The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York Client: Adidas Category: Physical Items
Save our Species Agency: BETC / Paris Client: Lacoste Category: Physical Items
Price On Our Lives Agency: McCann / New York + March For Our Lives / Florida Client: March for Our Lives Category: Physical Items
The Fake News Stand Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Physical Items
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Digital & Online / Social Media & Viral Marketing - Single
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Out of Home / P.O.P. & In-Store
My Crayon Project Agency: R/GA / Tokyo Client: Shiseido Category: Craft / Data-Driven Personalization
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Craft / Data-Driven Personalization
BK Bot Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Craft / Writing
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Craft / Writing
#UNIGNORABLE Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Craft / Art Direction
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Integrated Campaign
BIHOR COUTURE Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST Client: BEAU MONDE Category: Integrated Campaign
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Integrated Campaign
The Land of Free Press Agency: Helsingin Sanomat / Helsinki + TBWA\ / Helsinki Client: Helsingin Sanomat Category: Out of Home / Billboards & Transit
Narcos The Censor’s Cut Agency: J.WALTER THOMPSON / BANGKOK + DENTSU X PTE LTD. / BANGKOK + THIS IS IT CO., LTD. / BANGKOK + Cinesound Co., Ltd. / BANGKOK Client: Netflix Category: Out of Home / Billboards & Transit
Stop Traffick Agency: BBDO / Atlanta Client: Street Grace Category: Out of Home / Billboards & Transit
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Innovation in Direct Marketing
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Innovation in Direct Marketing
My Line Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Innovation in Direct Marketing
Legal-ade Agency: Leo Burnett / Chicago Client: Kraft Heinz Country Time Lemonade Category: Digital & Online / Social Media & Viral Marketing - Campaign
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Non-traditional & Guerrilla Marketing
DEISEL GO WITH THE FAKE Agency: Publicis / New York + Publicis Italy / Milan Client: Diesel Category: Non-traditional & Guerrilla Marketing
American Express Jersey Assurance Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York Client: American Express Category: Non-traditional & Guerrilla Marketing
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Non-traditional & Guerrilla Marketing
Paving for Pizza Agency: Domino's Pizza / Ann Arbor Client: Domino's Pizza Category: Non-traditional & Guerrilla Marketing
Save our Species Agency: BETC / Paris Client: Lacoste Category: Non-traditional & Guerrilla Marketing
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Digital & Online / Websites & Mobile
The Tiniest Listing Agency: Ogilvy / Chicago Client: Cook County Hospital Category: Digital & Online / Websites & Mobile
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Digital & Online / Websites & Mobile
Corruption Detector Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Digital & Online / Websites & Mobile
My Line Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Craft / Use of Digital Technology
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Craft / Use of Digital Technology
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Craft / Printing / Production
DEISEL GO WITH THE FAKE Agency: Publicis Italy / Milan + Publicis / New York Client: Diesel Category: Experiential / Brand Installations
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Brand Installations
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Live Events
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Experiential / Live Events
The Fake News Stand Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Experiential / Live Events
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Experiential / Live Events
Souvenirs de Paris Agency: Centre Pompidou / Paris + Marcel / Paris Client: Centre Pompidou Category: Physical Items
This Coke is a Fanta Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Physical Items
Inequality Balls Agency: Africa / Sao Paulo Client: ESPN/espnW Category: Physical Items
HORNBACH "WERKSTÜCK Edition 001" Agency: HEIMAT, / Berlin + Markenfilm Crossing / Berlin + / HEIMAT, Berlin Client: HORNBACH Baumarkt AG Category: Physical Items
Pass The Bill Agency: Rethink / Toronto/Montreal/Vancouver Client: Leaf Forward Category: Physical Items
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Physical Items
savor saver Agency: Ogilvy Colombia / Bogotá + Plan 9 Media / Bogotá + Dmente Films / Quito + David Studio / Bogotá Client: MINISTERIO DE SALUD PUBLICA DE ECUADOR Category: Physical Items
My Crayon Project Agency: R/GA / Tokyo Client: Shiseido Category: Physical Items
Bordeaux 2050 Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine Client: The Association of Journalists for the Environment Category: Physical Items
Whopper Neutrality Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Digital & Online / Social Media & Viral Marketing - Single

