The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Live Webcast
Nike JDI Dream Crazier Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Short Form Video / Single
Astronaut Reality Helmet Agency: McCann / New York Client: National Geographic Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Corazon - Give Your Heart Agency: JohnXHannes / New York Client: Montefiore Category: Innovation in Branded Entertainment
Dundee: The Son of a Legend Returns Home Agency: Revolver/Will O'Rourke and Biscuit Filmworks / Sydney, Los Angeles + Droga5 / New York Client: Tourism Australia Category: Innovation in Branded Entertainment
The Reese's Candy Converter Agency: Anomaly / New York Client: Reese's Category: Experiential / Brand Installations
David Bowie Is Here Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Experiential / Brand Installations
The Unsilenced Samba Agency: AlmapBBDO / São Paulo Client: AB-Inbev Category: Audio
Westworld: The Maze Agency: 360i / New York + HBO / New York Client: HBO Category: Audio
The Uncensored Playlist Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Client: Reporters without Borders Category: Audio
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Use of Technology
Museum of Romanticism Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Experiential / Live Events
Right on Tracks Agency: 72andSunny / New York + General Mills, Inc. (Cheerios) / Minneapolis + Nexus Studios / New York + Factory Studios / London Client: General Mills, Inc. (Cheerios) Category: Short Form Video / Campaign / Series / Episodic
Las Vegas Love Stories Agency: Virtue / NYC + Partizan / LA Client: Park MGM (MGM Resorts International & Sydell Group) Category: Short Form Video / Campaign / Series / Episodic
Share Your Gifts Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Music Videos
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Gaming / Digital Games
The Face of Distracted Driving: Forrest Agency: BBDO / New York + Biscuit Client: AT&T Category: Long Form Video / Single
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Long Form Video / Single
Return to Chapman's Peak Agency: Net#work BBDO / Johannesburg Client: Mercedes-Benz Category: Long Form Video / Single

2019 Branded Entertainment Bronze Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Live Webcast

OS_BE19021B

2019 Branded Entertainment Bronze Pencil

Wieden+Kennedy / Portland + Nike / Beaverton

Nike

Nike JDI Dream Crazier

Short Form Video / Single

OS_BE19005B

2019 Branded Entertainment Bronze Pencil

McCann / New York

National Geographic

Astronaut Reality Helmet

Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_BE19040B

2019 Branded Entertainment Bronze Pencil

JohnXHannes / New York

Montefiore

Corazon - Give Your Heart

Innovation in Branded Entertainment

OS_BE19046B

2019 Branded Entertainment Bronze Pencil

Revolver/Will O'Rourke and Biscuit Filmworks / Sydney, Los Angeles + Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Innovation in Branded Entertainment

OS_BE19047B

2019 Branded Entertainment Bronze Pencil

Anomaly / New York

Reese's

The Reese's Candy Converter

Experiential / Brand Installations

OS_BE19035B

2019 Branded Entertainment Bronze Pencil

Spotify In-House / New York + UM Worldwide / New York

Spotify

David Bowie Is Here

Experiential / Brand Installations

OS_BE19036B

2019 Branded Entertainment Bronze Pencil

AlmapBBDO / São Paulo

AB-Inbev

The Unsilenced Samba

Audio

OS_BE19026B

2019 Branded Entertainment Bronze Pencil

360i / New York + HBO / New York

HBO

Westworld: The Maze

Audio

OS_BE19027B

2019 Branded Entertainment Bronze Pencil

DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo

Reporters without Borders

The Uncensored Playlist

Audio

OS_BE19028B

2019 Branded Entertainment Bronze Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Use of Technology

OS_BE19038B

2019 Branded Entertainment Bronze Pencil

McCann / Madrid + Ikea / Madrid

Ikea

Museum of Romanticism

Experiential / Live Events

OS_BE19032B

2019 Branded Entertainment Bronze Pencil

72andSunny / New York + General Mills, Inc. (Cheerios) / Minneapolis + Nexus Studios / New York + Factory Studios / London

General Mills, Inc. (Cheerios)

Right on Tracks

Short Form Video / Campaign / Series / Episodic

OS_BE19008B

2019 Branded Entertainment Bronze Pencil

Virtue / NYC + Partizan / LA

Park MGM (MGM Resorts International & Sydell Group)

Las Vegas Love Stories

Short Form Video / Campaign / Series / Episodic

OS_BE19009B

2019 Branded Entertainment Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Share Your Gifts

Music Videos

OS_BE19023B

2019 Branded Entertainment Bronze Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Gaming / Digital Games

OS_BE19029B

2019 Branded Entertainment Bronze Pencil

BBDO / New York + Biscuit

AT&T

The Face of Distracted Driving: Forrest

Long Form Video / Single

OS_BE19015B

2019 Branded Entertainment Bronze Pencil

AMVBBDO / London

Essity

Viva La Vulva

Long Form Video / Single

OS_BE19016B

2019 Branded Entertainment Bronze Pencil

Net#work BBDO / Johannesburg

Mercedes-Benz

Return to Chapman's Peak

Long Form Video / Single

OS_BE19017B

Follow Us