The One Show
The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.
The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!
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Award
Agency
Client
Title
Category
Annual ID
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Creative Effectiveness / Single Country or Region
bloodnormal
Agency: AMVBBDO / London + Ketchum / LONDON
Client: Essity Category: Creative Effectiveness / Multi-Country or Global
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Creative Effectiveness / Single Country or Region
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Creative Effectiveness / Single Country or Region
Universal Love
Agency: McCann / New York + MGM Resorts International / Las Vegas
Client: MGM Resorts International Category: Creative Effectiveness / Single Country or Region
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Creative Effectiveness
Fearless Girl
Agency: McCann / New York
Client: State Street Global Advisors Category: Creative Effectiveness
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Creative Effectiveness
FCK
Agency: Mother / London + Blue449 / London + Freuds / London
Client: KFC Category: Creative Effectiveness
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Creative Effectiveness
Scary Clown Night
Agency: LOLA MullenLowe / Madrid + Burger King / Miami + Only 925 / Madrid + F16 Producciones / Madrid
Client: Burger King Category: Creative Effectiveness / Multi-Country or Global
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Creative Effectiveness / Single Country or Region
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee Category: Creative Effectiveness / Single Country or Region
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client: Coca-Cola Category: Creative Effectiveness / Single Country or Region
Living rooms
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea Category: Creative Effectiveness / Single Country or Region
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Creative Effectiveness / Single Country or Region
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Creative Effectiveness / Single Country or Region
#rightmyname
Agency: M&C Saatchi Abel / Cape Town + Nando's South Africa / Johannesburg
Client: Nando's South Africa Category: Creative Effectiveness / Single Country or Region
White Hats Wanted
Agency: McCann / New York + U.S. Army / Washington
Client: U.S. Army Category: Creative Effectiveness / Single Country or Region
The Worst Soap Opera
Agency: Pagés BBDO / Santo Domingo
Client: UNICEF Category: Creative Effectiveness / Single Country or Region
Impact of USPS Operation Santa
Agency: MRM//McCann / New York
Client: United States Postal Service Category: Creative Effectiveness / Single Country or Region
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Creative Effectiveness
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee Category: Creative Effectiveness
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Creative Effectiveness
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM//McCann / London + Craft/McCann / London + FOREAL / Trier
Client: Microsoft Category: Creative Effectiveness
Sans Forgetica
Agency: Naked Communications / Australia + RMIT University / Melbourne
Client: RMIT University Category: Creative Effectiveness
Samsung x Fortnite: The Galaxy Skin
Agency: R/GA / New York
Client: Samsung Global Category: Creative Effectiveness
The Billion Point Giveaway
Agency: CHE Proximity / Australia + Goodoil Films / Melbourne
Client: Velocity Frequent Flyer Category: Creative Effectiveness
Award:
2019 Creative Effectiveness Gold Pencil
Agency:
Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19001G
Award:
2019 Creative Effectiveness Bronze Pencil
Agency:
AMVBBDO / London + Ketchum / LONDON
Client:
Essity
Title:
bloodnormal
Category:
Creative Effectiveness / Multi-Country or Global
Annual ID:
OS_CE19011B
Award:
2019 Creative Effectiveness Gold Pencil
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19008G
Award:
2019 Creative Effectiveness Silver Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19009S
Award:
2019 Creative Effectiveness Bronze Pencil
Agency:
McCann / New York + MGM Resorts International / Las Vegas
Client:
MGM Resorts International
Title:
Universal Love