2019 Direct Marketing Gold Pencil

TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York

Adidas

Billie Jean King Your Shoes

Physical Items

OS_DI19001G

2019 Direct Marketing Gold Pencil

BETC / Paris

Lacoste

Save our Species

Physical Items

OS_DI19002G

2019 Direct Marketing Gold Pencil

McCann / New York + March For Our Lives / Florida

March for Our Lives

Price On Our Lives

Physical Items

OS_DI19003G

2019 Direct Marketing Silver Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Columbia Journalism Review

The Fake News Stand

Physical Items

OS_DI19004S

2019 Direct Marketing Gold Pencil

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Digital & Online / Social Media & Viral Marketing - Single

OS_DI19019G

2019 Direct Marketing Silver Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Out of Home / P.O.P. & In-Store

OS_DI19005S

2019 Direct Marketing Bronze Pencil

R/GA / Tokyo

Shiseido

My Crayon Project

Craft / Data-Driven Personalization

OS_DI19036B

2019 Direct Marketing Bronze Pencil

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Craft / Data-Driven Personalization

OS_DI19037B

2019 Direct Marketing Silver Pencil

DAVID The Agency / Miami + Burger King / Miami

Burger King

BK Bot

Craft / Writing

OS_DI19031S

2019 Direct Marketing Bronze Pencil

Africa / Sao Paulo

AB Inbev/Budweiser

TagWords

Craft / Writing

OS_DI19032B

2019 Direct Marketing Bronze Pencil

TAXI / Toronto + United Way / Toronto

United Way

#UNIGNORABLE

Craft / Art Direction

OS_DI19030B

2019 Direct Marketing Silver Pencil

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Integrated Campaign

OS_DI19027S

2019 Direct Marketing Bronze Pencil

MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST

BEAU MONDE

BIHOR COUTURE

Integrated Campaign

OS_DI19028B

2019 Direct Marketing Bronze Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Integrated Campaign

OS_DI19029B

2019 Direct Marketing Bronze Pencil

Helsingin Sanomat / Helsinki + TBWA\ / Helsinki

Helsingin Sanomat

The Land of Free Press

Out of Home / Billboards & Transit

OS_DI19006B

2019 Direct Marketing Bronze Pencil

J.WALTER THOMPSON / BANGKOK + DENTSU X PTE LTD. / BANGKOK + THIS IS IT CO., LTD. / BANGKOK + Cinesound Co., Ltd. / BANGKOK

Netflix

Narcos The Censor’s Cut

Out of Home / Billboards & Transit

OS_DI19007B

2019 Direct Marketing Bronze Pencil

BBDO / Atlanta

Street Grace

Stop Traffick

Out of Home / Billboards & Transit

OS_DI19008B

2019 Direct Marketing Gold Pencil

Africa / Sao Paulo

AB Inbev/Budweiser

TagWords

Innovation in Direct Marketing

OS_DI19038G

2019 Direct Marketing Silver Pencil

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Innovation in Direct Marketing

OS_DI19039S

2019 Direct Marketing Bronze Pencil

MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Ministry of Technology & Communication of Colombia

My Line

Innovation in Direct Marketing

OS_DI19040B

2019 Direct Marketing Bronze Pencil

Leo Burnett / Chicago

Kraft Heinz Country Time Lemonade

Legal-ade

Digital & Online / Social Media & Viral Marketing - Campaign

OS_DI19020B

2019 Direct Marketing Gold Pencil

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Non-traditional & Guerrilla Marketing

