The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Physical Items
savor saver
Agency: Ogilvy Colombia / Bogotá + Plan 9 Media / Bogotá + Dmente Films / Quito + David Studio / Bogotá
Client: MINISTERIO DE SALUD PUBLICA DE ECUADOR Category: Physical Items
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client: The Association of Journalists for the Environment Category: Physical Items
110 years of Striding Man
Agency: CP+B / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo
Client: Diageo - Johnnie Walker Category: Craft / Art Direction
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea Category: Experiential / Live Events
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives Category: Experiential / Live Events
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg
Client: Philips & The Nelson Mandela Foundation Category: Experiential / Live Events
DONATE:60
Agency: Barton F. Graf / New York + Droga5 / New York + Lippincott / New York + Potential Energy / New York
Client: Potential Energy Category: Experiential / Live Events
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Experiential / Live Events
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Experiential / Brand Installations
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Experiential / Brand Installations
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Digital & Online / Social Media & Viral Marketing - Single
No need to fly – around the world in Germany
Agency: Ogilvy / Germany
Client: German Rail Category: Digital & Online / Social Media & Viral Marketing - Single
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Digital & Online / Social Media & Viral Marketing - Single
The All-In Promo
Agency: DAVID / Buenos Aires
Client: NEWSAN /Noblex Category: Digital & Online / Social Media & Viral Marketing - Single
Dogs for Dogs
Agency: CLM BBDO / Boulogne-Billancourt
Client: Pedigree Category: Digital & Online / Social Media & Viral Marketing - Single
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders Category: Digital & Online / Social Media & Viral Marketing - Single
Westworld: The Maze
Agency: 360i / New York + HBO / New York
Client: HBO Category: Digital & Online / Use of Smart Devices
Naughty or Nice Bauble
Agency: Myer / Melbourne + Clemenger BBDO / Melbourne
Client: Myer Category: Digital & Online / Use of Smart Devices
Award:
2019 Direct Marketing Merit Award
Agency:
McCann / New York
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Physical Items
Annual ID:
OS_DI19046M
Award:
2019 Direct Marketing Merit Award
Agency:
Ogilvy Colombia / Bogotá + Plan 9 Media / Bogotá + Dmente Films / Quito + David Studio / Bogotá
Client:
MINISTERIO DE SALUD PUBLICA DE ECUADOR
Title:
savor saver
Category:
Physical Items
Annual ID:
OS_DI19047M
Award:
2019 Direct Marketing Merit Award
Agency:
R/GA / Tokyo
Client:
Shiseido
Title:
My Crayon Project
Category:
Physical Items
Annual ID:
OS_DI19048M
Award:
2019 Direct Marketing Merit Award
Agency:
McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client:
The Association of Journalists for the Environment
Title:
Bordeaux 2050
Category:
Physical Items
Annual ID:
OS_DI19049M
Award:
2019 Direct Marketing Merit Award
Agency:
CP+B / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo
Client:
Diageo - Johnnie Walker
Title:
110 years of Striding Man
Category:
Craft / Art Direction
Annual ID:
OS_DI19101M
Award:
2019 Direct Marketing Merit Award
Agency:
Ogilvy / Chicago
Client:
The Chicago Sun-Times
Title:
31 Bullets
Category:
Craft / Art Direction
Annual ID:
OS_DI19102M
Award:
2019 Direct Marketing Merit Award
Agency:
McCann / Madrid + Ikea / Madrid
Client:
Ikea
Title:
Museum of Romanticism
Category:
Experiential / Live Events
Annual ID:
OS_DI19057M
Award:
2019 Direct Marketing Merit Award
Agency:
R/GA / Portland
Client:
Jordan Brand
Title:
A/R Jordan
Category:
Experiential / Live Events
Annual ID:
OS_DI19058M
Award:
2019 Direct Marketing Merit Award
Agency:
McCann / New York + March For Our Lives / Florida
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Experiential / Live Events
Annual ID:
OS_DI19059M
Award:
2019 Direct Marketing Merit Award
Agency:
DUDE / Milan
Client:
NETFLIX
Title:
Black Future Social Club
Category:
Experiential / Live Events
Annual ID:
OS_DI19060M
Award:
2019 Direct Marketing Merit Award
Agency:
Ogilvy South Africa / Johannesburg
Client:
Philips & The Nelson Mandela Foundation
Title:
#ShaveToRemember
Category:
Experiential / Live Events
Annual ID:
OS_DI19061M
Award:
2019 Direct Marketing Merit Award
Agency:
Barton F. Graf / New York + Droga5 / New York + Lippincott / New York + Potential Energy / New York
Client:
Potential Energy
Title:
DONATE:60
Category:
Experiential / Live Events
Annual ID:
OS_DI19062M
Award:
2019 Direct Marketing Merit Award
Agency:
DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client:
Uber
Title:
Uber Toys
Category:
Experiential / Live Events
Annual ID:
OS_DI19063M
Award:
2019 Direct Marketing Merit Award
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Experiential / Brand Installations
Annual ID:
OS_DI19055M
Award:
2019 Direct Marketing Merit Award
Agency:
DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client:
Uber
Title:
Uber Toys
Category:
Experiential / Brand Installations
Annual ID:
OS_DI19056M
Award:
2019 Direct Marketing Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
Whopper Neutrality
Category:
Digital & Online / Social Media & Viral Marketing - Single
Annual ID:
OS_DI19072M
Award:
2019 Direct Marketing Merit Award
Agency:
Ogilvy / Germany
Client:
German Rail
Title:
No need to fly – around the world in Germany
Category:
Digital & Online / Social Media & Viral Marketing - Single
Annual ID:
OS_DI19073M
Award:
2019 Direct Marketing Merit Award
Agency:
BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Digital & Online / Social Media & Viral Marketing - Single
Annual ID:
OS_DI19074M
Award:
2019 Direct Marketing Merit Award
Agency:
DAVID / Buenos Aires
Client:
NEWSAN /Noblex
Title:
The All-In Promo
Category:
Digital & Online / Social Media & Viral Marketing - Single
Annual ID:
OS_DI19075M
Award:
2019 Direct Marketing Merit Award
Agency:
CLM BBDO / Boulogne-Billancourt
Client:
Pedigree
Title:
Dogs for Dogs
Category:
Digital & Online / Social Media & Viral Marketing - Single
Annual ID:
OS_DI19076M
Award:
2019 Direct Marketing Merit Award
Agency:
DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Digital & Online / Social Media & Viral Marketing - Single
Annual ID:
OS_DI19077M
Award:
2019 Direct Marketing Merit Award
Agency:
360i / New York + HBO / New York
Client:
HBO
Title:
Westworld: The Maze
Category:
Digital & Online / Use of Smart Devices
Annual ID:
OS_DI19081M