The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

110 years of Striding Man Agency: CP+B / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo Client: Diageo - Johnnie Walker Category: Craft / Art Direction
31 Bullets Agency: Ogilvy / Chicago Client: The Chicago Sun-Times Category: Craft / Art Direction
American Express Jersey Assurance Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York Client: American Express Category: Out of Home / P.O.P. & In-Store
For Sale Ale Agency: DUKE / Cape Town Client: DUKE Category: Out of Home / P.O.P. & In-Store
Whopper Neutrality Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Digital & Online / Social Media & Viral Marketing - Single
No need to fly – around the world in Germany Agency: Ogilvy / Germany Client: German Rail Category: Digital & Online / Social Media & Viral Marketing - Single
#DefyTheName Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Digital & Online / Social Media & Viral Marketing - Single
The All-In Promo Agency: DAVID / Buenos Aires Client: NEWSAN /Noblex Category: Digital & Online / Social Media & Viral Marketing - Single
Dogs for Dogs Agency: CLM BBDO / Boulogne-Billancourt Client: Pedigree Category: Digital & Online / Social Media & Viral Marketing - Single
The Uncensored Playlist Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Client: Reporters without Borders Category: Digital & Online / Social Media & Viral Marketing - Single
Westworld: The Maze Agency: 360i / New York + HBO / New York Client: HBO Category: Digital & Online / Use of Smart Devices
Naughty or Nice Bauble Agency: Myer / Melbourne + Clemenger BBDO / Melbourne Client: Myer Category: Digital & Online / Use of Smart Devices
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Experiential / Brand Installations
Uber Toys Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Experiential / Brand Installations
The out of home project Agency: Prime Weber Shandwick / Stockholm Client: Clear Channel Category: Out of Home / Billboards & Transit
The Shortcut Billboards Agency: SERVICEPLAN GERMANY / Munich Client: MINI Category: Out of Home / Billboards & Transit
Images for Inclusion Agency: VMLY&R / New York + Special Olympics / Washington, D.C. Client: Special Olympics Category: Out of Home / Billboards & Transit
Museum of Romanticism Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Experiential / Live Events
A/R Jordan Agency: R/GA / Portland Client: Jordan Brand Category: Experiential / Live Events
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Experiential / Live Events
Black Future Social Club Agency: DUDE / Milan Client: NETFLIX Category: Experiential / Live Events
#ShaveToRemember Agency: Ogilvy South Africa / Johannesburg Client: Philips & The Nelson Mandela Foundation Category: Experiential / Live Events
DONATE:60 Agency: Barton F. Graf / New York + Droga5 / New York + Lippincott / New York + Potential Energy / New York Client: Potential Energy Category: Experiential / Live Events
Uber Toys Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Experiential / Live Events
American Express Jersey Assurance Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York Client: American Express Category: Innovation in Direct Marketing
Billboards Beyond Borders Agency: Akestam Holst / Stockholm Client: Reporters Without Borders Category: Innovation in Direct Marketing
Project Meddle Agency: Project Meddle / Brooklyn Client: Rock On Go Wild Category: Innovation in Direct Marketing
Greetings from the Blockchain Agency: Havas / New York + TD Ameritrade / Jersey City Client: TD Ameritrade Category: Innovation in Direct Marketing
Souvenirs de Paris Agency: Centre Pompidou / Paris + Marcel / Paris Client: Centre Pompidou Category: Physical Items
This Coke is a Fanta Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Physical Items
Inequality Balls Agency: Africa / Sao Paulo Client: ESPN/espnW Category: Physical Items
HORNBACH "WERKSTÜCK Edition 001" Agency: HEIMAT, / Berlin + Markenfilm Crossing / Berlin + / HEIMAT, Berlin Client: HORNBACH Baumarkt AG Category: Physical Items
Pass The Bill Agency: Rethink / Toronto/Montreal/Vancouver Client: Leaf Forward Category: Physical Items
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Physical Items
savor saver Agency: Ogilvy Colombia / Bogotá + Plan 9 Media / Bogotá + Dmente Films / Quito + David Studio / Bogotá Client: MINISTERIO DE SALUD PUBLICA DE ECUADOR Category: Physical Items
My Crayon Project Agency: R/GA / Tokyo Client: Shiseido Category: Physical Items
Bordeaux 2050 Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine Client: The Association of Journalists for the Environment Category: Physical Items
Black Supermarket Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Integrated Campaign
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Integrated Campaign
Read More. Listen More. Agency: Droga5 / New York Client: The New York Times, UNESCO and other participating publications Category: Integrated Campaign
BIHOR COUTURE Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST Client: BEAU MONDE Category: Non-traditional & Guerrilla Marketing
Black Supermarket Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Non-traditional & Guerrilla Marketing
Souvenirs de Paris Agency: Centre Pompidou / Paris + Marcel / Paris Client: Centre Pompidou Category: Non-traditional & Guerrilla Marketing
Toughest Bag Agency: FCB / Chicago + Lord + Thomas / Chicago + Glad / Oakland Client: Clorox/Glad Category: Non-traditional & Guerrilla Marketing
This Coke is a Fanta Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Non-traditional & Guerrilla Marketing
The Tiniest Listing Agency: Ogilvy / Chicago Client: Cook County Hospital Category: Non-traditional & Guerrilla Marketing
Evita, Equality Bill Agency: HOY / Buenos Aires Client: DDL&Co Category: Non-traditional & Guerrilla Marketing
Museum of Romanticism Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Non-traditional & Guerrilla Marketing
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Non-traditional & Guerrilla Marketing
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Non-traditional & Guerrilla Marketing

