The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Innovation in Branded Entertainment
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Innovation in Branded Entertainment
Unboxing the Truth
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York
Client: Thomson Reuters Corporation Category: Innovation in Branded Entertainment
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client: The Association of Journalists for the Environment Category: Innovation in Branded Entertainment
Corazon - Give Your Heart
Agency: JohnXHannes / New York
Client: Montefiore Category: Innovation in Branded Entertainment
Dundee: The Son of a Legend Returns Home
Agency: Revolver/Will O'Rourke and Biscuit Filmworks / Sydney, Los Angeles + Droga5 / New York
Client: Tourism Australia Category: Innovation in Branded Entertainment
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client: American Express Category: Innovation in Branded Entertainment
The Unknown Platform
Agency: hasan & partners / Helsinki + Elokuvaosakeyhtiö Suomi 2017 / Helsinki + SF Studios / Helsinki + Arilyn / Helsinki
Client: Elokuvaosakeyhtiö Suomi 2017 Category: Innovation in Branded Entertainment
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Innovation in Branded Entertainment
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Innovation in Branded Entertainment
Reranking The Rich
Agency: Forbes / New York + Mediahub / Boston
Client: Nuveen Category: Innovation in Branded Entertainment
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders Category: Innovation in Branded Entertainment
The Evolving Music Video starring Ella Mai
Agency: TBWA\Chiat\Day / Los Angeles + Tool of North America / Los Angeles
Client: The Recording Academy Category: Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Gold Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19042G
Award:
2019 Branded Entertainment Gold Pencil
Agency:
McCann / New York
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19043G
Award:
2019 Branded Entertainment Gold Pencil
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York
Client:
Thomson Reuters Corporation
Title:
Unboxing the Truth
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19044G
Award:
2019 Branded Entertainment Silver Pencil
Agency:
McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client:
The Association of Journalists for the Environment
Title:
Bordeaux 2050
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19045S
Award:
2019 Branded Entertainment Bronze Pencil
Agency:
JohnXHannes / New York
Client:
Montefiore
Title:
Corazon - Give Your Heart
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19046B
Award:
2019 Branded Entertainment Bronze Pencil
Agency:
Revolver/Will O'Rourke and Biscuit Filmworks / Sydney, Los Angeles + Droga5 / New York
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19047B
Award:
2019 Branded Entertainment Merit Award
Agency:
Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client:
American Express
Title:
American Express Jersey Assurance
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19098M
Award:
2019 Branded Entertainment Merit Award
Agency:
hasan & partners / Helsinki + Elokuvaosakeyhtiö Suomi 2017 / Helsinki + SF Studios / Helsinki + Arilyn / Helsinki
Client:
Elokuvaosakeyhtiö Suomi 2017
Title:
The Unknown Platform
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19099M
Award:
2019 Branded Entertainment Merit Award
Agency:
PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19100M
Award:
2019 Branded Entertainment Merit Award
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19101M
Award:
2019 Branded Entertainment Merit Award
Agency:
Forbes / New York + Mediahub / Boston
Client:
Nuveen
Title:
Reranking The Rich
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19102M
Award:
2019 Branded Entertainment Merit Award
Agency:
DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19103M