The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Black Supermarket Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Innovation in Health & Wellness
Accessibility Mat Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Innovation in Health & Wellness
The Dissolving Poster Agency: BETC / Sao Paulo Client: Habitat For Humanity Category: Innovation in Health & Wellness
Bixby Voice Forever Agency: CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul Client: Samsung Electronics Category: Innovation in Health & Wellness
Stories to Inhale Agency: NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba Client: Clin Kids Category: Products
AUTISM CAN WORK Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie Client: Andros Category: Public Relations
Project Free Period Agency: DDB Mudra Group / Mumbai Client: Johnson & Johnson Category: Public Relations
Phone-Life Balance Agency: Ogilvy / New York Client: Motorola Category: Public Relations
Super Sick Monday Agency: McCann / New York + Reckitt Benckiser / New York Client: Mucinex Category: Public Relations
Project Free Period Agency: DDB Mudra Group / Mumbai Client: Johnson & Johnson Category: Experiential / Immersive / Events
Good Morning Peyton Agency: CDM / New York + Link9 / New York Client: National Organization of Rare Disorders Category: Experiential / Immersive / Events
The Monthly Agency: john st. / Toronto Client: Shoppers Drug Mart Category: Experiential / Immersive / Events
Welcome to Mavenclad Agency: McCann Health / London + Studio AKA / London Client: Merck Category: Integrated Branding
Reversible Poetry Agency: McCann / Bristol Client: Refuge - Lisa King Category: Integrated Branding
TXT 2 HLP Agency: Area 23, An FCB Health Network Company / New York Client: NY Presbyterian Hospital Category: Digital / Web & Mobile
The Good Vibes Project Agency: Cheil Worldwide India / Gurugram Client: Sense International India Category: Digital / Web & Mobile
The Error Ridden Ad Agency: Cummins&Partners / Melbourne + Specsavers / Melbourne + Scoundrel Films / Sydney Client: Specsavers Category: Digital / Web & Mobile
The Worst Restaurant In Town Agency: Area 23, An FCB Health Network Company / New York + The diaTribe Foundation / San Francisco, CA Client: The diaTribe Foundation Category: Digital / Web & Mobile
No more ups and downs Agency: Havas Lynx Group / Manchester + Vault 49 / New York Client: Mundipharma Category: Print / Pharma
The Face of Distracted Driving: Forrest Agency: BBDO / New York + Biscuit Client: AT&T Category: Branded Content
I Touch Myself Project X Serena Agency: J Walter Thompson / Sydney + Berlei / Sydney Client: Berlei Category: Branded Content
The Fall Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo Client: Hospital de Amor Category: Branded Content
Tiny Doll Agency: J.WALTER THOMPSON / BANGKOK + Houseton Films / BANGKOK Client: Kleenex Category: Branded Content
One In A Million Agency: Publicis / Singapore + Offroad Films / Mumbai Client: P&G Vicks India Category: Branded Content
The Error Ridden Ad Agency: Cummins&Partners / Melbourne + Specsavers / Melbourne + Scoundrel Films / Sydney Client: Specsavers Category: Branded Content
The Indoor Generation Agency: &Co. / NoA / Copenhagen + &Co Productions / Copenhagen + Bacon / Copenhagen Client: VELUX Category: Branded Content
Ducking Autocorrect Agency: Clemenger BBDO Sydney / Walsh Bay Client: Dry July Category: Radio & Audio
I Touch Myself Project X Serena Agency: J Walter Thompson / Sydney + Berlei / Sydney Client: Berlei Category: Digital / Social Media
Booberang Agency: Leo Burnett / London + Ridley Scott Associates / London + The Mill / London Client: Breast Cancer Care Category: Digital / Social Media
Smaller Screen Doctors Agency: McCann / New York + Cigna / Philadelphia + MRM//McCann / New York Client: Cigna Category: Digital / Social Media
Pre-Testie Bestie Agency: FCB New Zealand / Auckland Client: Health Promotion Agency Category: Digital / Social Media
#DefyTheName Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Digital / Social Media
SickKids VS: #10YearChallenge Agency: Cossette / Toronto + SickKids Foundation / Toronto Client: SickKids Foundation Category: Digital / Social Media
The World's Smallest Booth Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York + Axios NYC / New York Client: Eli Lilly and Company Category: Out of Home / Pharma
The Attack Agency: Havas Lynx Group / Manchester Client: Astra Zeneca Category: Film / Pharma
Reverse Agency: Matter Unlimited / New York + Whitelist / Los Angeles Client: Merck For Mothers Category: Film / Pharma
THE VOICE OF VOICES Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Digital / Use of Technology
Imaginary Friend Society AR Agency: Tool / Santa Monica + Pediatric Brain Tumor Foundation / Los Angeles + RPA / Los Angeles + Storefront Music / New York Client: Pediatric Brain Tumor Foundation Category: Digital / Use of Technology
Bixby Voice Forever Agency: CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul Client: Samsung Electronics Category: Digital / Use of Technology
The Tiniest Listing Agency: Ogilvy / Chicago Client: Cook County Hospital Category: Direct Marketing
RX Prescription Stickers Agency: The Classic Partnership Advertising / Dubai Client: Dubai Health Authority Category: Direct Marketing
#UNIGNORABLE Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Direct Marketing
Valuable Inheritance Agency: McCann Health / São Paulo + Lightfarm Brasil / Rio de Janeiro Client: hospital moinhos de vento Category: Print / Health & Wellness
War Correspondents on Breast Cancer Agency: Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid Client: Samsung Category: Print / Health & Wellness
Around The Corner Agency: Area 23, An FCB Health Network Company / New York Client: UMD Urgent Care Category: Print / Health & Wellness
The Dissolving Poster Agency: BETC / São Paulo Client: Habitat For Humanity Category: Out of Home / Health & Wellness
#BodyCantWait Agency: Herezie Group / Paris Client: HANDICAP INTERNATIONAL Category: Out of Home / Health & Wellness
Phone-Life Balance Agency: Ogilvy / New York Client: Motorola Category: Out of Home / Health & Wellness
Make Room Agency: Le Bureau AB / Stockholm + Arbetsförmedlingen – Swedish public employment / Stockholm + Camp David / Stockholm + Colony / Stockholm Client: Arbetsförmedlingen – Swedish public employment Category: Film / Health & Wellness
I Touch Myself Project X Serena Agency: J Walter Thompson / Sydney + Berlei / Sydney Client: Berlei Category: Film / Health & Wellness

