The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Greetings from the Blockchain Agency: Havas / New York + TD Ameritrade / Jersey City Client: TD Ameritrade Category: Online Advertising / Native Ads
Alexa, Play My Song Agency: Blink Digital / Mumbai Client: Amazon Echo Category: Online Advertising / Native Ads
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Online Video / Online-only Video - Single
Whopper Neutrality Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Online Video / Online-only Video - Single
The Endless Ad Agency: Wieden+Kennedy / São Paulo Client: Old Spice Category: Online Video / Online-only Video - Single
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Online Video / Online-only Video - Single
Oat the Goat Agency: Assembly / Auckland + FCB New Zealand / Auckland Client: Ministry of Education Category: Craft / Art Direction
The Lost Typography of Bauhaus Agency: Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco Client: Adobe Category: Craft / Art Direction
Game of Thrones White Walkers are Organizing Agency: Arts & Letters Creative Co. / Richmond Client: Google Chromebook Category: Craft / Writing
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Writing
My life as a NPC Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris Client: Ubisoft Category: Online Video / Online-only Video - Campaign
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Online Video / Interactive Video
Oat the Goat Agency: FCB New Zealand / Auckland + Assembly / Auckland Client: Ministry of Education NZ Category: Online Video / Interactive Video
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Innovation in Interactive
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Innovation in Interactive
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Innovation in Interactive
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Innovation in Interactive
Your 2018 Wrapped Agency: Spotify In-House / New York + Active Theory / Venice Client: Spotify Category: Websites
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites
AutoAds Agency: CHE Proximity / Australia Client: carsales.com.au Category: Websites / Utility
Draw to Art Agency: Google Creative Lab / London Client: Google Arts and Culture Category: Digital Experiential & Immersive / Interactive Installations
Unlock the Drop - ComplexCon Agency: Jam3 / Toronto Client: adidas Originals Category: Digital Experiential & Immersive / Interactive Installations
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Gaming / Branded Games
Craft a Western Whopper Agency: INGO / Stockholm Client: Burger King Category: Gaming / Branded Games
Black Friday Whopper Shopper Agency: Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover Client: Burger King Corporation Category: Websites / E-Commerce
BIHOR COUTURE Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST Client: BEAU MONDE Category: Websites / E-Commerce
Live Moves Agency: BBDO / New York + BBDO Studios / New York Client: Bacardi Category: Online Advertising / Native Ads
Billboards Beyond Borders Agency: Akestam Holst / Stockholm Client: Reporters Without Borders Category: Online Advertising / Native Ads
Disgusting Stories Agency: TBWA Santiago Mangada Puno / Makati City + How's Everything / Makati City Client: Bahay Tuluyan Foundation Inc. Category: Online Video / Online-only Video - Single
Project Body Hair Agency: Billie / New York + Whitehouse Post / New York + Carbon / New York + Wave Studios / New York Client: Billie Category: Online Video / Online-only Video - Single
Rohingya - Space on Earth Agency: Ogilvy & Mather / Singapore + Outsider / London + Cut & Run / London + Jungle Studios / London Client: BRAC Category: Online Video / Online-only Video - Single
First Christmas Agency: Jung von Matt/Donau / Vienna Client: Erste Group Bank AG Category: Online Video / Online-only Video - Single
Who? Agency: Ponce / Buenos Aires + Agosto / Barcelona + FOX Networks Group Latin America / Buenos Aires Client: FOX Networks group Latin America Category: Online Video / Online-only Video - Single
Shaquem Griffin: Your Best Never Comes Easy Agency: GREY / New York Client: Gillette (P&G) Category: Online Video / Online-only Video - Single
Martin's Regret Agency: Energy BBDO / Chicago Client: Mars Inc. Category: Online Video / Online-only Video - Single
NYTimes: Meek Mill: Prisoners Need A New Set Of Rights Agency: Roc Nation / New York + VaynerMedia / New York Client: Roc Nation Category: Online Video / Online-only Video - Single
Guns 101 Agency: Ogilvy / Chicago Client: The Chicago Sun-Times Category: Online Video / Online-only Video - Single
The Evolving Music Video starring Ella Mai Agency: TBWA\Chiat\Day / Los Angeles + Tool of North America / Los Angeles Client: The Recording Academy Category: Online Video / Online-only Video - Single
The Indoor Generation Agency: &Co. / NoA / Copenhagen + &Co Productions / Copenhagen + Bacon / Copenhagen Client: VELUX Category: Online Video / Online-only Video - Single
Duroc Agency: Bonhomme / Paris + Made / Brussels + Se Quema / Paris Client: Duroc Category: Craft / Art Direction
Warboard Agency: FCB Brasil / São Paulo Client: Estadão Newspaper Category: Craft / Art Direction
88 Reasons Agency: Ogilvy Japan / Tokyo + Hogarth Japan / Tokyo + Amana / Tokyo Client: JFOODO Category: Craft / Art Direction
Banditø Agency: Spotify In-House / New York + Resn / New Zealand Client: Spotify Category: Craft / Art Direction
Your 2018 Wrapped Agency: Spotify In-House / New York + Active Theory / Venice Client: Spotify Category: Craft / Art Direction
BK Bot Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Craft / Writing
Oat the Goat Agency: FCB New Zealand / Auckland + Assembly / Auckland Client: Ministry of Education NZ Category: Craft / Writing
BK Bot Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Online Video / Online-only Video - Campaign
Unboxing the Truth Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York Client: Thomson Reuters Corporation Category: Online Video / Online-only Video - Campaign
Uber Presents Da Republic of Brooklyn Agency: Uber / San Francisco + &Co. / San Francisco + 40 Acres & A Mule / Brooklyn Client: Uber Category: Online Video / Online-only Video - Campaign