OS_DI19021G

2019 Direct Marketing Gold Pencil

Publicis / New York + Publicis Italy / Milan

Diesel

DEISEL GO WITH THE FAKE

Non-traditional & Guerrilla Marketing

OS_DI19022G

2019 Direct Marketing Bronze Pencil

Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York

American Express

American Express Jersey Assurance

Non-traditional & Guerrilla Marketing

OS_DI19023B

2019 Direct Marketing Bronze Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Non-traditional & Guerrilla Marketing

OS_DI19024B

2019 Direct Marketing Bronze Pencil

Domino's Pizza / Ann Arbor

Domino's Pizza

Paving for Pizza

Non-traditional & Guerrilla Marketing

OS_DI19025B

2019 Direct Marketing Bronze Pencil

BETC / Paris

Lacoste

Save our Species

Non-traditional & Guerrilla Marketing

OS_DI19026B

2019 Direct Marketing Bronze Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Digital & Online / Websites & Mobile

OS_DI19015B

2019 Direct Marketing Bronze Pencil

Ogilvy / Chicago

Cook County Hospital

The Tiniest Listing

Digital & Online / Websites & Mobile

OS_DI19016B

2019 Direct Marketing Bronze Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Digital & Online / Websites & Mobile

OS_DI19017B

2019 Direct Marketing Bronze Pencil

Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM

Reclame Aqui

Corruption Detector

Digital & Online / Websites & Mobile

OS_DI19018B

2019 Direct Marketing Silver Pencil

MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Ministry of Technology & Communication of Colombia

My Line

Craft / Use of Digital Technology

OS_DI19034S

2019 Direct Marketing Silver Pencil

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Craft / Use of Digital Technology

OS_DI19035S

2019 Direct Marketing Silver Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Adidas

Billie Jean King Your Shoes

Craft / Printing / Production

OS_DI19033S

2019 Direct Marketing Gold Pencil

Publicis Italy / Milan + Publicis / New York

Diesel

DEISEL GO WITH THE FAKE

Experiential / Brand Installations

OS_DI19009G

2019 Direct Marketing Bronze Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential / Brand Installations

OS_DI19010B

2019 Direct Marketing Gold Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential / Live Events

OS_DI19011G

2019 Direct Marketing Silver Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Adidas

Billie Jean King Your Shoes

Experiential / Live Events

OS_DI19012S

2019 Direct Marketing Silver Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Columbia Journalism Review

The Fake News Stand

Experiential / Live Events

OS_DI19013S

2019 Direct Marketing Bronze Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Experiential / Live Events

OS_DI19014B

2019 Direct Marketing Merit Award

Centre Pompidou / Paris + Marcel / Paris

Centre Pompidou

Souvenirs de Paris

Physical Items

OS_DI19041M

2019 Direct Marketing Merit Award

DAVID / São Paulo + Coca-Cola / Rio de Janeiro

Coca-Cola

This Coke is a Fanta

Physical Items

OS_DI19042M

2019 Direct Marketing Merit Award

Africa / Sao Paulo

ESPN/espnW

Inequality Balls

Physical Items

OS_DI19043M

2019 Direct Marketing Merit Award

HEIMAT, / Berlin + Markenfilm Crossing / Berlin + / HEIMAT, Berlin

HORNBACH Baumarkt AG

HORNBACH "WERKSTÜCK Edition 001"

Physical Items

OS_DI19044M

2019 Direct Marketing Merit Award

Rethink / Toronto/Montreal/Vancouver

Leaf Forward

Pass The Bill

Physical Items

OS_DI19045M

2019 Direct Marketing Merit Award

McCann / New York

MGM Resorts International

Universal Love Songs

Physical Items

OS_DI19046M

2019 Direct Marketing Merit Award

Ogilvy Colombia / Bogotá + Plan 9 Media / Bogotá + Dmente Films / Quito + David Studio / Bogotá

MINISTERIO DE SALUD PUBLICA DE ECUADOR

savor saver

Physical Items

OS_DI19047M

2019 Direct Marketing Merit Award

R/GA / Tokyo

Shiseido

My Crayon Project

Physical Items

OS_DI19048M

2019 Direct Marketing Merit Award

McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine

The Association of Journalists for the Environment

Bordeaux 2050

Physical Items

OS_DI19049M

2019 Direct Marketing Merit Award

DAVID The Agency / Miami + Burger King / Miami

Burger King

Whopper Neutrality

Digital & Online / Social Media & Viral Marketing - Single

OS_DI19072M

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