2019 Health, Wellness & Pharma Merit Award

Carrefour / Massy + Marcel / Paris

Carrefour

Black Supermarket

Innovation in Health & Wellness

OS_HW19082M

2019 Health, Wellness & Pharma Merit Award

GTB Brasil / São Paulo

Ford Motor Company

Accessibility Mat

Innovation in Health & Wellness

OS_HW19083M

2019 Health, Wellness & Pharma Merit Award

BETC / Sao Paulo

Habitat For Humanity

The Dissolving Poster

Innovation in Health & Wellness

OS_HW19084M

2019 Health, Wellness & Pharma Merit Award

CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul

Samsung Electronics

Bixby Voice Forever

Innovation in Health & Wellness

OS_HW19085M

2019 Health, Wellness & Pharma Merit Award

NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba

Clin Kids

Stories to Inhale

Products

OS_HW19040M

2019 Health, Wellness & Pharma Merit Award

SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie

Andros

AUTISM CAN WORK

Public Relations

OS_HW19075M

2019 Health, Wellness & Pharma Merit Award

DDB Mudra Group / Mumbai

Johnson & Johnson

Project Free Period

Public Relations

OS_HW19076M

2019 Health, Wellness & Pharma Merit Award

Ogilvy / New York

Motorola

Phone-Life Balance

Public Relations

OS_HW19077M

2019 Health, Wellness & Pharma Merit Award

McCann / New York + Reckitt Benckiser / New York

Mucinex

Super Sick Monday

Public Relations

OS_HW19078M

2019 Health, Wellness & Pharma Merit Award

DDB Mudra Group / Mumbai

Johnson & Johnson

Project Free Period

Experiential / Immersive / Events

OS_HW19037M

2019 Health, Wellness & Pharma Merit Award

CDM / New York + Link9 / New York

National Organization of Rare Disorders

Good Morning Peyton

Experiential / Immersive / Events

OS_HW19038M

2019 Health, Wellness & Pharma Merit Award

john st. / Toronto

Shoppers Drug Mart

The Monthly

Experiential / Immersive / Events

OS_HW19039M

2019 Health, Wellness & Pharma Merit Award

McCann Health / London + Studio AKA / London

Merck

Welcome to Mavenclad

Integrated Branding

OS_HW19080M

2019 Health, Wellness & Pharma Merit Award

McCann / Bristol

Refuge - Lisa King

Reversible Poetry

Integrated Branding

OS_HW19081M

2019 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York

NY Presbyterian Hospital

TXT 2 HLP

Digital / Web & Mobile

OS_HW19054M

2019 Health, Wellness & Pharma Merit Award

Cheil Worldwide India / Gurugram

Sense International India

The Good Vibes Project

Digital / Web & Mobile

OS_HW19055M

2019 Health, Wellness & Pharma Merit Award

Cummins&Partners / Melbourne + Specsavers / Melbourne + Scoundrel Films / Sydney

Specsavers

The Error Ridden Ad

Digital / Web & Mobile

OS_HW19056M

2019 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York + The diaTribe Foundation / San Francisco, CA

