The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Integrated Campaign
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Integrated Campaign
Read More. Listen More. Agency: Droga5 / New York Client: The New York Times, UNESCO and other participating publications Category: Co-Promotions
Nike Just Do It 'Dream Crazy' Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland Client: Nike Category: Integrated Campaign
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Integrated Campaign
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Innovation in Integrated Branding
The Return of Colonel Sanders 2018 Agency: Wieden+Kennedy / Portland Client: KFC Category: Integrated Campaign / Online
Dundee: The Son of a Legend Returns Home Agency: Droga5 / New York Client: Tourism Australia Category: Integrated Campaign / Online
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Brand Transformation
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Integrated Campaign
Corazon - Give Your Heart Agency: JohnXHannes / New York Client: Montefiore Category: Integrated Campaign / Online
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Integrated Campaign
Behind the Mac Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles Client: Apple Category: Integrated Campaign
No B.S. Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City Client: RXBAR Category: Integrated Campaign
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Innovation in Integrated Branding
Picture what the cloud can do. Agency: Eleven, Inc. / San Francisco + Instrument / Portland + Google Cloud / San Francisco Client: Google Cloud Category: Co-Promotions
It's a Thursday Night Tide Ad Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble Category: Co-Promotions
TagWords Agency: Africa / Sao Paulo Client: AB Inbev/Budweiser Category: Craft / Writing
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Writing
Best of GEICO Agency: The Martin Agency / Richmond + RadicalMedia / Los Angeles + Mackcut / New York + Running with Scissors / Richmond Client: GEICO Category: Integrated Campaign
Corporate Apology Agency: BBDO / New York + BBDO Studios / New York Client: Mars Chocolate North America - Snickers Category: Integrated Campaign
Broadway the Rainbow Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown Client: Mars Wrigley Confectionery Category: Integrated Campaign
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Integrated Campaign
#rightmyname Agency: M&C Saatchi Abel / Cape Town + Nando's South Africa / Johannesburg Client: Nando's South Africa Category: Integrated Campaign
It's a Thursday Night Tide Ad Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati Client: Procter & Gamble Category: Integrated Campaign
Read More. Listen More. Agency: Droga5 / New York Client: The New York Times, UNESCO and other participating publications Category: Innovation in Integrated Branding
The Paralympic Network Agency: BBDO / Toronto Client: Canadian Paralympic Committee Category: Integrated Campaign / Online
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Integrated Campaign / Online
#SheDrives Agency: TBWARAAD / Dubai U.A.E. + OMD / Dubai Client: Nissan Saudi Arabia Category: Integrated Campaign / Online
#UNIGNORABLE Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Craft / Art Direction

2019 Integrated Best of Show Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Integrated Campaign

OS_IG19001G

2019 Integrated Best of Discipline Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Integrated Campaign

OS_IG19001G

2019 Integrated Gold Pencil

Droga5 / New York

The New York Times, UNESCO and other participating publications

Read More. Listen More.

Co-Promotions

OS_IG19011G

2019 Integrated Gold Pencil

Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Nike

Nike Just Do It 'Dream Crazy'

Integrated Campaign

OS_IG19001G

2019 Integrated Gold Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Integrated Campaign

OS_IG19002G

2019 Integrated Gold Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Innovation in Integrated Branding

OS_IG19012G

2019 Integrated Gold Pencil

Wieden+Kennedy / Portland

KFC

The Return of Colonel Sanders 2018

Integrated Campaign / Online

OS_IG19007G

2019 Integrated Gold Pencil

Droga5 / New York

Tourism Australia

Dundee: The Son of a Legend Returns Home

Integrated Campaign / Online

OS_IG19008G

2019 Integrated Gold Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Brand Transformation

OS_IG19010G

2019 Integrated Silver Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Integrated Campaign

OS_IG19003S

2019 Integrated Silver Pencil

JohnXHannes / New York

Montefiore

Corazon - Give Your Heart

Integrated Campaign / Online

OS_IG19009S

2019 Integrated Bronze Pencil

Africa / Sao Paulo

AB Inbev/Budweiser

TagWords

Integrated Campaign

OS_IG19004B

2019 Integrated Bronze Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles

Apple

Behind the Mac

Integrated Campaign

OS_IG19005B

2019 Integrated Bronze Pencil

Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City

RXBAR

No B.S.

Integrated Campaign

OS_IG19006B

2019 Integrated Bronze Pencil

Africa / Sao Paulo

AB Inbev/Budweiser

TagWords

Innovation in Integrated Branding

OS_IG19013B

2019 Integrated Merit Award

Eleven, Inc. / San Francisco + Instrument / Portland + Google Cloud / San Francisco

Google Cloud

Picture what the cloud can do.

Co-Promotions

OS_IG19023M

2019 Integrated Merit Award

Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati

Procter & Gamble

It's a Thursday Night Tide Ad

Co-Promotions

OS_IG19024M

2019 Integrated Merit Award

Africa / Sao Paulo

AB Inbev/Budweiser

TagWords

Craft / Writing

OS_IG19026M

2019 Integrated Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Craft / Writing

OS_IG19027M

2019 Integrated Merit Award

The Martin Agency / Richmond + RadicalMedia / Los Angeles + Mackcut / New York + Running with Scissors / Richmond

GEICO

Best of GEICO

Integrated Campaign

OS_IG19014M

2019 Integrated Merit Award

BBDO / New York + BBDO Studios / New York

Mars Chocolate North America - Snickers

Corporate Apology

Integrated Campaign

OS_IG19015M

2019 Integrated Merit Award

DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Mars Wrigley Confectionery

Broadway the Rainbow

Integrated Campaign

OS_IG19016M

2019 Integrated Merit Award

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Integrated Campaign

OS_IG19017M

2019 Integrated Merit Award

M&C Saatchi Abel / Cape Town + Nando's South Africa / Johannesburg

Nando's South Africa

#rightmyname

Integrated Campaign

OS_IG19018M

2019 Integrated Merit Award

Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati

Procter & Gamble

It's a Thursday Night Tide Ad

Integrated Campaign

OS_IG19019M

2019 Integrated Merit Award

Droga5 / New York

The New York Times, UNESCO and other participating publications

Read More. Listen More.

Innovation in Integrated Branding

OS_IG19028M

2019 Integrated Merit Award

BBDO / Toronto

Canadian Paralympic Committee

The Paralympic Network

Integrated Campaign / Online

OS_IG19020M

2019 Integrated Merit Award

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Integrated Campaign / Online

OS_IG19021M

2019 Integrated Merit Award

TBWARAAD / Dubai U.A.E. + OMD / Dubai

Nissan Saudi Arabia

#SheDrives

Integrated Campaign / Online

OS_IG19022M

2019 Integrated Merit Award

TAXI / Toronto + United Way / Toronto

United Way

#UNIGNORABLE

Craft / Art Direction

OS_IG19025M

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