The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Innovation in Interactive
Your 2018 Wrapped Agency: Spotify In-House / New York + Active Theory / Venice Client: Spotify Category: Websites
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Online Video / Interactive Video
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Gaming / Branded Games
My life as a NPC Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris Client: Ubisoft Category: Online Video / Online-only Video - Campaign
Greetings from the Blockchain Agency: Havas / New York + TD Ameritrade / Jersey City Client: TD Ameritrade Category: Online Advertising / Native Ads
Oat the Goat Agency: Assembly / Auckland + FCB New Zealand / Auckland Client: Ministry of Education Category: Craft / Art Direction
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Online Video / Online-only Video - Single
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Innovation in Interactive
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites
Game of Thrones White Walkers are Organizing Agency: Arts & Letters Creative Co. / Richmond Client: Google Chromebook Category: Craft / Writing
Black Friday Whopper Shopper Agency: Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover Client: Burger King Corporation Category: Websites / E-Commerce
Draw to Art Agency: Google Creative Lab / London Client: Google Arts and Culture Category: Digital Experiential & Immersive / Interactive Installations
Whopper Neutrality Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Online Video / Online-only Video - Single
The Endless Ad Agency: Wieden+Kennedy / São Paulo Client: Old Spice Category: Online Video / Online-only Video - Single
The Whopper Detour Agency: FCB / New York + O Positive / New York Client: Burger King Category: Innovation in Interactive
LA FORÊT - BET ON A MURDERER Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris Client: FRANCE TÉLÉVISIONS - FRANCE 3 Category: Innovation in Interactive
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Writing
BIHOR COUTURE Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST Client: BEAU MONDE Category: Websites / E-Commerce
Oat the Goat Agency: FCB New Zealand / Auckland + Assembly / Auckland Client: Ministry of Education NZ Category: Online Video / Interactive Video
Craft a Western Whopper Agency: INGO / Stockholm Client: Burger King Category: Gaming / Branded Games
AutoAds Agency: CHE Proximity / Australia Client: carsales.com.au Category: Websites / Utility
Alexa, Play My Song Agency: Blink Digital / Mumbai Client: Amazon Echo Category: Online Advertising / Native Ads
Unlock the Drop - ComplexCon Agency: Jam3 / Toronto Client: adidas Originals Category: Digital Experiential & Immersive / Interactive Installations
The Lost Typography of Bauhaus Agency: Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco Client: Adobe Category: Craft / Art Direction
Endless Stories Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Online Video / Online-only Video - Single
Unlock the Drop - ComplexCon Agency: Jam3 / Toronto Client: adidas Originals Category: Innovation in Interactive
Black Friday Whopper Shopper Agency: Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover Client: Burger King Corporation Category: Innovation in Interactive
Naughty or Nice Bauble Agency: Myer / Melbourne + Clemenger BBDO / Melbourne Client: Myer Category: Innovation in Interactive
Final Space - Facebook Live: Cards With Gary Agency: GLOW / New York + TBS / Atlanta Client: TBS Category: Innovation in Interactive
BASIC® — MOVES. Agency: BASIC® / San Diego Client: BASIC® Category: Websites
#EvolveTheDefinition Agency: Observatory / Los Angeles + Exverus / Los Angeles + Use All Five / Marina Del Rey Client: Bonobos Category: Websites
Black Friday Whopper Shopper Agency: Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover Client: Burger King Corporation Category: Websites
Slumbr Campaign Agency: DDB Canada / Edmonton + Pink Buffalo Films / Vancouver + Wonderlust / Nova Scotia + DDB Canada / Vancouver Client: Emerald Health Therapeutics Category: Websites
BlindMeters Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon Client: OVK / PEVR (Parents of Road Victims) Category: Websites
Scars of Democracy Agency: SERVICEPLAN GERMANY / Munich Client: STROKE Art Fair Category: Websites
Honda - Magic Snow Globe Agency: RPA / Santa Monica + Psyop / Santa Monica + Q Dept. / Santa Monica Client: American Honda Motor Co., Inc. Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Carriberrie Agency: Isobar / Melbourne + RedDogs VR / Melbourne Client: Carriberrie Pty Ltd Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Tech Drive VR Agency: Critical Mass / Calgary Client: Nissan North America Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
BK Bot Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Craft / Writing
Oat the Goat Agency: FCB New Zealand / Auckland + Assembly / Auckland Client: Ministry of Education NZ Category: Craft / Writing
Claritin Wonderful Weather Alerts Agency: Energy BBDO / Chicago Client: Bayer Category: Online Video / Pre-Roll - Single
AutoAds Agency: CHE Proximity / Australia Client: carsales.com.au Category: Websites / E-Commerce
Watermarks for Water Agency: FCB / Chicago + Lord + Thomas / Chicago + Cutters Studio / New York Client: Getty Category: Websites / E-Commerce
EXTRÄA HD Agency: Proximity Paris / Boulogne Billancourt + Häagen-Dazs / Boulogne Billancourt Client: HÄAGEN-DAZS Category: Websites / E-Commerce
Perspectives Agency: Wunderman BA / Buenos Aires Client: Movistar Category: Online Video / Interactive Video
#TrollingIsUgly Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Online Video / Interactive Video
Project Dead Zone Agency: Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + Media Monks / Venice + 30 Ninjas / Pleasantville Client: Xfinity Category: Online Video / Interactive Video
#PowerlessQueen Agency: WATConsult / Mumbai Client: Project Nanhi Kali Category: Gaming / Branded Games