The diaTribe Foundation

The Worst Restaurant In Town

Digital / Web & Mobile

OS_HW19057M

2019 Health, Wellness & Pharma Merit Award

Havas Lynx Group / Manchester + Vault 49 / New York

Mundipharma

No more ups and downs

Print / Pharma

OS_HW19070M

2019 Health, Wellness & Pharma Merit Award

BBDO / New York + Biscuit

AT&T

The Face of Distracted Driving: Forrest

Branded Content

OS_HW19030M

2019 Health, Wellness & Pharma Merit Award

J Walter Thompson / Sydney + Berlei / Sydney

Berlei

I Touch Myself Project X Serena

Branded Content

OS_HW19031M

2019 Health, Wellness & Pharma Merit Award

WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo

Hospital de Amor

The Fall

Branded Content

OS_HW19032M

2019 Health, Wellness & Pharma Merit Award

J.WALTER THOMPSON / BANGKOK + Houseton Films / BANGKOK

Kleenex

Tiny Doll

Branded Content

OS_HW19033M

2019 Health, Wellness & Pharma Merit Award

Publicis / Singapore + Offroad Films / Mumbai

P&G Vicks India

One In A Million

Branded Content

OS_HW19034M

2019 Health, Wellness & Pharma Merit Award

Cummins&Partners / Melbourne + Specsavers / Melbourne + Scoundrel Films / Sydney

Specsavers

The Error Ridden Ad

Branded Content

OS_HW19035M

2019 Health, Wellness & Pharma Merit Award

&Co. / NoA / Copenhagen + &Co Productions / Copenhagen + Bacon / Copenhagen

VELUX

The Indoor Generation

Branded Content

OS_HW19036M

2019 Health, Wellness & Pharma Merit Award

Clemenger BBDO Sydney / Walsh Bay

Dry July

Ducking Autocorrect

Radio & Audio

OS_HW19079M

2019 Health, Wellness & Pharma Merit Award

J Walter Thompson / Sydney + Berlei / Sydney

Berlei

I Touch Myself Project X Serena

Digital / Social Media

OS_HW19058M

2019 Health, Wellness & Pharma Merit Award

Leo Burnett / London + Ridley Scott Associates / London + The Mill / London

Breast Cancer Care

Booberang

Digital / Social Media

OS_HW19059M

2019 Health, Wellness & Pharma Merit Award

McCann / New York + Cigna / Philadelphia + MRM//McCann / New York

Cigna

Smaller Screen Doctors

Digital / Social Media

OS_HW19060M

2019 Health, Wellness & Pharma Merit Award

FCB New Zealand / Auckland

Health Promotion Agency

Pre-Testie Bestie

Digital / Social Media

OS_HW19061M

2019 Health, Wellness & Pharma Merit Award

BBDO / New York + OPositive + DiniVonMuefflingCommunications

Monica Lewinsky/ Anti-Bullying

#DefyTheName

Digital / Social Media

OS_HW19062M

2019 Health, Wellness & Pharma Merit Award

Cossette / Toronto + SickKids Foundation / Toronto

SickKids Foundation

SickKids VS: #10YearChallenge

Digital / Social Media

OS_HW19063M

2019 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York + FCB Health / New York + Axios NYC / New York

Eli Lilly and Company

The World's Smallest Booth

Out of Home / Pharma

OS_HW19074M

2019 Health, Wellness & Pharma Merit Award

