The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Live Events
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Innovation in Branded Entertainment
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Innovation in Branded Entertainment
Unboxing the Truth Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York Client: Thomson Reuters Corporation Category: Innovation in Branded Entertainment
Welcome Home Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Music Videos
Share Your Gifts Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Short Form Video / Single
Game of Thrones x Bud Light - Joust Agency: Droga5 / New York + Wieden+Kennedy / New York Client: HBO x Bud Light Category: Short Form Video / Single
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Short Form Video / Single
No need to fly – around the world in Germany Agency: Ogilvy / Germany Client: German Rail Category: Use of Technology
Welcome Home Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Long Form Video / Single
Bohemian Rhapsody Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London Client: John Lewis & Partners / Waitrose & Partners Category: Long Form Video / Single
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Corazon - Give Your Heart Agency: JohnXHannes / New York Client: Montefiore Category: Feature Length / Narrative & Documentary
Breaking Ballet Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg Client: Joburg Ballet Category: Short Form Video / Campaign / Series / Episodic
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Audio
webeefin? Agency: VMLY&R / Kansas City + Wendy's / Dublin + Six Course, Inc. / Los Angeles + Ketchum / New York Client: Wendy's Category: Audio

2019 Branded Entertainment Gold Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential / Live Events

OS_BE19001G

2019 Branded Entertainment Gold Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Innovation in Branded Entertainment

OS_BE19042G

2019 Branded Entertainment Gold Pencil

McCann / New York

MGM Resorts International

Universal Love Songs

Innovation in Branded Entertainment

OS_BE19043G

2019 Branded Entertainment Gold Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York

Thomson Reuters Corporation

Unboxing the Truth

Innovation in Branded Entertainment

OS_BE19044G

2019 Branded Entertainment Gold Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Welcome Home

Music Videos

OS_BE19022G

2019 Branded Entertainment Gold Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Share Your Gifts

Short Form Video / Single

OS_BE19002G

2019 Branded Entertainment Gold Pencil

Droga5 / New York + Wieden+Kennedy / New York

HBO x Bud Light

Game of Thrones x Bud Light - Joust

Short Form Video / Single

OS_BE19003G

2019 Branded Entertainment Gold Pencil

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Short Form Video / Single

OS_BE19004G

2019 Branded Entertainment Gold Pencil

Ogilvy / Germany

German Rail

No need to fly – around the world in Germany

Use of Technology

OS_BE19037G

2019 Branded Entertainment Gold Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Welcome Home

Long Form Video / Single

OS_BE19010G

2019 Branded Entertainment Gold Pencil

John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London

John Lewis & Partners / Waitrose & Partners

Bohemian Rhapsody

Long Form Video / Single

OS_BE19011G

2019 Branded Entertainment Gold Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_BE19039G

2019 Branded Entertainment Gold Pencil

JohnXHannes / New York

Montefiore

Corazon - Give Your Heart

Feature Length / Narrative & Documentary

OS_BE19018G

2019 Branded Entertainment Gold Pencil

TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg

Joburg Ballet

Breaking Ballet

Short Form Video / Campaign / Series / Episodic

OS_BE19006G

2019 Branded Entertainment Gold Pencil

McCann / New York

MGM Resorts International

Universal Love Songs

Audio

OS_BE19024G

2019 Branded Entertainment Gold Pencil

VMLY&R / Kansas City + Wendy's / Dublin + Six Course, Inc. / Los Angeles + Ketchum / New York

Wendy's

webeefin?

Audio

OS_BE19025G

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