The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Best of GEICO Agency: The Martin Agency / Richmond, VA + Radical Media / Los Angeles, CA + Mackcut / New York, NY + Running with Scissors / Richmond, VA Client: GEICO Category: Integrated Campaigns / Integrated Branding
Corporate Apology Agency: BBDO / New York + BBDO Studios / New York Client: Mars Chocolate North America - Snickers Category: Integrated Campaigns / Integrated Branding
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Integrated Campaigns / Integrated Branding
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Integrated Campaigns / Integrated Branding
#rightmyname Agency: M&C Saatchi Abel / Cape Town + Nando's South Africa / Johannesburg Client: Nando's South Africa Category: Integrated Campaigns / Integrated Branding
It's a Thursday Night Tide Ad Agency: Saatchi & Saatchi. / New York + Procter & Gamble / Cincinnati, OH Client: Procter & Gamble Category: Integrated Campaigns / Integrated Branding
Picture what the cloud can do. Agency: Eleven, Inc. / San Francisco + Instrument / Portland + Google Cloud / San Francisco Client: Google Cloud Category: Co-Promotions
It's a Thursday Night Tide Ad Agency: Saatchi & Saatchi. / New York + Procter & Gamble / Cincinnati, OH Client: Procter & Gamble Category: Co-Promotions
#UNIGNORABLE Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Craft / Art Direction
Read More. Listen More. Agency: Droga5 / New York Client: The New York Times, UNESCO and other participating publications Category: Innovation in Integrated Branding
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Craft / Writing
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Writing
The Paralympic Network Agency: BBDO / Toronto Client: Canadian Paralympic Committee Category: Integrated Campaigns / Online
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Integrated Campaigns / Online
#SheDrives Agency: TBWARAAD / Dubai U.A.E. + OMD / Dubai Client: Nissan Saudi Arabia Category: Integrated Campaigns / Online

2019 Integrated Merit Award

The Martin Agency / Richmond, VA + Radical Media / Los Angeles, CA + Mackcut / New York, NY + Running with Scissors / Richmond, VA

GEICO

Best of GEICO

Integrated Campaigns / Integrated Branding

OS_IG19014M

2019 Integrated Merit Award

BBDO / New York + BBDO Studios / New York

Mars Chocolate North America - Snickers

Corporate Apology

Integrated Campaigns / Integrated Branding

OS_IG19015M

2019 Integrated Merit Award

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Integrated Campaigns / Integrated Branding

OS_IG19016M

2019 Integrated Merit Award

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Integrated Campaigns / Integrated Branding

OS_IG19017M

2019 Integrated Merit Award

M&C Saatchi Abel / Cape Town + Nando's South Africa / Johannesburg

Nando's South Africa

#rightmyname

Integrated Campaigns / Integrated Branding

OS_IG19018M

2019 Integrated Merit Award

Saatchi & Saatchi. / New York + Procter & Gamble / Cincinnati, OH

Procter & Gamble

It's a Thursday Night Tide Ad

Integrated Campaigns / Integrated Branding

OS_IG19019M

2019 Integrated Merit Award

Eleven, Inc. / San Francisco + Instrument / Portland + Google Cloud / San Francisco

Google Cloud

Picture what the cloud can do.

Co-Promotions

OS_IG19023M

2019 Integrated Merit Award

Saatchi & Saatchi. / New York + Procter & Gamble / Cincinnati, OH

Procter & Gamble

It's a Thursday Night Tide Ad

Co-Promotions

OS_IG19024M

2019 Integrated Merit Award

TAXI / Toronto + United Way / Toronto

United Way

#UNIGNORABLE

Craft / Art Direction

OS_IG19025M

2019 Integrated Merit Award

Droga5 / New York

The New York Times, UNESCO and other participating publications

Read More. Listen More.

Innovation in Integrated Branding

OS_IG19028M

2019 Integrated Merit Award

Africa / Sao Paulo

AB Inbev/Budweiser

TagWords

Craft / Writing

OS_IG19026M

2019 Integrated Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Craft / Writing

OS_IG19027M

2019 Integrated Merit Award

BBDO / Toronto

Canadian Paralympic Committee

The Paralympic Network

Integrated Campaigns / Online

OS_IG19020M

2019 Integrated Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Integrated Campaigns / Online

OS_IG19021M

2019 Integrated Merit Award

TBWARAAD / Dubai U.A.E. + OMD / Dubai

Nissan Saudi Arabia

#SheDrives

Integrated Campaigns / Online

OS_IG19022M

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