The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Physical Items
savor saver
Agency: Ogilvy Colombia / Bogotá + Plan 9 Media / Bogotá + Dmente Films / Quito + David Studio / Bogotá
Client: MINISTERIO DE SALUD PUBLICA DE ECUADOR Category: Physical Items
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client: The Association of Journalists for the Environment Category: Physical Items
110 years of Striding Man
Agency: CP+B / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo
Client: Diageo - Johnnie Walker Category: Craft / Art Direction
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea Category: Experiential / Live Events
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives Category: Experiential / Live Events
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg
Client: Philips & The Nelson Mandela Foundation Category: Experiential / Live Events
DONATE:60
Agency: Barton F. Graf / New York + Droga5 / New York + Lippincott / New York + Potential Energy / New York
Client: Potential Energy Category: Experiential / Live Events
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Experiential / Live Events
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Experiential / Brand Installations
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Experiential / Brand Installations
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Digital & Online / Social Media & Viral Marketing - Single
No need to fly – around the world in Germany
Agency: Ogilvy / Germany
Client: German Rail Category: Digital & Online / Social Media & Viral Marketing - Single
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Digital & Online / Social Media & Viral Marketing - Single
The All-In Promo
Agency: DAVID / Buenos Aires
Client: NEWSAN /Noblex Category: Digital & Online / Social Media & Viral Marketing - Single
Dogs for Dogs
Agency: CLM BBDO / Boulogne-Billancourt
Client: Pedigree Category: Digital & Online / Social Media & Viral Marketing - Single
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders Category: Digital & Online / Social Media & Viral Marketing - Single
Westworld: The Maze
Agency: 360i / New York + HBO / New York
Client: HBO Category: Digital & Online / Use of Smart Devices
Naughty or Nice Bauble
Agency: Myer / Melbourne + Clemenger BBDO / Melbourne
Client: Myer Category: Digital & Online / Use of Smart Devices