The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Digital & Online / Websites & Mobile
Watermarks for Water
Agency: FCB / Chicago + Cutters Studio / New York + Lord + Thomas / Chicago
Client: Getty Category: Digital & Online / Websites & Mobile
A/R Jordan
Agency: R/GA / Portland
Client: Jordan Brand Category: Digital & Online / Websites & Mobile
BlindMeters
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client: OVK / PEVR (Parents of Road Victims) Category: Digital & Online / Websites & Mobile
110 years of Striding Man
Agency: CP+B / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo
Client: Diageo - Johnnie Walker Category: Craft / Art Direction
#FARMLANDxSUPREME Lookbook
Agency: Doner / Southfield
Client: Farmland Category: Digital & Online / Social Media & Viral Marketing - Campaign
THE DONALD BOOK CLUB
Agency: Dieste, Inc. / Dallas + The Wild Detectives / Dallas
Client: The Wild Detectives Category: Digital & Online / Social Media & Viral Marketing - Campaign
My life as a NPC
Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris
Client: Ubisoft Category: Digital & Online / Social Media & Viral Marketing - Campaign
Westworld: The Maze
Agency: 360i / New York + HBO / New York
Client: HBO Category: Digital & Online / Use of Smart Devices
Naughty or Nice Bauble
Agency: Myer / Melbourne + Clemenger BBDO / Melbourne
Client: Myer Category: Digital & Online / Use of Smart Devices
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change the Ref Category: Craft / Printing / Production
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client: American Express Category: Innovation in Direct Marketing
Billboards Beyond Borders
Agency: Akestam Holst / Stockholm
Client: Reporters Without Borders Category: Innovation in Direct Marketing
Project Meddle
Agency: Project Meddle / Brooklyn
Client: Rock On Go Wild Category: Innovation in Direct Marketing
Greetings from the Blockchain
Agency: Havas / New York + TD Ameritrade / Jersey City
Client: TD Ameritrade Category: Innovation in Direct Marketing
BIHOR COUTURE
Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST
Client: BEAU MONDE Category: Non-traditional & Guerrilla Marketing
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Non-traditional & Guerrilla Marketing
Souvenirs de Paris
Agency: Centre Pompidou / Paris + Marcel / Paris
Client: Centre Pompidou Category: Non-traditional & Guerrilla Marketing
Toughest Bag
Agency: FCB / Chicago + Lord + Thomas / Chicago + Glad / Oakland
Client: Clorox/Glad Category: Non-traditional & Guerrilla Marketing
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client: Coca-Cola Category: Non-traditional & Guerrilla Marketing
The Tiniest Listing
Agency: Ogilvy / Chicago
Client: Cook County Hospital Category: Non-traditional & Guerrilla Marketing
Evita, Equality Bill
Agency: HOY / Buenos Aires
Client: DDL&Co Category: Non-traditional & Guerrilla Marketing
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea Category: Non-traditional & Guerrilla Marketing
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Non-traditional & Guerrilla Marketing
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Non-traditional & Guerrilla Marketing
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Non-traditional & Guerrilla Marketing
Billboards Beyond Borders
Agency: Akestam Holst / Stockholm
Client: Reporters Without Borders Category: Non-traditional & Guerrilla Marketing
Greetings from the Blockchain
Agency: Havas / New York + TD Ameritrade / Jersey City
Client: TD Ameritrade Category: Non-traditional & Guerrilla Marketing
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client: The Association of Journalists for the Environment Category: Non-traditional & Guerrilla Marketing
Distracted Goalkepper
Agency: Tech and Soul / São Paulo + Uber / São Paulo
Client: Uber Category: Non-traditional & Guerrilla Marketing
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Experiential / Brand Installations
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Experiential / Brand Installations
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Integrated Campaign
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Integrated Campaign
Read More. Listen More.
Agency: Droga5 / New York
Client: The New York Times, UNESCO and other participating publications Category: Integrated Campaign
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea Category: Experiential / Live Events
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives Category: Experiential / Live Events
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg
Client: Philips & The Nelson Mandela Foundation Category: Experiential / Live Events
DONATE:60
Agency: Barton F. Graf / New York + Droga5 / New York + Lippincott / New York + Potential Energy / New York
Client: Potential Energy Category: Experiential / Live Events
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Experiential / Live Events
Souvenirs de Paris
Agency: Centre Pompidou / Paris + Marcel / Paris
Client: Centre Pompidou Category: Physical Items
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client: Coca-Cola Category: Physical Items
HORNBACH "WERKSTÜCK Edition 001"
Agency: HEIMAT / Berlin + Markenfilm Crossing / Berlin
Client: HORNBACH Baumarkt AG Category: Physical Items
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Physical Items