The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

THE HERITAGE Agency: Buzzman / 75010, Paris Client: DELSEY PARIS Category: Long Form Video / Single
FRIENDSHIT Agency: GREYnJ UNITED / Bangkok Client: KASIKORNBANK PUBLIC COMPANY LIMITED Category: Long Form Video / Single
The Arrivals Agency: &Co. / NoA / Copenhagen + &Co Productions / Copenhagen + Bacon / Copenhagen Client: SAS Category: Long Form Video / Single
The Insect Concerto Agency: Scholz & Friends / Berlin Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Audio
The 200 Year Old Agency: King James Group / Cape Town Client: Sanlam Category: Audio
The Remarkable Journey of the All-New BMW X5 Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + m ss ng p eces / New York + Elevel / San Francisco Client: BMW of North America Category: Location-Specific Video
Google Moments in Search Agency: Google Brand Studio / San Francisco Client: Google Category: Short Form Video / Campaign / Series / Episodic
#GirlsDoPoop Agency: goodstory / Brooklyn + Poo~Pourri / Dallas Client: Poo~Pourri Category: Short Form Video / Campaign / Series / Episodic
TAKUMI: A 60,000 hour story on the survival of human craft Agency: The&Partnership / London Client: Lexus International Category: Feature Length / Narrative & Documentary
A Little Company Agency: Apple / Cupertino + Furlined / Los Angeles Client: Apple Category: Short Form Video / Single
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Short Form Video / Single
We Believe Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Short Form Video / Single
Google Year in Search 2018 Agency: Google Brand Studio / San Francisco Client: Google Category: Short Form Video / Single
Medically Speaking Agency: Pereira O'Dell / San Francisco Client: IGNITE National Category: Short Form Video / Single
Lamp 2 Agency: Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Fort York VFX / Toronto + Rooster Editorial / Toronto Client: IKEA Category: Short Form Video / Single
Martin's Regret Agency: Energy BBDO / Chicago Client: Mars Inc. Category: Short Form Video / Single
The New Normal Agency: Mekanism / San Francisco Client: MedMen Category: Short Form Video / Single
Anthem Agency: BBDO / Toronto Client: Right To Play Category: Short Form Video / Single
The Sermon Agency: DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London Client: Ubisoft Category: Short Form Video / Single
Famous Cars Agency: Publicis North America / New York + Hungry Man / New York Client: Walmart Category: Short Form Video / Single
Seen by TRECA Agency: SID LEE / PARIS Client: ADOVA Category: Experiential / Brand Installations
Blizzard Store Agency: Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama Client: Franquicias Panamena Category: Experiential / Brand Installations
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Brand Installations
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Experiential / Brand Installations
Astronaut Reality Helmet Agency: McCann / New York Client: National Geographic Category: Experiential / Brand Installations
Dutch Masterjuices Agency: Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam Client: Ogilvy & Mather Singapore Category: Experiential / Brand Installations
Handheld Concert Agency: The Nine / Shanghai Client: Rokid Me / The Portable Smart Speaker Category: Experiential / Brand Installations
The Restaurant With No Food Agency: Ogilvy UK / London Client: Unilever Category: Experiential / Brand Installations
Bluesman Agency: AKQA / Sao Paulo + Coala Festival / Sao Paulo + Stink Films / Sao Paulo Client: Baco Exu do Blues Category: Music Videos
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Music Videos
Right on Tracks Agency: 72andSunny / New York + General Mills, Inc. (Cheerios) / Minneapolis + Nexus Studios / London + Factory Studios / London Client: General Mills, Inc. (Cheerios) Category: Music Videos
The Most Vicious Cycle Agency: McCann / New York Client: March for Our Lives Category: Music Videos
Dead Boys Agency: Park Pictures LLC / New York Client: Sam Fender Category: Music Videos
The Evolving Music Video starring Ella Mai Agency: TBWA\Chiat\Day / Los Angeles + Tool of North America / Los Angeles Client: The Recording Academy Category: Music Videos
Jack White - Corporation Agency: Third Man Records / Nashville + PRETTYBIRD / Culver City Client: Third Man Records Category: Music Videos
REACTLAND Agency: Wieden+Kennedy / Shanghai Client: Nike Greater China Category: Gaming / Physical Games
Hearprint Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Use of Technology
The Unknown Face Agency: FF / Paris + Historial de la Grande Guerre de / Péronne Client: L'Historial de la Grande Guerre de Péronne Category: Use of Technology
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Use of Technology
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Experiential / Live Events
Middle Seat Lounge Agency: Fitzco//McCann / Atlanta Client: Coca-Cola Category: Experiential / Live Events
Blizzard Store Agency: Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama Client: Franquincias Panamenas Category: Experiential / Live Events
Shitty Paper – Made from hate Agency: Philipp und Keuntje / Hamburg + Goldeimer / Hamburg Client: Goldeimer gemeinnützige GmbH Category: Experiential / Live Events
The Insect Concerto Agency: Scholz & Friends / Berlin Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Experiential / Live Events
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Experiential / Live Events
Reality Bar Agency: Goodby Silverstein & Partners / San Francisco + Comcast / Xfinity / Philadelphia + Performics / Chicago + The Bait Shoppe / New York Client: Xfinity Category: Experiential / Live Events
American Express Jersey Assurance Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York Client: American Express Category: Innovation in Branded Entertainment
The Unknown Platform Agency: hasan & partners / Helsinki + Elokuvaosakeyhtiö Suomi 2017 / Helsinki + SF Studios / Helsinki + Arilyn / Helsinki Client: Elokuvaosakeyhtiö Suomi 2017 Category: Innovation in Branded Entertainment
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Innovation in Branded Entertainment
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Innovation in Branded Entertainment