2019 Interactive & Online Gold Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_IN19001G

2019 Interactive & Online Gold Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Innovation in Interactive

OS_IN19024G

2019 Interactive & Online Gold Pencil

Spotify In-House / New York + Active Theory / Venice

Spotify

Your 2018 Wrapped

Websites

OS_IN19002G

2019 Interactive & Online Gold Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Online Video / Interactive Video

OS_IN19009G

2019 Interactive & Online Gold Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Gaming / Branded Games

OS_IN19018G

2019 Interactive & Online Gold Pencil

DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris

Ubisoft

My life as a NPC

Online Video / Online-only Video - Campaign

OS_IN19015G

2019 Interactive & Online Gold Pencil

Havas / New York + TD Ameritrade / Jersey City

TD Ameritrade

Greetings from the Blockchain

Online Advertising / Native Ads

OS_IN19007G

2019 Interactive & Online Gold Pencil

Assembly / Auckland + FCB New Zealand / Auckland

Ministry of Education

Oat the Goat

Craft / Art Direction

OS_IN19020G

2019 Interactive & Online Gold Pencil

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Online Video / Online-only Video - Single

OS_IN19011G

2019 Interactive & Online Silver Pencil

FCB Inferno / London

Huawei

Story Sign

Innovation in Interactive

OS_IN19025S

2019 Interactive & Online Silver Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Websites

OS_IN19003S

2019 Interactive & Online Silver Pencil

Arts & Letters Creative Co. / Richmond

Google Chromebook

Game of Thrones White Walkers are Organizing

Craft / Writing

OS_IN19022S

2019 Interactive & Online Silver Pencil

Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover

Burger King Corporation

Black Friday Whopper Shopper

Websites / E-Commerce

OS_IN19005S

2019 Interactive & Online Silver Pencil

Google Creative Lab / London

Google Arts and Culture

Draw to Art

Digital Experiential & Immersive / Interactive Installations

OS_IN19016S

2019 Interactive & Online Silver Pencil

DAVID The Agency / Miami + Burger King / Miami

Burger King

Whopper Neutrality

Online Video / Online-only Video - Single

OS_IN19012S

2019 Interactive & Online Silver Pencil

Wieden+Kennedy / São Paulo

Old Spice

The Endless Ad

Online Video / Online-only Video - Single

OS_IN19013S

2019 Interactive & Online Bronze Pencil

FCB / New York + O Positive / New York

Burger King

The Whopper Detour

Innovation in Interactive

OS_IN19026B

2019 Interactive & Online Bronze Pencil

PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris

FRANCE TÉLÉVISIONS - FRANCE 3

LA FORÊT - BET ON A MURDERER

Innovation in Interactive

OS_IN19027B

2019 Interactive & Online Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Craft / Writing

OS_IN19023B

2019 Interactive & Online Bronze Pencil

MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST

BEAU MONDE

BIHOR COUTURE

Websites / E-Commerce

OS_IN19006B

2019 Interactive & Online Bronze Pencil

FCB New Zealand / Auckland + Assembly / Auckland

Ministry of Education NZ

Oat the Goat

Online Video / Interactive Video

OS_IN19010B

2019 Interactive & Online Bronze Pencil

INGO / Stockholm

Burger King

Craft a Western Whopper

Gaming / Branded Games

OS_IN19019B

2019 Interactive & Online Bronze Pencil

CHE Proximity / Australia

carsales.com.au

AutoAds

Websites / Utility

OS_IN19004B

2019 Interactive & Online Bronze Pencil

Blink Digital / Mumbai

Amazon Echo

Alexa, Play My Song

Online Advertising / Native Ads

OS_IN19008B

2019 Interactive & Online Bronze Pencil

Jam3 / Toronto

adidas Originals

Unlock the Drop - ComplexCon

Digital Experiential & Immersive / Interactive Installations

OS_IN19017B

2019 Interactive & Online Bronze Pencil

Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco

Adobe

The Lost Typography of Bauhaus

Craft / Art Direction

OS_IN19021B

