The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Creative Effectiveness / Single Country or Region
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Creative Effectiveness
Fearless Girl Agency: McCann / New York Client: State Street Global Advisors Category: Creative Effectiveness
Black Supermarket Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Creative Effectiveness
FCK Agency: Mother / London + Blue449 / London + Freuds / London Client: KFC Category: Creative Effectiveness
Gracie AI Agency: BBDO / Atlanta Client: Street Grace Category: Creative Effectiveness
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Creative Effectiveness
bloodnormal Agency: AMVBBDO / London + Ketchum / LONDON Client: Essity Category: Creative Effectiveness / Multi-Country or Global
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Creative Effectiveness / Single Country or Region
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Creative Effectiveness / Single Country or Region
Universal Love Agency: McCann / New York + MGM Resorts International / Las Vegas Client: MGM Resorts International Category: Creative Effectiveness / Single Country or Region
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Creative Effectiveness
The Paralympic Network Agency: BBDO / Toronto Client: Canadian Paralympic Committee Category: Creative Effectiveness
bloodnormal Agency: AMVBBDO / London Client: Essity Category: Creative Effectiveness
WeCounterHate Agency: POSSIBLE / Seattle Client: Life After Hate Category: Creative Effectiveness
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Creative Effectiveness
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM//McCann / London + Craft/McCann / London + FOREAL / Trier Client: Microsoft Category: Creative Effectiveness
Sans Forgetica Agency: Naked Communications / Australia + RMIT University / Melbourne Client: RMIT University Category: Creative Effectiveness
Samsung x Fortnite: The Galaxy Skin Agency: R/GA / New York Client: Samsung Global Category: Creative Effectiveness
The Billion Point Giveaway Agency: CHE Proximity / Australia + Goodoil Films / Melbourne Client: Velocity Frequent Flyer Category: Creative Effectiveness
Scary Clown Night Agency: LOLA MullenLowe / Madrid + Burger King / Miami + Only 925 / Madrid + F16 Producciones / Madrid Client: Burger King Category: Creative Effectiveness / Multi-Country or Global
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Creative Effectiveness / Single Country or Region
The Paralympic Network Agency: BBDO / Toronto Client: Canadian Paralympic Committee Category: Creative Effectiveness / Single Country or Region
This Coke is a Fanta Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro Client: Coca-Cola Category: Creative Effectiveness / Single Country or Region
Living rooms Agency: McCann / Madrid + Ikea / Madrid Client: Ikea Category: Creative Effectiveness / Single Country or Region
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Creative Effectiveness / Single Country or Region
#DefyTheName Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications Client: Monica Lewinsky/ Anti-Bullying Category: Creative Effectiveness / Single Country or Region
#rightmyname Agency: M&C Saatchi Abel / Cape Town + Nando's South Africa / Johannesburg Client: Nando's South Africa Category: Creative Effectiveness / Single Country or Region
White Hats Wanted Agency: McCann / New York + U.S. Army / Washington Client: U.S. Army Category: Creative Effectiveness / Single Country or Region
The Worst Soap Opera Agency: Pagés BBDO / Santo Domingo Client: UNICEF Category: Creative Effectiveness / Single Country or Region
Impact of USPS Operation Santa Agency: MRM//McCann / New York Client: United States Postal Service Category: Creative Effectiveness / Single Country or Region

2019 Creative Effectiveness Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Creative Effectiveness / Single Country or Region

OS_CE19001G

2019 Creative Effectiveness Gold Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Creative Effectiveness

OS_CE19002G

2019 Creative Effectiveness Gold Pencil

McCann / New York

State Street Global Advisors

Fearless Girl

Creative Effectiveness

OS_CE19003G

2019 Creative Effectiveness Silver Pencil

Carrefour / Massy + Marcel / Paris

Carrefour

Black Supermarket

Creative Effectiveness

OS_CE19004S

2019 Creative Effectiveness Bronze Pencil

Mother / London + Blue449 / London + Freuds / London

KFC

FCK

Creative Effectiveness

OS_CE19005B

2019 Creative Effectiveness Bronze Pencil

BBDO / Atlanta

Street Grace

Gracie AI

Creative Effectiveness

OS_CE19006B

2019 Creative Effectiveness Bronze Pencil

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Creative Effectiveness

OS_CE19007B

2019 Creative Effectiveness Bronze Pencil

AMVBBDO / London + Ketchum / LONDON

Essity

bloodnormal

Creative Effectiveness / Multi-Country or Global

OS_CE19011B

2019 Creative Effectiveness Gold Pencil

CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London

CALM - Campaign Against Living Miserably

Project 84

Creative Effectiveness / Single Country or Region

OS_CE19008G

2019 Creative Effectiveness Silver Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Creative Effectiveness / Single Country or Region

