The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Creative Effectiveness / Single Country or Region
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Creative Effectiveness / Single Country or Region
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Creative Effectiveness / Single Country or Region
Universal Love Agency: McCann / New York + MGM Resorts International / Las Vegas Client: MGM Resorts International Category: Creative Effectiveness / Single Country or Region
bloodnormal Agency: AMVBBDO / London + Ketchum / LONDON Client: Essity Category: Creative Effectiveness / Multi-Country or Global
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Creative Effectiveness
Fearless Girl Agency: McCann / New York Client: State Street Global Advisors Category: Creative Effectiveness
Black Supermarket Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Creative Effectiveness
FCK Agency: Mother / London + Blue449 / London + Freuds / London Client: KFC Category: Creative Effectiveness
Gracie AI Agency: BBDO / Atlanta Client: Street Grace Category: Creative Effectiveness
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Creative Effectiveness
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Creative Effectiveness / Single Country or Region
The Paralympic Network Agency: BBDO / Toronto Client: Canadian Paralympic Committee Category: Creative Effectiveness / Single Country or Region
This Coke is a Fanta Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Creative Effectiveness / Single Country or Region
Living rooms Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Creative Effectiveness / Single Country or Region
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Creative Effectiveness / Single Country or Region
#DefyTheName Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Creative Effectiveness / Single Country or Region
#rightmyname Agency: M&C Saatchi Abel / Cape Town + Nando's South Africa / Johannesburg Client: Nando's South Africa Category: Creative Effectiveness / Single Country or Region
White Hats Wanted Agency: McCann / New York + U.S. Army / Washington Client: U.S. Army Category: Creative Effectiveness / Single Country or Region
The Worst Soap Opera Agency: Pagés BBDO / Santo Domingo Client: UNICEF Category: Creative Effectiveness / Single Country or Region
Impact of USPS Operation Santa Agency: MRM//McCann / New York Client: United States Postal Service Category: Creative Effectiveness / Single Country or Region
Scary Clown Night Agency: LOLA MullenLowe / Madrid + Burger King / Miami + Only 925 / Madrid + F16 Producciones / Madrid Client: Burger King Category: Creative Effectiveness / Multi-Country or Global
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Creative Effectiveness
The Paralympic Network Agency: BBDO / Toronto Client: Canadian Paralympic Committee Category: Creative Effectiveness
bloodnormal Agency: AMVBBDO / London Client: Essity Category: Creative Effectiveness
WeCounterHate Agency: POSSIBLE / Seattle Client: Life After Hate Category: Creative Effectiveness
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Creative Effectiveness
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM//McCann / London + Craft/McCann / London + FOREAL / Trier Client: Microsoft Category: Creative Effectiveness
Sans Forgetica Agency: Naked Communications / Australia + RMIT University / Melbourne Client: RMIT University Category: Creative Effectiveness
Samsung x Fortnite: The Galaxy Skin Agency: R/GA / New York Client: Samsung Global Category: Creative Effectiveness
The Billion Point Giveaway Agency: CHE Proximity / Australia + Goodoil Films / Melbourne Client: Velocity Frequent Flyer Category: Creative Effectiveness

2019 Creative Effectiveness Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Creative Effectiveness / Single Country or Region

OS_CE19001G

2019 Creative Effectiveness Gold Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Creative Effectiveness / Single Country or Region

OS_CE19008G

2019 Creative Effectiveness Silver Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Creative Effectiveness / Single Country or Region

OS_CE19009S

2019 Creative Effectiveness Bronze Pencil

McCann / New York + MGM Resorts International / Las Vegas

MGM Resorts International

Universal Love

Creative Effectiveness / Single Country or Region

OS_CE19010B

2019 Creative Effectiveness Bronze Pencil

AMVBBDO / London + Ketchum / LONDON

Essity

bloodnormal

Creative Effectiveness / Multi-Country or Global

OS_CE19011B

2019 Creative Effectiveness Gold Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Creative Effectiveness

OS_CE19002G

2019 Creative Effectiveness Gold Pencil

McCann / New York

State Street Global Advisors

Fearless Girl

Creative Effectiveness

OS_CE19003G

2019 Creative Effectiveness Silver Pencil

Carrefour / Massy + Marcel / Paris

Carrefour

Black Supermarket

Creative Effectiveness

OS_CE19004S

2019 Creative Effectiveness Bronze Pencil

Mother / London + Blue449 / London + Freuds / London

KFC

FCK

Creative Effectiveness

OS_CE19005B

2019 Creative Effectiveness Bronze Pencil

BBDO / Atlanta

Street Grace

Gracie AI

Creative Effectiveness

OS_CE19006B

2019 Creative Effectiveness Bronze Pencil

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Creative Effectiveness

OS_CE19007B

2019 Creative Effectiveness Merit Award

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Creative Effectiveness / Single Country or Region

