The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Viva La Vulva Agency: AMV BBDO / London Client: Essity Category: Branded Content
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Experiential / Immersive / Events
Dot Mini. The First Smart Media Device for the Visually Impaired. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Products
Blink To Speak Agency: TBWAIndia / Mumbai Client: NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation Category: Products
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Public Relations
The Tiniest Listing Agency: Ogilvy / Chicago Client: Cook County Hospital Category: Public Relations
Dot Mini. The First Smart Media Device for the Visually Impaired. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Digital / Use of Technology
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Digital / Use of Technology
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Out of Home / Health & Wellness
Dot Mini. The First Smart Media Device for the Visually Impaired. Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Innovation in Health & Wellness
The Tiniest Listing Agency: Ogilvy / Chicago Client: Cook County Hospital Category: Digital / Web & Mobile
#UNIGNORABLE Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Print / Health & Wellness
Sip Safe Agency: VMLY&R / Melbourne Client: Monash University Category: Direct Marketing
The Rape Tax Agency: Area 23, An FCB Health Network Company / New York + FCB Global / New York Client: National Organization for Victim Assistance (NOVA) Category: Direct Marketing
Black Supermarket Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Public Relations
The Most Vicious Cycle Agency: McCann / New York Client: March for Our Lives Category: Public Relations
Sip Safe Agency: VMLY&R / Melbourne Client: Monash University Category: Innovation in Health & Wellness
Blink To Speak Agency: TBWAIndia / Mumbai Client: NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation Category: Innovation in Health & Wellness
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Innovation in Health & Wellness
Viva La Vulva Agency: AMV BBDO / London Client: Essity Category: Film / Health & Wellness
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Products
Air Time Agency: Cossette / Toronto + Pirate / Toronto + OMD / Toronto + Cossette Media / Toronto Client: SickKids Foundation Category: Radio & Audio
5 Million Puffs Agency: FCB Health / New York + L&A Artist / New York + Boehringer Ingelheim Pharmaceuticals Inc. / Ridgefield, CT Client: Boehringer Ingelheim Pharmaceuticals Inc. Category: Print / Pharma
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Digital / Use of Technology
#UNIGNORABLE Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Out of Home / Health & Wellness
War Correspondents on Breast Cancer Agency: Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid Client: Samsung Electronics Iberia Category: Branded Content
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Innovation in Health & Wellness
Hope Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid Client: International Committee of the Red Cross Category: Film / Health & Wellness
The Most Vicious Cycle Agency: McCann / New York + March for our Lives / Parkland Client: March for our Lives Category: Film / Health & Wellness
The Attack Agency: Havas Lynx Group / Manchester Client: Astra Zeneca Category: Film / Pharma
Reverse Agency: Matter Unlimited / New York + Whitelist / Los Angeles Client: Merck For Mothers Category: Film / Pharma
Project Free Period Agency: DDB Mudra Group / Mumbai Client: Johnson & Johnson Category: Experiential / Immersive / Events
Good Morning Peyton Agency: CDM / New York + Link9 / New York Client: National Organization of Rare Disorders Category: Experiential / Immersive / Events
The Monthly Agency: john st. / Toronto Client: Shoppers Drug Mart Category: Experiential / Immersive / Events
TXT 2 HLP Agency: Area 23, An FCB Health Network Company / New York Client: NY Presbyterian Hospital Category: Digital / Web & Mobile
The Good Vibes Project Agency: Cheil Worldwide India / Gurugram Client: Sense International India Category: Digital / Web & Mobile
The Error Ridden Ad Agency: Cummins&Partners / Melbourne + Specsavers / Melbourne + Scoundrel Films / Sydney Client: Specsavers Category: Digital / Web & Mobile
The Worst Restaurant In Town Agency: Area 23, An FCB Health Network Company / New York + The diaTribe Foundation / San Francisco, CA Client: The diaTribe Foundation Category: Digital / Web & Mobile
The World's Smallest Booth Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York + Axios NYC / New York Client: Eli Lilly and Company Category: Out of Home / Pharma
Valuable Inheritance Agency: McCann Health / São Paulo + Lightfarm Brasil / Rio de Janeiro Client: hospital moinhos de vento Category: Print / Health & Wellness
War Correspondents on Breast Cancer Agency: Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid Client: Samsung Category: Print / Health & Wellness
Around The Corner Agency: Area 23, An FCB Health Network Company / New York Client: UMD Urgent Care Category: Print / Health & Wellness
The Tiniest Listing Agency: Ogilvy / Chicago Client: Cook County Hospital Category: Direct Marketing
RX Prescription Stickers Agency: The Classic Partnership Advertising / Dubai Client: Dubai Health Authority Category: Direct Marketing
#UNIGNORABLE Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Direct Marketing
Stories to Inhale Agency: NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba Client: Clin Kids Category: Products
AUTISM CAN WORK Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie Client: Andros Category: Public Relations
Project Free Period Agency: DDB Mudra Group / Mumbai Client: Johnson & Johnson Category: Public Relations
Phone-Life Balance Agency: Ogilvy / New York Client: Motorola Category: Public Relations
Super Sick Monday Agency: McCann / New York + Reckitt Benckiser / New York Client: Mucinex Category: Public Relations

