The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Dot Mini. The First Smart Media Device for the Visually Impaired.
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation Category: Products
Blink To Speak
Agency: TBWAIndia / Mumbai
Client: NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation Category: Products
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Out of Home / Health & Wellness
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Public Relations
The Tiniest Listing
Agency: Ogilvy / Chicago
Client: Cook County Hospital Category: Public Relations
Dot Mini. The First Smart Media Device for the Visually Impaired.
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation Category: Digital / Use of Technology
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association Category: Digital / Use of Technology
Dot Mini. The First Smart Media Device for the Visually Impaired.
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation Category: Innovation in Health & Wellness
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Experiential / Immersive / Events
The Rape Tax
Agency: Area 23, An FCB Health Network Company / New York + FCB Global / New York
Client: National Organization for Victim Assistance (NOVA) Category: Direct Marketing
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Print / Health & Wellness
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Public Relations
The Most Vicious Cycle
Agency: McCann / New York
Client: March for Our Lives Category: Public Relations
The Tiniest Listing
Agency: Ogilvy / Chicago
Client: Cook County Hospital Category: Digital / Web & Mobile
Sip Safe
Agency: VMLY&R / Melbourne
Client: Monash University Category: Innovation in Health & Wellness
Blink To Speak
Agency: TBWAIndia / Mumbai
Client: NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation Category: Innovation in Health & Wellness
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association Category: Innovation in Health & Wellness
Hope
Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid
Client: International Committee of the Red Cross Category: Film / Health & Wellness
The Most Vicious Cycle
Agency: McCann / New York + March for our Lives / Parkland
Client: March for our Lives Category: Film / Health & Wellness
5 Million Puffs
Agency: FCB Health / New York + L&A Artist / New York + Boehringer Ingelheim Pharmaceuticals Inc. / Ridgefield, CT
Client: Boehringer Ingelheim Pharmaceuticals Inc. Category: Print / Pharma
War Correspondents on Breast Cancer
Agency: Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid
Client: Samsung Electronics Iberia Category: Branded Content
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Out of Home / Health & Wellness
Air Time
Agency: Cossette / Toronto + Pirate / Toronto + OMD / Toronto + Cossette Media / Toronto
Client: SickKids Foundation Category: Radio & Audio
The World's Smallest Booth
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York + Axios NYC / New York
Client: Eli Lilly and Company Category: Out of Home / Pharma
Welcome to Mavenclad
Agency: McCann Health / London + Studio AKA / London
Client: Merck Category: Integrated Campaign
Make Room
Agency: Le Bureau AB / Stockholm + Arbetsförmedlingen – Swedish public employment / Stockholm + Camp David / Stockholm + Colony / Stockholm
Client: Arbetsförmedlingen – Swedish public employment Category: Film / Health & Wellness
I Touch Myself Project X Serena
Agency: J Walter Thompson / Sydney + Berlei / Sydney
Client: Berlei Category: Film / Health & Wellness
The Fall
Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client: Hospital de Amor Category: Film / Health & Wellness
Good Morning Peyton
Agency: CDM / New York + Link9 / New York
Client: National Organization of Rare Disorders Category: Film / Health & Wellness
Bodybuilder
Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore
Client: Ogilvy & Mather Singapore Category: Film / Health & Wellness
We are all equal. And no one is more equal than anyone else.
Agency: thjnk Zürich AG / Zurich
Client: Pro Infirmis Category: Film / Health & Wellness
90 minutes
Agency: CLM BBDO / Boulogne-Billancourt
Client: St-Hubert Category: Film / Health & Wellness
Boys Don't Cry
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: White Ribbon Category: Film / Health & Wellness
The Tiniest Listing
Agency: Ogilvy / Chicago
Client: Cook County Hospital Category: Direct Marketing
RX Prescription Stickers
Agency: The Classic Partnership Advertising / Dubai
Client: Dubai Health Authority Category: Direct Marketing
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Direct Marketing
No more ups and downs
Agency: Havas Lynx Group / Manchester + Vault 49 / New York
Client: Mundipharma Category: Print / Pharma
The Face of Distracted Driving: Forrest
Agency: BBDO / New York + Biscuit
Client: AT&T Category: Branded Content
I Touch Myself Project X Serena
Agency: J Walter Thompson / Sydney + Berlei / Sydney
Client: Berlei Category: Branded Content
The Fall
Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client: Hospital de Amor Category: Branded Content
Tiny Doll
Agency: J.WALTER THOMPSON / BANGKOK + Houseton Films / BANGKOK
Client: Kleenex Category: Branded Content
One In A Million
Agency: Publicis / Singapore + Offroad Films / Mumbai
Client: P&G Vicks India Category: Branded Content
Award:
2019 Health, Wellness & Pharma Best of Discipline Pencil
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Branded Content
Annual ID:
OS_HW19001G
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Branded Content
Annual ID:
OS_HW19001G
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Dot Incorporation
Title:
Dot Mini. The First Smart Media Device for the Visually Impaired.
