The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Seen by TRECA Agency: SID LEE / PARIS Client: ADOVA Category: Experiential / Brand Installations
Blizzard Store Agency: Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama Client: Franquicias Panamena Category: Experiential / Brand Installations
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Brand Installations
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Experiential / Brand Installations
Astronaut Reality Helmet Agency: McCann / New York Client: National Geographic Category: Experiential / Brand Installations
Dutch Masterjuices Agency: Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam Client: Ogilvy & Mather Singapore Category: Experiential / Brand Installations
Handheld Concert Agency: The Nine / Shanghai Client: Rokid Me / The Portable Smart Speaker Category: Experiential / Brand Installations
The Restaurant With No Food Agency: Ogilvy UK / London Client: Unilever Category: Experiential / Brand Installations
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Experiential / Live Events
Middle Seat Lounge Agency: Fitzco//McCann / Atlanta Client: Coca-Cola Category: Experiential / Live Events
Blizzard Store Agency: Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama Client: Franquincias Panamenas Category: Experiential / Live Events
Shitty Paper – Made from hate Agency: Philipp und Keuntje / Hamburg + Goldeimer / Hamburg Client: Goldeimer gemeinnützige GmbH Category: Experiential / Live Events
The Insect Concerto Agency: Scholz & Friends / Berlin Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Experiential / Live Events
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Experiential / Live Events
Reality Bar Agency: Goodby Silverstein & Partners / San Francisco + Comcast / Xfinity / Philadelphia + Performics / Chicago + The Bait Shoppe / New York Client: Xfinity Category: Experiential / Live Events
TAKUMI: A 60,000 hour story on the survival of human craft Agency: The&Partnership / London Client: Lexus International Category: Feature Length / Narrative & Documentary
Google Moments in Search Agency: Google Brand Studio / San Francisco Client: Google Category: Short Form Video / Campaign / Series / Episodic
#GirlsDoPoop Agency: goodstory / Brooklyn + Poo~Pourri / Dallas Client: Poo~Pourri Category: Short Form Video / Campaign / Series / Episodic
The Insect Concerto Agency: Scholz & Friends / Berlin Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Audio
The 200 Year Old Agency: King James Group / Cape Town Client: Sanlam Category: Audio
American Express Jersey Assurance Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York Client: American Express Category: Innovation in Branded Entertainment
The Unknown Platform Agency: hasan & partners / Helsinki + Elokuvaosakeyhtiö Suomi 2017 / Helsinki + SF Studios / Helsinki + Arilyn / Helsinki Client: Elokuvaosakeyhtiö Suomi 2017 Category: Innovation in Branded Entertainment
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Innovation in Branded Entertainment
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Innovation in Branded Entertainment
Reranking The Rich Agency: Forbes / New York + Mediahub / Boston Client: Nuveen Category: Innovation in Branded Entertainment
The Uncensored Playlist Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo Client: Reporters without Borders Category: Innovation in Branded Entertainment
The Evolving Music Video starring Ella Mai Agency: TBWA\Chiat\Day / Los Angeles + Tool of North America / Los Angeles Client: The Recording Academy Category: Innovation in Branded Entertainment
Unfinished Stories Agency: TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark Client: Travelers Category: Long Form Video / Campaign / Series / Episodic
Audio Chords Agency: Cheil / São Paulo + Shuffle / São Paulo + Volcano Hotmind / São Paulo + Slingshot Tecnologia Digital / São Paulo Client: Samsung Category: Mobile Apps
Hearprint Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Use of Technology
The Unknown Face Agency: FF / Paris + Historial de la Grande Guerre de / Péronne Client: L'Historial de la Grande Guerre de Péronne Category: Use of Technology
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Use of Technology
The Janne Walk Agency: Perfect Fools / Stockholm Client: Oddset / Svenska Spel Sport & Casino Category: User-Generated Content
Bluesman Agency: AKQA / Sao Paulo + Coala Festival / Sao Paulo + Stink Films / Sao Paulo Client: Baco Exu do Blues Category: Music Videos
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Music Videos
Right on Tracks Agency: 72andSunny / New York + General Mills, Inc. (Cheerios) / Minneapolis + Nexus Studios / London + Factory Studios / London Client: General Mills, Inc. (Cheerios) Category: Music Videos
The Most Vicious Cycle Agency: McCann / New York Client: March for Our Lives Category: Music Videos
Dead Boys Agency: Park Pictures LLC / New York Client: Sam Fender Category: Music Videos
The Evolving Music Video starring Ella Mai Agency: TBWA\Chiat\Day / Los Angeles + Tool of North America / Los Angeles Client: The Recording Academy Category: Music Videos
Jack White - Corporation Agency: Third Man Records / Nashville + PRETTYBIRD / Culver City Client: Third Man Records Category: Music Videos
The Day Women Left The Set Agency: Pagés BBDO / Santo Domingo Client: La Sirena Category: Live Webcast
The Remarkable Journey of the All-New BMW X5 Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + m ss ng p eces / New York + Elevel / San Francisco Client: BMW of North America Category: Location-Specific Video
A Little Company Agency: Apple / Cupertino + Furlined / Los Angeles Client: Apple Category: Short Form Video / Single
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Short Form Video / Single
We Believe Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Short Form Video / Single
Google Year in Search 2018 Agency: Google Brand Studio / San Francisco Client: Google Category: Short Form Video / Single
Medically Speaking Agency: Pereira O'Dell / San Francisco Client: IGNITE National Category: Short Form Video / Single
Lamp 2 Agency: Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Fort York VFX / Toronto + Rooster Editorial / Toronto Client: IKEA Category: Short Form Video / Single
Martin's Regret Agency: Energy BBDO / Chicago Client: Mars Inc. Category: Short Form Video / Single
The New Normal Agency: Mekanism / San Francisco Client: MedMen Category: Short Form Video / Single

