The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Branded Content
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Out of Home / Health & Wellness
#UNIGNORABLE Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Out of Home / Health & Wellness
Sip Safe Agency: VMLY&R / Melbourne Client: Monash University Category: Direct Marketing
The Rape Tax Agency: Area 23, An FCB Health Network Company / New York + FCB Global / New York Client: National Organization for Victim Assistance (NOVA) Category: Direct Marketing
Dot Mini. The First Smart Media Device for the Visually Impaired. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Innovation in Health & Wellness
Sip Safe Agency: VMLY&R / Melbourne Client: Monash University Category: Innovation in Health & Wellness
Blink To Speak Agency: TBWAIndia / Mumbai Client: NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation Category: Innovation in Health & Wellness
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Innovation in Health & Wellness
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Innovation in Health & Wellness
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Film / Health & Wellness
Hope Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Film / Health & Wellness
The Most Vicious Cycle Agency: McCann / New York + March for our Lives / Parkland Client: March for our Lives Category: Film / Health & Wellness
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Experiential / Immersive / Events
War Correspondents on Breast Cancer Agency: Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid Client: Samsung Electronics Iberia Category: Branded Content
Air Time Agency: Cossette / Toronto + Pirate / Toronto + OMD / Toronto + Cossette Media / Toronto Client: SickKids Foundation Category: Radio & Audio
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Public Relations
The Tiniest Listing Agency: Ogilvy / Chicago Client: Cook County Hospital Category: Public Relations
Black Supermarket Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Public Relations
The Most Vicious Cycle Agency: McCann / New York Client: March for Our Lives Category: Public Relations
Dot Mini. The First Smart Media Device for the Visually Impaired. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Digital / Use of Technology
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Digital / Use of Technology
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Digital / Use of Technology
#UNIGNORABLE Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Print / Health & Wellness
The Tiniest Listing Agency: Ogilvy / Chicago Client: Cook County Hospital Category: Digital / Web & Mobile
5 Million Puffs Agency: FCB Health / New York + L&A Artist / New York + Boehringer Ingelheim Pharmaceuticals Inc. / Ridgefield, CT Client: Boehringer Ingelheim Pharmaceuticals Inc. Category: Print / Pharma
Dot Mini. The First Smart Media Device for the Visually Impaired. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Products
Blink To Speak Agency: TBWAIndia / Mumbai Client: NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation Category: Products
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Products
The Dissolving Poster Agency: BETC / São Paulo Client: Habitat For Humanity Category: Out of Home / Health & Wellness
#BodyCantWait Agency: Herezie Group / Paris Client: HANDICAP INTERNATIONAL Category: Out of Home / Health & Wellness
Phone-Life Balance Agency: Ogilvy / New York Client: Motorola Category: Out of Home / Health & Wellness
The Tiniest Listing Agency: Ogilvy / Chicago Client: Cook County Hospital Category: Direct Marketing
RX Prescription Stickers Agency: The Classic Partnership Advertising / Dubai Client: Dubai Health Authority Category: Direct Marketing
#UNIGNORABLE Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Direct Marketing
Black Supermarket Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Innovation in Health & Wellness
Accessibility Mat Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Innovation in Health & Wellness
The Dissolving Poster Agency: BETC / Sao Paulo Client: Habitat For Humanity Category: Innovation in Health & Wellness
Bixby Voice Forever Agency: CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul Client: Samsung Electronics Category: Innovation in Health & Wellness
Make Room Agency: Le Bureau AB / Stockholm + Arbetsförmedlingen – Swedish public employment / Stockholm + Camp David / Stockholm + Colony / Stockholm Client: Arbetsförmedlingen – Swedish public employment Category: Film / Health & Wellness
I Touch Myself Project X Serena Agency: J Walter Thompson / Sydney + Berlei / Sydney Client: Berlei Category: Film / Health & Wellness
The Fall Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo Client: Hospital de Amor Category: Film / Health & Wellness
Good Morning Peyton Agency: CDM / New York + Link9 / New York Client: National Organization of Rare Disorders Category: Film / Health & Wellness
Bodybuilder Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore Client: Ogilvy & Mather Singapore Category: Film / Health & Wellness
We are all equal. And no one is more equal than anyone else. Agency: thjnk Zürich AG / Zurich Client: Pro Infirmis Category: Film / Health & Wellness
90 minutes Agency: CLM BBDO / Boulogne-Billancourt Client: St-Hubert Category: Film / Health & Wellness
Boys Don't Cry Agency: Bensimon Byrne / Toronto + Narrative / Toronto Client: White Ribbon Category: Film / Health & Wellness
The World's Smallest Booth Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York + Axios NYC / New York Client: Eli Lilly and Company Category: Out of Home / Pharma
Welcome to Mavenclad Agency: McCann Health / London + Studio AKA / London Client: Merck Category: Integrated Branding
Reversible Poetry Agency: McCann / Bristol Client: Refuge - Lisa King Category: Integrated Branding