2019 Health, Wellness & Pharma Gold Pencil

AMV BBDO / London

Essity

Viva La Vulva

Branded Content

OS_HW19001G

2019 Health, Wellness & Pharma Gold Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Experiential / Immersive / Events

OS_HW19003G

2019 Health, Wellness & Pharma Gold Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Mini. The First Smart Media Device for the Visually Impaired.

Products

OS_HW19004G

2019 Health, Wellness & Pharma Gold Pencil

TBWAIndia / Mumbai

NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation

Blink To Speak

Products

OS_HW19005G

2019 Health, Wellness & Pharma Gold Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Public Relations

OS_HW19020G

2019 Health, Wellness & Pharma Gold Pencil

Ogilvy / Chicago

Cook County Hospital

The Tiniest Listing

Public Relations

OS_HW19021G

2019 Health, Wellness & Pharma Gold Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Mini. The First Smart Media Device for the Visually Impaired.

Digital / Use of Technology

OS_HW19013G

2019 Health, Wellness & Pharma Gold Pencil

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Digital / Use of Technology

OS_HW19014G

2019 Health, Wellness & Pharma Gold Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Out of Home / Health & Wellness

OS_HW19018G

2019 Health, Wellness & Pharma Gold Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Mini. The First Smart Media Device for the Visually Impaired.

Innovation in Health & Wellness

OS_HW19025G

2019 Health, Wellness & Pharma Silver Pencil

Ogilvy / Chicago

Cook County Hospital

The Tiniest Listing

Digital / Web & Mobile

OS_HW19012S

2019 Health, Wellness & Pharma Silver Pencil

TAXI / Toronto + United Way / Toronto

United Way

#UNIGNORABLE

Print / Health & Wellness

OS_HW19016S

2019 Health, Wellness & Pharma Silver Pencil

VMLY&R / Melbourne

Monash University

Sip Safe

Direct Marketing

OS_HW19007S

2019 Health, Wellness & Pharma Silver Pencil

Area 23, An FCB Health Network Company / New York + FCB Global / New York

National Organization for Victim Assistance (NOVA)

The Rape Tax

Direct Marketing

OS_HW19008S

2019 Health, Wellness & Pharma Silver Pencil

Carrefour / Massy + Marcel / Paris

Carrefour

Black Supermarket

Public Relations

OS_HW19022S

2019 Health, Wellness & Pharma Silver Pencil

McCann / New York

March for Our Lives

The Most Vicious Cycle

Public Relations

OS_HW19023S

2019 Health, Wellness & Pharma Silver Pencil

VMLY&R / Melbourne

Monash University

Sip Safe

Innovation in Health & Wellness

OS_HW19026S

2019 Health, Wellness & Pharma Silver Pencil

TBWAIndia / Mumbai

NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation

Blink To Speak

Innovation in Health & Wellness

OS_HW19027S

2019 Health, Wellness & Pharma Silver Pencil

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Innovation in Health & Wellness

OS_HW19028S

2019 Health, Wellness & Pharma Silver Pencil

AMV BBDO / London

Essity

Viva La Vulva

Film / Health & Wellness

OS_HW19009S

2019 Health, Wellness & Pharma Bronze Pencil

FCB Inferno / London

Huawei

Story Sign

Products

OS_HW19006B

2019 Health, Wellness & Pharma Bronze Pencil

Cossette / Toronto + Pirate / Toronto + OMD / Toronto + Cossette Media / Toronto

SickKids Foundation

Air Time

Radio & Audio

OS_HW19024B

2019 Health, Wellness & Pharma Bronze Pencil

FCB Health / New York + L&A Artist / New York + Boehringer Ingelheim Pharmaceuticals Inc. / Ridgefield, CT

Boehringer Ingelheim Pharmaceuticals Inc.

