The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
No need to fly – around the world in Germany Agency: Ogilvy / Germany Client: German Rail Category: Use of Technology
Astronaut Reality Helmet Agency: McCann / New York Client: National Geographic Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Use of Technology
Hearprint Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Client: Cochlear Category: Use of Technology
The Unknown Face Agency: FF / Paris + Historial de la Grande Guerre de / Péronne Client: L'Historial de la Grande Guerre de Péronne Category: Use of Technology
Insta Novels Agency: Mother / New York Client: The New York Public Library Category: Use of Technology

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