2019 Health, Wellness & Pharma Gold Pencil

AMVBBDO / London

Essity

Viva La Vulva

Branded Content

OS_HW19001G

2019 Health, Wellness & Pharma Gold Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Out of Home / Health & Wellness

OS_HW19018G

2019 Health, Wellness & Pharma Bronze Pencil

TAXI / Toronto + United Way / Toronto

United Way

#UNIGNORABLE

Out of Home / Health & Wellness

OS_HW19019B

2019 Health, Wellness & Pharma Silver Pencil

VMLY&R / Melbourne

Monash University

Sip Safe

Direct Marketing

OS_HW19007S

2019 Health, Wellness & Pharma Silver Pencil

Area 23, An FCB Health Network Company / New York + FCB Global / New York

National Organization for Victim Assistance (NOVA)

The Rape Tax

Direct Marketing

OS_HW19008S

2019 Health, Wellness & Pharma Gold Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Mini. The First Smart Media Device for the Visually Impaired.

Innovation in Health & Wellness

OS_HW19025G

2019 Health, Wellness & Pharma Silver Pencil

VMLY&R / Melbourne

Monash University

Sip Safe

Innovation in Health & Wellness

OS_HW19026S

2019 Health, Wellness & Pharma Silver Pencil

TBWAIndia / Mumbai

NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation

Blink To Speak

Innovation in Health & Wellness

OS_HW19027S

2019 Health, Wellness & Pharma Silver Pencil

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Innovation in Health & Wellness

OS_HW19028S

2019 Health, Wellness & Pharma Bronze Pencil

FCB Inferno / London

Huawei

Story Sign

Innovation in Health & Wellness

OS_HW19029B

2019 Health, Wellness & Pharma Silver Pencil

AMVBBDO / London

Essity

Viva La Vulva

Film / Health & Wellness

OS_HW19009S

2019 Health, Wellness & Pharma Bronze Pencil

Sra Rushmore SA / Madrid + Blur Films / Madrid

International Committee of the Red Cross

Hope

Film / Health & Wellness

OS_HW19010B

2019 Health, Wellness & Pharma Bronze Pencil

McCann / New York + March for our Lives / Parkland

March for our Lives

The Most Vicious Cycle

Film / Health & Wellness

OS_HW19011B

2019 Health, Wellness & Pharma Gold Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Experiential / Immersive / Events

OS_HW19003G

2019 Health, Wellness & Pharma Bronze Pencil

Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid

Samsung Electronics Iberia

War Correspondents on Breast Cancer

Branded Content

OS_HW19002B

2019 Health, Wellness & Pharma Bronze Pencil

Cossette / Toronto + Pirate / Toronto + OMD / Toronto + Cossette Media / Toronto

SickKids Foundation

Air Time

Radio & Audio

OS_HW19024B

2019 Health, Wellness & Pharma Gold Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Public Relations

OS_HW19020G

2019 Health, Wellness & Pharma Gold Pencil

Ogilvy / Chicago

Cook County Hospital

The Tiniest Listing

Public Relations

OS_HW19021G

2019 Health, Wellness & Pharma Silver Pencil

Carrefour / Massy + Marcel / Paris

Carrefour

Black Supermarket

Public Relations

OS_HW19022S

2019 Health, Wellness & Pharma Silver Pencil

McCann / New York

March for Our Lives

The Most Vicious Cycle

Public Relations

OS_HW19023S

2019 Health, Wellness & Pharma Gold Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Mini. The First Smart Media Device for the Visually Impaired.

Digital / Use of Technology

OS_HW19013G

2019 Health, Wellness & Pharma Gold Pencil

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Digital / Use of Technology

OS_HW19014G

2019 Health, Wellness & Pharma Bronze Pencil

FCB Inferno / London

Huawei

Story Sign

Digital / Use of Technology

OS_HW19015B

2019 Health, Wellness & Pharma Silver Pencil

TAXI / Toronto + United Way / Toronto

United Way

#UNIGNORABLE

Print / Health & Wellness

OS_HW19016S

2019 Health, Wellness & Pharma Silver Pencil

Ogilvy / Chicago

Cook County Hospital

The Tiniest Listing

Digital / Web & Mobile

OS_HW19012S

2019 Health, Wellness & Pharma Bronze Pencil

FCB Health / New York + L&A Artist / New York + Boehringer Ingelheim Pharmaceuticals Inc. / Ridgefield, CT

Boehringer Ingelheim Pharmaceuticals Inc.