2019 Branded Entertainment Merit Award

Buzzman / 75010, Paris

DELSEY PARIS

THE HERITAGE

Long Form Video / Single

OS_BE19061M

2019 Branded Entertainment Merit Award

GREYnJ UNITED / Bangkok

KASIKORNBANK PUBLIC COMPANY LIMITED

FRIENDSHIT

Long Form Video / Single

OS_BE19062M

2019 Branded Entertainment Merit Award

&Co. / NoA / Copenhagen + &Co Productions / Copenhagen + Bacon / Copenhagen

SAS

The Arrivals

Long Form Video / Single

OS_BE19063M

2019 Branded Entertainment Merit Award

Scholz & Friends / Berlin

Karajan Academy of the Berlin Philharmonics + WWF

The Insect Concerto

Audio

OS_BE19075M

2019 Branded Entertainment Merit Award

King James Group / Cape Town

Sanlam

The 200 Year Old

Audio

OS_BE19076M

2019 Branded Entertainment Merit Award

Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + m ss ng p eces / New York + Elevel / San Francisco

BMW of North America

The Remarkable Journey of the All-New BMW X5

Location-Specific Video

OS_BE19067M

2019 Branded Entertainment Merit Award

Google Brand Studio / San Francisco

Google

Google Moments in Search

Short Form Video / Campaign / Series / Episodic

OS_BE19059M

2019 Branded Entertainment Merit Award

goodstory / Brooklyn + Poo~Pourri / Dallas

Poo~Pourri

#GirlsDoPoop

Short Form Video / Campaign / Series / Episodic

OS_BE19060M

2019 Branded Entertainment Merit Award

The&Partnership / London

Lexus International

TAKUMI: A 60,000 hour story on the survival of human craft

Feature Length / Narrative & Documentary

OS_BE19065M

2019 Branded Entertainment Merit Award

Apple / Cupertino + Furlined / Los Angeles

Apple

A Little Company

Short Form Video / Single

OS_BE19048M

2019 Branded Entertainment Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Short Form Video / Single

OS_BE19049M

2019 Branded Entertainment Merit Award

GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York

Gillette (P&G)

We Believe

Short Form Video / Single

OS_BE19050M

2019 Branded Entertainment Merit Award

Google Brand Studio / San Francisco

Google

Google Year in Search 2018

Short Form Video / Single

OS_BE19051M

2019 Branded Entertainment Merit Award

Pereira O'Dell / San Francisco

IGNITE National

Medically Speaking

Short Form Video / Single

OS_BE19052M

2019 Branded Entertainment Merit Award

Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Fort York VFX / Toronto + Rooster Editorial / Toronto

IKEA

Lamp 2

Short Form Video / Single

OS_BE19053M

2019 Branded Entertainment Merit Award

Energy BBDO / Chicago

Mars Inc.

Martin's Regret

Short Form Video / Single

OS_BE19054M

2019 Branded Entertainment Merit Award

Mekanism / San Francisco

MedMen

The New Normal

Short Form Video / Single

OS_BE19055M

2019 Branded Entertainment Merit Award

BBDO / Toronto

Right To Play

Anthem

Short Form Video / Single

OS_BE19056M

2019 Branded Entertainment Merit Award

DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London

Ubisoft

The Sermon

Short Form Video / Single

OS_BE19057M

2019 Branded Entertainment Merit Award

Publicis North America / New York + Hungry Man / New York

Walmart

Famous Cars

Short Form Video / Single

OS_BE19058M

2019 Branded Entertainment Merit Award

SID LEE / PARIS

ADOVA

Seen by TRECA

Experiential / Brand Installations

OS_BE19086M

2019 Branded Entertainment Merit Award

Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama

Franquicias Panamena

Blizzard Store

Experiential / Brand Installations

OS_BE19087M

2019 Branded Entertainment Merit Award

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential / Brand Installations

