The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Live Events
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Live Events
The Healing House Agency: Bensimon Byrne / Toronto + Narrative / Toronto Client: Casey House Category: Experiential / Live Events
Distracted Goalkeeper Agency: Tech and Soul / São Paulo + Uber / São Paulo Client: Uber Category: Experiential / Live Events
The Fake News Stand Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Columbia Journalism Review Category: Experiential / Brand Installations
DEISEL GO WITH THE FAKE Agency: Publicis Italy / Milan + Publicis / New York Client: Diesel Category: Experiential / Brand Installations
Museum of Romanticism Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Experiential / Live Events
The Reese's Candy Converter Agency: Anomaly / New York Client: Reese's Category: Experiential / Brand Installations
David Bowie Is Here Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Experiential / Brand Installations
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Experiential / Live Events
Middle Seat Lounge Agency: Fitzco//McCann / Atlanta Client: Coca-Cola Category: Experiential / Live Events
Blizzard Store Agency: Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama Client: Franquincias Panamenas Category: Experiential / Live Events
Shitty Paper – Made from hate Agency: Philipp und Keuntje / Hamburg + Goldeimer / Hamburg Client: Goldeimer gemeinnützige GmbH Category: Experiential / Live Events
The Insect Concerto Agency: Scholz & Friends / Berlin Client: Karajan Academy of the Berlin Philharmonics + WWF Category: Experiential / Live Events
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Experiential / Live Events
Reality Bar Agency: Goodby Silverstein & Partners / San Francisco + Comcast / Xfinity / Philadelphia + Performics / Chicago + The Bait Shoppe / New York Client: Xfinity Category: Experiential / Live Events
Seen by TRECA Agency: SID LEE / PARIS Client: ADOVA Category: Experiential / Brand Installations
Blizzard Store Agency: Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama Client: Franquicias Panamena Category: Experiential / Brand Installations
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Experiential / Brand Installations
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Experiential / Brand Installations
Astronaut Reality Helmet Agency: McCann / New York Client: National Geographic Category: Experiential / Brand Installations
Dutch Masterjuices Agency: Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam Client: Ogilvy & Mather Singapore Category: Experiential / Brand Installations
Handheld Concert Agency: The Nine / Shanghai Client: Rokid Me / The Portable Smart Speaker Category: Experiential / Brand Installations
The Restaurant With No Food Agency: Ogilvy UK / London Client: Unilever Category: Experiential / Brand Installations

2019 Branded Entertainment Best of Discipline Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential / Live Events

OS_BE19001G

2019 Branded Entertainment Gold Pencil

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential / Live Events

OS_BE19001G

2019 Branded Entertainment Silver Pencil

Bensimon Byrne / Toronto + Narrative / Toronto

Casey House

The Healing House

Experiential / Live Events

OS_BE19030S

2019 Branded Entertainment Silver Pencil

Tech and Soul / São Paulo + Uber / São Paulo

Uber

Distracted Goalkeeper

Experiential / Live Events

OS_BE19031S

2019 Branded Entertainment Silver Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Columbia Journalism Review

The Fake News Stand

Experiential / Brand Installations

OS_BE19033S

2019 Branded Entertainment Silver Pencil

Publicis Italy / Milan + Publicis / New York

Diesel

DEISEL GO WITH THE FAKE

Experiential / Brand Installations

OS_BE19034S

2019 Branded Entertainment Bronze Pencil

McCann / Madrid + Ikea / Madrid

Ikea

Museum of Romanticism

Experiential / Live Events

OS_BE19032B

2019 Branded Entertainment Bronze Pencil

Anomaly / New York

Reese's

The Reese's Candy Converter

Experiential / Brand Installations

OS_BE19035B

2019 Branded Entertainment Bronze Pencil

Spotify In-House / New York + UM Worldwide / New York

Spotify

David Bowie Is Here

Experiential / Brand Installations

OS_BE19036B

2019 Branded Entertainment Merit Award

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Adidas

Billie Jean King Your Shoes

Experiential / Live Events

OS_BE19079M

2019 Branded Entertainment Merit Award

Fitzco//McCann / Atlanta

Coca-Cola

Middle Seat Lounge

Experiential / Live Events

OS_BE19080M

2019 Branded Entertainment Merit Award

Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama

Franquincias Panamenas

Blizzard Store

Experiential / Live Events

OS_BE19081M

2019 Branded Entertainment Merit Award

Philipp und Keuntje / Hamburg + Goldeimer / Hamburg

Goldeimer gemeinnützige GmbH

Shitty Paper – Made from hate

Experiential / Live Events

OS_BE19082M

2019 Branded Entertainment Merit Award

Scholz & Friends / Berlin

Karajan Academy of the Berlin Philharmonics + WWF

The Insect Concerto

Experiential / Live Events

OS_BE19083M

2019 Branded Entertainment Merit Award

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Experiential / Live Events

OS_BE19084M

2019 Branded Entertainment Merit Award

Goodby Silverstein & Partners / San Francisco + Comcast / Xfinity / Philadelphia + Performics / Chicago + The Bait Shoppe / New York

Xfinity

Reality Bar

Experiential / Live Events

OS_BE19085M

2019 Branded Entertainment Merit Award

SID LEE / PARIS

ADOVA

Seen by TRECA

Experiential / Brand Installations

OS_BE19086M

2019 Branded Entertainment Merit Award

Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama

Franquicias Panamena

Blizzard Store

Experiential / Brand Installations

OS_BE19087M

2019 Branded Entertainment Merit Award

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Experiential / Brand Installations

OS_BE19088M

2019 Branded Entertainment Merit Award

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Experiential / Brand Installations

OS_BE19089M

2019 Branded Entertainment Merit Award

McCann / New York

National Geographic

Astronaut Reality Helmet

Experiential / Brand Installations

OS_BE19090M

2019 Branded Entertainment Merit Award

Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam

Ogilvy & Mather Singapore

Dutch Masterjuices

Experiential / Brand Installations

OS_BE19091M

2019 Branded Entertainment Merit Award

The Nine / Shanghai

Rokid Me / The Portable Smart Speaker

Handheld Concert

Experiential / Brand Installations

OS_BE19092M

2019 Branded Entertainment Merit Award

Ogilvy UK / London

Unilever

The Restaurant With No Food

Experiential / Brand Installations

OS_BE19093M

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