Havas Lynx Group / Manchester

Astra Zeneca

The Attack

Film / Pharma

OS_HW19052M

2019 Health, Wellness & Pharma Merit Award

Matter Unlimited / New York + Whitelist / Los Angeles

Merck For Mothers

Reverse

Film / Pharma

OS_HW19053M

2019 Health, Wellness & Pharma Merit Award

MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan

FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo

THE VOICE OF VOICES

Digital / Use of Technology

OS_HW19064M

2019 Health, Wellness & Pharma Merit Award

Tool / Santa Monica + Pediatric Brain Tumor Foundation / Los Angeles + RPA / Los Angeles + Storefront Music / New York

Pediatric Brain Tumor Foundation

Imaginary Friend Society AR

Digital / Use of Technology

OS_HW19065M

2019 Health, Wellness & Pharma Merit Award

CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul

Samsung Electronics

Bixby Voice Forever

Digital / Use of Technology

OS_HW19066M

2019 Health, Wellness & Pharma Merit Award

Ogilvy / Chicago

Cook County Hospital

The Tiniest Listing

Direct Marketing

OS_HW19041M

2019 Health, Wellness & Pharma Merit Award

The Classic Partnership Advertising / Dubai

Dubai Health Authority

RX Prescription Stickers

Direct Marketing

OS_HW19042M

2019 Health, Wellness & Pharma Merit Award

TAXI / Toronto + United Way / Toronto

United Way

#UNIGNORABLE

Direct Marketing

OS_HW19043M

2019 Health, Wellness & Pharma Merit Award

McCann Health / São Paulo + Lightfarm Brasil / Rio de Janeiro

hospital moinhos de vento

Valuable Inheritance

Print / Health & Wellness

OS_HW19067M

2019 Health, Wellness & Pharma Merit Award

Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid

Samsung

War Correspondents on Breast Cancer

Print / Health & Wellness

OS_HW19068M

2019 Health, Wellness & Pharma Merit Award

Area 23, An FCB Health Network Company / New York

UMD Urgent Care

Around The Corner

Print / Health & Wellness

OS_HW19069M

2019 Health, Wellness & Pharma Merit Award

BETC / São Paulo

Habitat For Humanity

The Dissolving Poster

Out of Home / Health & Wellness

OS_HW19071M

2019 Health, Wellness & Pharma Merit Award

Herezie Group / Paris

HANDICAP INTERNATIONAL

#BodyCantWait

Out of Home / Health & Wellness

OS_HW19072M

2019 Health, Wellness & Pharma Merit Award

Ogilvy / New York

Motorola

Phone-Life Balance

Out of Home / Health & Wellness

OS_HW19073M

2019 Health, Wellness & Pharma Merit Award

Le Bureau AB / Stockholm + Arbetsförmedlingen – Swedish public employment / Stockholm + Camp David / Stockholm + Colony / Stockholm

Arbetsförmedlingen – Swedish public employment

Make Room

Film / Health & Wellness

OS_HW19044M

2019 Health, Wellness & Pharma Merit Award

J Walter Thompson / Sydney + Berlei / Sydney

Berlei

I Touch Myself Project X Serena

Film / Health & Wellness

OS_HW19045M

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