Category:
Products
Annual ID:
OS_HW19004G
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
TBWAIndia / Mumbai
Client:
NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation
Title:
Blink To Speak
Category:
Products
Annual ID:
OS_HW19005G
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW19018G
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Public Relations
Annual ID:
OS_HW19020G
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
Ogilvy / Chicago
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Public Relations
Annual ID:
OS_HW19021G
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Dot Incorporation
Title:
Dot Mini. The First Smart Media Device for the Visually Impaired.
Category:
Digital / Use of Technology
Annual ID:
OS_HW19013G
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
BWM Dentsu / Sydney
Client:
The ALS Association
Title:
Project Revoice
Category:
Digital / Use of Technology
Annual ID:
OS_HW19014G
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Dot Incorporation
Title:
Dot Mini. The First Smart Media Device for the Visually Impaired.
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW19025G
Award:
2019 Health, Wellness & Pharma Gold Pencil
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW19003G
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Film / Health & Wellness
Annual ID:
OS_HW19009S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
VMLY&R / Melbourne
Client:
Monash University
Title:
Sip Safe
Category:
Direct Marketing
Annual ID:
OS_HW19007S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
Area 23, An FCB Health Network Company / New York + FCB Global / New York
Client:
National Organization for Victim Assistance (NOVA)
Title:
The Rape Tax
Category:
Direct Marketing
Annual ID:
OS_HW19008S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
TAXI / Toronto + United Way / Toronto
Client:
United Way
Title:
#UNIGNORABLE
Category:
Print / Health & Wellness
Annual ID:
OS_HW19016S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
Carrefour / Massy + Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Public Relations
Annual ID:
OS_HW19022S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
McCann / New York
Client:
March for Our Lives
Title:
The Most Vicious Cycle
Category:
Public Relations
Annual ID:
OS_HW19023S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
Ogilvy / Chicago
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Digital / Web & Mobile
Annual ID:
OS_HW19012S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
VMLY&R / Melbourne
Client:
Monash University
Title:
Sip Safe
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW19026S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
TBWAIndia / Mumbai
Client:
NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation
Title:
Blink To Speak
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW19027S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
BWM Dentsu / Sydney
Client:
The ALS Association
Title:
Project Revoice
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW19028S
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Agency:
Sra Rushmore SA / Madrid + Blur Films / Madrid
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Film / Health & Wellness
Annual ID:
OS_HW19010B
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Agency:
McCann / New York + March for our Lives / Parkland
Client:
March for our Lives
Title:
The Most Vicious Cycle
Category:
Film / Health & Wellness
Annual ID:
OS_HW19011B
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Agency:
FCB Health / New York + L&A Artist / New York + Boehringer Ingelheim Pharmaceuticals Inc. / Ridgefield, CT
Client:
Boehringer Ingelheim Pharmaceuticals Inc.
