The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Integrated Campaigns / Integrated Branding
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Innovation in Integrated Branding
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Innovation in Integrated Branding
The Return of Colonel Sanders 2018 Agency: Wieden+Kennedy / Portland Client: KFC Category: Integrated Campaigns / Online
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Integrated Campaigns / Online
Corazon - Give Your Heart Agency: JohnXHannes / New York Client: Montefiore Category: Integrated Campaigns / Online
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Integrated Campaigns / Integrated Branding
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Integrated Campaigns / Integrated Branding
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Integrated Campaigns / Integrated Branding
Behind the Mac Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Integrated Campaigns / Integrated Branding
No B.S. Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City Client: RXBAR Category: Integrated Campaigns / Integrated Branding
Read More. Listen More. Agency: Droga5 / New York Client: The New York Times, UNESCO and other participating publications Category: Co-Promotions
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Brand Transformation
Read More. Listen More. Agency: Droga5 / New York Client: The New York Times, UNESCO and other participating publications Category: Innovation in Integrated Branding
The Paralympic Network Agency: BBDO / Toronto Client: Canadian Paralympic Committee Category: Integrated Campaigns / Online
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Integrated Campaigns / Online
#SheDrives Agency: TBWARAAD / Dubai U.A.E. + OMD / Dubai Client: Nissan Saudi Arabia Category: Integrated Campaigns / Online
Best of GEICO Agency: The Martin Agency / Richmond, VA + Radical Media / Los Angeles, CA + Mackcut / New York, NY + Running with Scissors / Richmond, VA Client: GEICO Category: Integrated Campaigns / Integrated Branding
Corporate Apology Agency: BBDO / New York + BBDO Studios / New York Client: Mars Chocolate North America - Snickers Category: Integrated Campaigns / Integrated Branding
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Integrated Campaigns / Integrated Branding
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Integrated Campaigns / Integrated Branding
#rightmyname Agency: M&C Saatchi Abel / Cape Town + Nando's South Africa / Johannesburg Client: Nando's South Africa Category: Integrated Campaigns / Integrated Branding
It's a Thursday Night Tide Ad Agency: Saatchi & Saatchi. / New York + Procter & Gamble / Cincinnati, OH Client: Procter & Gamble Category: Integrated Campaigns / Integrated Branding
#UNIGNORABLE Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Craft / Art Direction
Picture what the cloud can do. Agency: Eleven, Inc. / San Francisco + Instrument / Portland + Google Cloud / San Francisco Client: Google Cloud Category: Co-Promotions
It's a Thursday Night Tide Ad Agency: Saatchi & Saatchi. / New York + Procter & Gamble / Cincinnati, OH Client: Procter & Gamble Category: Co-Promotions
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Craft / Writing
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Writing

2019 Integrated Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Integrated Campaigns / Integrated Branding

OS_IG19001G

2019 Integrated Gold Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Innovation in Integrated Branding

OS_IG19012G

2019 Integrated Bronze Pencil

Africa / Sao Paulo

AB Inbev/Budweiser

TagWords

Innovation in Integrated Branding

OS_IG19013B

2019 Integrated Gold Pencil

Wieden+Kennedy / Portland

KFC

The Return of Colonel Sanders 2018

Integrated Campaigns / Online

OS_IG19007G

2019 Integrated Gold Pencil

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Integrated Campaigns / Online

OS_IG19008G

2019 Integrated Silver Pencil

JohnXHannes / New York

Montefiore

Corazon - Give Your Heart

Integrated Campaigns / Online

OS_IG19009S

2019 Integrated Gold Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Integrated Campaigns / Integrated Branding

OS_IG19002G

2019 Integrated Silver Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Integrated Campaigns / Integrated Branding

OS_IG19003S

2019 Integrated Bronze Pencil

Africa / Sao Paulo

AB Inbev/Budweiser

TagWords

Integrated Campaigns / Integrated Branding

OS_IG19004B

2019 Integrated Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Behind the Mac

Integrated Campaigns / Integrated Branding

OS_IG19005B

2019 Integrated Bronze Pencil

Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City

RXBAR

No B.S.

Integrated Campaigns / Integrated Branding

OS_IG19006B

2019 Integrated Gold Pencil

Droga5 / New York

The New York Times, UNESCO and other participating publications

Read More. Listen More.

Co-Promotions

OS_IG19011G

2019 Integrated Gold Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Brand Transformation

OS_IG19010G

2019 Integrated Merit Award

Droga5 / New York

The New York Times, UNESCO and other participating publications

Read More. Listen More.

Innovation in Integrated Branding

OS_IG19028M

2019 Integrated Merit Award

BBDO / Toronto

Canadian Paralympic Committee

The Paralympic Network

Integrated Campaigns / Online

OS_IG19020M

2019 Integrated Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Integrated Campaigns / Online

OS_IG19021M

2019 Integrated Merit Award

TBWARAAD / Dubai U.A.E. + OMD / Dubai

Nissan Saudi Arabia

#SheDrives

Integrated Campaigns / Online

OS_IG19022M

2019 Integrated Merit Award

The Martin Agency / Richmond, VA + Radical Media / Los Angeles, CA + Mackcut / New York, NY + Running with Scissors / Richmond, VA

GEICO

Best of GEICO

Integrated Campaigns / Integrated Branding

OS_IG19014M

2019 Integrated Merit Award

BBDO / New York + BBDO Studios / New York

Mars Chocolate North America - Snickers

Corporate Apology

Integrated Campaigns / Integrated Branding

OS_IG19015M

2019 Integrated Merit Award

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Integrated Campaigns / Integrated Branding

OS_IG19016M

2019 Integrated Merit Award

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Integrated Campaigns / Integrated Branding

OS_IG19017M

2019 Integrated Merit Award

M&C Saatchi Abel / Cape Town + Nando's South Africa / Johannesburg

Nando's South Africa

#rightmyname

Integrated Campaigns / Integrated Branding

OS_IG19018M

2019 Integrated Merit Award

Saatchi & Saatchi. / New York + Procter & Gamble / Cincinnati, OH

Procter & Gamble

It's a Thursday Night Tide Ad

Integrated Campaigns / Integrated Branding

OS_IG19019M

2019 Integrated Merit Award

TAXI / Toronto + United Way / Toronto

United Way

#UNIGNORABLE

Craft / Art Direction

OS_IG19025M

2019 Integrated Merit Award

Eleven, Inc. / San Francisco + Instrument / Portland + Google Cloud / San Francisco

Google Cloud

Picture what the cloud can do.

Co-Promotions

OS_IG19023M

2019 Integrated Merit Award

Saatchi & Saatchi. / New York + Procter & Gamble / Cincinnati, OH

Procter & Gamble

It's a Thursday Night Tide Ad

Co-Promotions

OS_IG19024M

2019 Integrated Merit Award

Africa / Sao Paulo

AB Inbev/Budweiser

TagWords

Craft / Writing

OS_IG19026M

2019 Integrated Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Craft / Writing

OS_IG19027M

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