The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Posts Into Letters Agency: Area 23, An FCB Health Network Company / New York Client: Change the Ref Category: Craft / Printing / Production
Pass The Bill Agency: Rethink / Toronto/Montreal/Vancouver Client: Leaf Forward Category: Craft / Printing / Production
THE VOICE OF VOICES Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Digital & Online / Websites & Mobile
Watermarks for Water Agency: FCB / Chicago + Cutters Studio / New York + Lord + Thomas / Chicago Client: Getty Category: Digital & Online / Websites & Mobile
A/R Jordan Agency: R/GA / Portland Client: Jordan Brand Category: Digital & Online / Websites & Mobile
BlindMeters Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon Client: OVK / PEVR (Parents of Road Victims) Category: Digital & Online / Websites & Mobile
#FARMLANDxSUPREME Lookbook Agency: Doner / Southfield Client: Farmland Category: Digital & Online / Social Media & Viral Marketing - Campaign
THE DONALD BOOK CLUB Agency: Dieste, Inc. / Dallas + The Wild Detectives / Dallas Client: The Wild Detectives Category: Digital & Online / Social Media & Viral Marketing - Campaign
My life as a NPC Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris Client: Ubisoft Category: Digital & Online / Social Media & Viral Marketing - Campaign
Museum of Romanticism Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Experiential / Live Events
A/R Jordan Agency: R/GA / Portland Client: Jordan Brand Category: Experiential / Live Events
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Experiential / Live Events
Black Future Social Club Agency: DUDE / Milan Client: NETFLIX Category: Experiential / Live Events
#ShaveToRemember Agency: Ogilvy South Africa / Johannesburg Client: Philips & The Nelson Mandela Foundation Category: Experiential / Live Events
DONATE:60 Agency: Barton F. Graf / New York + Droga5 / New York + Lippincott / New York + Potential Energy / New York Client: Potential Energy Category: Experiential / Live Events
Uber Toys Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Experiential / Live Events
Black Supermarket Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Integrated Campaign
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Integrated Campaign
Read More. Listen More. Agency: Droga5 / New York Client: The New York Times, UNESCO and other participating publications Category: Integrated Campaign
One for Two Agency: BBDO / New York + JHFProductions + WorldWarSeven Client: Mars Chocolate North America - Snickers Category: Digital & Online / Banners & Pop-ups
Billboards Beyond Borders Agency: Akestam Holst / Stockholm Client: Reporters Without Borders Category: Digital & Online / Banners & Pop-ups
Adoptify Agency: SERVICEPLAN Group / Munich Client: Tierschutzverein München e.V. Category: Digital & Online / Banners & Pop-ups
Buffer Rage Agency: Happiness / an FCB alliance / Brussels Client: VOO Category: Digital & Online / Banners & Pop-ups

2019 Direct Marketing Merit Award

Area 23, An FCB Health Network Company / New York

Change the Ref

Posts Into Letters

Craft / Printing / Production

OS_DI19103M

2019 Direct Marketing Merit Award

Rethink / Toronto/Montreal/Vancouver

Leaf Forward

Pass The Bill

Craft / Printing / Production

OS_DI19104M

2019 Direct Marketing Merit Award

MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan

FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo

THE VOICE OF VOICES

Digital & Online / Websites & Mobile

OS_DI19064M

2019 Direct Marketing Merit Award

FCB / Chicago + Cutters Studio / New York + Lord + Thomas / Chicago

Getty

Watermarks for Water

Digital & Online / Websites & Mobile

OS_DI19065M

2019 Direct Marketing Merit Award

R/GA / Portland

Jordan Brand

A/R Jordan

Digital & Online / Websites & Mobile

OS_DI19066M

2019 Direct Marketing Merit Award

Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon

OVK / PEVR (Parents of Road Victims)

BlindMeters

Digital & Online / Websites & Mobile

OS_DI19067M

2019 Direct Marketing Merit Award

Doner / Southfield

Farmland

#FARMLANDxSUPREME Lookbook

Digital & Online / Social Media & Viral Marketing - Campaign

OS_DI19078M

2019 Direct Marketing Merit Award

Dieste, Inc. / Dallas + The Wild Detectives / Dallas

The Wild Detectives

THE DONALD BOOK CLUB

Digital & Online / Social Media & Viral Marketing - Campaign

OS_DI19079M

2019 Direct Marketing Merit Award

DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris

Ubisoft

My life as a NPC

Digital & Online / Social Media & Viral Marketing - Campaign

OS_DI19080M

2019 Direct Marketing Merit Award

McCann / Madrid + Ikea / Madrid

Ikea

Museum of Romanticism

Experiential / Live Events

OS_DI19057M

2019 Direct Marketing Merit Award

R/GA / Portland

Jordan Brand

A/R Jordan

Experiential / Live Events

OS_DI19058M

2019 Direct Marketing Merit Award

McCann / New York + March For Our Lives / Florida

March for Our Lives

Price On Our Lives

Experiential / Live Events

OS_DI19059M

2019 Direct Marketing Merit Award

DUDE / Milan

NETFLIX

Black Future Social Club

Experiential / Live Events

OS_DI19060M

2019 Direct Marketing Merit Award

Ogilvy South Africa / Johannesburg

Philips & The Nelson Mandela Foundation

#ShaveToRemember

Experiential / Live Events

OS_DI19061M

2019 Direct Marketing Merit Award

Barton F. Graf / New York + Droga5 / New York + Lippincott / New York + Potential Energy / New York

Potential Energy

DONATE:60

Experiential / Live Events

OS_DI19062M

2019 Direct Marketing Merit Award

DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris

Uber

Uber Toys

Experiential / Live Events

OS_DI19063M

2019 Direct Marketing Merit Award

Carrefour / Massy + Marcel / Paris

Carrefour

Black Supermarket

Integrated Campaign

OS_DI19098M

2019 Direct Marketing Merit Award

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Integrated Campaign

OS_DI19099M

2019 Direct Marketing Merit Award

Droga5 / New York

The New York Times, UNESCO and other participating publications

Read More. Listen More.

Integrated Campaign

OS_DI19100M

2019 Direct Marketing Merit Award

BBDO / New York + JHFProductions + WorldWarSeven

Mars Chocolate North America - Snickers

One for Two

Digital & Online / Banners & Pop-ups

OS_DI19068M

2019 Direct Marketing Merit Award

Akestam Holst / Stockholm

Reporters Without Borders

Billboards Beyond Borders

Digital & Online / Banners & Pop-ups

OS_DI19069M

2019 Direct Marketing Merit Award

SERVICEPLAN Group / Munich

Tierschutzverein München e.V.

Adoptify

Digital & Online / Banners & Pop-ups

OS_DI19070M

2019 Direct Marketing Merit Award

Happiness / an FCB alliance / Brussels

VOO

Buffer Rage

Digital & Online / Banners & Pop-ups

OS_DI19071M

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