2019 Interactive & Online Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

Endless Stories

Online Video / Online-only Video - Single

OS_IN19014B

2019 Interactive & Online Merit Award

Jam3 / Toronto

adidas Originals

Unlock the Drop - ComplexCon

Innovation in Interactive

OS_IN19077M

2019 Interactive & Online Merit Award

Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover

Burger King Corporation

Black Friday Whopper Shopper

Innovation in Interactive

OS_IN19078M

2019 Interactive & Online Merit Award

Myer / Melbourne + Clemenger BBDO / Melbourne

Myer

Naughty or Nice Bauble

Innovation in Interactive

OS_IN19079M

2019 Interactive & Online Merit Award

GLOW / New York + TBS / Atlanta

TBS

Final Space - Facebook Live: Cards With Gary

Innovation in Interactive

OS_IN19080M

2019 Interactive & Online Merit Award

BASIC® / San Diego

BASIC®

BASIC® — MOVES.

Websites

OS_IN19028M

2019 Interactive & Online Merit Award

Observatory / Los Angeles + Exverus / Los Angeles + Use All Five / Marina Del Rey

Bonobos

#EvolveTheDefinition

Websites

OS_IN19029M

2019 Interactive & Online Merit Award

Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover

Burger King Corporation

Black Friday Whopper Shopper

Websites

OS_IN19030M

2019 Interactive & Online Merit Award

DDB Canada / Edmonton + Pink Buffalo Films / Vancouver + Wonderlust / Nova Scotia + DDB Canada / Vancouver

Emerald Health Therapeutics

Slumbr Campaign

Websites

OS_IN19031M

2019 Interactive & Online Merit Award

Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon

OVK / PEVR (Parents of Road Victims)

BlindMeters

Websites

OS_IN19032M

2019 Interactive & Online Merit Award

SERVICEPLAN GERMANY / Munich

STROKE Art Fair

Scars of Democracy

Websites

OS_IN19033M

2019 Interactive & Online Merit Award

RPA / Santa Monica + Psyop / Santa Monica + Q Dept. / Santa Monica

American Honda Motor Co., Inc.

Honda - Magic Snow Globe

Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_IN19066M

2019 Interactive & Online Merit Award

Isobar / Melbourne + RedDogs VR / Melbourne

Carriberrie Pty Ltd

Carriberrie

Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_IN19067M

2019 Interactive & Online Merit Award

Critical Mass / Calgary

Nissan North America

Tech Drive VR

Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_IN19068M

2019 Interactive & Online Merit Award

DAVID The Agency / Miami + Burger King / Miami

Burger King

BK Bot

Craft / Writing

OS_IN19075M

2019 Interactive & Online Merit Award

FCB New Zealand / Auckland + Assembly / Auckland

Ministry of Education NZ

Oat the Goat

Craft / Writing

OS_IN19076M

2019 Interactive & Online Merit Award

Energy BBDO / Chicago

Bayer

Claritin Wonderful Weather Alerts

Online Video / Pre-Roll - Single

OS_IN19048M

2019 Interactive & Online Merit Award

CHE Proximity / Australia

carsales.com.au

AutoAds

Websites / E-Commerce

OS_IN19037M

2019 Interactive & Online Merit Award

FCB / Chicago + Lord + Thomas / Chicago + Cutters Studio / New York

Getty

Watermarks for Water

Websites / E-Commerce

OS_IN19038M

2019 Interactive & Online Merit Award

Proximity Paris / Boulogne Billancourt + Häagen-Dazs / Boulogne Billancourt

HÄAGEN-DAZS

EXTRÄA HD

Websites / E-Commerce

OS_IN19039M

2019 Interactive & Online Merit Award

Wunderman BA / Buenos Aires

Movistar

Perspectives

Online Video / Interactive Video

OS_IN19045M

2019 Interactive & Online Merit Award

The Cybersmile Foundation / London + adam&eveDDB / London

The Cybersmile Foundation

#TrollingIsUgly

Online Video / Interactive Video

OS_IN19046M

2019 Interactive & Online Merit Award

Goodby Silverstein & Partners / San Francisco + Xfinity / Philadelphia + Media Monks / Venice + 30 Ninjas / Pleasantville

Xfinity

Project Dead Zone

Online Video / Interactive Video

OS_IN19047M

2019 Interactive & Online Merit Award

WATConsult / Mumbai

Project Nanhi Kali

#PowerlessQueen

Gaming / Branded Games

OS_IN19069M

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