The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Integrated Campaign
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Integrated Campaign
The Return of Colonel Sanders 2018
Agency: Wieden+Kennedy / Portland
Client: KFC Category: Integrated Campaign / Online
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Integrated Campaign / Online
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Integrated Campaign
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Integrated Campaign
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Innovation in Integrated Branding
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Brand Transformation
Read More. Listen More.
Agency: Droga5 / New York
Client: The New York Times, UNESCO and other participating publications Category: Co-Promotions
Corazon - Give Your Heart
Agency: JohnXHannes / New York
Client: Montefiore Category: Integrated Campaign / Online
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Integrated Campaign
Behind the Mac
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles
Client: Apple Category: Integrated Campaign
No B.S.
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City
Client: RXBAR Category: Integrated Campaign
TagWords
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser Category: Innovation in Integrated Branding
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee Category: Integrated Campaign / Online
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Integrated Campaign / Online
#SheDrives
Agency: TBWARAAD / Dubai U.A.E. + OMD / Dubai
Client: Nissan Saudi Arabia Category: Integrated Campaign / Online
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Craft / Art Direction
Best of GEICO
Agency: The Martin Agency / Richmond + RadicalMedia / Los Angeles + Mackcut / New York + Running with Scissors / Richmond
Client: GEICO Category: Integrated Campaign
Corporate Apology
Agency: BBDO / New York + BBDO Studios / New York
Client: Mars Chocolate North America - Snickers Category: Integrated Campaign
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Integrated Campaign
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Integrated Campaign
#rightmyname
Agency: M&C Saatchi Abel / Cape Town + Nando's South Africa / Johannesburg
Client: Nando's South Africa Category: Integrated Campaign
It's a Thursday Night Tide Ad
Agency: Saatchi & Saatchi. / New York + Procter & Gamble / Cincinnati, OH
Client: Procter & Gamble Category: Integrated Campaign
Read More. Listen More.
Agency: Droga5 / New York
Client: The New York Times, UNESCO and other participating publications Category: Innovation in Integrated Branding
Picture what the cloud can do.
Agency: Eleven, Inc. / San Francisco + Instrument / Portland + Google Cloud / San Francisco
Client: Google Cloud Category: Co-Promotions
It's a Thursday Night Tide Ad
Agency: Saatchi & Saatchi. / New York + Procter & Gamble / Cincinnati, OH
Client: Procter & Gamble Category: Co-Promotions
Award:
2019 Integrated Best of Show Pencil
Agency:
Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Integrated Campaign
Annual ID:
OS_IG19001G
Award:
2019 Integrated Best of Discipline Pencil
Agency:
Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Integrated Campaign
Annual ID:
OS_IG19001G
Award:
2019 Integrated Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
KFC
Title:
The Return of Colonel Sanders 2018
Category:
Integrated Campaign / Online
Annual ID:
OS_IG19007G
Award:
2019 Integrated Gold Pencil
Agency:
Droga5 / New York
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Integrated Campaign / Online
Annual ID:
OS_IG19008G
Award:
2019 Integrated Gold Pencil
Agency:
Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Integrated Campaign
Annual ID:
OS_IG19001G
Award:
2019 Integrated Gold Pencil
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Integrated Campaign
Annual ID:
OS_IG19002G
Award:
2019 Integrated Gold Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Innovation in Integrated Branding
Annual ID:
OS_IG19012G
Award:
2019 Integrated Gold Pencil
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Brand Transformation
Annual ID:
OS_IG19010G
Award:
2019 Integrated Gold Pencil
Agency:
Droga5 / New York
Client:
The New York Times, UNESCO and other participating publications
Title:
Read More. Listen More.
Category:
Co-Promotions
Annual ID:
OS_IG19011G
Award:
2019 Integrated Silver Pencil
Agency:
JohnXHannes / New York
Client:
Montefiore
Title:
Corazon - Give Your Heart
Category:
Integrated Campaign / Online
Annual ID:
OS_IG19009S
Award:
2019 Integrated Silver Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Integrated Campaign
Annual ID:
OS_IG19003S
Award:
2019 Integrated Bronze Pencil
Agency:
Africa / Sao Paulo
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Integrated Campaign
Annual ID:
OS_IG19004B
Award:
2019 Integrated Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles
Client:
Apple
Title:
Behind the Mac
Category:
Integrated Campaign
Annual ID:
OS_IG19005B
Award:
2019 Integrated Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City
Client:
RXBAR
Title:
No B.S.
Category:
Integrated Campaign
Annual ID:
OS_IG19006B
Award:
2019 Integrated Bronze Pencil
Agency:
Africa / Sao Paulo
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Innovation in Integrated Branding
Annual ID:
OS_IG19013B
Award:
2019 Integrated Merit Award
Agency:
BBDO / Toronto
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Integrated Campaign / Online
Annual ID:
OS_IG19020M
Award:
2019 Integrated Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Integrated Campaign / Online
Annual ID:
OS_IG19021M
Award:
2019 Integrated Merit Award
Agency:
TBWARAAD / Dubai U.A.E. + OMD / Dubai
Client:
Nissan Saudi Arabia
Title:
#SheDrives
Category:
Integrated Campaign / Online
Annual ID:
OS_IG19022M
Award:
2019 Integrated Merit Award
Agency:
Africa / Sao Paulo
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Craft / Writing
Annual ID:
OS_IG19026M
Award:
2019 Integrated Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Craft / Writing
Annual ID:
OS_IG19027M
Award:
2019 Integrated Merit Award
Agency:
TAXI / Toronto + United Way / Toronto
Client:
United Way
Title:
#UNIGNORABLE
Category:
Craft / Art Direction
Annual ID:
OS_IG19025M
Award:
2019 Integrated Merit Award
Agency:
The Martin Agency / Richmond + RadicalMedia / Los Angeles + Mackcut / New York + Running with Scissors / Richmond
Client:
GEICO
Title:
Best of GEICO
Category:
Integrated Campaign
Annual ID:
OS_IG19014M
Award:
2019 Integrated Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Mars Chocolate North America - Snickers
Title:
Corporate Apology
Category:
Integrated Campaign
Annual ID:
OS_IG19015M
Award:
2019 Integrated Merit Award
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Integrated Campaign
Annual ID:
OS_IG19016M
Award:
2019 Integrated Merit Award
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Integrated Campaign
Annual ID:
OS_IG19017M
Award:
2019 Integrated Merit Award
Agency:
M&C Saatchi Abel / Cape Town + Nando's South Africa / Johannesburg
Client:
Nando's South Africa
Title:
#rightmyname
Category:
Integrated Campaign
Annual ID:
OS_IG19018M
Award:
2019 Integrated Merit Award
Agency:
Saatchi & Saatchi. / New York + Procter & Gamble / Cincinnati, OH
Client:
Procter & Gamble
Title:
It's a Thursday Night Tide Ad
Category:
Integrated Campaign
Annual ID:
OS_IG19019M
Award:
2019 Integrated Merit Award
Agency:
Droga5 / New York
Client:
The New York Times, UNESCO and other participating publications
Title:
Read More. Listen More.
Category:
Innovation in Integrated Branding
Annual ID:
OS_IG19028M
Award:
2019 Integrated Merit Award
Agency:
Eleven, Inc. / San Francisco + Instrument / Portland + Google Cloud / San Francisco
Client:
Google Cloud
Title:
Picture what the cloud can do.
Category:
Co-Promotions
Annual ID:
OS_IG19023M