketing Merit Award
Agency:
Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client:
OVK / PEVR (Parents of Road Victims)
Title:
BlindMeters
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI19067M
Award:
2019 Direct Marketing Merit Award
Agency:
Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client:
American Express
Title:
American Express Jersey Assurance
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS_DI19050M
Award:
2019 Direct Marketing Merit Award
Agency:
DUKE / Cape Town
Client:
DUKE
Title:
For Sale Ale
Category:
Out of Home / P.O.P. & In-Store
Annual ID:
OS_DI19051M
Award:
2019 Direct Marketing Merit Award
Agency:
Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client:
American Express
Title:
American Express Jersey Assurance
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI19110M
Award:
2019 Direct Marketing Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Reporters Without Borders
Title:
Billboards Beyond Borders
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI19111M
Award:
2019 Direct Marketing Merit Award
Agency:
Project Meddle / Brooklyn
Client:
Rock On Go Wild
Title:
Project Meddle
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI19112M
Award:
2019 Direct Marketing Merit Award
Agency:
Havas / New York + TD Ameritrade / Jersey City
Client:
TD Ameritrade
Title:
Greetings from the Blockchain
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI19113M
Award:
2019 Direct Marketing Merit Award
Agency:
McCann / Madrid + Ikea / Madrid
Client:
Ikea
Title:
Museum of Romanticism
Category:
Experiential / Live Events
Annual ID:
OS_DI19057M
Award:
2019 Direct Marketing Merit Award
Agency:
R/GA / Portland
Client:
Jordan Brand
Title:
A/R Jordan
Category:
Experiential / Live Events
Annual ID:
OS_DI19058M
Award:
2019 Direct Marketing Merit Award
Agency:
McCann / New York + March For Our Lives / Florida
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Experiential / Live Events
Annual ID:
OS_DI19059M
Award:
2019 Direct Marketing Merit Award
Agency:
DUDE / Milan
Client:
NETFLIX
Title:
Black Future Social Club
Category:
Experiential / Live Events
Annual ID:
OS_DI19060M
Award:
2019 Direct Marketing Merit Award
Agency:
Ogilvy South Africa / Johannesburg
Client:
Philips & The Nelson Mandela Foundation
Title:
#ShaveToRemember
Category:
Experiential / Live Events
Annual ID:
OS_DI19061M
Award:
2019 Direct Marketing Merit Award
Agency:
Barton F. Graf / New York + Droga5 / New York + Lippincott / New York + Potential Energy / New York
Client:
Potential Energy
Title:
DONATE:60
Category:
Experiential / Live Events
Annual ID:
OS_DI19062M
Award:
2019 Direct Marketing Merit Award
Agency:
DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client:
Uber
Title:
Uber Toys
Category:
Experiential / Live Events
Annual ID:
OS_DI19063M
Award:
2019 Direct Marketing Merit Award
Agency:
Doner / Southfield
Client:
Farmland
Title:
#FARMLANDxSUPREME Lookbook
Category:
Digital & Online / Social Media & Viral Marketing - Campaign
Annual ID:
OS_DI19078M
Award:
2019 Direct Marketing Merit Award
Agency:
Dieste, Inc. / Dallas + The Wild Detectives / Dallas
Client:
The Wild Detectives
Title:
THE DONALD BOOK CLUB
Category:
Digital & Online / Social Media & Viral Marketing - Campaign
Annual ID:
OS_DI19079M
Award:
2019 Direct Marketing Merit Award
Agency:
DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris
Client:
Ubisoft
Title:
My life as a NPC
Category:
Digital & Online / Social Media & Viral Marketing - Campaign
Annual ID:
OS_DI19080M
Award:
2019 Direct Marketing Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
Whopper Neutrality
Category:
Digital & Online / Social Media & Viral Marketing - Single
Annual ID:
OS_DI19072M
Award:
2019 Direct Marketing Merit Award
Agency:
Ogilvy / Germany
Client:
German Rail
Title:
No need to fly – around the world in Germany
Category:
Digital & Online / Social Media & Viral Marketing - Single
Annual ID:
OS_DI19073M
Award:
2019 Direct Marketing Merit Award
Agency:
BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Digital & Online / Social Media & Viral Marketing - Single
Annual ID:
OS_DI19074M
Award:
2019 Direct Marketing Merit Award
Agency:
DAVID / Buenos Aires
Client:
NEWSAN /Noblex
Title:
The All-In Promo
Category:
Digital & Online / Social Media & Viral Marketing - Single
Annual ID:
OS_DI19075M
Award:
2019 Direct Marketing Merit Award
Agency:
CLM BBDO / Boulogne-Billancourt
Client:
Pedigree
Title:
Dogs for Dogs
Category:
Digital & Online / Social Media & Viral Marketing - Single
Annual ID:
OS_DI19076M
Award:
2019 Direct Marketing Merit Award
Agency:
DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Digital & Online / Social Media & Viral Marketing - Single
Annual ID:
OS_DI19077M
Award:
2019 Direct Marketing Merit Award
Agency:
Prime Weber Shandwick / Stockholm
Client:
Clear Channel
Title:
The out of home project
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI19052M
Award:
2019 Direct Marketing Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
MINI
Title:
The Shortcut Billboards
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI19053M
Award:
2019 Direct Marketing Merit Award
Agency:
VMLY&R / New York + Special Olympics / Washington, D.C.
Client:
Special Olympics
Title:
Images for Inclusion
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI19054M
Award:
2019 Direct Marketing Merit Award
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Experiential / Brand Installations
Annual ID:
OS_DI19055M
Award:
2019 Direct Marketing Merit Award
Agency:
DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client:
Uber
Title:
Uber Toys
Category:
Experiential / Brand Installations
Annual ID:
OS_DI19056M
Award:
2019 Direct Marketing Merit Award
Agency:
MullenLowe U.S. / Los Angeles + Active Theory / Venice + Bullitt / Los Angeles
Client:
Acura
Title:
ILX Total Control
Category:
Craft / Use of Digital Technology
Annual ID:
OS_DI19105M
Award:
2019 Direct Marketing Merit Award
Agency:
Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Craft / Use of Digital Technology
Annual ID:
OS_DI19106M
Award:
2019 Direct Marketing Merit Award
Agency:
PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Craft / Use of Digital Technology
Annual ID:
OS_DI19107M
Award:
2019 Direct Marketing Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Reporters Without Borders
Title:
Billboards Beyond Borders
Category:
Craft / Use of Digital Technology
Annual ID:
OS_DI19108M
Award:
2019 Direct Marketing Merit Award
Agency:
Havas / New York + TD Ameritrade / Jersey City
Client:
TD Ameritrade
Title:
Greetings from the Blockchain
Category:
Craft / Use of Digital Technology
Annual ID:
OS_DI19109M
Award:
2019 Direct Marketing Merit Award
Agency:
MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST
Client:
BEAU MONDE
Title:
BIHOR COUTURE
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19083M
Award:
2019 Direct Marketing Merit Award
Agency:
Carrefour / Massy + Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19084M
Award:
2019 Direct Marketing Merit Award
Agency:
Centre Pompidou / Paris + Marcel / Paris
Client:
Centre Pompidou
Title:
Souvenirs de Paris
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19085M
Award:
2019 Direct Marketing Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Glad / Oakland
Client:
Clorox/Glad
Title:
Toughest Bag
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19086M
Award:
2019 Direct Marketing Merit Award
Agency:
DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19087M