2019 Branded Entertainment Merit Award

SID LEE / PARIS

ADOVA

Seen by TRECA

Experiential / Brand Installations

OS_BE19086M

2019 Branded Entertainment Merit Award

Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama

Franquicias Panamena

Blizzard Store

Experiential / Brand Installations

OS_BE19087M

2019 Branded Entertainment Merit Award

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential / Brand Installations

OS_BE19088M

2019 Branded Entertainment Merit Award

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Experiential / Brand Installations

OS_BE19089M

2019 Branded Entertainment Merit Award

McCann / New York

National Geographic

Astronaut Reality Helmet

Experiential / Brand Installations

OS_BE19090M

2019 Branded Entertainment Merit Award

Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam

Ogilvy & Mather Singapore

Dutch Masterjuices

Experiential / Brand Installations

OS_BE19091M

2019 Branded Entertainment Merit Award

The Nine / Shanghai

Rokid Me / The Portable Smart Speaker

Handheld Concert

Experiential / Brand Installations

OS_BE19092M

2019 Branded Entertainment Merit Award

Ogilvy UK / London

Unilever

The Restaurant With No Food

Experiential / Brand Installations

OS_BE19093M

2019 Branded Entertainment Merit Award

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Adidas

Billie Jean King Your Shoes

Experiential / Live Events

OS_BE19079M

2019 Branded Entertainment Merit Award

Fitzco//McCann / Atlanta

Coca-Cola

Middle Seat Lounge

Experiential / Live Events

OS_BE19080M

2019 Branded Entertainment Merit Award

Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama

Franquincias Panamenas

Blizzard Store

Experiential / Live Events

OS_BE19081M

2019 Branded Entertainment Merit Award

Philipp und Keuntje / Hamburg + Goldeimer / Hamburg

Goldeimer gemeinnützige GmbH

Shitty Paper – Made from hate

Experiential / Live Events

OS_BE19082M

2019 Branded Entertainment Merit Award

Scholz & Friends / Berlin

Karajan Academy of the Berlin Philharmonics + WWF

The Insect Concerto

Experiential / Live Events

OS_BE19083M

2019 Branded Entertainment Merit Award

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Experiential / Live Events

OS_BE19084M

2019 Branded Entertainment Merit Award

Goodby Silverstein & Partners / San Francisco + Comcast / Xfinity / Philadelphia + Performics / Chicago + The Bait Shoppe / New York

Xfinity

Reality Bar

Experiential / Live Events

OS_BE19085M

2019 Branded Entertainment Merit Award

The&Partnership / London

Lexus International

TAKUMI: A 60,000 hour story on the survival of human craft

Feature Length / Narrative & Documentary

OS_BE19065M

2019 Branded Entertainment Merit Award

Google Brand Studio / San Francisco

Google

Google Moments in Search

Short Form Video / Campaign / Series / Episodic

OS_BE19059M

2019 Branded Entertainment Merit Award

goodstory / Brooklyn + Poo~Pourri / Dallas

Poo~Pourri

#GirlsDoPoop

Short Form Video / Campaign / Series / Episodic

OS_BE19060M

2019 Branded Entertainment Merit Award

Scholz & Friends / Berlin

Karajan Academy of the Berlin Philharmonics + WWF

The Insect Concerto

Audio

OS_BE19075M

2019 Branded Entertainment Merit Award

King James Group / Cape Town

Sanlam

The 200 Year Old

Audio

OS_BE19076M

2019 Branded Entertainment Merit Award

Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York

American Express

American Express Jersey Assurance

Innovation in Branded Entertainment

OS_BE19098M

2019 Branded Entertainment Merit Award

hasan & partners / Helsinki + Elokuvaosakeyhtiö Suomi 2017 / Helsinki + SF Studios / Helsinki + Arilyn / Helsinki

Elokuvaosakeyhtiö Suomi 2017

The Unknown Platform

Innovation in Branded Entertainment

OS_BE19099M

2019 Branded Entertainment Merit Award

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Innovation in Branded Entertainment

