The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Janne Walk
Agency: Perfect Fools / Stockholm
Client: Oddset / Svenska Spel Sport & Casino Category: User-Generated Content
Audio Chords
Agency: Cheil / São Paulo + Shuffle / São Paulo + Volcano Hotmind / São Paulo + Slingshot Tecnologia Digital / São Paulo
Client: Samsung Category: Mobile Apps
A Little Company
Agency: Apple / Cupertino + Furlined / Los Angeles
Client: Apple Category: Short Form Video / Single
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Short Form Video / Single
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client: Gillette (P&G) Category: Short Form Video / Single
Google Year in Search 2018
Agency: Google Brand Studio / San Francisco
Client: Google Category: Short Form Video / Single
Medically Speaking
Agency: Pereira O'Dell / San Francisco
Client: IGNITE National Category: Short Form Video / Single
Lamp 2
Agency: Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Fort York VFX / Toronto + Rooster Editorial / Toronto
Client: IKEA Category: Short Form Video / Single
The Sermon
Agency: DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London
Client: Ubisoft Category: Short Form Video / Single
Famous Cars
Agency: Publicis North America / New York + Hungry Man / New York
Client: Walmart Category: Short Form Video / Single
TAKUMI: A 60,000 hour story on the survival of human craft
Agency: The&Partnership / London
Client: Lexus International Category: Feature Length / Narrative & Documentary
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client: American Express Category: Innovation in Branded Entertainment
The Unknown Platform
Agency: hasan & partners / Helsinki + Elokuvaosakeyhtiö Suomi 2017 / Helsinki + SF Studios / Helsinki + Arilyn / Helsinki
Client: Elokuvaosakeyhtiö Suomi 2017 Category: Innovation in Branded Entertainment
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Innovation in Branded Entertainment
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Innovation in Branded Entertainment
Reranking The Rich
Agency: Forbes / New York + Mediahub / Boston
Client: Nuveen Category: Innovation in Branded Entertainment
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders Category: Innovation in Branded Entertainment
The Evolving Music Video starring Ella Mai
Agency: TBWA\Chiat\Day / Los Angeles + Tool of North America / Los Angeles
Client: The Recording Academy Category: Innovation in Branded Entertainment
The Remarkable Journey of the All-New BMW X5
Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + m ss ng p eces / New York + Elevel / San Francisco
Client: BMW of North America Category: Location-Specific Video
FRIENDSHIT
Agency: GREYnJ UNITED / Bangkok
Client: KASIKORNBANK PUBLIC COMPANY LIMITED Category: Long Form Video / Single
The Arrivals
Agency: &Co. / NoA / Copenhagen + &Co Productions / Copenhagen + Bacon / Copenhagen
Client: SAS Category: Long Form Video / Single
Unfinished Stories
Agency: TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark
Client: Travelers Category: Long Form Video / Campaign / Series / Episodic
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Adidas Category: Experiential / Live Events
Middle Seat Lounge
Agency: Fitzco//McCann / Atlanta
Client: Coca-Cola Category: Experiential / Live Events
Blizzard Store
Agency: Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama
Client: Franquincias Panamenas Category: Experiential / Live Events
Shitty Paper – Made from hate
Agency: Philipp und Keuntje / Hamburg + Goldeimer / Hamburg
Client: Goldeimer gemeinnützige GmbH Category: Experiential / Live Events
The Insect Concerto
Agency: Scholz & Friends / Berlin
Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Experiential / Live Events
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Experiential / Live Events
Reality Bar
Agency: Goodby Silverstein & Partners / San Francisco + Comcast / Xfinity / Philadelphia + Performics / Chicago + The Bait Shoppe / New York
Client: Xfinity Category: Experiential / Live Events
Bluesman
Agency: AKQA / Sao Paulo + Coala Festival / Sao Paulo + Stink Films / Sao Paulo
Client: Baco Exu do Blues Category: Music Videos
Right on Tracks
Agency: 72andSunny / New York + General Mills, Inc. (Cheerios) / Minneapolis + Nexus Studios / London + Factory Studios / London
Client: General Mills, Inc. (Cheerios) Category: Music Videos
The Evolving Music Video starring Ella Mai
Agency: TBWA\Chiat\Day / Los Angeles + Tool of North America / Los Angeles
Client: The Recording Academy Category: Music Videos
Jack White - Corporation
Agency: Third Man Records / Nashville + PRETTYBIRD / Culver City
Client: Third Man Records Category: Music Videos
Google Moments in Search
Agency: Google Brand Studio / San Francisco
Client: Google Category: Short Form Video / Campaign / Series / Episodic
#GirlsDoPoop
Agency: goodstory / Brooklyn + Poo~Pourri / Dallas
Client: Poo~Pourri Category: Short Form Video / Campaign / Series / Episodic
The Insect Concerto
Agency: Scholz & Friends / Berlin
Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Audio
The Day Women Left The Set
Agency: Pagés BBDO / Santo Domingo
Client: La Sirena Category: Live Webcast
REACTLAND
Agency: Wieden+Kennedy / Shanghai
Client: Nike Greater China Category: Gaming / Physical Games
Blizzard Store
Agency: Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama
Client: Franquicias Panamena Category: Experiential / Brand Installations
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Experiential / Brand Installations
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Experiential / Brand Installations
Award:
2019 Branded Entertainment Merit Award
Agency:
Perfect Fools / Stockholm
Client:
Oddset / Svenska Spel Sport & Casino
Title:
The Janne Walk
Category:
User-Generated Content
Annual ID:
OS_BE19097M
Award:
2019 Branded Entertainment Merit Award
Agency:
Cheil / São Paulo + Shuffle / São Paulo + Volcano Hotmind / São Paulo + Slingshot Tecnologia Digital / São Paulo
Client:
Samsung
Title:
Audio Chords
Category:
Mobile Apps
Annual ID:
OS_BE19077M
Award:
2019 Branded Entertainment Merit Award
Agency:
Apple / Cupertino + Furlined / Los Angeles
Client:
Apple
Title:
A Little Company
Category:
Short Form Video / Single
Annual ID:
OS_BE19048M
Award:
2019 Branded Entertainment Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Short Form Video / Single
Annual ID:
OS_BE19049M
Award:
2019 Branded Entertainment Merit Award
Agency:
GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client:
Gillette (P&G)
Title:
We Believe
Category:
Short Form Video / Single
Annual ID:
OS_BE19050M
Award:
2019 Branded Entertainment Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Google Year in Search 2018
Category:
Short Form Video / Single
Annual ID:
OS_BE19051M
Award:
2019 Branded Entertainment Merit Award
Agency:
Pereira O'Dell / San Francisco
Client:
IGNITE National
Title:
Medically Speaking
Category:
Short Form Video / Single
Annual ID:
OS_BE19052M
Award:
2019 Branded Entertainment Merit Award
Agency:
Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Fort York VFX / Toronto + Rooster Editorial / Toronto
Client:
IKEA
Title:
Lamp 2
Category:
Short Form Video / Single
Annual ID:
OS_BE19053M
Award:
2019 Branded Entertainment Merit Award
Agency:
Energy BBDO / Chicago
Client:
Mars Inc.