2019 Direct Marketing Merit Award

CP+B / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo

Diageo - Johnnie Walker

110 years of Striding Man

Craft / Art Direction

OS_DI19101M

2019 Direct Marketing Merit Award

Ogilvy / Chicago

The Chicago Sun-Times

31 Bullets

Craft / Art Direction

OS_DI19102M

2019 Direct Marketing Merit Award

Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York

American Express

American Express Jersey Assurance

Out of Home / P.O.P. & In-Store

OS_DI19050M

2019 Direct Marketing Merit Award

DUKE / Cape Town

DUKE

For Sale Ale

Out of Home / P.O.P. & In-Store

OS_DI19051M

2019 Direct Marketing Merit Award

DAVID The Agency / Miami + Burger King / Miami

Burger King

Whopper Neutrality

Digital & Online / Social Media & Viral Marketing - Single

OS_DI19072M

2019 Direct Marketing Merit Award

Ogilvy / Germany

German Rail

No need to fly – around the world in Germany

Digital & Online / Social Media & Viral Marketing - Single

OS_DI19073M

2019 Direct Marketing Merit Award

BBDO / New York + OPositive + DiniVonMuefflingCommunications

Monica Lewinsky/ Anti-Bullying

#DefyTheName

Digital & Online / Social Media & Viral Marketing - Single

OS_DI19074M

2019 Direct Marketing Merit Award

DAVID / Buenos Aires

NEWSAN /Noblex

The All-In Promo

Digital & Online / Social Media & Viral Marketing - Single

OS_DI19075M

2019 Direct Marketing Merit Award

CLM BBDO / Boulogne-Billancourt

Pedigree

Dogs for Dogs

Digital & Online / Social Media & Viral Marketing - Single

OS_DI19076M

2019 Direct Marketing Merit Award

DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo

Reporters without Borders

The Uncensored Playlist

Digital & Online / Social Media & Viral Marketing - Single

OS_DI19077M

2019 Direct Marketing Merit Award

360i / New York + HBO / New York

HBO

Westworld: The Maze

Digital & Online / Use of Smart Devices

OS_DI19081M

2019 Direct Marketing Merit Award

Myer / Melbourne + Clemenger BBDO / Melbourne

Myer

Naughty or Nice Bauble

Digital & Online / Use of Smart Devices

OS_DI19082M

2019 Direct Marketing Merit Award

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Experiential / Brand Installations

OS_DI19055M

2019 Direct Marketing Merit Award

DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris

Uber

Uber Toys

Experiential / Brand Installations

OS_DI19056M

2019 Direct Marketing Merit Award

Prime Weber Shandwick / Stockholm

Clear Channel

The out of home project

Out of Home / Billboards & Transit

OS_DI19052M

2019 Direct Marketing Merit Award

SERVICEPLAN GERMANY / Munich

MINI

The Shortcut Billboards

Out of Home / Billboards & Transit

OS_DI19053M

2019 Direct Marketing Merit Award

VMLY&R / New York + Special Olympics / Washington, D.C.

Special Olympics

Images for Inclusion

Out of Home / Billboards & Transit

OS_DI19054M

2019 Direct Marketing Merit Award

McCann / Madrid + Ikea / Madrid

Ikea

Museum of Romanticism

Experiential / Live Events

OS_DI19057M

2019 Direct Marketing Merit Award

R/GA / Portland

Jordan Brand

A/R Jordan

Experiential / Live Events

OS_DI19058M

2019 Direct Marketing Merit Award

McCann / New York + March For Our Lives / Florida

March for Our Lives

Price On Our Lives

Experiential / Live Events

OS_DI19059M

2019 Direct Marketing Merit Award

DUDE / Milan

NETFLIX

Black Future Social Club

Experiential / Live Events

OS_DI19060M

2019 Direct Marketing Merit Award

Ogilvy South Africa / Johannesburg

Philips & The Nelson Mandela Foundation

#ShaveToRemember

Experiential / Live Events

OS_DI19061M

2019 Direct Marketing Merit Award

Barton F. Graf / New York + Droga5 / New York + Lippincott / New York + Potential Energy / New York