5 Million Puffs

Print / Pharma

OS_HW19017B

2019 Health, Wellness & Pharma Gold Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Mini. The First Smart Media Device for the Visually Impaired.

Products

OS_HW19004G

2019 Health, Wellness & Pharma Gold Pencil

TBWAIndia / Mumbai

NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation

Blink To Speak

Products

OS_HW19005G

2019 Health, Wellness & Pharma Bronze Pencil

FCB Inferno / London

Huawei

Story Sign

Products

OS_HW19006B

2019 Health, Wellness & Pharma Merit Award

BETC / São Paulo

Habitat For Humanity

The Dissolving Poster

Out of Home / Health & Wellness

OS_HW19071M

2019 Health, Wellness & Pharma Merit Award

Herezie Group / Paris

HANDICAP INTERNATIONAL

#BodyCantWait

Out of Home / Health & Wellness

OS_HW19072M

2019 Health, Wellness & Pharma Merit Award

Ogilvy / New York

Motorola

Phone-Life Balance

Out of Home / Health & Wellness

OS_HW19073M

2019 Health, Wellness & Pharma Merit Award

Ogilvy / Chicago

Cook County Hospital

The Tiniest Listing

Direct Marketing

OS_HW19041M

2019 Health, Wellness & Pharma Merit Award

The Classic Partnership Advertising / Dubai

Dubai Health Authority

RX Prescription Stickers

Direct Marketing

OS_HW19042M

2019 Health, Wellness & Pharma Merit Award

TAXI / Toronto + United Way / Toronto

United Way

#UNIGNORABLE

Direct Marketing

OS_HW19043M

2019 Health, Wellness & Pharma Merit Award

Carrefour / Massy + Marcel / Paris

Carrefour

Black Supermarket

Innovation in Health & Wellness

OS_HW19082M

2019 Health, Wellness & Pharma Merit Award

GTB Brasil / São Paulo

Ford Motor Company

Accessibility Mat

Innovation in Health & Wellness

OS_HW19083M

2019 Health, Wellness & Pharma Merit Award

BETC / Sao Paulo

Habitat For Humanity

The Dissolving Poster

Innovation in Health & Wellness

OS_HW19084M

2019 Health, Wellness & Pharma Merit Award

CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul

Samsung Electronics

Bixby Voice Forever

Innovation in Health & Wellness

OS_HW19085M

2019 Health, Wellness & Pharma Merit Award

Le Bureau AB / Stockholm + Arbetsförmedlingen – Swedish public employment / Stockholm + Camp David / Stockholm + Colony / Stockholm

Arbetsförmedlingen – Swedish public employment

Make Room

Film / Health & Wellness

OS_HW19044M

2019 Health, Wellness & Pharma Merit Award

J Walter Thompson / Sydney + Berlei / Sydney

Berlei

I Touch Myself Project X Serena

Film / Health & Wellness

OS_HW19045M

2019 Health, Wellness & Pharma Merit Award

WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo

Hospital de Amor

The Fall

Film / Health & Wellness

OS_HW19046M

2019 Health, Wellness & Pharma Merit Award

CDM / New York + Link9 / New York

National Organization of Rare Disorders

Good Morning Peyton

Film / Health & Wellness

OS_HW19047M

2019 Health, Wellness & Pharma Merit Award

Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore

Ogilvy & Mather Singapore

Bodybuilder

Film / Health & Wellness

OS_HW19048M

2019 Health, Wellness & Pharma Merit Award

thjnk Zürich AG / Zurich

Pro Infirmis

We are all equal. And no one is more equal than anyone else.

Film / Health & Wellness

OS_HW19049M

2019 Health, Wellness & Pharma Merit Award

CLM BBDO / Boulogne-Billancourt

St-Hubert

90 minutes

Film / Health & Wellness

OS_HW19050M

2019 Health, Wellness & Pharma Merit Award

Bensimon Byrne / Toronto + Narrative / Toronto

White Ribbon

Boys Don't Cry

Film / Health & Wellness

OS_HW19051M

2019 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York + FCB Health / New York + Axios NYC / New York

Eli Lilly and Company

The World's Smallest Booth

Out of Home / Pharma

OS_HW19074M

2019 Health, Wellness & Pharma Merit Award

McCann Health / London + Studio AKA / London

Merck

Welcome to Mavenclad

Integrated Branding

OS_HW19080M

2019 Health, Wellness & Pharma Merit Award

McCann / Bristol

Refuge - Lisa King

Reversible Poetry

Integrated Branding

OS_HW19081M

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