Title:
5 Million Puffs
Category:
Print / Pharma
Annual ID:
OS_HW19017B
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Agency:
Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid
Client:
Samsung Electronics Iberia
Title:
War Correspondents on Breast Cancer
Category:
Branded Content
Annual ID:
OS_HW19002B
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Agency:
FCB Inferno / London
Client:
Huawei
Title:
Story Sign
Category:
Products
Annual ID:
OS_HW19006B
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Agency:
TAXI / Toronto + United Way / Toronto
Client:
United Way
Title:
#UNIGNORABLE
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW19019B
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Agency:
Cossette / Toronto + Pirate / Toronto + OMD / Toronto + Cossette Media / Toronto
Client:
SickKids Foundation
Title:
Air Time
Category:
Radio & Audio
Annual ID:
OS_HW19024B
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Agency:
FCB Inferno / London
Client:
Huawei
Title:
Story Sign
Category:
Digital / Use of Technology
Annual ID:
OS_HW19015B
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Agency:
FCB Inferno / London
Client:
Huawei
Title:
Story Sign
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW19029B
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + FCB Health / New York + Axios NYC / New York
Client:
Eli Lilly and Company
Title:
The World's Smallest Booth
Category:
Out of Home / Pharma
Annual ID:
OS_HW19074M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
McCann Health / London + Studio AKA / London
Client:
Merck
Title:
Welcome to Mavenclad
Category:
Integrated Campaign
Annual ID:
OS_HW19080M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
McCann / Bristol
Client:
Refuge - Lisa King
Title:
Reversible Poetry
Category:
Integrated Campaign
Annual ID:
OS_HW19081M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Le Bureau AB / Stockholm + Arbetsförmedlingen – Swedish public employment / Stockholm + Camp David / Stockholm + Colony / Stockholm
Client:
Arbetsförmedlingen – Swedish public employment
Title:
Make Room
Category:
Film / Health & Wellness
Annual ID:
OS_HW19044M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
J Walter Thompson / Sydney + Berlei / Sydney
Client:
Berlei
Title:
I Touch Myself Project X Serena
Category:
Film / Health & Wellness
Annual ID:
OS_HW19045M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client:
Hospital de Amor
Title:
The Fall
Category:
Film / Health & Wellness
Annual ID:
OS_HW19046M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
CDM / New York + Link9 / New York
Client:
National Organization of Rare Disorders
Title:
Good Morning Peyton
Category:
Film / Health & Wellness
Annual ID:
OS_HW19047M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore
Client:
Ogilvy & Mather Singapore
Title:
Bodybuilder
Category:
Film / Health & Wellness
Annual ID:
OS_HW19048M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
thjnk Zürich AG / Zurich
Client:
Pro Infirmis
Title:
We are all equal. And no one is more equal than anyone else.
Category:
Film / Health & Wellness
Annual ID:
OS_HW19049M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
CLM BBDO / Boulogne-Billancourt
Client:
St-Hubert
Title:
90 minutes
Category:
Film / Health & Wellness
Annual ID:
OS_HW19050M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto
Client:
White Ribbon
Title:
Boys Don't Cry
Category:
Film / Health & Wellness
Annual ID:
OS_HW19051M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy / Chicago
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Direct Marketing
Annual ID:
OS_HW19041M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
The Classic Partnership Advertising / Dubai
Client:
Dubai Health Authority
Title:
RX Prescription Stickers
Category:
Direct Marketing
Annual ID:
OS_HW19042M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
TAXI / Toronto + United Way / Toronto
Client:
United Way
Title:
#UNIGNORABLE
Category:
Direct Marketing
Annual ID:
OS_HW19043M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Havas Lynx Group / Manchester + Vault 49 / New York
Client:
Mundipharma
Title:
No more ups and downs
Category:
Print / Pharma
Annual ID:
OS_HW19070M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
BBDO / New York + Biscuit
Client:
AT&T
Title:
The Face of Distracted Driving: Forrest
Category:
Branded Content
Annual ID:
OS_HW19030M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
J Walter Thompson / Sydney + Berlei / Sydney
Client:
Berlei
Title:
I Touch Myself Project X Serena
Category:
Branded Content
Annual ID:
OS_HW19031M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client:
Hospital de Amor
Title:
The Fall
Category:
Branded Content
Annual ID:
OS_HW19032M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
J.WALTER THOMPSON / BANGKOK + Houseton Films / BANGKOK
Client:
Kleenex
Title:
Tiny Doll
Category:
Branded Content
Annual ID:
OS_HW19033M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Publicis / Singapore + Offroad Films / Mumbai
Client:
P&G Vicks India
Title:
One In A Million
Category:
Branded Content
Annual ID:
OS_HW19034M