Title:
Martin's Regret
Category:
Short Form Video / Single
Annual ID:
OS_BE19054M
Award:
2019 Branded Entertainment Merit Award
Agency:
Mekanism / San Francisco
Client:
MedMen
Title:
The New Normal
Category:
Short Form Video / Single
Annual ID:
OS_BE19055M
Award:
2019 Branded Entertainment Merit Award
Agency:
BBDO / Toronto
Client:
Right To Play
Title:
Anthem
Category:
Short Form Video / Single
Annual ID:
OS_BE19056M
Award:
2019 Branded Entertainment Merit Award
Agency:
DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London
Client:
Ubisoft
Title:
The Sermon
Category:
Short Form Video / Single
Annual ID:
OS_BE19057M
Award:
2019 Branded Entertainment Merit Award
Agency:
Publicis North America / New York + Hungry Man / New York
Client:
Walmart
Title:
Famous Cars
Category:
Short Form Video / Single
Annual ID:
OS_BE19058M
Award:
2019 Branded Entertainment Merit Award
Agency:
The&Partnership / London
Client:
Lexus International
Title:
TAKUMI: A 60,000 hour story on the survival of human craft
Category:
Feature Length / Narrative & Documentary
Annual ID:
OS_BE19065M
Award:
2019 Branded Entertainment Merit Award
Agency:
Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client:
American Express
Title:
American Express Jersey Assurance
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19098M
Award:
2019 Branded Entertainment Merit Award
Agency:
hasan & partners / Helsinki + Elokuvaosakeyhtiö Suomi 2017 / Helsinki + SF Studios / Helsinki + Arilyn / Helsinki
Client:
Elokuvaosakeyhtiö Suomi 2017
Title:
The Unknown Platform
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19099M
Award:
2019 Branded Entertainment Merit Award
Agency:
PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19100M
Award:
2019 Branded Entertainment Merit Award
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19101M
Award:
2019 Branded Entertainment Merit Award
Agency:
Forbes / New York + Mediahub / Boston
Client:
Nuveen
Title:
Reranking The Rich
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19102M
Award:
2019 Branded Entertainment Merit Award
Agency:
DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19103M
Award:
2019 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles + Tool of North America / Los Angeles
Client:
The Recording Academy
Title:
The Evolving Music Video starring Ella Mai
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19104M
Award:
2019 Branded Entertainment Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + m ss ng p eces / New York + Elevel / San Francisco
Client:
BMW of North America
Title:
The Remarkable Journey of the All-New BMW X5
Category:
Location-Specific Video
Annual ID:
OS_BE19067M
Award:
2019 Branded Entertainment Merit Award
Agency:
Buzzman / 75010, Paris
Client:
DELSEY PARIS
Title:
THE HERITAGE
Category:
Long Form Video / Single
Annual ID:
OS_BE19061M
Award:
2019 Branded Entertainment Merit Award
Agency:
GREYnJ UNITED / Bangkok
Client:
KASIKORNBANK PUBLIC COMPANY LIMITED
Title:
FRIENDSHIT
Category:
Long Form Video / Single
Annual ID:
OS_BE19062M
Award:
2019 Branded Entertainment Merit Award
Agency:
&Co. / NoA / Copenhagen + &Co Productions / Copenhagen + Bacon / Copenhagen
Client:
SAS
Title:
The Arrivals
Category:
Long Form Video / Single
Annual ID:
OS_BE19063M
Award:
2019 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark
Client:
Travelers
Title:
Unfinished Stories
Category:
Long Form Video / Campaign / Series / Episodic
Annual ID:
OS_BE19064M
Award:
2019 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Experiential / Live Events
Annual ID:
OS_BE19079M
Award:
2019 Branded Entertainment Merit Award
Agency:
Fitzco//McCann / Atlanta
Client:
Coca-Cola
Title:
Middle Seat Lounge
Category:
Experiential / Live Events
Annual ID:
OS_BE19080M
Award:
2019 Branded Entertainment Merit Award
Agency:
Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama
Client:
Franquincias Panamenas
Title:
Blizzard Store
Category:
Experiential / Live Events
Annual ID:
OS_BE19081M
Award:
2019 Branded Entertainment Merit Award
Agency:
Philipp und Keuntje / Hamburg + Goldeimer / Hamburg