2019 Interactive & Online Gold Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_IN19001G

2019 Interactive & Online Gold Pencil

Havas / New York + TD Ameritrade / Jersey City

TD Ameritrade

Greetings from the Blockchain

Online Advertising / Native Ads

OS_IN19007G

2019 Interactive & Online Bronze Pencil

Blink Digital / Mumbai

Amazon Echo

Alexa, Play My Song

Online Advertising / Native Ads

OS_IN19008B

2019 Interactive & Online Gold Pencil

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Online Video / Online-only Video - Single

OS_IN19011G

2019 Interactive & Online Silver Pencil

DAVID The Agency / Miami + Burger King / Miami

Burger King

Whopper Neutrality

Online Video / Online-only Video - Single

OS_IN19012S

2019 Interactive & Online Silver Pencil

Wieden+Kennedy / São Paulo

Old Spice

The Endless Ad

Online Video / Online-only Video - Single

OS_IN19013S

2019 Interactive & Online Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Online Video / Online-only Video - Single

OS_IN19014B

2019 Interactive & Online Gold Pencil

Assembly / Auckland + FCB New Zealand / Auckland

Ministry of Education

Oat the Goat

Craft / Art Direction

OS_IN19020G

2019 Interactive & Online Bronze Pencil

Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco

Adobe

The Lost Typography of Bauhaus

Craft / Art Direction

OS_IN19021B

2019 Interactive & Online Silver Pencil

Arts & Letters Creative Co. / Richmond

Google Chromebook

Game of Thrones White Walkers are Organizing

Craft / Writing

OS_IN19022S

2019 Interactive & Online Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Craft / Writing

OS_IN19023B

2019 Interactive & Online Gold Pencil

DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris

Ubisoft

My life as a NPC

Online Video / Online-only Video - Campaign

OS_IN19015G

2019 Interactive & Online Gold Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Online Video / Interactive Video

OS_IN19009G

2019 Interactive & Online Bronze Pencil

FCB New Zealand / Auckland + Assembly / Auckland

Ministry of Education NZ

Oat the Goat

Online Video / Interactive Video

OS_IN19010B

2019 Interactive & Online Gold Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Innovation in Interactive

OS_IN19024G

2019 Interactive & Online Silver Pencil

FCB Inferno / London

Huawei

Story Sign

Innovation in Interactive

OS_IN19025S

2019 Interactive & Online Bronze Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Innovation in Interactive

OS_IN19026B

2019 Interactive & Online Bronze Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Innovation in Interactive

OS_IN19027B

2019 Interactive & Online Gold Pencil

Spotify In-House / New York + Active Theory / Venice

Spotify

Your 2018 Wrapped

Websites

OS_IN19002G

2019 Interactive & Online Silver Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Websites

OS_IN19003S

2019 Interactive & Online Bronze Pencil

CHE Proximity / Australia

carsales.com.au

AutoAds

Websites / Utility

OS_IN19004B

2019 Interactive & Online Silver Pencil

Google Creative Lab / London

Google Arts and Culture

Draw to Art

Digital Experiential & Immersive / Interactive Installations

OS_IN19016S

2019 Interactive & Online Bronze Pencil

Jam3 / Toronto

adidas Originals

Unlock the Drop - ComplexCon

Digital Experiential & Immersive / Interactive Installations

OS_IN19017B

2019 Interactive & Online Gold Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Gaming / Branded Games

OS_IN19018G

2019 Interactive & Online Bronze Pencil

INGO / Stockholm

Burger King

Craft a Western Whopper

Gaming / Branded Games

OS_IN19019B

2019 Interactive & Online Silver Pencil

Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover

Burger King Corporation

Black Friday Whopper Shopper

Websites / E-Commerce

OS_IN19005S

2019 Interactive & Online Bronze Pencil

MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST

BEAU MONDE

BIHOR COUTURE

Websites / E-Commerce

OS_IN19006B

2019 Interactive & Online Merit Award

BBDO / New York + BBDO Studios / New York

Bacardi

Live Moves

Online Advertising / Native Ads

OS_IN19040M

2019 Interactive & Online Merit Award

Akestam Holst / Stockholm

Reporters Without Borders

Billboards Beyond Borders

Online Advertising / Native Ads

OS_IN19041M

2019 Interactive & Online Merit Award

TBWA Santiago Mangada Puno / Makati City + How's Everything / Makati City

Bahay Tuluyan Foundation Inc.