OS_CE19021M

2019 Creative Effectiveness Merit Award

BBDO / Toronto

Canadian Paralympic Committee

The Paralympic Network

Creative Effectiveness / Single Country or Region

OS_CE19022M

2019 Creative Effectiveness Merit Award

DAVID / São Paulo + Coca-Cola / Rio de Janeiro

Coca-Cola

This Coke is a Fanta

Creative Effectiveness / Single Country or Region

OS_CE19023M

2019 Creative Effectiveness Merit Award

McCann / Madrid + Ikea / Madrid

Ikea

Living rooms

Creative Effectiveness / Single Country or Region

OS_CE19024M

2019 Creative Effectiveness Merit Award

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Creative Effectiveness / Single Country or Region

OS_CE19025M

2019 Creative Effectiveness Merit Award

BBDO / New York + OPositive + DiniVonMuefflingCommunications

Monica Lewinsky/ Anti-Bullying

#DefyTheName

Creative Effectiveness / Single Country or Region

OS_CE19026M

2019 Creative Effectiveness Merit Award

M&C Saatchi Abel / Cape Town + Nando's South Africa / Johannesburg

Nando's South Africa

#rightmyname

Creative Effectiveness / Single Country or Region

OS_CE19027M

2019 Creative Effectiveness Merit Award

McCann / New York + U.S. Army / Washington

U.S. Army

White Hats Wanted

Creative Effectiveness / Single Country or Region

OS_CE19028M

2019 Creative Effectiveness Merit Award

Pagés BBDO / Santo Domingo

UNICEF

The Worst Soap Opera

Creative Effectiveness / Single Country or Region

OS_CE19029M

2019 Creative Effectiveness Merit Award

MRM//McCann / New York

United States Postal Service

Impact of USPS Operation Santa

Creative Effectiveness / Single Country or Region

OS_CE19030M

2019 Creative Effectiveness Merit Award

LOLA MullenLowe / Madrid + Burger King / Miami + Only 925 / Madrid + F16 Producciones / Madrid

Burger King

Scary Clown Night

Creative Effectiveness / Multi-Country or Global

OS_CE19031M

2019 Creative Effectiveness Merit Award

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Creative Effectiveness

OS_CE19012M

2019 Creative Effectiveness Merit Award

BBDO / Toronto

Canadian Paralympic Committee

The Paralympic Network

Creative Effectiveness

OS_CE19013M

2019 Creative Effectiveness Merit Award

AMVBBDO / London

Essity

bloodnormal

Creative Effectiveness

OS_CE19014M

2019 Creative Effectiveness Merit Award

POSSIBLE / Seattle

Life After Hate

WeCounterHate

Creative Effectiveness

OS_CE19015M

2019 Creative Effectiveness Merit Award

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Creative Effectiveness

OS_CE19016M

2019 Creative Effectiveness Merit Award

McCann / London + MRM//McCann / London + Craft/McCann / London + FOREAL / Trier

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Creative Effectiveness

OS_CE19017M

2019 Creative Effectiveness Merit Award

Naked Communications / Australia + RMIT University / Melbourne

RMIT University

Sans Forgetica

Creative Effectiveness

OS_CE19018M

2019 Creative Effectiveness Merit Award

R/GA / New York

Samsung Global

Samsung x Fortnite: The Galaxy Skin

Creative Effectiveness

OS_CE19019M

2019 Creative Effectiveness Merit Award

CHE Proximity / Australia + Goodoil Films / Melbourne

Velocity Frequent Flyer

The Billion Point Giveaway

Creative Effectiveness

OS_CE19020M

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