Client:
Goldeimer gemeinnützige GmbH
Title:
Shitty Paper – Made from hate
Category:
Experiential / Live Events
Annual ID:
OS_BE19082M
Award:
2019 Branded Entertainment Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Karajan Academy of the Berlin Philharmonics + WWF
Title:
The Insect Concerto
Category:
Experiential / Live Events
Annual ID:
OS_BE19083M
Award:
2019 Branded Entertainment Merit Award
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Experiential / Live Events
Annual ID:
OS_BE19084M
Award:
2019 Branded Entertainment Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Comcast / Xfinity / Philadelphia + Performics / Chicago + The Bait Shoppe / New York
Client:
Xfinity
Title:
Reality Bar
Category:
Experiential / Live Events
Annual ID:
OS_BE19085M
Award:
2019 Branded Entertainment Merit Award
Agency:
AKQA / Sao Paulo + Coala Festival / Sao Paulo + Stink Films / Sao Paulo
Client:
Baco Exu do Blues
Title:
Bluesman
Category:
Music Videos
Annual ID:
OS_BE19068M
Award:
2019 Branded Entertainment Merit Award
Agency:
AMVBBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Music Videos
Annual ID:
OS_BE19069M
Award:
2019 Branded Entertainment Merit Award
Agency:
72andSunny / New York + General Mills, Inc. (Cheerios) / Minneapolis + Nexus Studios / London + Factory Studios / London
Client:
General Mills, Inc. (Cheerios)
Title:
Right on Tracks
Category:
Music Videos
Annual ID:
OS_BE19070M
Award:
2019 Branded Entertainment Merit Award
Agency:
McCann / New York
Client:
March for Our Lives
Title:
The Most Vicious Cycle
Category:
Music Videos
Annual ID:
OS_BE19071M
Award:
2019 Branded Entertainment Merit Award
Agency:
Park Pictures LLC / New York
Client:
Sam Fender
Title:
Dead Boys
Category:
Music Videos
Annual ID:
OS_BE19072M
Award:
2019 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles + Tool of North America / Los Angeles
Client:
The Recording Academy
Title:
The Evolving Music Video starring Ella Mai
Category:
Music Videos
Annual ID:
OS_BE19073M
Award:
2019 Branded Entertainment Merit Award
Agency:
Third Man Records / Nashville + PRETTYBIRD / Culver City
Client:
Third Man Records
Title:
Jack White - Corporation
Category:
Music Videos
Annual ID:
OS_BE19074M
Award:
2019 Branded Entertainment Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Google Moments in Search
Category:
Short Form Video / Campaign / Series / Episodic
Annual ID:
OS_BE19059M
Award:
2019 Branded Entertainment Merit Award
Agency:
goodstory / Brooklyn + Poo~Pourri / Dallas
Client:
Poo~Pourri
Title:
#GirlsDoPoop
Category:
Short Form Video / Campaign / Series / Episodic
Annual ID:
OS_BE19060M
Award:
2019 Branded Entertainment Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Karajan Academy of the Berlin Philharmonics + WWF
Title:
The Insect Concerto
Category:
Audio
Annual ID:
OS_BE19075M
Award:
2019 Branded Entertainment Merit Award
Agency:
King James Group / Cape Town
Client:
Sanlam
Title:
The 200 Year Old
Category:
Audio
Annual ID:
OS_BE19076M
Award:
2019 Branded Entertainment Merit Award
Agency:
Pagés BBDO / Santo Domingo
Client:
La Sirena
Title:
The Day Women Left The Set
Category:
Live Webcast
Annual ID:
OS_BE19066M
Award:
2019 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Shanghai
Client:
Nike Greater China
Title:
REACTLAND
Category:
Gaming / Physical Games
Annual ID:
OS_BE19078M
Award:
2019 Branded Entertainment Merit Award
Agency:
SID LEE / PARIS
Client:
ADOVA
Title:
Seen by TRECA
Category:
Experiential / Brand Installations
Annual ID:
OS_BE19086M
Award:
2019 Branded Entertainment Merit Award
Agency:
Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama
Client:
Franquicias Panamena
Title:
Blizzard Store
Category:
Experiential / Brand Installations
Annual ID:
OS_BE19087M
Award:
2019 Branded Entertainment Merit Award
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Experiential / Brand Installations
Annual ID:
OS_BE19088M
Award:
2019 Branded Entertainment Merit Award
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Experiential / Brand Installations
Annual ID:
OS_BE19089M