Disgusting Stories

Online Video / Online-only Video - Single

OS_IN19050M

2019 Interactive & Online Merit Award

Billie / New York + Whitehouse Post / New York + Carbon / New York + Wave Studios / New York

Billie

Project Body Hair

Online Video / Online-only Video - Single

OS_IN19051M

2019 Interactive & Online Merit Award

Ogilvy & Mather / Singapore + Outsider / London + Cut & Run / London + Jungle Studios / London

BRAC

Rohingya - Space on Earth

Online Video / Online-only Video - Single

OS_IN19052M

2019 Interactive & Online Merit Award

Jung von Matt/Donau / Vienna

Erste Group Bank AG

First Christmas

Online Video / Online-only Video - Single

OS_IN19053M

2019 Interactive & Online Merit Award

Ponce / Buenos Aires + Agosto / Barcelona + FOX Networks Group Latin America / Buenos Aires

FOX Networks group Latin America

Who?

Online Video / Online-only Video - Single

OS_IN19054M

2019 Interactive & Online Merit Award

GREY / New York

Gillette (P&G)

Shaquem Griffin: Your Best Never Comes Easy

Online Video / Online-only Video - Single

OS_IN19055M

2019 Interactive & Online Merit Award

Energy BBDO / Chicago

Mars Inc.

Martin's Regret

Online Video / Online-only Video - Single

OS_IN19056M

2019 Interactive & Online Merit Award

Roc Nation / New York + VaynerMedia / New York

Roc Nation

NYTimes: Meek Mill: Prisoners Need A New Set Of Rights

Online Video / Online-only Video - Single

OS_IN19057M

2019 Interactive & Online Merit Award

Ogilvy / Chicago

The Chicago Sun-Times

Guns 101

Online Video / Online-only Video - Single

OS_IN19058M

2019 Interactive & Online Merit Award

TBWA\Chiat\Day / Los Angeles + Tool of North America / Los Angeles

The Recording Academy

The Evolving Music Video starring Ella Mai

Online Video / Online-only Video - Single

OS_IN19059M

2019 Interactive & Online Merit Award

&Co. / NoA / Copenhagen + &Co Productions / Copenhagen + Bacon / Copenhagen

VELUX

The Indoor Generation

Online Video / Online-only Video - Single

OS_IN19060M

2019 Interactive & Online Merit Award

Bonhomme / Paris + Made / Brussels + Se Quema / Paris

Duroc

Duroc

Craft / Art Direction

OS_IN19070M

2019 Interactive & Online Merit Award

FCB Brasil / São Paulo

Estadão Newspaper

Warboard

Craft / Art Direction

OS_IN19071M

2019 Interactive & Online Merit Award

Ogilvy Japan / Tokyo + Hogarth Japan / Tokyo + Amana / Tokyo

JFOODO

88 Reasons

Craft / Art Direction

OS_IN19072M

2019 Interactive & Online Merit Award

Spotify In-House / New York + Resn / New Zealand

Spotify

Banditø

Craft / Art Direction

OS_IN19073M

2019 Interactive & Online Merit Award

Spotify In-House / New York + Active Theory / Venice

Spotify

Your 2018 Wrapped

Craft / Art Direction

OS_IN19074M

2019 Interactive & Online Merit Award

DAVID The Agency / Miami + Burger King / Miami

Burger King

BK Bot

Craft / Writing

OS_IN19075M

2019 Interactive & Online Merit Award

FCB New Zealand / Auckland + Assembly / Auckland

Ministry of Education NZ

Oat the Goat

Craft / Writing

OS_IN19076M

2019 Interactive & Online Merit Award

DAVID The Agency / Miami + Burger King / Miami

Burger King

BK Bot

Online Video / Online-only Video - Campaign

OS_IN19061M

2019 Interactive & Online Merit Award

TBWA\Chiat\Day / New York + Design by Disruption / New York

Thomson Reuters Corporation

Unboxing the Truth

Online Video / Online-only Video - Campaign

OS_IN19062M

2019 Interactive & Online Merit Award

Uber / San Francisco + &Co. / San Francisco + 40 Acres & A Mule / Brooklyn

Uber

Uber Presents Da Republic of Brooklyn

Online Video / Online-only Video - Campaign

OS_IN19063M

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