OS_BE19100M

2019 Branded Entertainment Merit Award

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Innovation in Branded Entertainment

OS_BE19101M

2019 Branded Entertainment Merit Award

Forbes / New York + Mediahub / Boston

Nuveen

Reranking The Rich

Innovation in Branded Entertainment

OS_BE19102M

2019 Branded Entertainment Merit Award

DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo

Reporters without Borders

The Uncensored Playlist

Innovation in Branded Entertainment

OS_BE19103M

2019 Branded Entertainment Merit Award

TBWA\Chiat\Day / Los Angeles + Tool of North America / Los Angeles

The Recording Academy

The Evolving Music Video starring Ella Mai

Innovation in Branded Entertainment

OS_BE19104M

2019 Branded Entertainment Merit Award

TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark

Travelers

Unfinished Stories

Long Form Video / Campaign / Series / Episodic

OS_BE19064M

2019 Branded Entertainment Merit Award

Cheil / São Paulo + Shuffle / São Paulo + Volcano Hotmind / São Paulo + Slingshot Tecnologia Digital / São Paulo

Samsung

Audio Chords

Mobile Apps

OS_BE19077M

2019 Branded Entertainment Merit Award

CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney

Cochlear

Hearprint

Use of Technology

OS_BE19094M

2019 Branded Entertainment Merit Award

FF / Paris + Historial de la Grande Guerre de / Péronne

L'Historial de la Grande Guerre de Péronne

The Unknown Face

Use of Technology

OS_BE19095M

2019 Branded Entertainment Merit Award

Mother / New York

The New York Public Library

Insta Novels

Use of Technology

OS_BE19096M

2019 Branded Entertainment Merit Award

Perfect Fools / Stockholm

Oddset / Svenska Spel Sport & Casino

The Janne Walk

User-Generated Content

OS_BE19097M

2019 Branded Entertainment Merit Award

AKQA / Sao Paulo + Coala Festival / Sao Paulo + Stink Films / Sao Paulo

Baco Exu do Blues

Bluesman

Music Videos

OS_BE19068M

2019 Branded Entertainment Merit Award

AMVBBDO / London

Essity

Viva La Vulva

Music Videos

OS_BE19069M

2019 Branded Entertainment Merit Award

72andSunny / New York + General Mills, Inc. (Cheerios) / Minneapolis + Nexus Studios / London + Factory Studios / London

General Mills, Inc. (Cheerios)

Right on Tracks

Music Videos

OS_BE19070M

2019 Branded Entertainment Merit Award

McCann / New York

March for Our Lives

The Most Vicious Cycle

Music Videos

OS_BE19071M

2019 Branded Entertainment Merit Award

Park Pictures LLC / New York

Sam Fender

Dead Boys

Music Videos

OS_BE19072M

2019 Branded Entertainment Merit Award

TBWA\Chiat\Day / Los Angeles + Tool of North America / Los Angeles

The Recording Academy

The Evolving Music Video starring Ella Mai

Music Videos

OS_BE19073M

2019 Branded Entertainment Merit Award

Third Man Records / Nashville + PRETTYBIRD / Culver City

Third Man Records

Jack White - Corporation

Music Videos

OS_BE19074M

2019 Branded Entertainment Merit Award

Pagés BBDO / Santo Domingo

La Sirena

The Day Women Left The Set

Live Webcast

OS_BE19066M

2019 Branded Entertainment Merit Award

Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + m ss ng p eces / New York + Elevel / San Francisco

BMW of North America

The Remarkable Journey of the All-New BMW X5

Location-Specific Video

OS_BE19067M

2019 Branded Entertainment Merit Award

Apple / Cupertino + Furlined / Los Angeles

Apple

A Little Company

Short Form Video / Single

OS_BE19048M

2019 Branded Entertainment Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Short Form Video / Single

OS_BE19049M

2019 Branded Entertainment Merit Award

GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York

Gillette (P&G)

We Believe

Short Form Video / Single

OS_BE19050M

2019 Branded Entertainment Merit Award

Google Brand Studio / San Francisco

Google

Google Year in Search 2018

Short Form Video / Single

OS_BE19051M

2019 Branded Entertainment Merit Award

Pereira O'Dell / San Francisco

IGNITE National

Medically Speaking

Short Form Video / Single

OS_BE19052M

2019 Branded Entertainment Merit Award

Rethink / Toronto/Montreal/Vancouver + Scouts Honour / Toronto + Fort York VFX / Toronto + Rooster Editorial / Toronto

IKEA

Lamp 2

Short Form Video / Single

OS_BE19053M

2019 Branded Entertainment Merit Award

Energy BBDO / Chicago

Mars Inc.

Martin's Regret

Short Form Video / Single

OS_BE19054M

2019 Branded Entertainment Merit Award

Mekanism / San Francisco

MedMen

The New Normal

Short Form Video / Single

OS_BE19055M

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