5 Million Puffs

Print / Pharma

OS_HW19017B

2019 Health, Wellness & Pharma Bronze Pencil

FCB Inferno / London

Huawei

Story Sign

Digital / Use of Technology

OS_HW19015B

2019 Health, Wellness & Pharma Bronze Pencil

TAXI / Toronto + United Way / Toronto

United Way

#UNIGNORABLE

Out of Home / Health & Wellness

OS_HW19019B

2019 Health, Wellness & Pharma Bronze Pencil

Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid

Samsung Electronics Iberia

War Correspondents on Breast Cancer

Branded Content

OS_HW19002B

2019 Health, Wellness & Pharma Bronze Pencil

FCB Inferno / London

Huawei

Story Sign

Innovation in Health & Wellness

OS_HW19029B

2019 Health, Wellness & Pharma Bronze Pencil

Sra Rushmore SA / Madrid + Blur Films / Madrid

International Committee of the Red Cross

Hope

Film / Health & Wellness

OS_HW19010B

2019 Health, Wellness & Pharma Bronze Pencil

McCann / New York + March for our Lives / Parkland

March for our Lives

The Most Vicious Cycle

Film / Health & Wellness

OS_HW19011B

2019 Health, Wellness & Pharma Merit Award

Havas Lynx Group / Manchester

Astra Zeneca

The Attack

Film / Pharma

OS_HW19052M

2019 Health, Wellness & Pharma Merit Award

Matter Unlimited / New York + Whitelist / Los Angeles

Merck For Mothers

Reverse

Film / Pharma

OS_HW19053M

2019 Health, Wellness & Pharma Merit Award

DDB Mudra Group / Mumbai

Johnson & Johnson

Project Free Period

Experiential / Immersive / Events

OS_HW19037M

2019 Health, Wellness & Pharma Merit Award

CDM / New York + Link9 / New York

National Organization of Rare Disorders

Good Morning Peyton

Experiential / Immersive / Events

OS_HW19038M

2019 Health, Wellness & Pharma Merit Award

john st. / Toronto

Shoppers Drug Mart

The Monthly

Experiential / Immersive / Events

OS_HW19039M

2019 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York

NY Presbyterian Hospital

TXT 2 HLP

Digital / Web & Mobile

OS_HW19054M

2019 Health, Wellness & Pharma Merit Award

Cheil Worldwide India / Gurugram

Sense International India

The Good Vibes Project

Digital / Web & Mobile

OS_HW19055M

2019 Health, Wellness & Pharma Merit Award

Cummins&Partners / Melbourne + Specsavers / Melbourne + Scoundrel Films / Sydney

Specsavers

The Error Ridden Ad

Digital / Web & Mobile

OS_HW19056M

2019 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York + The diaTribe Foundation / San Francisco, CA

The diaTribe Foundation

The Worst Restaurant In Town

Digital / Web & Mobile

OS_HW19057M

2019 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York + FCB Health / New York + Axios NYC / New York

Eli Lilly and Company

The World's Smallest Booth

Out of Home / Pharma

OS_HW19074M

2019 Health, Wellness & Pharma Merit Award

McCann Health / São Paulo + Lightfarm Brasil / Rio de Janeiro

hospital moinhos de vento

Valuable Inheritance

Print / Health & Wellness

OS_HW19067M

2019 Health, Wellness & Pharma Merit Award

Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid

Samsung

War Correspondents on Breast Cancer

Print / Health & Wellness

OS_HW19068M

2019 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York

UMD Urgent Care

Around The Corner

Print / Health & Wellness

OS_HW19069M

2019 Health, Wellness & Pharma Merit Award

Ogilvy / Chicago

Cook County Hospital

The Tiniest Listing

Direct Marketing

OS_HW19041M

2019 Health, Wellness & Pharma Merit Award

The Classic Partnership Advertising / Dubai

Dubai Health Authority

RX Prescription Stickers

Direct Marketing

OS_HW19042M

2019 Health, Wellness & Pharma Merit Award

TAXI / Toronto + United Way / Toronto

United Way

#UNIGNORABLE

Direct Marketing

OS_HW19043M

2019 Health, Wellness & Pharma Merit Award

NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba

Clin Kids

Stories to Inhale

Products

OS_HW19040M

2019 Health, Wellness & Pharma Merit Award

SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie

Andros

AUTISM CAN WORK

Public Relations

OS_HW19075M

2019 Health, Wellness & Pharma Merit Award

DDB Mudra Group / Mumbai

Johnson & Johnson

Project Free Period

Public Relations

OS_HW19076M

2019 Health, Wellness & Pharma Merit Award

Ogilvy / New York

Motorola

Phone-Life Balance

Public Relations

OS_HW19077M

2019 Health, Wellness & Pharma Merit Award

McCann / New York + Reckitt Benckiser / New York

Mucinex

Super Sick Monday

Public Relations

OS_HW19078M

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