Potential Energy

DONATE:60

Experiential / Live Events

OS_DI19062M

2019 Direct Marketing Merit Award

DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris

Uber

Uber Toys

Experiential / Live Events

OS_DI19063M

2019 Direct Marketing Merit Award

Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York

American Express

American Express Jersey Assurance

Innovation in Direct Marketing

OS_DI19110M

2019 Direct Marketing Merit Award

Akestam Holst / Stockholm

Reporters Without Borders

Billboards Beyond Borders

Innovation in Direct Marketing

OS_DI19111M

2019 Direct Marketing Merit Award

Project Meddle / Brooklyn

Rock On Go Wild

Project Meddle

Innovation in Direct Marketing

OS_DI19112M

2019 Direct Marketing Merit Award

Havas / New York + TD Ameritrade / Jersey City

TD Ameritrade

Greetings from the Blockchain

Innovation in Direct Marketing

OS_DI19113M

2019 Direct Marketing Merit Award

Centre Pompidou / Paris + Marcel / Paris

Centre Pompidou

Souvenirs de Paris

Physical Items

OS_DI19041M

2019 Direct Marketing Merit Award

DAVID / São Paulo + Coca-Cola / Rio de Janeiro

Coca-Cola

This Coke is a Fanta

Physical Items

OS_DI19042M

2019 Direct Marketing Merit Award

Africa / Sao Paulo

ESPN/espnW

Inequality Balls

Physical Items

OS_DI19043M

2019 Direct Marketing Merit Award

HEIMAT, / Berlin + Markenfilm Crossing / Berlin + / HEIMAT, Berlin

HORNBACH Baumarkt AG

HORNBACH "WERKSTÜCK Edition 001"

Physical Items

OS_DI19044M

2019 Direct Marketing Merit Award

Rethink / Toronto/Montreal/Vancouver

Leaf Forward

Pass The Bill

Physical Items

OS_DI19045M

2019 Direct Marketing Merit Award

McCann / New York

MGM Resorts International

Universal Love Songs

Physical Items

OS_DI19046M

2019 Direct Marketing Merit Award

Ogilvy Colombia / Bogotá + Plan 9 Media / Bogotá + Dmente Films / Quito + David Studio / Bogotá

MINISTERIO DE SALUD PUBLICA DE ECUADOR

savor saver

Physical Items

OS_DI19047M

2019 Direct Marketing Merit Award

R/GA / Tokyo

Shiseido

My Crayon Project

Physical Items

OS_DI19048M

2019 Direct Marketing Merit Award

McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine

The Association of Journalists for the Environment

Bordeaux 2050

Physical Items

OS_DI19049M

2019 Direct Marketing Merit Award

Carrefour / Massy + Marcel / Paris

Carrefour

Black Supermarket

Integrated Campaign

OS_DI19098M

2019 Direct Marketing Merit Award

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Integrated Campaign

OS_DI19099M

2019 Direct Marketing Merit Award

Droga5 / New York

The New York Times, UNESCO and other participating publications

Read More. Listen More.

Integrated Campaign

OS_DI19100M

2019 Direct Marketing Merit Award

MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST

BEAU MONDE

BIHOR COUTURE

Non-traditional & Guerrilla Marketing

OS_DI19083M

2019 Direct Marketing Merit Award

Carrefour / Massy + Marcel / Paris

Carrefour

Black Supermarket

Non-traditional & Guerrilla Marketing

OS_DI19084M

2019 Direct Marketing Merit Award

Centre Pompidou / Paris + Marcel / Paris

Centre Pompidou

Souvenirs de Paris

Non-traditional & Guerrilla Marketing

OS_DI19085M

2019 Direct Marketing Merit Award

FCB / Chicago + Lord + Thomas / Chicago + Glad / Oakland

Clorox/Glad

Toughest Bag

Non-traditional & Guerrilla Marketing

OS_DI19086M

2019 Direct Marketing Merit Award

DAVID / São Paulo + Coca-Cola / Rio de Janeiro

Coca-Cola

This Coke is a Fanta

Non-traditional & Guerrilla Marketing

OS_DI19087M

2019 Direct Marketing Merit Award

Ogilvy / Chicago

Cook County Hospital

The Tiniest Listing

Non-traditional & Guerrilla Marketing

OS_DI19088M

2019 Direct Marketing Merit Award

HOY / Buenos Aires

DDL&Co

Evita, Equality Bill

Non-traditional & Guerrilla Marketing

OS_DI19089M

2019 Direct Marketing Merit Award

McCann / Madrid + Ikea / Madrid

Ikea

Museum of Romanticism

Non-traditional & Guerrilla Marketing

OS_DI19090M

2019 Direct Marketing Merit Award

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Non-traditional & Guerrilla Marketing

OS_DI19091M

2019 Direct Marketing Merit Award

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Non-traditional & Guerrilla Marketing

OS_DI19092M

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