OS_BE19088M

2019 Branded Entertainment Merit Award

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Experiential / Brand Installations

OS_BE19089M

2019 Branded Entertainment Merit Award

McCann / New York

National Geographic

Astronaut Reality Helmet

Experiential / Brand Installations

OS_BE19090M

2019 Branded Entertainment Merit Award

Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam

Ogilvy & Mather Singapore

Dutch Masterjuices

Experiential / Brand Installations

OS_BE19091M

2019 Branded Entertainment Merit Award

The Nine / Shanghai

Rokid Me / The Portable Smart Speaker

Handheld Concert

Experiential / Brand Installations

OS_BE19092M

2019 Branded Entertainment Merit Award

Ogilvy UK / London

Unilever

The Restaurant With No Food

Experiential / Brand Installations

OS_BE19093M

2019 Branded Entertainment Merit Award

AKQA / Sao Paulo + Coala Festival / Sao Paulo + Stink Films / Sao Paulo

Baco Exu do Blues

Bluesman

Music Videos

OS_BE19068M

2019 Branded Entertainment Merit Award

AMVBBDO / London

Essity

Viva La Vulva

Music Videos

OS_BE19069M

2019 Branded Entertainment Merit Award

72andSunny / New York + General Mills, Inc. (Cheerios) / Minneapolis + Nexus Studios / London + Factory Studios / London

General Mills, Inc. (Cheerios)

Right on Tracks

Music Videos

OS_BE19070M

2019 Branded Entertainment Merit Award

McCann / New York

March for Our Lives

The Most Vicious Cycle

Music Videos

OS_BE19071M

2019 Branded Entertainment Merit Award

Park Pictures LLC / New York

Sam Fender

Dead Boys

Music Videos

OS_BE19072M

2019 Branded Entertainment Merit Award

TBWA\Chiat\Day / Los Angeles + Tool of North America / Los Angeles

The Recording Academy

The Evolving Music Video starring Ella Mai

Music Videos

OS_BE19073M

2019 Branded Entertainment Merit Award

Third Man Records / Nashville + PRETTYBIRD / Culver City

Third Man Records

Jack White - Corporation

Music Videos

OS_BE19074M

2019 Branded Entertainment Merit Award

Wieden+Kennedy / Shanghai

Nike Greater China

REACTLAND

Gaming / Physical Games

OS_BE19078M

2019 Branded Entertainment Merit Award

CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney

Cochlear

Hearprint

Use of Technology

OS_BE19094M

2019 Branded Entertainment Merit Award

FF / Paris + Historial de la Grande Guerre de / Péronne

L'Historial de la Grande Guerre de Péronne

The Unknown Face

Use of Technology

OS_BE19095M

2019 Branded Entertainment Merit Award

Mother / New York

The New York Public Library

Insta Novels

Use of Technology

OS_BE19096M

2019 Branded Entertainment Merit Award

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Adidas

Billie Jean King Your Shoes

Experiential / Live Events

OS_BE19079M

2019 Branded Entertainment Merit Award

Fitzco//McCann / Atlanta

Coca-Cola

Middle Seat Lounge

Experiential / Live Events

OS_BE19080M

2019 Branded Entertainment Merit Award

Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama

Franquincias Panamenas

Blizzard Store

Experiential / Live Events

OS_BE19081M

2019 Branded Entertainment Merit Award

Philipp und Keuntje / Hamburg + Goldeimer / Hamburg

Goldeimer gemeinnützige GmbH

Shitty Paper – Made from hate

Experiential / Live Events

OS_BE19082M

2019 Branded Entertainment Merit Award

Scholz & Friends / Berlin

Karajan Academy of the Berlin Philharmonics + WWF

The Insect Concerto

Experiential / Live Events

OS_BE19083M

2019 Branded Entertainment Merit Award

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Experiential / Live Events

OS_BE19084M

2019 Branded Entertainment Merit Award

Goodby Silverstein & Partners / San Francisco + Comcast / Xfinity / Philadelphia + Performics / Chicago + The Bait Shoppe / New York

Xfinity

Reality Bar

Experiential / Live Events

OS_BE19085M

2019 Branded Entertainment Merit Award

Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York

American Express

American Express Jersey Assurance

Innovation in Branded Entertainment

OS_BE19098M

2019 Branded Entertainment Merit Award

hasan & partners / Helsinki + Elokuvaosakeyhtiö Suomi 2017 / Helsinki + SF Studios / Helsinki + Arilyn / Helsinki

Elokuvaosakeyhtiö Suomi 2017

The Unknown Platform

Innovation in Branded Entertainment

OS_BE19099M

2019 Branded Entertainment Merit Award

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Innovation in Branded Entertainment

OS_BE19100M

2019 Branded Entertainment Merit Award

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Innovation in Branded Entertainment

OS_BE19101M

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