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19010B
Award:
2019 Creative Effectiveness Gold Pencil
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Creative Effectiveness
Annual ID:
OS_CE19002G
Award:
2019 Creative Effectiveness Gold Pencil
Agency:
McCann / New York
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Creative Effectiveness
Annual ID:
OS_CE19003G
Award:
2019 Creative Effectiveness Silver Pencil
Agency:
Carrefour / Massy + Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Creative Effectiveness
Annual ID:
OS_CE19004S
Award:
2019 Creative Effectiveness Bronze Pencil
Agency:
Mother / London + Blue449 / London + Freuds / London
Client:
KFC
Title:
FCK
Category:
Creative Effectiveness
Annual ID:
OS_CE19005B
Award:
2019 Creative Effectiveness Bronze Pencil
Agency:
BBDO / Atlanta
Client:
Street Grace
Title:
Gracie AI
Category:
Creative Effectiveness
Annual ID:
OS_CE19006B
Award:
2019 Creative Effectiveness Bronze Pencil
Agency:
Droga5 / New York
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Creative Effectiveness
Annual ID:
OS_CE19007B
Award:
2019 Creative Effectiveness Merit Award
Agency:
LOLA MullenLowe / Madrid + Burger King / Miami + Only 925 / Madrid + F16 Producciones / Madrid
Client:
Burger King
Title:
Scary Clown Night
Category:
Creative Effectiveness / Multi-Country or Global
Annual ID:
OS_CE19031M
Award:
2019 Creative Effectiveness Merit Award
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19021M
Award:
2019 Creative Effectiveness Merit Award
Agency:
BBDO / Toronto
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19022M
Award:
2019 Creative Effectiveness Merit Award
Agency:
DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19023M
Award:
2019 Creative Effectiveness Merit Award
Agency:
McCann / Madrid + Ikea / Madrid
Client:
Ikea
Title:
Living rooms
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19024M
Award:
2019 Creative Effectiveness Merit Award
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19025M
Award:
2019 Creative Effectiveness Merit Award
Agency:
BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19026M
Award:
2019 Creative Effectiveness Merit Award
Agency:
M&C Saatchi Abel / Cape Town + Nando's South Africa / Johannesburg
Client:
Nando's South Africa
Title:
#rightmyname
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19027M
Award:
2019 Creative Effectiveness Merit Award
Agency:
McCann / New York + U.S. Army / Washington
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19028M
Award:
2019 Creative Effectiveness Merit Award
Agency:
Pagés BBDO / Santo Domingo
Client:
UNICEF
Title:
The Worst Soap Opera
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19029M
Award:
2019 Creative Effectiveness Merit Award
Agency:
MRM//McCann / New York
Client:
United States Postal Service
Title:
Impact of USPS Operation Santa
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19030M
Award:
2019 Creative Effectiveness Merit Award
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Creative Effectiveness
Annual ID:
OS_CE19012M
Award:
2019 Creative Effectiveness Merit Award
Agency:
BBDO / Toronto
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Creative Effectiveness
Annual ID:
OS_CE19013M
Award:
2019 Creative Effectiveness Merit Award
Agency:
AMVBBDO / London
Client:
Essity
Title:
bloodnormal
Category:
Creative Effectiveness
Annual ID:
OS_CE19014M
Award:
2019 Creative Effectiveness Merit Award
Agency:
POSSIBLE / Seattle
Client:
Life After Hate
Title:
WeCounterHate
Category:
Creative Effectiveness
Annual ID:
OS_CE19015M
Award:
2019 Creative Effectiveness Merit Award
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Creative Effectiveness
Annual ID:
OS_CE19016M
Award:
2019 Creative Effectiveness Merit Award
Agency:
McCann / London + MRM//McCann / London + Craft/McCann / London + FOREAL / Trier
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Creative Effectiveness
Annual ID:
OS_CE19017M
Award:
2019 Creative Effectiveness Merit Award
Agency:
Naked Communications / Australia + RMIT University / Melbourne
Client:
RMIT University
Title:
Sans Forgetica
Category:
Creative Effectiveness
Annual ID:
OS_CE19018M
Award:
2019 Creative Effectiveness Merit Award
Agency:
R/GA / New York
Client:
Samsung Global
Title:
Samsung x Fortnite: The Galaxy Skin
Category:
Creative Effectiveness
Annual ID:
OS_CE19019M