OS_CE19009S

2019 Creative Effectiveness Bronze Pencil

McCann / New York + MGM Resorts International / Las Vegas

MGM Resorts International

Universal Love

Creative Effectiveness / Single Country or Region

OS_CE19010B

2019 Creative Effectiveness Merit Award

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Creative Effectiveness

OS_CE19012M

2019 Creative Effectiveness Merit Award

BBDO / Toronto

Canadian Paralympic Committee

The Paralympic Network

Creative Effectiveness

OS_CE19013M

2019 Creative Effectiveness Merit Award

AMVBBDO / London

Essity

bloodnormal

Creative Effectiveness

OS_CE19014M

2019 Creative Effectiveness Merit Award

POSSIBLE / Seattle

Life After Hate

WeCounterHate

Creative Effectiveness

OS_CE19015M

2019 Creative Effectiveness Merit Award

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Creative Effectiveness

OS_CE19016M

2019 Creative Effectiveness Merit Award

McCann / London + MRM//McCann / London + Craft/McCann / London + FOREAL / Trier

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Creative Effectiveness

OS_CE19017M

2019 Creative Effectiveness Merit Award

Naked Communications / Australia + RMIT University / Melbourne

RMIT University

Sans Forgetica

Creative Effectiveness

OS_CE19018M

2019 Creative Effectiveness Merit Award

R/GA / New York

Samsung Global

Samsung x Fortnite: The Galaxy Skin

Creative Effectiveness

OS_CE19019M

2019 Creative Effectiveness Merit Award

CHE Proximity / Australia + Goodoil Films / Melbourne

Velocity Frequent Flyer

The Billion Point Giveaway

Creative Effectiveness

OS_CE19020M

2019 Creative Effectiveness Merit Award

LOLA MullenLowe / Madrid + Burger King / Miami + Only 925 / Madrid + F16 Producciones / Madrid

Burger King

Scary Clown Night

Creative Effectiveness / Multi-Country or Global

OS_CE19031M

2019 Creative Effectiveness Merit Award

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Creative Effectiveness / Single Country or Region

OS_CE19021M

2019 Creative Effectiveness Merit Award

BBDO / Toronto

Canadian Paralympic Committee

The Paralympic Network

Creative Effectiveness / Single Country or Region

OS_CE19022M

2019 Creative Effectiveness Merit Award

DAVID / São Paulo + Coca-Cola / Rio de Janeiro

Coca-Cola

This Coke is a Fanta

Creative Effectiveness / Single Country or Region

OS_CE19023M

2019 Creative Effectiveness Merit Award

McCann / Madrid + Ikea / Madrid

Ikea

Living rooms

Creative Effectiveness / Single Country or Region

OS_CE19024M

2019 Creative Effectiveness Merit Award

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Creative Effectiveness / Single Country or Region

OS_CE19025M

2019 Creative Effectiveness Merit Award

BBDO / New York + OPositive + DiniVonMuefflingCommunications

Monica Lewinsky/ Anti-Bullying

#DefyTheName

Creative Effectiveness / Single Country or Region

OS_CE19026M

2019 Creative Effectiveness Merit Award

M&C Saatchi Abel / Cape Town + Nando's South Africa / Johannesburg

Nando's South Africa

#rightmyname

Creative Effectiveness / Single Country or Region

OS_CE19027M

2019 Creative Effectiveness Merit Award

McCann / New York + U.S. Army / Washington

U.S. Army

White Hats Wanted

Creative Effectiveness / Single Country or Region

OS_CE19028M

2019 Creative Effectiveness Merit Award

Pagés BBDO / Santo Domingo

UNICEF

The Worst Soap Opera

Creative Effectiveness / Single Country or Region

OS_CE19029M

2019 Creative Effectiveness Merit Award

MRM//McCann / New York

United States Postal Service

Impact of USPS Operation Santa

Creative Effectiveness / Single Country or Region

OS_CE19030M

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